PROGRAM GUIDE FOR

Master of Business Administration

MBA
Revised Fall 2016

Directorate of Distance Education

SIKKIM MANIPAL UNIVERSITY (SMU)

BKID PG0071
 CONTENTS

1. The Program
2. Objectives of the Program
3. University Support
4. Program Structure
4.1 Duration of the Program
4.2 Medium
4.3 Credit System
4.4 Academic Calendar SMU DDE Admission and Examination
5. Course/Subjects of Study & Self Learning Materials (SLMs)
6. Instructional System
6.1 Printed Self Learning Material (SLM)
6.2 Counselling
6.3 Assignments
TM
6.4 Online Resources (EduNxt )
7. Evaluation System
7.1 Internal Assessment (IA)
7.1.1 Assignment Submission
7.2 Term-End Examination (TEE)
7.2.1 Term-End examination question paper pattern
7.2.2 Minimum passing marks
7.2.3 Classification of successful candidates
7.2.4 Carry-over provision
7.2.5 Examination and Result Publication
7.2.6 Model Question Paper
8. Project Guidelines
8.1 Introduction
8.2 Selection of Project title
8.3 Project Process
8.4 Project Report
8.5 Project Evaluation
8.5.1 Project synopsis evaluation
8.5.2 Project report evaluation
8.6 Suggested Project Topics
8.7 Templates
9. General Points
 MASTER OF BUSINESS ADMINISTRATION
(MBA)
1. The Program
At every step in ones life, one needs to transform, to compete, and
improve. In todays dynamic business environment, being acquainted with
concepts is not enough. It is essential to acquire and constantly upgrade
knowledge about various dimensions of business. The Sikkim Manipal
University Directorate of Distance Education (SMUDDE) MBA Program
imparts knowledge and skill sets to students to achieve this, and face real
world challenges. It teaches application of innovative practices to current
business situations. It incorporates analysis of contemporary issues besides
providing a strong theoretical foundation. It provides a collaborative learning
environment with dedicated faculty to ensure students achieve their full
potential. The SMUDDE MBA Program teaches one to work smartly, take
the lead in critical situations, and influence business decisions more
effectively. It teaches one to not only work efficiently but also shape the
business environment and create opportunities for further growth.
The Master of Business Administration (MBA) Program of Sikkim Manipal
University Directorate of Distance Education (SMUDDE) is a two year
Program. With inclusion of various specialisations, the Program aims at
developing focused managers with a strong understanding of their area of
specialisation, even as the core subjects equip the students with
fundamental management theories and concepts along with less tangible,
but equally important soft skills. The MBA Program is designed to instil
confidence, improve knowledge, and act as a catalyst in the search for
success and growth.

2. Objectives of the Program

This Program has the following objectives
To provide a strong theoretical and practical foundation for a managerial
position

To enable students to analyse and understand the changes taking place

in the corporate sector

To promote an enquiry-based learning

To promote a self-learning platform such that the motivation to upgrade

ones knowledge continues even after the Program is completed

MBA Program Guide PG0071 Page No.: 1

 To prepare the students for the industry using the latest technology-
based learning systems
To provide the Indian industry with employable professionals at specific
levels of management.

3. University Support
Students admitted to the program will receive the printed Self Learning
Material (SLM) for each of the subjects in their curriculum.
To supplement the student's learning process, the University provides
counselling sessions and online support using its Learning Management
TM
System (LMS) EduNxt . You will get access to learning resources which
include SLM, Quizzes, Model Question papers, Project Guidelines and
Internal Assignments.

4. Program Structure
4.1 Duration of the Program
The minimum duration for the completion of the MBA program is two years,
comprising of four semesters. However, the student is permitted to take a
maximum of four years to complete the program.
4.2 Medium
The medium of instruction is English.
4.3 Credit System
Credit system is a systematic way of describing an educational course by
attaching credits to its components. In this Program, all the subjects are of
FOUR credits each. Each credit consists of 30 hours of study. A student
must complete 100 credits successfully for the award of the Master of
Business Administration degree.
4.4 Academic Calendar SMU DDE Admission and Examination
1. For your semester related details and timelines on admissions, re-
registration, academic delivery and examinations, refer to the University
notification on Academic Calendar on the website www.smude.edu.in.
TM
You may also refer to your EduNxt or MyZone portal.

2. Every academic year will have two main exams and two supplementary
exams. A student failing in a Course will be permitted to appear in the
supplementary exam.

MBA Program Guide PG0071 Page No.: 2

5. Courses/Subjects of Study & Self Learning Material (SLM)
Course/
Subject Course/Subject Title
Code
MBA101 Management Process
and Organisational
Behaviour
MBA102 Business Communication
MBA103 Statistics for
Management
MBA104 Financial and
Management Accounting
MBA105 Managerial Economics
MBA106 Human Resource
Management
MBA201 Production and
Operations Management
MBA202 Financial Management
MBA203 Marketing Management
MBA204 Management Information
System
MBA205 Operations Research
MBA206 Project Management
MBA301 Research Methodology
MBA302 Legal Aspects of
Business
FIN301 Security Analysis and
Portfolio Management
MBA Program Guide
Book
Name of the SLM Credits
ID
Semester 1
B1621 Management Process and 4
Organisational Behaviour
Revised Edition: Spring 2010
B1622 Business Communication 4
Revised Edition: Spring 2010
B1731 Statistics for Management 4
Revised Edition: Spring 2010
B1624 Financial and Management 4
Accounting
Revised Edition: Spring 2010
B1625 Managerial Economics 4
Revised Edition: Spring 2010
B1626 Human Resource 4
Management
Revised Edition: Spring 2010
Semester 2
B1627 Production and Operations 4
Management
Revised Edition: Spring 2010
B1628 Financial Management Revised 4
Edition: Spring 2010
B1629 Marketing Management - Revised 4
Edition: Spring 2010
B1968 Management Information 4
System
Revised Edition II: Spring 2010
B2068 Operations Research 4
Revised Edition: Spring 2010
B1632 Project Management 4
Revised Edition: Spring 2010
Semester 3
B1700 Research Methodology 4
Edition: Spring 2010
B1725 Legal Aspects of Business 4
Edition: Spring 2010
B1754 Security Analysis and Portfolio 4
Management
Edition: Spring 2010
PG0071 Page No.: 3
 FIN302 Mergers and Acquisitions
FIN303 Taxation Management
FIN304 Internal Audit and Control B1733 Internal Audit and Control
MKT301 Sales, Distribution and
Supply Chain
Management
MKT302 Consumer Behaviour
MKT303 Retail Marketing
MKT304 Marketing Research
HRM301 Manpower Planning and
Resourcing
HRM302 Management and
Organisational
Development
HRM303 Employee Relations
Management
HRM304 HR Audit
ISM301 Software Engineering
ISM302 Database Management
Systems (DBMS)
ISM303 Computer Networks
ISM304 Business Intelligence and B2043 Business Intelligence and Tools
Tools
MBA401 Strategic Management
and Business Policy
MBA402 International Business
Management
FIN401 International Financial
Management
FIN402 Treasury Management
MBA Program Guide
B1732 Mergers and Acquisitions 4
Edition: Spring 2010
B2113 Taxation Management 4
Revised Edition I: Spring 2010
4
Edition: Spring 2010
B1721 Sales, Distribution and Supply 4
Chain Management
Edition: Spring 2010
B1722 Consumer Behaviour 4
Edition: Spring 2010
B1723 Retail Marketing 4
Edition: Spring 2010
B1711 Marketing Research 4
Edition: Spring 2010
B1765 Manpower Planning and 4
Resourcing Edition: Spring 2010
B1726 Management and Organisational 4
Development
Edition: Spring 2010
B1734 Employee Relations 4
Management
Edition: Spring 2010
B1735 HR Audit Edition: Spring 2010 4
B1965 Software Engineering 4
Revised Edition: Spring 2010
B1966 Database Management Systems 4
(DBMS) Edition: Spring 2010
B1973 Computer Networks 4
Revised Edition: Spring 2010
4
Edition: Spring 2010
Semester 4
B1699 Strategic management and 4
business policy
Revised Edition Spring 2010
B1724 International business 4
management
Revised Edition Spring 2010
B1759 International Financial 4
Management
Edition: Spring 2010
B1814 Treasury Management 4
Edition: Spring 2010
PG0071 Page No.: 4
 FIN403 Merchant Banking and
Financial Services
FIN404 Insurance and Risk
Management
FIN405 Project
MKT401 Services Marketing and
Customer Relationship
Management
MKT402 Advertising Management
and Sales Promotion
MKT403 E-Marketing
MKT404 International Marketing
MKT405 Project
HRM401 Compensation Benefits
HRM402 Performance
Management and
Appraisal
HRM403 Talent Management
HRM404 Change Management
HRM405 Project
ISM401 Enterprise Resource
Planning (ERP)
ISM402 E-Commerce
ISM403 Technology Management
ISM404 Java and Web Design
ISM405 Project
Project work: Every student shall undertake Project work
III semester starting with the project synopsis and culminating with the
project report in the IV semester. Students are encouraged to choose a
project, of six months duration either at place of work or any other location,
MBA Program Guide
B1815 Merchant Banking and Financial 4
Services Edition: Spring 2010
B1816 Insurance and Risk 4
Management
Edition: Spring 2010
4
B1808 Services Marketing and Customer 4
Relationship Management
Edition: Spring 2010
B1809 Advertising Management and 4
Sales Promotion
Edition: Spring 2010
B1810 E-Marketing 4
Edition: Spring 2010
B1811 International Marketing 4
Edition: Spring 2010
4
B1859 Compensation Benefits 4
Edition: Spring 2010
B1868 Performance Management and 4
Appraisal
Edition: Spring 2010
B1869 Talent Management and 4
Employee Retention
Edition: Spring 2010
B1807 Change Management 4
Edition: Spring 2010
4
B1964 Enterprises Resource Planning 4
(ERP) - ED
B2015 E-Commerce 4
Edition: Spring 2010
B1979 Technology Management 4
Edition: Spring 2010
B2016 Java and Web Design 4
Edition: Spring 2010
4
in the
PG0071 Page No.: 5
in the chosen area of specialisation to complete the Program. The project
work is equivalent to four credits.

Important Note:
Please note that contact with your Guide at regular intervals is
mandatory. Any information provided without the consent of Guide, or
manipulation of any means, if identified by the University, will lead to
rejection of your project synopsis, and subsequently the project report, at
any time.

Please refer to Project Guidelines given under Quick links User Manual
TM
on EduNxt portal. List of Approved Guides has been uploaded on
TM
EduNxt Portal, for the convenience of students.
6. Instructional System
The Distance Education (DE) system is more learner-oriented, and the
student has to be an active participant in the entire teaching-learning
process. SMU-DE follows a multi-channel approach for instruction and
comprises a suitable mix of the following:
Printed Self Learning Material
(SLM)Counselling
Assignments

Online resources
The University follows the Credit System for its program. Each credit is of
30 hours of study comprising all learning activities viz. Self-Study (19 Hrs.),
counselling (3 Hrs.), EduNxtTM Online Activity such as attempting Quizzes,
Model Question paper, reading additional support contents (5 Hrs.), and
Assignments (3 Hrs.). Thus, four-Credit courses require 120 Hrs. of study
time. Credit System indicates the effort which the student has to put, to
successfully complete the subject. Completion of the Program requires
successful completion of Assignments (Refer to Section 7.1), the Term-End
Examination (Refer to Section 7.2), and Project (Refer to Section 8.0).
6.1 Printed Self Learning Material (SLM)
Printed study material is the primary form of instructional material. The
University provides the printed study materials developed to stimulate
independent learning. Such materials are called Self Learning Materials
(SLM). On admission/re-registration to a semester of program, students can

MBA Program Guide PG0071 Page No.: 6

obtain the Self Learning Materials from the University. Each SLM comprises
several units. Each unit begins with an introduction in which we tell you
about the contents of the unit. We also outline a list of objectives which we
expect you to achieve after studying the unit. This is followed by the main
body of the unit, which is divided into various sections and sub-sections. We
end each unit by summarising its content. In each unit, there are several
Self-Assessment Questions (SAQs) and Terminal Questions (TQs)/
Activities/Exercises. These are meant to help you to assess your
understanding of the subject contents.
6.2 Counselling
In distance education, counselling (Webinars/Face-to-Face) provides an
opportunity for you to interact with Subject Matter Experts (SMEs). The
purpose of counselling is to give you an opportunity to ask questions and
clarify your doubts.
Before attending the counselling sessions, we advise you to go through your
study material and make a plan of the points to be discussed with subject
matter expert. Unless you have gone through the units, there may not be much
TM
to discuss. Please visit EduNxt portal for Counselling Schedule.
6.3 Assignments
A theory course in a semester will have Assignments. To complete the
course, one has to attempt the Assignments. You will find the Assignment
TM
Question paper in your EduNxt login. The completed Assignment is to be
submitted to the University for Evaluation for the award of the Internal
Assessment (IA) marks. For more details, refer section 7.1.
6.4 Online Resources
In addition to counselling sessions, University also provides you an
opportunity to discuss with University faculty and your peers via Discussion
TM
Board available on EduNxt . We encourage you to post your subject-
related queries on Discussion Board. Faculty assistance will be available
through Live Webinar sessions, Discussion Board and through a dedicated
E-Mail support for project work. Students are recommended to use any/all
of the above mentioned academic support services to get guidance for
successful completion of course.

MBA Program Guide PG0071 Page No.: 7

7. Evaluation System
The marks ratio of Term-End Examination (TEE) to Internal Assessment
(IA) for the theory subject is 70:30.
Scheme of Examination Theory course/subject
Duration of TEE in Total
Credits IA Marks TEE Marks
hour(s) Marks
4 3 30 70 100
Note: The details of the examination schedules will be provided at the
relevant time on the website: www.smude.edu.in
Marks Distribution for Final Semester Project
Percentage of
Final Semester Project - Mark distribution
total marks
IA Synopsis 30

TEE Project report (Refer section 8 of this Program Guide) 35

Project presentation 15
Viva 20
Total 100

7.1 Internal Assessment (IA)

Internal assessment marks are based on the assignments which will be
evaluated and graded by the University. There will be ONE assignment for a
2 credit course and TWO assignments for 4 credit course. Students are
required to Submit Assignments (one / two assignments) depending on
Course requirement within the submission window only as a SINGLE
Submission. The assignments will have a weightage of 30 percent. The
questions for assignment for all theory courses shall be uploaded on the
TM
EduNxt portal http://edunxt.smude.edu.in/ in the beginning of each
session.
7.1.1 Assignment Submission
The dates for the submission of the Assignments will be decided by the
University and will be put up on web portal - http://edunxt.smude.edu.in/.
The assignment questions for all courses will be uploaded course wise
TM
on EduNxt http://edunxt.smude.edu.in/

All assignments will be assessed by the University.

MBA Program Guide PG0071 Page No.: 8

 The assignments are designed to encourage the students to develop the
habit of continuous study of the course/subject throughout the semester.

Completed assignments (handwritten or typed) soft copies should be

TM
uploaded on EduNxt portal.

Specimen format of the assignment and user manual for the same is
TM
made available in student login of EduNxt .
Ensure that you answer all questions according to the marks allocated
(not more than 400 words for a 10-mark question and not more than 200
words for a five-mark question). The total page limit shall not exceed 8
pages of A-4 size. Students are advised to check their Assignments
thoroughly before uploading the same, as Only ONE submission will be
considered and evaluated. Multiple submissions are not allowed.

Content that has been directly copied from the Internet will NOT be
accepted.

Assignments that have been copied and shared among students will be
automatically rejected and liable for disqualification.

7.2 Term-End Examination (TEE)

The TEE will be conducted at designated examination centres. Examination
dates along with the detailed instructions will be published well in advance
on the MyZone portal.

7.2.1 Term-End Examination question paper pattern

The Term-End Examination Question Paper for Theory subject will have
both Multiple Choice Questions (MCQs) and Descriptive Questions (DQs).
The question and time distribution pattern is as follows:

Section A (Answer ALL) Question Marks Time

x Marks
Multiple Choice Questions 10 x 2 20 hr.
Section B
Descriptive Questions (Short Answers) Answer 4x5 20 1 hr.
Four out of Six questions.
Descriptive Questions (Long Answers) Answer 3 x 10 30 1 hrs.
Three out of Four questions.
Total 70 3 hrs.

(Please refer section 7.2.6 for the model questions)

MBA Program Guide PG0071 Page No.: 9

Note:
1. General time distribution for each type of question is as given in the
above table.
2. The marks distribution is based upon the complexity involved in the
question.
3. Clash of exam dates in case of students appearing for exams:
The schedule of examinations is such that every student can appear for
examination in subjects with respect to two semesters, provided the
combination of semesters is odd and even. In some cases, when
students apply for re-appearing in certain course/subjects, the
examination dates may clash with that of other papers. SUCH
STUDENTS ARE PERMITTED TO APPEAR ONLY IN ANY ONE OF
THE AFFECTED SUBJECTS. NO STUDENT WILL BE PERMITTED
TO APPEAR IN MORE THAN ONE SUBJECT IN A SCHEDULED
SESSION ON A PARTICULAR DAY. If a student appears, or tries to
appear, for the examination in both course/subjects, the results of both
course/subjects will be declared as NULL & VOID.
4. The University reserves the right to change the examination pattern from
time to time. The change would be intimated to students well in
advance.
5. Reappearance: There is no provision for improvement by reappearance
in the Term-End Examinations or in the Internal Assessment once a
student is declared to have passed in a paper.
7.2.2 Minimum Passing Marks

The students are considered as passed in a paper if they score

40% marks in the Internal Assessment (IA).
40% marks in the Term-End Examination (TEE), and,
40% aggregate of the semester-end Term-End Examination (TEE)
and the Internal Assessment (IA).
Students have to score minimum 40% marks for project based subjects.

If a student fails in any one component (failure to get 40% marks either
in IA or TEE), then he/she will be required to re-appear for that
component only (IA or TEE as the case may be).

The students must note that for re-appearing for IA also, the students
have to fill in the Re-sitting Forms.

MBA Program Guide PG0071 Page No.: 10

7.2.3 Classification of successful candidates
A students performance will be evaluated based on both Continuous
Evaluation and Term-End Examination. Student will be awarded grade for
the semester based on the below criteria:
The Grade System (aggregate)

Marks Range Grade Point Grade

90 to 100 10 S (Outstanding)
80 to <90 9 A+ (Excellent)
70 to <80 8 A (Very Good)
60 to <70 7 B+ (Good)
50 to <60 6 B (Above Average)
40 to <50 5 C (Average)
<40 0 F (Fail)
Not Applicable 0 I (Incomplete)

7.2.4 Carry-over Provision

Please note that since there is a carry-over system for every semester, self-
study should start automatically for the next semester without waiting for the
examination results.
7.2.5 Examination and Result Publication
The University will conduct Term-End Examinations at designated
Examination Centres. The Term-End Examination date and other
related instructions of the examinations will be published well in advance
of the date of examination on the website www.smude.edu.in.

The University reserves the right to change the mode of examination

(from offline to computer-based) from time to time. The change would be
intimated to students well in advance.

NO STUDENT WILL BE ALLOWED TO APPEAR FOR THE

EXAMINATION WITHOUT AN ADMIT CARD. Admit card is only valid
when accompanied with University photo Identity Card.

Admit Cards will be issued only to those students who fulfil the
prerequisites as specified by the University. Admit Cards will be issued
to all fresh and Re-registered students and re-sitting candidates who
have filled up the re-sitting form before the last date specified by the

MBA Program Guide PG0071 Page No.: 11

 University. The Admit Card is valid only when produced along with the
photo Identity Card issued by the University.
Candidates are not allowed to bring inside the Examination Hall mobile
phones, calculators, statistical/scientific tables, laptops or any object/
device/gadget that can offer unfair assistance in answering the
University question papers. However, scientific/non-programmable
calculators are allowed for specific subjects (as mentioned in the time
table). Possession of mobile phone, even in switched off condition shall
be considered as unfair means of assistance; hence, students are
strictly warned not to bring mobile phones with them inside the
Examination Hall. The Examination Centres will not be responsible for
ensuring safe custody of the mobile phone.

CANDIDATES WILL NOT BE PERMITTED TO ENTER THE

EXAMINATION HALL AFTER TEN MINUTES OF THE
COMMENCEMENT OF EXAMINATION.

Candidates are not allowed to leave the examination hall within one
hour of commencement of the examination.

The identity and signature of the candidates will be verified during the
examination. Candidates are required to sign on the answer sheet in the
invigilators presence.

Candidates caught cheating or attempting to cheat may be disqualified

immediately and debarred from appearing for TEE in accordance with
the prevailing rules of the University.

The TEE results once published by the University will be accessible to

you through your MyZone login. You can download the e-marks cards
from MyZone. Consolidated Marks Card and Degree Certificate will be
sent to you directly, on successful completion of the program.

MBA Program Guide PG0071 Page No.: 12

7.2.6 Model Questions
(For a four-credit course/subject)
Subject Code: MBA 206
Subject Name Project Management
Marks: 70 Time: 3 Hours
Book ID: B1632
Credit: 4
Part A (2 Marks questions) [10 x 2 = 20 marks]
Answer All the Questions
Example:
1. What are the advantages of client server system?
a) Faster response time to requests for processing
b) Better local cost control of operations and development
c) Increase of responsibilities and cost overhead at centre
d) Enables distribution of processing from centralised to desktop
computing
A. b), c) and d)
B. a), b) and d)
C. a) and b)
D. a), c) and d)

Part-B (5-mark descriptive questions)

Answer any FOUR [4 x 5 = 20 marks]
Examples:
1. Describe the process of project performance evaluation.
2. Describe the leadership styles for project managers.

Part-C (10-mark descriptive questions)

Answer Any THREE [3 x 10 = 30 marks]
Examples:
1. What is project control? Describe the process of project performance
evaluation
2. Briefly discuss the steps to close the project.

Case Study
(One Question of 10 marks each will be based on Case Study)

MBA Program Guide PG0071 Page No.: 13

8. Project Guidelines
8.1 Introduction:
This Project guide will provide you with all the information you need to know
for going about with your project work. As project work is a very important
part of MBA course curriculum, it has been marked for four credits. The
following guidelines may be adopted:
1. The duration of the project is for six to twelve months starting with
synopsis preparation and ending with viva voce.
2. It must be a project either done at the place of work or some other
organisation.
3. The project must be taken up under a guide empanelled by the
University.
4. Synopsis, project title, and guide need to be approved by the University
at the beginning of the project.
TM
5. Students must upload the synopsis on EduNxt .
6. The Project Guidelines (MBA Project Guidelines 2016.pdf) to prepare
TM
the synopsis may be downloaded from EduNxt by clicking on Quick
Links User Manual.
7. The project must be completed and submitted to the University by
TM
uploading it to EduNxt .
8. The project must relate to the specialisation pursued.

8.2 Selection of Project Title:

The title selected should be coherent with the stream of study or
specialisation.
A list of suggested topics is provided at the end of this document.
However, the student and the guide have the freedom to identify an
appropriate topic.
The title should be specific and focused towards the objectives of the
project.

MBA Program Guide PG0071 Page No.: 14

 8.3 Project Process:
1. Prepare Project Synopsis:
The project synopsis needs to be submitted within the last date specified
by the University. The notification on the last date for the submission of
TM
the synopsis will be posted under Announcements on EduNxt and
on the home page of MyZone.
The Components of Project Synopsis are:
i) Title of the project
ii) Introduction and Objectives of study
iii) Review of Literature and Problem statement
iv) Research methodology and References
2. Students to submit the synopsis and guide details to University for
approval.
3. On approval from the University, student should start the actual project
work
4. The actual project study may take 90 working days to be completed.
5. Next, submit a draft project report to the project
guide: The draft should constitute the following:
Title of the project
Introduction
Literature review/related research outcomes (a brief review of similar
or related studies conducted elsewhere.
Description of study methodology
List of work done: Visits to company, list of functionaries met,
documents received from company; registers and files seen, and
observations made, field visits, number of samples collected/
questionnaires filled should be mentioned in proper order.
Names of books, sites, journals, magazines referred.

6. After receiving a feedback from the project guide, make the necessary
corrections and proceed to the next step.
7. Submit the final report:
The final project report should be submitted to the University within the
specified deadline by uploading on the portal, after receiving
communication from Office of Student Evaluation (sometimes referred to
as Controller of Examinations). The recommended number of pages of
final report is around 100.

MBA Program Guide PG0071 Page No.: 15

8.4 Project Report
The final project report should consist of the components, as given under
TM
Project Guidelines. Visit EduNxt portal to download project guidelines.
8.5 Project Evaluation
8.5.1 Project Synopsis Evaluation:
The project synopsis is considered for Internal assessment (30%).
8.5.2 Project Report Evaluation
Project Report Evaluation is considered for Term-End Examination (70%).
Project report will be evaluated and Viva will be conducted as per the
schedule given by the Department of Student Evaluation. The power point
slides for presentation should be uploaded along with the final project report
TM
on EduNxt . The student must stay in touch with the Department of
Student Evaluation for the actual date of project evaluation.
The student should make a power point presentation of their project, to the
University-approved external and internal examiners. The project work
concludes with the viva voce/presentation.
Evaluation criteria for the project report and viva is given below:

Evaluation criteria Marks allotted

Project report (Refer section 8 of this Program Guide) 35
Project presentation 15
Viva-Voce 20
Total 70

8.6 Suggested Project Topics

Given below are suggested project topics for MBA, which may only be
used as a reference, and not replicated.
Sl. No. Project Topics Related To Human Resource Management
1. A study of Performance Appraisal / Performance Management System in
XYZ organisation
2. Assessment of Role Stress amongst the Employees of XYZ organisation
3. Job Satisfaction Survey w.r.t. to XYZ organisation
4. Competency Mapping in XYZ organisation
5. A Study on Evaluation of Training Effectiveness in XYZ organisation
6. Study of Organisational Culture at XYZ organisation

MBA Program Guide PG0071 Page No.: 16

 7. Motivational Analysis of Employees in XYZ organisation
8. A Comparative Study of Team Effectiveness in XYZ organisation
9. A study of Compensation Management System in XYZ organisation
10. A Detailed Study of Promotion and Reward Policy of XYZ organisation
11. A Study of Quality of Work Life in XYZ organisation
12. Mapping Training Needs of Employees: Training Need Analysis at
XYZ Organisation
Project Topics Related To Marketing
13. Formulation of Marketing Strategies to Improve
Market Share of LG Microwave Ovens
14. Improving the Effectiveness and Efficiency of Operations at Cox &
Kings India Ltd.
15. Demand Forecasting for Orion-ERP Package for ICICI InfoTech
in Bangalore, based on Small & Medium Enterprises
16. Developing a Service Delivery Model to Bridge the Gap between
Services expected and provided by ICICI Home Loans
17. Strategies for Increasing the Occupancy Rate of Taj West End
Hotel, Bangalore
18. A Market Feasibility Study for New X-ray Machines from Wipro
GE Medical Systems
19. Distribution Mapping and Dealer Satisfaction Survey for Nokia
Mobile Phones at XYZ city
20. A Study of Marketing Strategies and Distribution Channels in North
Karnataka for Cholamandalam Investment & Finance Company Ltd.
21. A Study to Improve Awareness level of Triraksha Welfare Scheme
among Farmers for Tractors & Farm Equipment Ltd.
22. A Study to Increase Penetration Level and Brand Loyalty among
existing consumers of Samsung India Electronics Ltd.
Project Topics Related To Finance
23. The Study of Indian Financial System: Post Liberalisation
24. The Impact of Global Recession on Information Technology Sector
in India
25. The Impact of the Recent (as relevant) Global Economic Slump on the
Indian Capital Market
26. A Comparative Study of Bancassurance Products in Rural/Private/
Public Sector Banks
27. A Comparative Study of Equity Linked Savings Schemes floated by
Domestic Mutual Fund Players

MBA Program Guide PG0071 Page No.: 17

 28. A Comparative Study of Cost of Capital in
Automobile/Steel/Pharma/ Finance Industry
29. A Comparative Study of Financial Performance of
Rural/Private/Public Sector Banks using Ratio Analysis
30. A Study of Profitability and Operational Efficiency of Public Sector Banks
31. A Study of Profitability and Operational Efficiency of
Rural/Private/Public Sector Banks in India
32. A Study of Working Capital Management in Small Scale Industries
33. The Scope of Microfinance in the Indian Context A Study
34. Financial Inclusion: A Study on the Scope and Effect in the
Indian Economy
35. A Study on Rural Banking in City/State
36. Dematerialisation A Study on its Scope and Effect in Industry/Sector
37. The Future of Investment Banks in the post Lehman Brothers Era
Project Topics Related To Information Systems
38. Role of software agents as a collaborative tool E-commerce in
Rural/ Private/Public Sector
39. Hospital Management System Database Approach, Mangala
Hospital, Hassan
40. A Study on the Effects of Automation of Banking Database in
Rural/ Private/Public Sector/any particular Bank
41. Automation of Customer Relation Database A SAP Product
42. A Study on Electronic Data Storage w. r .t. Steel Factory, Mumbai
43. A Webpage Design using JAVA Google Page

8.7 Templates
Template/details for preparation of project report are provided under project
guidelines.

9. General Points
It is the endeavour of the University to upgrade the syllabus keeping in
view the industrial/market requirement to impart the latest technology /
developments to the students. It is, therefore, essential to upgrade the
study materials periodically. The University reserves the right to
modify/update the Program syllabus. The students are advised to keep
themselves informed about the changes in the syllabus and the contents
of the SLM constantly by visiting the website- www.smude.edu.in. It is

MBA Program Guide PG0071 Page No.: 18

 important to note that the examinations will be conducted based on the
syllabus and contents applicable in that session. The implication is that
a student, who reappears/re-sits for backlog paper, will be required to
appear in the examination, which is based on the latest syllabus/content
of the SLM. It is therefore imperative that the student, who fails in a
subject, should submit his/her re-sitting application at the earliest to
enable the University to dispatch the revised edition of the SLM (only in
case of revised curriculum).
Support Service Contact Details:

MYZONE :
http://myzone.smude.edu.in
:
TM
EduNxt : http://edunxt.smude.edu.in
Helpdesk Phone No. : : 1800 266 7777

Available Timings: 9:00 A.M. to 7:00 P.M.
(All days, except national holidays)

Helpdesk E-mail ID : smuhelpdesk@smudde.edu.in
(To receive speedy reply, Roll Number
to be mentioned in all the correspondence)
For Project synopsis related-queries:
projects.mba@smudde.edu.in
Examinations/Project report related-queries:
smu.controllerde@smudde.edu.in

MBA Program Guide PG0071 Page No.: 19