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RESEARCH PROJECT REPORT

ON

“Area Officers and Dealers Satisfaction Survey of Mahindra & Mahindra Ltd.
(Swaraj Division)”

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION

of

I. K. Gujral Punjab Technical University

By

Harshit Sharma
1541801

MBA III SEMESTER

UNDER THE SUPERVISION OF

Ms. Amanjot Kaur Sodhi (Asst. Professor)

Chandigarh Business School of Administration,
Landran, Mohali

2015-2017

Gujral Punjab Technical University. Amanjot Sodhi (Asst. Ms. Professor) Date: 12-10-2016 Place: Mohali Forwarded for evaluation by Research Committee: (Member of Research Committee’s Signature) Seal of the CBS 1 . 1541801 has completed the research project titled “Area Officers and Dealers Satisfaction Survey” under my supervision in partial fulfillment of the MASTER OF BUSINESS ADMINISTRATION degree of university’s name I. K. Certificate of Supervisor This is to certify that Mr. Harshit Sharma Roll No.

hereby declare that the research project report titled “Area Officers and Dealers Satisfaction Survey “is my own original research work and this report has not been submitted to any University/Institute for the award of any professional degree or diploma. Harshit Sharma MBA 3 Chandigarh Busines School Date: 12-10-2016 Place: Mohali 2 . Declaration I.

Taj Hoda (HOD) and our present summer internship coordinator Ms. Anil Tiwari (Sales Manager. Harshit Sharma PTO for further details 3 . Professor) for providing me an opportunity to work on this project. Acknowledgements I express my sincere gratitude to Mr. Amanjot Kaur Sodhi (Asst. Lastly. I thank my parents.Mahindra and Mahindra) and Ms. family members and friends for their constant support in my endeavor. I express my sincere thanks to Mr. Amanjot Kaur Sodhi for their guidance. I am very grateful for their constant support and guidance throughout the duration of the entire project.

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TABLE OF CONTENTS S. PARTICULARS PAGE NO.Data Analysis and Interpretation (DSS) 47-66 Chapter 7 6 . 1 List of Abbreviations 6 2 Chapter 1 – Introduction 7-11 Chapter 2 . (Swaraj 3 Division) 12-27 4 Chapter 3 .Suggestions and Recommendations 67-68 Chapter- 8 7 -Conclusion 69 9 Appendix 70-75 Bibliogra 10 hy 76 .Data Analysis and Interpretation 5 (AOSS) 36-46 Chapter 6 5 .Mahindra and Mahindra Ltd.Research Methodology 28-35 Chapter 4 . No.

445 5 .

Mahindra and Mahindra Limited PTL Punjab Tractors Limited DSS Dealer Satisfaction Survey AOSS Area Office Satisfaction Survey AO/HO Area OfficeHead Office AM/TM Area Manager/Territory Manager OU Oonche Utho CLA Choo Lo Aasman 6 RB2 Raho Bulandiyo Par Barkarar . LIST OF ABREVIATIONS M&M Ltd.

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IF YOU NEED THIS PROJECT REPORT CONTACT CHAUHANBROTHERS 9855017625. 9217825228 .