Creat

edby:Heat
herMix|Al
ainaStewar
t
Ni
coleAlber
t|Aus nGor
don|Jess
icaFos
ter

Facult
yAdvi s
er:Dr.Marc
ieHint
on
Profes
sionalAdvi
ser:I
qraChaudry

Mur
raySt
ateUni
ver
sit
yBat
emanT
eam
T
ABL
EOFCONTENTS

Execu veSummar y……………………. ...
..
...
1
Research………………………………. .
....
..
...
..
.2
TargetAudi enceandKeyMessages…..3
Objec ves ,Str
ategi
es&Tac c
s ………. .
.4
Evaua on……………………………. .
....
..
..…..
.6
Conc l
usion……………………………. ..
...
...
.….7
Appendic es………………………. .
..
...
.……. .
..8
EXECUTI
VESUMMARY
Weal lhavethepictur
esinourheadofwhatpoorment alhealthlooksli
ke.Wes eethehomel es
sperson
mu er i
ngtohimsel
f.Wes eethecriminalinhandc
uffs.Wes eet hetwit
chesoftheaddi
cted.Rarel
ydowes ee
theimageinthemirror.Mentalhealt
hi so enas l
idi
ngspectrum ofdecli
nethatweignore.Whenwear ein
painphysi
cal
ly,weseekanointment,s tchesormedici
netoeas ethesymptoms.Yourmentalheal
thdes
erves
asmuc ha en onasyourphys i
calhealth,sowhygamblewi t
hi t?

Thet ownofMur r ay,KYwasvot edthef r
iendl
iestsmalltowni ntheUSAbyUSAT oday.Despi
tet hi
s t l
eof
recognion,t hemaj ori
tyofMur rayState’
scampusi den fiedthems elves,ors
omeonet heyknow,ass omeone
whoo ens tr
uggleswi t
hk eepingtheirmentalhealt
hi n p-topshape.TheMur raySt
ateBatemanCompe on
team haspartner
edwi t
htheCampai gntoChangeDi rec on,andGi veanHour ,tofightthes gmas urrounding
ment alheal
thonc ampuss othatstudentscanfeelcomfortablereac hingoutandrecei
vingthehelpthatt hey
deserve.

Inordertoaccompli
sht hi
s,itisfir
sti
mportanttocreat
eac ommonanduni fiedvoi
ceacr
osscampus,whi
chis
bestdonebyeduc a ngt hec ampusonthefives i
gnsofemo onals uffer
ing.Weac c
ompli
shedthi
sbyus i
ng
atypi
calmet hods of educa on in or
der to both gai
ns tudent
s a en on allwhil
e deepeni
ng thei
r
underst
andingofthefives ignsofemo onalsufferi
ng.

Wehos tedv ari
ousi nf
orma onalboot hsandmee ngs ,r eachedtensoft housandsofpeoplet hr
oughour
Facebook,Twier ,Snapchataccountsandi
nterac vewebsite,creat
edengaging,hands-
ontoolsforeduca ng
thepublic,and hosted ac ampuswi defield dayin whic
h wepar tner
ed up wit
h Couns
elingservic
esand
Qudobai nordertoraiseawareness,gai
nstudentsupportandenc ouragest
udentstotakethepledgetoknow
thefives i
gnsofemo onals ufferi
ng.

Nex t
,ourt eam setoutt opartnerupwithMurr
aySt ateCounsel
ingSer
vic
est ohelpspreadawar enessofthe
fives ignst opopul a onst hatwewoul dnotbeabl etoreachonourown,s uchas ,counselors
,graduate
studentsand ps yc hology st
udents.We were abl
et oconnectwiththe Murray State publ
icon a mor e
inter
per sonallevelt hrough educa on oft
he five si
gns,communityoutreach and supportfunc onsand
advocac yforthec ause.

1
RESEARCH
Si
tua onalAnal
ysi
s
There’
snodoubtt hestakesarehi
ghwheni
tcomestomentalheal
th.TheCampai
gntoChangeDi
rec onwas
for
medt ochangethecultur
eofheal
thsot
hatpeopl
enotonlyrecogni
zethei
mportanceoft
hei
remo onal
well
-being,buttoacknowledgewear
enoti
solat
edwhenitcomestoemo onalsufferi
ng.

Themajori
tyofpeopleareunc omfortablepubl i
clyadmi ngt hattheyares ufferi
ngemo onall
y,des pi
tethe
fac
tthatnear
ly42.5mill
ionAmer ic
ansex perienceadi agnos
ablementalhealthcondioneveryyear.Ofthose
peopl
e,only about40 per c
entwi llseek and r eceive any s
ortofment alhealthservi
cesort reat
ment.
Accor
dingtotheCenter
sforDi s
easeCont rolandPr even on,mor eAmericansareex pec
tedtodi
efrom suic
ide
thi
syearthanfrom c
arac c
idents.

Ourgoali stotaketheaceoutofRacertoshow thatnos tudentstandsalone.Wewantt oenc ouragepeopl e
toacknowl edgeemo onalsufferi
ngandt oseekhel pfort hemsel
vesandot hers.From ourpr imaryresearch,
wehavei den fiedapr obl
em der
ivi
ngfrom t
het hi
rdper soneffec t
.Thereisas t
rongbeliefthatitisacceptable
forotherst os eektr
eatment,butmos twoul d notac tuall
ymak et hatleap forthems elves.In as urvey
conductedonourc ampus,only8perc
entoft he220r espondentsreportedthattheyhadneverf eltanyoft he
fivesignsofemo onalpai n.
Pr
imar
yRes
ear
ch
Weus edquali
ta veandquan t a veres
earchmet hodstounder
standtheknowledgeofouraudi
enc es
regardingmentalhealt
handemo onals uffering,aswel last
hei
rperspec vesonthema er.Wec onduc t
ed
as urveyandtwof oc
usgroups,oneamongs tudent sandoneamongf acul
tymembers.Oursur
veydat a,
whi c
hc onsi
tst
edof220r espondents,wascros s
-tabulat
edandanalys
edt omeasureres
pondents
’a t udes
t
owar dsmentalheal
th.Somek eypointofourdat ai ncl
ude:

•84% respondent sdonoti den fyt hemselvesass omeonewhos uffersemo onall
y,buttheyr eport
ed
feel
ingoneormor es ympt onsofemo onals uffer ing ei
thersome mesoro e n.
•50.3% ofparc ipantswhoc lai
mt hattheyknow s omeonewhos uffersemo onally
,s i
mulatneously
report
edt hatt heydonotno c etheses ympt omsi nthems el
vesandwoul dnotbel i
kelytoseek
helpun lt heybel ieveitisas eri
ousissue.
•Everyparc ipantinourf oc usgroupsbelievedt hatment alhealthwass gma zedt oapointt hatthey
wouldbes c aredt oex pr
esst hosefeeli
ngsf orfearofr eputa onalrepr
ocuss
ions.

Ther esultsofthepr imar yresearchremindedusofamodi fiedt hird-personeffec t
.Whi l
eDavi son’sthird
personeffec thypothesizesthatviewersofper s
uasi
vemes sagesex pec totherswillbemorei mpac t
edbyt he
mes sage than t
hems elves,we f ound the i
dea of“ others” versus “ sel
f ” was a t
rend in ouranal ysis
.
Respondent swerek eent os aytheyrecogniz
edt hefives ignsi not hersandwoul dencouraget hem tos eek
help,butt herespondent sthemselveswerenotc omfort
abl elabelingt hes ames ymptomsint hems el
vesnor
fel
tc omf or
tabl
es eeki
nghel p.Thisledustooneofourk eymes sages:Cal l
ingyourbluff,whenyour ecognize
the5s i
gnsinyourself
.

Sec
ondar
yRes
ear
ch
Reviewings cholar
lyarc leshel pedourt eam c ompl eteit’ssecondar yr es
earch.Thr oughthesearc l
ewe
learned t
hats tudent swho wer eanyagel esst han 25wer emor el ikelyto s gma z ement alheal th and
maintainsoc i
aldistancefrom t hec haracterinthevi gne ewhos truggleswiththeirment alhealth.Through
thisinforma on wer e wer e ablet o es
tablish ourk ey audi
enc e.I n addion,ours t
udiesprovi ded that
character
isc sas soc i
ated wit h age i
n as tudentpopul a on i nfluenc ec oll
ege students’a t udesabout
indi
vidualswhos t
ruggl ewi t
ht heirment alhealt h.Thes t
udyal sor evealedthatt heper s
onalchar acter
isc s
ofaneduc atepublici ntheiradul tforma veyear sthatinfluenc ec on nua onofdi scri
minatorybehavi or
s
ands uggestsareast hatmi ghtbemal l
eabl etoc hangingongoi ngs t
ereot ypi
cala t udes.
2
T
ARGET
AUDI
ENCE&KEYMESSAGES
Pr
imar
yAudi
enc
e
Oursec ondaryresearchledust ohypot hesiz
et hatyoungadul tsi
nt he18- 24agerangeweremor elik
elyto
s gma z ethosesuffer ingfr
om poorment alhealth.I
nourpr i
maryres ear
chwedi scover
edthatthi
swasnot
thecaseofMur r
aySt ate.Rat
her ,studentsint hisager angewer el i
kel
yt o besupporveofot herswho
appeared tosufferf r
om poorment alhealth whilesimultaneousl
yf eari
ngt hattheywould bejudged f
or
seeki
nghel pwitht heirownment alhealth.Forthisreason,wec hoseMur raystat
es t
udentages18-24asour
pri
mar yaudience.

Sec
ondar
yAudi
enc
e
Weunder s
tandt hathealt
hc arewor ker
sar eont hefrontli
neswheni tc omest oba lingthes gmat hat
surroundsment alheal
th.Wet eamedupwi thMur rayStateCounseli
ngServi
c esandthemember sofChiSigma
Iota,thei
nterna onalhonorsoc i
etyfors
tudents,pr of
essi
onalcounsel
orsandc ounsel
oreducators
,tofurther
promot eourc ampaignandtoar mthem withtoolsandpr omo onalmat eri
altoc on nueprovidi
nghelpf or
anyoneonewhomayneedi t
.T oget
her,wework ed t ochangethecult
ureofment alhealt
honourc ampus.

KeyMes
sages
•Cal
lYourBl
uff:
Thec onceptoft heCallYourBl uffmessagecamef r
om theideathats t
udent
sfeeltheneedt ohideanys i
gns
ofemo onals uffer i
ngduet othenega vestereot
ypess ur
roundi
ngment alheal
th.Studentsfeelthatitis
acceptableforot herst
oex presssi
gnsofemo onalpain,however ,i
tisnotsomethingthatweour selves
wouldadmi ttoo.Wes oughtt ochal
lengeal
lstudentst
oc allt
heirbluffbybecomingeduc ated andtaking
thepledget oknow t hefives i
gnsofemo onal .

•Ment
alHeal
thasSoc
ialJ
us c
e:
Becauseofaone- si
ze-fits-
allment ali
ty,wes aw thes gmaofment alill
nes sasani s
sueofsocialjus ceand
notjustasapubl ichealthc onc er
n.Byvi ewings gmaass oci
alinjus c e,wehaveembr acedanumberof
termsimportanttomi ll
ennials .Wordsli
ke,inclusi
on,c ol
labora on,t ransparenc
yandengagementbec ame
thelensthroughwhi chk eepi ngac heckononeanot her’sment alheal thwoulds eem li
kes econdnat ure
(Dis
hman2015;Cor r
iganet .al2005;Nov ak2009) .Byc ombi ni
ngr esearchont hir
d-personeffec tands oci
al
jus ce,wewer eabletopr omot eaposivedi sposionofment alwell-being.Theissueofsocialjus c
eal so
ledtot hei
deaof“ groupt her apy
.”Ourc ampai gnsoughtt ouni fystudent sbyc hangi
ngt hec onver
sa on
aroundmentalhealthf r
om “ they”to“ we.

3
OBJ
ECTI
VESSTRATEGI
ES&T
ACTI
CS
Obj
ec ve1:Toeducate20percentofstudentoftheFiveSignsofemo onalsufferingin
or
dert
ocr
eat
eac
ommonl
anguageonc
ampusamongs
tudent
sandc
ouns
elor
s.
Pr
imaryAudi
enc e:MembersoftheMurrayStatecommunit
y
St
rat
egy:Wewantedtorunthetabl
ewhenitcamet oeduc
a ngs
tudent
saboutment
alheal
th.Wec
hos
e
todoa360degreemedi
aandac vi
tybl
it
zthati
ncl
udedt
radionalmedi
a,handout
s,s
oci
almedi
apos
ts,
boot
hsandevent
s.

Accor
dingtot heCampai gntoChangeDirec on,
,thefir sts
tepinpayinga en ontoment alheal
thissuesin
peopleandc ulture,wemus thaveac ommonl anguage.Ourfirststrat
egywast o pr
ovidemanydi fferent
op onsforourpr imaryaudienc
et oseetheemoj i
sandc onnec
tt hem wit
ht he5s igns
.Byappl yi
ngt he
marke ngconc eptofthe“rul
eof7”wes etouttofind7wayst oputtheemoj i
sinfr
ontofs t
udentsoncampus
duri
ngthe4weeksoft hecampaign.

ac c1:Sc
•T ratchOffCar ds-185s cratchc ardswer edes ignedanddi str
ibutedovert hecour s
eofaweek
ac c2:St
•T al lWal lPos t
er s-As tallwal lposterwaspl acedi never ybat hroom stalloncampus ,t
otal
ling
wel lover100,aswel lasot herar easoft hebat hroom t hats tudent sare
l
ik elytoc r
os swhenus ingt her estareas
ac c3:Soc
•T ialMedi a-Cons is
tentpos t sacrossfours eper ates ocialmedi ac hannels
ac c4:I
•T nfoBoot hFl yer-100flyer swer ehandedoutt hedayoft heevent
ac c5:Webpage/
•T PledgeI nfo-Di splayedt heFiveSi gnsandr elev antinf
or ma onaboutt hecampaign
ac c6:St
•T or yAr tInstalla on-26anonymouss torieswer eobt ained anddi splayedintheCouns el
ing
Cent erasanar tdi
splay
ac c7:I
•T nfor ma onT abl einCur risCent er/Loll
ipops /Candy-Fl yer swerehandedoutal ongwithstress
relievi
ngmer c handi
sepr ovidedbyc ouseli
ngs ervices,aswel lass pecial
lymadec andythat
displayedt heemo c onsi nv ari
ousways

Obj
ec ve2:Topartnerwithoncampusorganiza onstomakethem awareoftheFive
Si
gnsofemo onals
uffer
ingsothattheyc
ans pr
eadawar
enes
stopopul
a onss
uchasc
ouns
elor
s,
gr
aduat
estudent
sandpsyc
hologyst
udents.

Pr
imaryAudienc e:Counsel
ors,member
sofChiSi
gmaI ot
aandf ut
urecounsel
ingpr
ofes
sional
s
St
rat
egy:MurrayStateUni
ver
sit
yhasanac vecounsel
ingcent
er,afrat
erni
tyofprof
essi
onalcouns
eli
ng:
ChiSigmaI
ota,aswellasaheal
thygraduat
eprogr
am i
ncounseli
ng.Byst
acki
ngthedec
kwithcounsel
orson
campus,wefeltt
hecommonlanguagewouldbui
ldast
heycounselst
udent
s,workt
hei
rowneventsandgoout
i
nt heworl
dt oeduc
ate

ac c1:Couns
•T eli
ngSer vi
cesBoot h-Couns eli
ngSer
vic
eshadani nforma onalboot hatourbigevent,
wheret heywereabl etoeduc atethecommunit
yoft hef r
ees er
vicestheyareen t l
edtoas
MurraySt at
es t
udents
ac c2:F
•T ac etofacemee ngswi t
hor ganiz
a ons-Weengagedi nf ourdi
rectmee ngswi t
hmember sof
thecouns el
ingcenter,plusanaddionalfourone-on-onemee ngswi thindivi
dualcounsel
ors
andfraterni
tymember s.
ac c3:I
•T nvolvementf rom ChiSigmaI ota -MembersofChiSigmaI otawerepres entandac vedur i
ng
theevent.

4
OBJ
ECTI
VESSTRATEGI
ES&T
ACTI
CS
Obj
ec ve3:Topromotementalhealthasanissueofsocialjus cebyadvoca ng
t
oget
her
nes
sandawar
enes
swi
thi
nthec
ommuni
tybyengagi
ngwi
th20per
centoft
hec
ommuni
ty.

Pr
imaryAudienc e:MurrayStateUni vers
itys
tudent
s
St
rat
egy:Thebestwaytorepresentsocialj
us ceamongourpeer
sist
ophys
ical
lyr
epr
esentment
alheal
th
andt
heFiveSignss
othatpeopl
ecanengageandexpl
oredi
ffer
entas
pec
tsofment
alheal
th,whi
leatt
hes
ame
mewit
nessingandexper
ienci
ngthef
eelingofbr
eaki
ngfr
ee.

ac c1:Pi
•T nantas-St udent swer eenc ouragedt o“beatoutt hes gma, ”bytakingas wingatabl ack
pi
nantawi tht hewor ds gmapai ntedoni t
ac c2:Mus
•T eum Piec es-Fi veactorsphys ical
lyrepresentedeac hsignandplayedoutwhati tfeel
slik
e
toex peri
enc eoneoft hos es i
gns
ac c3:St
•T ori
es -St
udent swer easkedt oanonymous lyshares t
oriesofthei
rexper i
enceswithemo onal
suffer i
ng,whi chwer ethendi splayedatoureventf orotherstoread.26s tor
ieswer e
submied.
ac c4:Event-Al
•T lpi eceswer edisplayedatonel argeeventt hatengagedthes tudentswalkingacross
campust ogot oandf rom class
ac c5:St
•T ress
-RelievingAc c ess
ories-Couns el
ingServicesprovideds t
ressbal
ls,bubble,lav
al amp
mersandeduc a onalmat erialtogivetos tudentstok eep

5
EVAL
UATI
ON
Livingintheageofhas ht
agsandHoot sui
te,itgoeswi t
houts ayi
ngt hatsocialmediapla ormshadahuge
impac tonthesuccessofourc ampaign.Ext er
nalc ommunica onplayedak eyroleinconnec ngwithour
audi enc
esonalllevel
s.ThroughInstagram,F acebook,Snapchatandouri nt
erac vewebs i
te,wewereable
toc reat
eac ommonvoi ceforthec l
ient,alongsideencouragi
ngf ol
lowerst otakethepledgetoknow t
hefive
signsofemo onals ufferi
ng.Ours ocialmedi acampaignstartedFebr uar
y15,2017at12: 01am CST
,and
endedat11: 59pm onMar ch15,2017.

@Rac
ers
Cal
lYour
BluffF
acebook:Throughoutthedura onofourcampai
gn,ourt
eam c
ommiedt
o
pos ngt oF ac
ebookonadai l
ybasisinordertoeducat
epeopl eont hefives i
gnsofemo onalsuffer
ing.We
als
ous edt hepla ormt ogenerat
ebuz zonc ampus-
wideeventsthatwehel d,aswellascr
eatedanen re
soci
almedi ac ampaigninwhichstudentswouldsnagas c
rat
c hoffc ard,tak
eas el
fiewi t
htheendproduct,
andpos tittoourF acebookpagewi t
hthehas ht
ag#Call
YourBluff.Throughoutthegi
ven mef ramewewer e
abletoreac happroximatel
y10,932people,whichisanes mat edreachof365peopleperday .

@Rac
ers
Cal
lYour
BluffI
nst
agr
am:I
tcameasnos
urpr
isewhenwel
ear
nedt
hatouraudi
enc
e
prefer
ss t
oryt
ell
ingvisualsovertext
,whichisexactl
ywhywec hoseInst
agram asoursecondsoci
almedia
pla ormf ort
hiscampaign.Thistoolhel
pedusk eepfoll
owersont heirt
oesdemons tr
a ngtheex ci
tement
andhar d-
hi nginforma ont hateventa endeeswer erec
eivi
ng.Beingthego- t
otoolforanycoll
egekid,
Inst
agram hel
pedopent hegateforustoeasil
yt r
ackourhashtag,#Call
YourBl
uff,andengagewi t
hour
audience.TheRacersCallYourBluffinst
agram pageendedthec ampaignwithat ot
alof42foll
owers.

Snapc
odeL
inkt
oRac
ers
Cal
lYour
Bluff.
com:Poi
nt,ai
m,t
ap.Thati
show eas
yitwasf
ort
he
publi
ctoaccessourint
erac vewebs it
ethankst oourSnapchats napc
ode.Bypu ngal ilemysterybehi
nd
whatthecodewouldbel inkingto,thi
snon-tr
adionalf or
m ofadvers i
nggavethepubl i
csentnumbers
skyr
ocke ngonourwebs ite.Wei nc
ludedours napc
odeonal lofthebathr
oom stal
lwallpost
ers,s
haredit
i
ns oci
almediaposts
,incl
udedi tonouri nf
ographic
s,andpr omot edi
tatallofourevents.

6
EVAL
UATI
ON
Obj
ec ve One:Ex
ceeded.To educate 20 percentofstudentsaboutthe Fi
ve Si
gnsofemo onal
s
uffer
ingi
nor
dert
ocr
eat
eac
ommonl
anguageonc
ampusamongs
tudent
sandc
ouns
elor
s.

Despi
tethefac tthatment alhealthi
sadi ffic ul
tsubjec
tformostpeopletotal
kabout,webelievethatthe
campaignsuc
c ess
fullyexceededours etgoalstoeducatest
udent
sonc ampus.Wepersonall
ydeli
veredover
400 i
nforma onals heet
st os tudent
son c ampusto generat
eawarenessoftheFiveSigns,whichcan be
equat
edt o25per centofMur rayStat
e’spopula on.

Obj
ec veTwo:Ex
ceeded.Topar
tnerwi
thonc
ampusor
gani
za onst
omak
ethem awar
eoft
he
Five Si
gns ofemo onalsuffer
ing s
ot hatthey can spr
ead awar
enes
sto popul
a ons s
uch as
counselor
s,gr
aduat
estudent
sandpsychol
ogystudents
.

TheBat emant eam partneredwithtwodi fferentor ganiz
a onsonc ampus,Couns
elingServi
cesand
ChiSigmaI ot
a.Wec reatedmaterialt
hatbot hor ganiza onsplanonuselongter
m.Bec auseoft he
a en onourc ampai gngarnered,auniversi
tyc ounselor
,whoi sals
oaboardmemberoft hewestern
KentuckySuici
deAwar enessVoi
cesofEduc a on( SAVE),askedourPRSSAgrouptocon nuewor king
withthem topr omoteawar enessforthei
rorgani za onforamonet ar
ydona ontoourc hapter
.Not
onlydidwepar tnerwi ththem,butwer eceivedgr eatengagementamongt hefrater
nityandt he
counselor
s.

Obj
ec ve Thr
ee: Ex
ceeded. To pr
omot
e ment
alheal
th asan i
ssue ofs
oci
alj
us c
e by
advoc
a ngtoget
her
nes
sandawar
enes
swi
thi
nthec
ommuni
tybyengagementwi
th20per
centoft
he
communit
y.

Anec dotall
y,weai medt oc r
eateamor eaccpe ngandc ompas sionat eenviornmentont heMur ray
Statec ampuss othatstudentscanfeelcomfortabl ereachingoutf ort hehelpthatt heydes erve.This
wasas uccessbecauseduringourfielddayonc ampus ,mulpl estudent sreachedoutt oMur r
aySt ate
Couns eli
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esfordirec ononhow t opurs ueal i
fes
tylewhichpr omot esabe erment alhealth.
Thiswasac compli
shed by the studentssigning up f orc ounseling sessi
onst hrough counseling
servies.Inaddion,wewer ealsocontact
edvi as ocialmediabyaMur r
ayStatef acultymemberwho
wasc onrnedaboutt heemo onalwel lbeingofaf amilymember .Wewer eablet ous eEri
cRudd,t he
li
aison bet ween ourc ampaign and professi
onalc ounseli
ng ser vic
es ,to guide heri nt he right
direc ont owardhelpingthef amil
ymemberr ec eivethehel pandgui danc etheyneeded.

7
CONCL
USI
ON
“Don’tGambl ewithYourMentalHeal th.
.”
Wes urveyedandinterviewed240s t
udent sacr
osscampus
Weus edv ar
iousengagementpl a ormstoc ombineanoverallpot
en alreac
hof18,
041peopl
e
Throughmedi acoverageourstoryreachedapopul a onof7,500peopl
e
26s t
udentsonc ampusc amesharedt hei
rs t
ori
estos uppor
tt hec
ause

Thepr opiousi mpac tt hatourc ampaignle ont heMur r
aySt ateCampusi sundeni able.Notonlydid
weeduc ateamaj orit
yofourc ampusont hefives ignsofemo onals ufferi
ng,butweal so
accompl ishedhavi ngamaj orit
yofs t
udent stak
et hepl edget oendt hes gmas ur
roundi ngment al
health.Weal s oenc our agedandas si
stedstudentsi nsigningupwi thc ounsel
ingser vi
c essothatthey
canr eceivet heyhel pt hatt heydes erve.Weal sohadt wot r
adionalmedi ahitsrangi ngfrom afront
pages toryonourl oc alpaper,t heMur rayLedger&Ti mes ,t
oaf rontpageandonl ines torywiththe
Mur raySt ateNews .Mur rayStat eUnivers
ityCouns eli
ngSer viceswi l
lc on nuetoac tasanadvoc ate
ont hebehal fofGi veandHourandt heCampai gntoChangeDi r
ec on.Thi swi l
leas il
ybedoneby
ul i
z i
ngours urveyr esultstobe erhel pthem under standt heMur rayStatepublicasawhol eint he
fac
eoft hes gmas urroundingment alhealth.

8
APPENDI
X
Ex
ampl
eSoc
ialMedi
aPos
ts

Webs
iteDes
ignandL
ayout
APPENDI
X
Ex
ampl
eSc
rat
chTi
cket

Ex
ampl
eSt
allWal
l
APPENDI
X
EventPr
omo onFl
yer

Ex
ampl
eSi
gnage