You are on page 1of 2

CUSTOMERS PERCEPTION TOWARDS PASSENGER

CARS- A COMPARATIVE STUDY OF MSIL AND
HMIL.
PERSONAL DETAILS
1. NAME* ……………………………………………………………………………
2. Address*
…………………………………………………………………………………………………
…………………………….
3. Mobile No. ………………………………………………………………………….

PRODUCT - Maruti Suzuki Swift
Scale
Questions
S A Sw N Sw D S
A A D D
1. The Quality of car is good and up to your
expectations.

2. There are adequate features in the car and
are up to your likes.

PRICE
Questions Scale
S A Sw N Sw D S
A A D D
3. The car gives you true value for money.

4. Price of the car is reasonable and competitive
in the segment.

5. The spare parts of the car are not expensive.

PLACE
Questions Scale
S A Sw N Sw D S
A A D D
6. The customers do not have to travel long
distances to purchase the car.
7. The dealer and service network of the car is
excellent.

PROMOTION Questions Scale S A Sw N Sw D S A A D D 9. The dealers associated with car ensures you a prompt delivery and waiting period is minimal. D= Disagree. 14. SwA= Somewhat Agree. 12. SD= Strongly Disagree. SWD= Somewhat Disagree. A= Agree.The car gives promotion that reinforces your purchase decision. N= Neutral. 10. *SA= Strongly Agree.The company reminds you about its car on continuous basis. SD= Strongly Disagree. *SA= Strongly Agree. .The company is enjoying the highest position in providing best service solutions.The company’s promotion is quick persuasive. AFTER SALES SERVICE Questions Scale S A Sw N Sw D S A A D D 13. N= Neutral. SWD= Somewhat Disagree.The service stations are available in proximity. A= Agree. 8. D= Disagree. SwA= Somewhat Agree. 11. The company is able to timely inform you about new arrivals.