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EDUCATION

KENDALL A. RAGATZ
The University of Georgia, Athens, GA, Graduation Date: May 2017
Bachelor of Business Administration in Marketing, Emphasis: Digital Marketing
EMAIL Overall GPA: 3.85/4.00
KRAGATZ@UGA.EDU
HOPE Scholarship Recipient, TaylorMade Golf Company Scholarship Recipient, Deans List
TELEPHONE
678.773.0309 Study Abroad: Vienna University of Economics and Business, Vienna, Austria
(Summer 2016)
PORTFOLIO
- Obtained knowledge of global marketing and international business
KRAGATZ.WEEBLY.COM
- Gained insight on real-life business strategies via company visits

RELATED COURSEWORK
Principles of Marketing, Marketing Research
RELEVANT WORK EXPERIENCE
for Business Decisions, Consumer Behavior,
Social Media Marketing Strategy, Integrated
Marketing & Brand Communications, Digital UGA Digital Marketing Competition Finalist (January 2017- Present)
Marketing Analytics, Digital & Social Moes Southwest Grill
Communications Strategies, Marketing
Strategy & Decision Making - Worked on a team of 4 to research and develop a digital marketing campaign for
the large, national fast-casual restaurant chain
- Conducted consumer target research, category research & insight development
- Presented ideas to Focus Brands representatives
SKILLS Childcare Provider, Athens, GA (August 2016-Present)
Highly adaptable; Quick decision maker; Able
to adjust & execute - Ensure the safety, health, and well-being of 2 children, ages 2-6, every Wednesday
afternoon
Computer Skills: Proficient in Microsoft - Organize safe, fun, and educational activities for the children
Word, Excel, PowerPoint, & a variety of
social media platforms UGA Intern for a Day Program, Atlanta, GA (December 2016)

Statistical Analysis: Basic knowledge of CBS46 WGCL-TV Atlanta


SPSS - Accepted to participate in the UGA Intern for a Day Program, and selected to
Experienced in designing survey instruments be a marketing intern for CBS46 News
and analyzing both primary & secondary data. - Attended staff editorial meeting, 12:00PM newscast, and experienced the day-to-
day culture and activities of CBS46 news
Able to convert statistical analyses into - Met with the Local Sales Manager, Marketing Manager, Creative Services
managerially actionable insights. Director, Sr. Research Director, etc. to obtain an overall understanding of each
Certifications: Google Analytics/AdWords role, as well as to obtain a brief overview of past & current projects
Certified, UGA Arch Ready Professionalism Marketing Intern, Cumming, GA (June-July 2016)
Certificate
Chick-fil-A Lanier Crossing
- Implemented the initial startup and use of Instagram and Snapchat
CAMPUS INVOLVMENT - Assisted in building the CFA brand image through inside and outside promotions
- Assisted in increasing sales by planning and coordinating events, while also
Phi Kappa Phi Honor Society, Member encouraging attendance at these events
(April 2016-Present) - Gained customer service experience through dining room training
American Marketing Association, AMA Client Team Member, Athens, GA (March-May 2016)
Member (April 2015-Present)
The Atlanta Braves
UGA Relay for Life, Member (September
2014-Present) - Worked in a group of 5, alongside the Atlanta Braves Digital Marketing Director,
to research and develop marketing plans and strategies for the launch of the
Logistics Committee: Contacted local
SunTrust Park mobile app (via focus groups, surveys, etc.)
businesses for donations; Promoted via social
- Presented real-world marketing solutions to the Atlanta Brave Digital Marketing
media & poster signage (Sept. 14 - May 15)
Team at Turner Field
Alpha Omicron Pi Sorority, Member
(October 2013-Present)