MBA 12

This research is made on McDonalds Business

Ethics Project Report to make readers try to
become fully aware about the faulty practices made
by this company to attract customers.

Reasons to choose company:

Its a well-known multinational company
Easily reach-able because we have reference and we can get
information easily

Ethical dilemma:
Toys with Happy meal

The company was blamed for misleading the children about

their food with the use of attractive advertisements to
encourage the youngsters to choose their food and hence
causes health problems to them.
Animal welfare issues (Chicken Abuse Case, tiny cages for
animals)
 Horse meat scandal

Type of investigation and data collection:

Well collect data through internet, website of McDonalds,

magazines and newspapers, research articles etc. well also
investigate through interview which will base on the prepared
questionnaire. Well also question randomly according to the
situation.

Key Stakeholders of McDonalds:

Customer
Franchise holders (franchisees)
Employees
Suppliers
Investors
society
IT(media)

Approach which well use for the assessment of stake

holders:
Well use normative approach for assessment because its gives us
descriptive and analytical both analysis as well as it provides help
for the future problems. Through this approach, we can make
better decisions in the future.
 Customer

McDonalds faced data security ethical issue

In 2010, McDonalds announced that some of its customers
information such as email address, date of birth, wireless number
and so on had been exposed because of a unauthorized third
partys data contravention.

Employees

This bad business ethics example by McDonalds is what is known

as the McDonalds Legislation in popular parlance. In 1972, Ray
Kroc, the companys founder made a rare donation of $250,000 to
Nixons reelection campaign and in return got a favorable
legislation that allowed companies such as McDonalds to pay
teenage employees 20 percent less than federal minimum wages.
Most observers consider this a typical case of corporate influence
on lawmakers to enact legislation that serve their selfish ends and
harm society.

Society

1. Government
2. Regulatory bodies (e.g. national and local regulatory bodies
including health and safety groups)
3. Environment

McSaviors:

To make people realize that the worlds natural resources are fast
diminishing and something must be done about it, McDonalds
has created a public awareness program called McSaviors.
McSaviors involves children as they are going to be in charge of
the future. McSaviors children are empowered to penalize adults
found wasting water and electricity. The minimum penalty amount
is Rs. 10. McDonalds will use the penalty money to promote
measures that will prevent further wastage, such as replacing
regular bulbs with energy savers, repairing leaking water supply
lines, etc. The program has been launched in association with
Express News.

Beach Cleaning:

The Marine environment is not taken seriously in our society.

McDonalds has taken steps to create awareness about this
environment, especially among kids, with regular visits to the
beach where they clean it with their own hands.

Community groups

McDonalds has been supporting the Olympic Games through

feeding program aimed at feeding the athletics. McDonalds is
also involved in various charities and also supports education in
the developing countries where it has its franchises and fast food
restaurants. As part of its bid to return back to the society,
McDonalds has sponsored several children programs involving
eradication of illiteracy and poverty.

McDonalds Mission:
McDonalds mission is to be our customers favorite
place and way to eat with inspired people who delight
each customer with unmatched quality, service,
 cleanliness and value every time. We invite you to be the
part of this winning team and give yourself an opportunity
to grow with the family of people striving to create smiles
on the faces of millions of people every day.