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PEST Analysis Template

Situation being analysed:

PEST analysis (political, economical, social, technological) assesses a market, including competitors, from the
standpoint of a particular proposition or a business.

criteria examples political economical criteria examples

ecological/environmental home economy

current legislation economy trends
future legislation overseas economies
international legislation general taxation
regulatory bodies and taxation specific to
processes product/services
government policies seasonality issues
government term and market/trade cycles
change specific industry factors
trading policies market routes trends
funding, grants and distribution trends
initiatives customer/end-user drivers
home market pressure- interest/ exchange rates
groups international trade and
international pressure- monetary issues
wars and conflicts

criteria examples social technological criteria examples

lifestyle trends competing technology

demographics development
consumer attitudes and research funding
opinions associated/dependent
media views technologies
law changes affecting replacement
social factors technology/solutions
brand, company, maturity of technology
technology image manufacturing maturity
consumer buying patterns and capacity
fashion and role models information and
major events and communications
influences consumer buying
buying access and trends mechanisms/technology
ethnic/religious factors technology legislation
advertising and publicity innovation potential
ethical issues technology access,
licencing, patents
intellectual property issues
global communications

Businessballs 2009. A free PDF version of this tool and information about PEST analysis methods are available at A free resource from Not to be sold or published.