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Experienced Inbound Marketing Manager

Cambridge, ON| 519-755-5724 |

Work Experience Highlighted Skills

Marketing & Communications Manager 2014 - Present Marketing Communications

Deb Canada (division of SC Johnson Professional)
Advertising, PR, copy writing
Developing marketing strategy in line with company objectives
Responsible for yearly national marketing budget, marketing planning and marketing
funnel Digital Marketing
Creation of content in line with marketing campaigns and sales fulfillment including
brochures, e-books, infographics, landing pages, whitepapers
Paid Search (Google AdWords), social
Skilled in inbound marketing using marketing automation, segmentationand lead
network advertising and re-targeting. On-
nurturing to grow leads and convert site traffic through landing pages, CTA with offers
Page and Off-Page SEO optimization.
Analyzing data from marketing efforts to make informed planning decisions
Digital marketing skills in SEO on-page and off-page optimization including keyword
planning and Pay-Per-Click advertising Inbound Marketing
Managing a blog including growing blog subscribers and writing various articles
Managing all PR and company's online and social media presence
Blog, Landing Pages, Email Campaigns,
Growing relationship and sales of distribution network

Account Manager 2013 - 2014 Event Management

Milestone Integrated Marketing
Managed comprehensive multilingual marketing projects to support clients international Trade shows, customer events and
markets. These projects included; email campaigns, advertisements, events, brochures and webinars
website design for the BlackBerry enterprise software business
Maintained a high-level of Client service ensuring all projects are executed at the highest
level of excellence Portfolio
Responsible for the budgeting and scheduling of accounts, as well as overall successful
project management
Lead the Creative team and Production groups in the copy, design and production phases Visit to
view examples of my work.
Experienced in digital email marketing campaigns from strategy, architecture and

Marketing Manager 2006 - 2013
General Electric Email Marketing, HubSpot
Successfully led and managed the strategy and execution of the annual marketing plan for Inbound Certification, HubSpot
GE Healthcare IT Canada with ownership of $500,000+ budget
Responsible for positioning the product portfolio to drive customer and net new growth Presentation Skills, Global Knowledge
opportunities Canada
Worked closely with account managers and senior leadership to develop marketing Negotiating for Agreement
strategies based on competitive intelligence and sales information to generate sales of new
or select products Facilitation Skills
Planned and executed lead generation and awareness activities for over 20 events and Change Acceleration Process
various advertising, email campaigns, promotions, public relations campaigns
Advanced Microsoft Excel
Employed market research, clinical and industry trend analysis, market share and
competitive analysis, win/loss tracking, price realization in developing commercial Developing Web Pages using Multimedia
marketing strategy
Spearheaded first GE Healthcare Canada customer educational webinar series
Launched an innovative approach to trade shows, with the first GE virtual booth

Commercial Service Operations Leader 2008 - 2011
General Electric Skills
Awarded the 2010 Management Award in recognition of Outstanding Leadership in
spearheading the re-branding and market launch of AssurePoint Offerings
Managed the national sales program and drove growth by increasing engagement through Desktop MS Office Suite (Word, Excel,
awareness and revitalization by 810% from 2010 to 2011 PowerPoint, Access, Outlook)
Increased capture rate growth of over 7% for Devices / Biomed contracts in 2011 Digital HubSpot, Facebook, Twitter,
Established consistency in service pricing across multiple P&Ls and standards in Flickr, Pinterest, Instagram, Reddit,
discounting, in order to simplify pricing for the sales team and provide transparency to LinkedIn, YouTube, Google AdWords,
customers Google Analytics, Keyword Tool
Developed marketing communications for sales collateral, customer
Publishing - Adobe InDesign, Adobe
communications, promotions, internal communications and education
Photoshop, Adobe Acrobat, Canva,
Led the organization and execution of marketing trade shows, symposiums and customer
Reported and provided consultation to General Manager at monthly review sessions Other, Exact Target,
Developed and delivered training for GE service offerings and value-adds, provided training Eloqua, Sage 50, Drupal, SalesLogix,
to new hires Wordpress, Trello, Weebly, Crystal
Reports, Simply Accounting

Senior Proposal Specialist 2006 - 2008 Languages: English, French, Czech

General Electric
Managed the end-to-end proposal development and submission process of complex
medical equipment RFPs from Canadian hospitals and clinics
Increased productivity for the RFP centre by completing an average of 5.2 RFPs per month,
the highest of the team

Marketing & Sales Coordinator 2006 - 2006

Crawford & Company
Coordinated and implemented marketing and sales projects for large insurance
corporation, with responsibilities that included event management, collateral, proposals
and sales presentations
Maintained accurate data, report generation and analysis

Customer Centre Supervisor 2002 - 2006

Crawford & Company
Managed and trained a bilingual team of 20+ employees in a busy insurance claims call
Monitored quality and office procedure, maintained effective staffing and responsible for
employee development and quarterly reviews
Successfully supported several marketing initiatives for the business that won 7 new
corporate clients
Managed several teams that responded to high-profile large national Class Actions in


Marketing - Advanced, Certificate 2017 - 2018

University of Toronto

Digital Strategy & Communications Management 2015 - 2016

University of Toronto

Honours Bachelors of Arts, Communications Studies 2001 - 2005

Wilfrid Laurier University