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1. Do you buy beauty product?


2. How often do you buy beauty product?

Once a month
2 times a month
More than 3 times a month

3. When choosing beauty product, which of the following factors matter to you?

Recommendation from friend
Special offer or promotion

4. Where do you tend to buy beauty product?

Direct Sales
Department Stores
Super markets
Specialist Stores


Personal Monthly Income ≤ RM 1000 RM 1001-RM 2000 RM 2001-RM 3000 ≥ RM3001 Thank you for spending time with this questionnaire. Do you agree with the following statement? Strongly Disagree Disagree Neutral Agree Strongly Agree 1 2 3 4 5 1 2 3 4 5 A Promotion or advertisement always influences my intention towards a particular brand. 2 . Occupation Student Student & Part time Employed 8. G Every beauty products harm your skin. E I always use the same brands out of habit. RESPONDENT’S PARTICULAR 6.5. D The only guaranty of quality is a recognizable brand. H Beauty products makes you originally beautiful. B A brand image always create my loyalty to stick to a one brand. C I feel that I will have the same characters of the brand after using its beauty products. Age 15-19 20-24 25-34 35-44 45 > 7. F I love trying new products.