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BRAND AUDIT REPORT

faa FOR THE 12 MONTH PERIOD ENDED JUNE 2016
No attempt has been made to rank the information contained in this report in order of importance,
since BPA Worldwide believes this is a judgment which must be made by the user of the report.

BevNET.com, Inc. BevNET is a B2B brand intended for individuals with broad-based interests in the beverage
44 Pleasant Street industry. The brand content and editorial scope of the publication includes news and industry
Suite 110 comment, in-depth technical articles, industry round-up and special features. The content of
Watertown, MA 02472 every issue is also available to subscribers globally via the online digital version.
Tel. No.: 617.715.9670
Fax No.: 617.715-9671 BRAND REPORT PURPOSE
www.bevnet.com The Brand Report provides a deeper understanding and identification of all audited touch
points with customers that have interest in the brand. It is designed to present analysis of all
communication channels, including a brand’s unique users within each channel of, but not
across, multiple media platforms. This non-integrated report contains data for each separate
media channel as indicated in the Executive Summary. No attempt has been made to identify
or eliminate duplication that may exist across media channels.

CHANNELS
BevNET BevNET BevNET BevNET
MAGAZINE E-NEWSLETTER WEBSITE SOCIAL MEDIA

13,295 Twitter followers
8 Issues in the period 191 issued in the period 137,322 average 5,965 Facebook likes
16,025 average circulation 24,158 average per occurrence unique browsers 6,518 LinkedIn group members

EXECUTIVE SUMMARY
Below are the Average contacts per occurrence, including frequency per period reported
Non-Paid Paid Average
BevNET MAGAZINE Unique Total*
16,025 - 16,025
(8 issues in the period)
a. Print 10,149 - 10,149
b. Digital 9,776 - 9,776
1. Requested 6,035 - 6,035
2. Non-Requested 3,741 - 3,741
BevNET DAILY NEWSLETTER (191 issued in the period) 24,158 - 24,158
BevNET WEBSITE (Monthly Unique Browsers
137,322 - 137,322
with 360,456 average Page Impressions)
THE CRITERION SOCIAL MEDIA
BevNET SOCIAL MEDIA
a. Twitter followers **13,295 - **13,295
b. Facebook likes **5,965 - **5,965
c. LinkedIn group members **6,518 - **6,518
*Unique Total represents unique recipients, not the sum of Print and Digital.
**Social Media claims are cumulative figures, not averages.

www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
MAGAZINE CHANNEL Official Publication of: None/Established: 2003/Issues Per Year: 8

FIELD SERVED DEFINITION OF RECIPIENT QUALIFICATION
BevNET serves Beverage Manufacturers of Soft Drinks, Energy/ Qualified recipients are Corporate Management/Administration, Sales/
Sports/Functional Drinks, Bottled water, Juice, Coffee/Tea, Dairy Based, Marketing/Brand Management, Production/Product development, Buying
Beer, Wine/Liquor, Other drinks, Distributors, Wholesalers, Brokers, Supplier Merchandising, Fleet/Warehouse personnel and Others Functions and Functions
Companies, Service Companies, Retailers and Others Allied to the Field. not available.

AVERAGE NON-QUALIFIED CIRCULATION 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD
NON-QUALIFIED   Total Qualified Qualified Non-Paid Qualified Paid
Not Included Elsewhere Copies QUALIFIED
CIRCULATION Copies Percent Copies Percent Copies Percent
Other Paid Circulation - Individual 16,025 100.0 16,025 100.0 - -
Sponsored Individually - - - - - -
Advertiser and Agency 14 Addressed
Allocated for Trade Shows Membership Benefit - - - - - -
- Multi–Copy Same - - - - - -
and Conventions Addressee
All Other 1,117 Single Copy Sales - - - - - -
TOTAL QUALIFIED 16,025 100.0 16,025 100.0 - -
TOTAL 1,131 CIRCULATION

2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD

2015/2016 Issue Print Digital Unique Total Qualified*
July 16 11,717 10,138 18,602
September 3 11,472 10,380 18,269
October 8 11,310 10,333 18,019
December 3 9,363 9,925 15,739
February 4 9,384 10,106 16,021
March 10 9,370 10,151 16,065
April 14 9,379 8,683 12,827
June 1 9,200 8,489 12,657
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF APRIL 14, 2016
This issue is 22.2% or 3,655 copies below the average of the other 7 issues reported in Paragraph 2. (See Additional Data)
TITLE/FUNCTION
Sales/ Other
UNIQUE Corporate Marketing/ Production/ Functions and
TOTAL Management, Brand Product Buying/ Fleet/ Functions Not
BUSINESS/INDUSTRY QUALIFIED* PERCENT Print Digital Administration Management Development Merchandising Warehouse Available
Beverage Manufacturer-Soft Drinks 825 6.4 577 524 333 348 83 10 10 41
Beverage Manufacturer-
Energy/Sports/Functional 700 5.5 516 458 336 287 47 6 1 23
Beverage Manufacturer-Bottled Water 470 3.7 361 258 241 184 31 5 - 9
Beverage Manufacturer- Juice 455 3.5 337 273 211 176 43 9 3 13
Beverage Manufacturer- Coffee/Tea 242 1.9 179 152 105 96 27 3 1 10
Beverage Manufacturer- Dairy Based 260 2.0 220 111 137 88 23 2 1 9
Beverage Manufacturer- Beer 371 2.9 278 210 191 130 24 3 - 23
Beverage Manufacturer- Wine/Liquor 449 3.5 360 235 248 152 33 4 1 11
Beverage Manufacturer- Other 1,823 14.2 1,329 1,522 780 537 52 3 2 449
Distributor/Wholesaler/Broker 1,466 11.4 1,136 799 781 521 17 74 16 57
Services/Supplier 3,526 27.5 2,623 2,690 1,061 1,606 173 27 11 648
Retailer 703 5.5 578 385 338 109 15 206 3 42
Other 1,537 12.0 885 1,066 513 467 74 13 3 467
UNIQUE TOTAL QUALIFIED
CIRCULATION* 12,827 100.0 9,379 8,683 5,275 4,701 632 365 52 1,802
PERCENT 100.0 73.1 67.7 41.1 36.6 4.9 2.8 0.4 14.2
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF APRIL 14, 2016 (SEE ADDITIONAL DATA)
Qualified Within
Unique Total
QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Qualified* Percent
I. Direct Request: 4,290 3,192 1,521 6,832 5,209 9,003 70.2
II.Request from recipient’s company: - - - - - - -
III.
Membership Benefit: - - - - - - -
IV.Communication from recipient or recipient’s company (other than request): 1,751 - 1,355 2,069 2,822 3,106 24.2
V. TOTAL – Sources other than above (listed alphabetically): 718 - - 478 652 718 5.6
Association rosters and directories - - - - - - -
Business directories - - - - - - -
Manufacturer’s, distributor’s, and wholesaler’s lists - - - - - - -
**Other sources 718 - - 478 652 718 5.6
VI. Single Copy Sales: - - - - - - -
UNIQUE TOTAL QUALIFIED CIRCULATION* 6,759 3,192 2,876 9,379 8,683 12,827 100.0
PERCENT 52.7 24.9 22.4 73.1 67.7 100.0
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
**See Additional Data

www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels. BevNET / June 2016 2
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS
Audited Data Audited Data Audited Data Audited Data Audited Data Audited Data
July – December January – June July – December January – June July – December January – June
6-Month Period Ended: 2013 2014 2014 2015 2015* 2016*
Unique Total Audit Average
Qualified***: 21,732 21,819 20,702 17,890 17,657 14,392
Unique Qualified Non-Paid
Total***: 21,732 21,819 20,702 17,890 17,657 14,392
Print 12,634 12,171 11,815 10,809 10,965 9,333
Digital 14,112 15,629 14,164 10,683 10,194 9,357
Unique Qualified Paid
Total***: - - - - - -
Print: - - - - - -
Digital: - - - - - -
Post Expire Copies included in
Total Qualified Circulation: **NC **NC **NC **NC **NC **NC
Average Annual Order Price: **NC **NC **NC **NC **NC **NC
*NOTE: All data through June 2016 has been audited. With each successive period, new data will be added until six 6-month periods are displayed.
**NC = None Claimed.
***Unique Total Qualified represents unique recipients, not the sum of Print and Digital.

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF APRIL 14, 2016**
Unique Total Unique Total
State Print Digital Qualified* Percent State Print Digital Qualified* Percent
Maine 42 44 56 Kentucky 90 72 114
New Hampshire 42 27 50 Tennessee 87 59 104
Vermont 28 29 39 Alabama 44 28 56
Massachusetts 315 263 394 Mississippi 12 8 18
Rhode Island 36 38 49 EAST SO. CENTRAL 233 167 292 2.3
Connecticut 203 175 265 Arkansas 54 39 63
NEW ENGLAND 666 576 853 6.7 Louisiana 36 25 44
New York 954 811 1,225 Oklahoma 28 15 33
New Jersey 469 418 612 Texas 519 413 634
Pennsylvania 299 236 384 WEST SO. CENTRAL 637 492 774 6.0
MIDDLE ATLANTIC 1,722 1,465 2,221 17.3 Montana 23 15 29
Ohio 277 245 362 Idaho 21 18 27
Indiana 90 76 118 Wyoming 12 10 13
Illinois 588 467 727 Colorado 260 215 333
Michigan 218 161 270 New Mexico 16 13 24
Wisconsin 252 191 313 Arizona 147 123 188
EAST NO. CENTRAL 1,425 1,140 1,790 14.0 Utah 61 46 75
Minnesota 191 171 250 Nevada 71 61 92
Iowa 52 38 68 MOUNTAIN 611 501 781 6.1
Missouri 128 108 162 Alaska 6 5 7
North Dakota 11 10 16 Washington 211 193 280
South Dakota 13 5 13 Oregon 148 133 193
Nebraska 35 22 41 California 1,843 1,603 2,362
Kansas 38 33 50 Hawaii 34 31 46
WEST NO. CENTRAL 468 387 600 4.7 PACIFIC 2,242 1,965 2,888 22.4
Delaware 17 23 25 UNITED STATES 9,364 7,792 11,928 93.0
Maryland 108 81 135 U.S. Territories 15 9 17
Washington, DC 31 26 40 Canada - 203 203
Virginia 109 80 137 Mexico - 33 33
West Virginia 9 8 15 Other International - 527 527
North Carolina 193 158 242 APO/FPO - - -
South Carolina 67 55 82 Email Only - 119 119
Georgia 289 250 380 UNIQUE TOTAL
Florida 537 418 673 QUALIFIED 9,379 8,683 12,827 100.0
SOUTH ATLANTIC 1,360 1,099 1,729 13.5 CIRCULATION*
*Unique Total represents unique recipients, not the sum of Print & Digital.
**See Additional Data

E-NEWSLETTER CHANNEL
2015/2016 BevNET Daily E-Newsletter 2015/2016 BevNET Daily E-Newsletter
JULY JANUARY
July 1 22,533 January 1 23,618
July 8 22,711 January 8 24,024
July 15 22,882 January 15 24,165
July 22 22,819 January 22 24,253
July 29 22,716 January 29 24,431
AUGUST FEBRUARY
August 5 23,388 February 5 24,602
August 12 23,230 February 12 24,730
August 19 23,198 February 19 24,984
August 26 23,196 February 26 25,406
SEPTEMBER MARCH
September 9 23,527 March 11 25,652
September 16 23,566 March 18 25,923
September 23 23,517 March 25 26,374
OCTOBER APRIL
October 7 23,219 April 1 25,927
October 14 23,439 April 8 26,158
October 21 23,409 April 15 25,324
October 28 23,035 April 22 24,259
NOVEMBER April 29 24,814
November 4 23,495 MAY
November 11 23,446 May 6 24,582
November 18 23,620 May 13 24,706
November 25 23,291 May 20 24,780
DECEMBER May 27 25,149
December 2 23,943 JUNE
December 9 23,641 June 3 24,600
December 16 24,102 June 10 25,131
December 23 23,701 June 17 24,869
December 30 23,697 June 24 25,109
AVERAGE 24,158
BevNET Daily Newsletter (191 issued in the period). Weekly averages reported.

www.bpaww.com No attempt has been made to identify or eliminate duplication that may exist across media channels. BevNET / June 2016 3
WEBSITE CHANNEL
WWW.BEVNET.COM
PAGE USER UNIQUE UNIQUE BROWSER PAGE USER SESSION
2015/2016 IMPRESSIONS SESSIONS BROWSERS FREQUENCY DURATION DURATION
July 374,798 192,252 145,161 1.32 1:32 1:27
August 409,099 207,039 151,269 1.37 1:36 1:34
September 351,660 173,917 127,085 1.37 1:38 1:40
October 326,887 170,291 123,335 1.38 1:45 1:36
November 294,929 153,784 114,173 1.35 1:38 1:30
December 310,979 167,330 122,422 1.37 1:40 1:26
January 382,426 192,835 138,333 1.39 1:39 1:37
February 390,174 203,480 148,720 1.37 1:40 1:32
March 422,815 224,416 159,433 1.41 1:48 1:35
April 378,404 203,852 148,577 1.37 1:41 1:27
May 350,104 190,366 140,322 1.36 1:39 1:23
June 333,202 179,198 129,042 1.39 1:42 1:28
AVERAGE: 360,456 188,230 137,322 1.37 1:39 1:31
July 2015 – June 2016 data was provided by Google Analytics. All website activity is audited by BPA Worldwide.
WEBSITE GLOSSARY
Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether
the page is served directly from the web server, from a proxy, or from the browser’s cache.
User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period
of 30 minutes of inactivity will terminate the session.
Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period.
Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is
calculated by dividing the total number of User Sessions by the number of Unique Browsers.
Page Duration: The average time spent viewing any page on a web site.
User Session Duration: The average time visitors remain on a site per session.

For info on how to obtain online ad campaign performance metrics across multiple sites, visit www.adicompli.com

SOCIAL MEDIA CHANNEL
BevNET Social Media

Twitter followers Facebook likes LinkedIn group members
http://linkedin.com/groups/
http://twitter.com/bevnet http://www.facebook.com/bevnetcom BevNETcom-User-Group-1737187
2015/2016
Beginning Balance 11,134 4,538 5,379
July 11,322 4,620 5,467
August 11,490 4,715 5,547
September 11,682 4,780 5,623
October 11,841 4,933 5,645
November 11,973 5,054 5,637
December 12,143 5,176 5,910
January 12,334 5,313 6,129
February 12,526 5,437 6,267
March 12,744 5,565 6,411
April 12,985 5,713 6,509
May 13,128 5,849 6,534
June 13,295 5,965 6,518

ADDITIONAL DATA
METHOD OF DISTRIBUTION: PARAGRAPH 3b:
All qualified circulation conforms to the field served and definition of recipient’s qualification, as reported. Other sources include 1 source of circulation for a quantity of 718 copies or
Print copies are distributed via postal services or other carriers. Recipients of the digital versions are 5.6%.
notified via email when the version is available.
GEOGRAPHIC DISTRIBUTION:
STATEMENT OF CONTENT PLATFORM: Geographic data for E-Newsletter, Website, and Social Media are not reported
Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. at the media owner’s option.
Each issue’s content and design are identical to the original edition. Apart from minor updates, the content
cannot change once the issue is made available. As a result of the June 2016 audit, the following adjustments have been
made to the previously released unaudited June 2016 brand report.
PARAGRAPH 3a:
The April 14, 2016 issue is 22.2% or 3,655 copies below the average of the other 7 issues reported in PARAGRAPH 3b:
Paragraph 2. 718 copies or 5.6% have been transferred from Communication from recipient
or recipient's company (other than request) qualified within 1-year to Other
sources qualified within 1-year.

The data found within this Brand Report has been audited and certified by BPA Worldwide. All claims in the Brand Report are the
responsibility of the media company’s management. It is the responsibility of BPA Worldwide to express an opinion on the data reported
based upon audit results. BPA Worldwide

The audit was conducted in accordance with generally accepted industry audit standards. Accordingly, the audit included testing of all Shelton, CT
demographic qualifications claimed, age/source of audience, proof of manufacture and distribution, confirmation of selected recipients
of each channel and such other auditing procedures that were considered necessary at the time of audit. December 8, 2016 TYPE: BA
ID Number: B285BAJ6
In the opinion of BPA Worldwide, the media owner’s claims set forth in this report present objectively and accurately the composition of
the brand’s database(s) as reported herein.  
About BPA Worldwide:
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton,
Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including
consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency
members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

www.bpaww.com Recycled Paper Copyright © 2016 BPA Worldwide. All rights reserved. BevNET / June 2016