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Exadata Experiences - Expert &

Customer Panel
Session 307
By Tony Catalano
EVP, Rolta
Exadata Marketplace
Tony Catalano - Rolta (Moderator)
Rich Niemiec - Rolta
Sridhar Avantsa - Rolta
Mike Messina - Rolta
Damon Grub - RealMed
Oracle Exadata Database Machine - History
2008 Exadata V1: The HP Database Machine
Primarily targeted at a DW environments
2009 Exadata V2: The Sun Oracle Database machine
Features introduced making it a viable for DW and OLTP
2010 Exadata X2-2 and Exadata X2-8
Hardware update on Exadata V2
More configuration choices
2011 Engineered Software Footprint grows. Large part of Oracle Strategy going
Exalogic / Exalytics / BigData Machine
EBS on Exadata
Gartner on Exadata
Gartner Research Note G00212953 (9 June 2011)
Key Findings:
Oracle's Exadata Database Machine has achieved significant early adoption and acceptance of its database
appliance value proposition
Gartner estimates that some 400 customers have deployed Oracle Exadata, using it for analytics and online
transaction processing (OLTP) workloads
Users report positive results with Oracle Exadata, achieving expected improvements in performance and data
Skills needed to operate an Oracle Exadata environment must be considered; data warehouse appliances, like
other platforms, need design and management
Customer Experience With Oracle Exadata for OLTP:
They report significant performance improvements
Some clients report that a very large number of applications can be deployed. One client reportedly consolidated
400 applications onto the platform
Forester Research Report Key Findings
According to Forresters November 2010 Global Database Management Systems Online Survey, 65% of enterprises find
delivering performance a top database management challenge.
Most customers stated that Oracle Exadata exceeded performance and high availability requirements to support their mission-
critical applications -5x to 40x performance gains
Oracle Exadatas hardware and software components are integrated to improve performance and achieve high availability for
OLTP and data warehousing
Forrester finds that most customers are benefitting from improved manageability compared with traditional database platforms.
Up to 20% lower administration cost
Ability to grow and scale as needed
Oracle delivers a scalable Exadata platform that starts out as small as a quarter rack and grows to a full eight-rack configuration
Oracle Exadata can support any type of database workload, ranging from data warehousing, data marts, and operational data
stores to analytical and transactional applications.
Oracle Exadata runs packaged applications such as Oracle E-Business Suite(EBS), SAP, Oracle PeopleSoft, and Oracle Siebel
applications without modifications
Oracle Exadata can consolidate many databases to lower cost and improve manageability.
Estimates that more than 250 customers are currently using Oracle Exadata. This is likely to triple in the next 12 to 18 months
Other Industry Analysis Reports
IT Market Strategy Report on Exadata Oracle
IDC Report on Oracle Engineered Systems Strategy
Oracle Corporations Goals & Targets
Today, more than 1,000 Exadatas are installed, and we plan on tripling
that number this year. We think that's possible because Oracle apps run
unchanged on Exadata.
Lawrence J. Ellison - Co-Founder, CEO and Director Oracle
Earnings Call June 23, 2011
(quarter results) Exadata Exalogic. Unit growth was nearly triple digit,
broad-based across industries and geographies, and we sold systems to
more than 150 unique customers, of which 100 were new Exadata or
Mark V. Hurd - President and Director Oracle
Earnings Call September 20, 2011
Adoption Metrics Data By Oracle
Rack is by far the most

Current client base is spread

across all industries

Though it started as DW
environment, Exadata workload
is evolving to include all work
load types
Panel Discussion
Tony Catalano, Executive Vice President
333 E. Butterfield Road, Suite 900
Lombard, IL 60148