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It is the mission of Cargomar Imports to provide complete import/export brokerage services
including purchase contracts, shipping, warehousing, and delivery scheduling. The company
will concentrate on special and imports from INDIA to the Dream City of MUMBAI,
INDIA. Cargomar also plans to provide trade consultation services to newly starters.

CARGOMAR, is managed by a team of experienced personnel from all the fields of logistic ,

a) Freight forwarding & Buyers Console

b) Transportation & Warehousing
c) Liner Agency
d) Buyers Console & Group age
e) Projects & Imports
f) Custom Brokering
g) Air Cargoes - both Import & Export

This helps the client as a one entry point for whatever they want in Import or Exports. We
provide all the above services under CARGOMAR.


Suit No 6 1st Floor, 135/137, Fort, Mumbai, Maharashtra







It is our long-term goal to become the preferred import company for the City of Dreams of
Mumbai, India. Cargomar Imports has a combined 35 years of experience working in the
import/export business. Our philosophy is in creating a long-term relationship with clients so
that the delivery of their products becomes a seamless experience that promotes loyalty.

Keys to Success

Cargomar Imports' keys to long-term and profitability as follows:

Differentiate our services to our niche clients so that they realize that we are better
able to serve their needs than a more generic competitor.

Keeping close contact with clients and establishing a well functioning long-term
relationship with them to generate repeat business and create a top notch reputation.

Establish a comprehensive service experience for our client that includes consultation,
product/client search, purchasing contracts, warehousing, shipping, delivery, and follow
up service analysis.


The three year goals for Cargomar Imports are the following:

Achieve break-even by year 2.

Retain our long-term contracts with Indian import Pharma Manufactures, through
excellent customer service.

Some of the main documentation that is used in the export business is as
mentioned under:

Invoice: The commercial invoice that is used by the exporter, wherein the price
and the mode of shipment details are mentioned.

The Bill of Lading: This will depict whether the products are shipped accordingly.

The bill of exchange: This bill is drawn by the drawer, who is the exporter on the
importer, who is called as the drawer and states that the order amount has to be
paid to the concerned party who is called as he payee and here it refers to the
exporters bank.

The letter of Credit: This is given to the buyer that is the exporter by the bank of
the importer by authorizing to withdraw the amount based on the form that is
accepted by law and such bill will be honoured by the bank accordingly.

The regulatory documents that are required for the exports would be:

1. Documents for registration

2. The document which is required for the shipment of the products.

3. The shipping bill

4. Insurance policy for Marine

The documents that is required in the assistance of the exporting of


The form for registration of the export

There has to be files prepared for the licensing of the REP

The drawback of duty is attested with the various documents in order to claim the
amount or incentive in this regard.


Your export office location should be in a place where business houses can have easy access.
It can be at an industrial zone or in a busy market. When you start new you need to have the
following in your office:

Computer system with modem and printer

Fax machine

Internet/e-mail service

Export software


Voice mail or answering machine

Stationery and office supplies

Access to market research or trade leads


The Indian Pharmaceutical Industry ranks very high in the global market, in terms of
expertise, know-how, technology, quality and the vast range of medicines that are
manufactured here. It currently tops the chart in India with its wide-ranging capacity and
potential in the complex field of drug manufacture and technology. The pharmaceutical
industry in India is only growing, as India exports to major countries in the world like U.S
and Western Europe. Major Indian Pharma Companies maintain high standards. Along with

Brazil & PR China, India has left its footprints in the map of top business players in the
Pharma industry. India has a leadership position in the global presence and is a major generic
pharma player. The exports market in India is growing at a very rapid rate.

What is a pharmaceutical product?

A pharmaceutical product or medicine is defined as a substance or mixture of substance

manufactured, sold or supplied for use in the treatment, mitigation of any abnormal physical
or physiological state or its symptom; or altering, modifying, correcting or restoring any
organic function, in human beings or in animals, that is subject to control by pharmaceutical
legislation. Public health concerns demand that the pharmaceutical product
exported/imported must conform to international safety standards.

Two factors determine whether or not a product falls under the Pharmaceutical

1. The usage claims made in relation to the product. This is the description about what
the product is used for. It usually appears at the back of the products or as a pamphlet inside
the packaging of the product. If the usage is intended for medical purposes, then it falls into
the Pharmaceutical category.

2. The composition of the product. If a product includes a drug substance, then it is

classified as a pharmaceutical product. A drug substance is one, which is gain used for the
treatment or prevention of a disease/disorder.

Exports / IMPORTS:

India currently exports various pharmaceutical/medical products like drug intermediates,

Dosage Formulations (FDFs), Bio-Pharmaceuticals, etc. to various parts of the world. The
country now ranks 3rd in terms of volume of pharmaceutical products production (10% of
global share) and 14th largest by value. Looking at this, the world is now considering India as
a profitable venue to both market and manufacture its pharma products. Pharma export
market in India is very potential for the buyers spread the world over for procuring their
required pharmaceutical formulations in all the available dosage forms.

The application for an export permit for a Pharmaceutical product usually entails the

Generic name or International Non-proprietary Name (INN)

Strength/dosage form

Name and strength of each ingredient

Trade name or proprietary name; if any

Pharmacopoeia* specification of the medicine, wherever applicable

Total quantity to be exported

Name and address of the exporter

Name and address of the manufacturer

Name and address of consignee

Country of consignee

India - Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of
relationships to finding a good partner; use of agents.

Strategic planning, due diligence, consistent follow-up, and perhaps most importantly,
patience and commitment are all prerequisites to successful business in India. This market
necessitates multiple marketing efforts that address differing regional opportunities,
standards, languages, cultural differences, and levels of economic development. Gaining
access to India's markets requires careful analysis of consumer preferences, existing sales
channels, and changes in distribution and marketing practices, all of which are continually

Finding Partners and Agents: New-to-market businesses must address issues of sales
channels, distribution and marketing practices, pricing and labeling, and protection of

intellectual property. These issues are best addressed through and with an Indian partner or
agent. Relationships and personal meetings with potential agents are extremely important.
Due diligence is strongly recommended to ensure that partners are credible and reliable.

Market Entry Options: There are many foreign companies eyeing opportunities in India.
For entry into the Indian market, it is essential to identify the target market and find good
partners who know local market well and are completely acquainted with procedural issues.
Foreign investors should also explore various market options in India that could include
forming subsidiary relationships or joint ventures with an India-based company.

Some of the important points for market entry in India are: the ability to understand the
diverse market and strategies towards specific regions and income groups (target segment);
crafting offerings according to the target group in order to gain early acceptance; integration
of the informal sector into the core business model by gaining access to relevant networks;
consistency in approaching the market; obtaining mandatory licenses and approvals.
As stated, U.S. companies, particularly small and medium-sized enterprises,
should consider approaching Indias markets on a regional level. Good localized
information is a key to success in such a large and diverse country. The U.S.
Commercial Service offices in New Delhi, Mumbai, Chennai, Ahmadabad,
Bangalore, Hyderabad, and Kolkata provide valuable local information and advice
and are well connected with local business and economic leaders .The country
can be broadly divided into four economic regions:

1. North India

2. Western India

3. South India

4. Eastern India

North India

North India, with a population of 369 million, is home to 30% of Indias total population and
comprises the second largest consular district in the world. The region includes the states of
Haryana, Himachal Pradesh, Jammu & Kashmir, Punjab, Rajasthan, Uttar Pradesh and
Uttarakhand, the Union Territory (UT) of Chandigarh (which is the capital of both Punjab and
Haryana states), as well as Delhi/National Capital Region (NCR). Northern Indias per capita
incomes vary greatly, with several states including Delhi, Haryana, and Punjab well above
Indias average per capita income of $1539, and others like Jammu & Kashmir and Uttar
Pradesh significantly below. Outside of the National Capital Region, which includes the
business centers of Gurgaon and Noida, North India, in general, is not as economically and
commercially developed as Southern or Western India, although certain sectors including

agribusiness, renewable energy (especially solar), machine tools, automotive and
medical/consumer goods are well represented. Education, travel & tourism, and trade and
investment promotion are particularly strong opportunities given North Indias significant
population and wealth. Punjab, in particular, has very strong ties to the United States, with an
estimated 350,000 Punjabis living in the U.S.

Western India

The Western India Region comprises five states: Maharashtra, Gujarat, Madhya Pradesh,
Chhattisgarh, and Goa. The region is highly industrialized, with a large urban population, a
land area of 951,488 square kilometres, and a regional population exceeding 250 million. The
region is anchored by Mumbai, the financial, business and entertainment capital of the
country, and includes major cities such as Pune, Nagpur, and Aurangabad in Maharashtra;
Ahmedabad, Surat, Vadodara, and Rajkot in Gujarat; Indore, Bhopal, and Gwalior in Madhya

South India

The South India commercial district covers six states: Tamil Nadu, Karnataka, Kerala,
Telangana, Andhra Pradesh, and Odisha; and the Union Territories of Pondicherry
(Pondicherry), Lakshadweep Islands, and Andaman & Nicobar Islands. The region has a
collective population of 290 million and an area covering 791,457 square kilometers. Per
Indias DIPP and the World Banks Ease of Doing Business assessment and rankings of India
states, Andhra Pradesh was the highest ranked South Indian state at #2, followed by Odisha at
#7, Karnataka at #9, followed by Tamil Nadu at #12 and Telangana at #13

Eastern India

The states covered under the Eastern India commercial district include West Bengal, Bihar,
Jharkhand, Sikkim, Assam, Meghalaya, Nagaland, Arunachal Pradesh, Mizoram, Tripura, and

Border Countries

India shares borders to the northwest with Pakistan, to the north with China, Nepal, and
Bhutan, and to the east with Bangladesh and Myanmar. To the west lies the Arabian Sea, to
the east the Bay of Bengal, and to the south the Indian Ocean. Sri Lanka lies off the southeast

Coast, and the Maldives off the southwest coast.


Cargomar offers complete import/export brokerage services plus inventory consulting

services. As mentioned previously, this includes the following:

Supplier/buyer identification

Purchasing process contracting and consulting

Shipping setup

Warehousing arrangements


It must be noted that Cargomar does not possess any warehousing facilities and intends to
outsource this particular service. This means that we will have virtually no variable costs
associated with unit sales.


SWOT analysis is a useful method of summaries all the information generated during the
export planning. SWOT stands for strengths, weakness, opportunities and threats, which
helps to isolate the strong and weak areas within an export strategy. SWOT also indicates the
future opportunities or threats that may exist in the chosen markets and is instrumental in
strategy formulation and selection.

To apply your own SWOT analysis, start by creating a heading for each category
Strengths, Weaknesses, Opportunities, and Threats. Under each of these, write a list of
five relevant aspects of your business and external market environment. Strengths and
weaknesses apply to internal aspects of your business; opportunities and threats relate to
external research.

Your final analysis should help you develop short and long term business goals and action
plans, and help guide your market selection process.

Environmental factors internal to the company can be classified as strengths or weaknesses,

and those external to the company can be classified as opportunities or threats.


Business strengths are its resources and capabilities that can be used as a basis for developing
a competitive-advantage. Examples of such strengths include:


Strong brand names.

Good reputation among customers.

Cost advantages from proprietary know-how.

Favourable access to distribution networks.


The absence of certain strengths may be viewed as a weakness. For example, each of the
following may be considered weaknesses:

Lack of patent protection.

A weak brand name.

Poor reputation among customers.

High cost structure.

Lack of access to the best natural resources.

Lack of access to key distribution channels.


The external environmental analysis may reveal certain new opportunities for profit and
growth. Some examples of such opportunities include:

An unfulfilled customer need.

Arrival of new technologies.

Loosening of regulations.

Removal of international trade barriers.


Changes in the external environmental also may present threats to the firm. Some examples
of such threats include:

Shifts in consumer tastes away from the firm's products

Emergence of substitute products.

New regulations.

Increased trade barriers

Successful SWOT Analysis

Simple rules for successful SWOT analysis:

Be realistic about the strengths and weaknesses of the organization.

Analysis should distinguish between where the organization is today, and where it
could be in the future.

Be specific.

Always analyse in relation to your competition i.e. better than or worse than your

Keep your SWOT short and simple.

A SWOT analysis can be very subjective, and is an excellent tool for indicating the negative
factors first in order to turn them into positive factors.

Our revenue model is based on a commission rate charged to our clients scaled on the dollar
value of goods moved per order.


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