Investor

Presentation

March 31, 2017

Forward Looking Statements
and Non-IFRS Measures
This presentation may include certain statements or disclosures relating to Rocky Mountain Dealerships Inc. and its
subsidiaries (hereinafter collectively Rocky) that are based on the expectations of its Management, as well as
assumptions made by and information currently available to Rocky which may constitute forward-looking
information under applicable securities laws. All such statements and disclosures, other than those of historical fact,
which address activities, events, outcomes, results or developments that Rocky anticipates or expects may, or will
occur in the future should be considered forward-looking information. Forward-looking information presented in
such statements or disclosures may, among other things, relate to: Rocky's business outlook; plans and objectives
of Management for future operations; and anticipated financial performance. We caution that many factors could
cause the performance or achievements of Rocky to be materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking statements, as a result of the risk factors
as set forth in Rockys March 14, 2017 Annual Information Form, which is available on SEDAR at www.sedar.com.
Non-IFRS Measures Certain financial measures in this presentation are not prescribed by IFRS. All non-IFRS
measures presented herein do not have any standardized meaning and therefore are unlikely to be comparable to
similar measures presented by other companies. Therefore, these non-IFRS measures should not be considered in
isolation or as a substitute for measures of performance prepared in accordance with IFRS. All non-IFRS measures
are included because management uses the information to analyze operating performance and results, and
therefore may be considered useful information by investors.
Rocky Mountain Dealerships Inc., is a publicly traded corporation that conducts all of its operations through its
wholly-owned subsidiary Rocky Mountain Equipment Canada Ltd. (hereinafter RME). Rocky Mountain Equipment
is the operating brand name of RME and this name is found on all of our stores across Canada.
Rockys shares trade on the Toronto Stock Exchange under the symbol RME.
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Who We Are

The Worlds Second Largest

Case IH agriculture distributor
An active consolidator in Western
Canada

$930 million
2016 sales

3
Recent Market Correction

Source: Farm Credit Canada 2016 Farm Equipment Sales Report

4
Rocky
Mountains
Response
Q4 2016 Developments

5
Reduced Inventory
Inventory
Year-over-year we: 500

Inventory ($ millions)
400
Decreased total inventory by
300

$57 million 200

100

0
Increased Q4 used equipment sales Q1
2015
Q2
2015
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
by Equipment Inventory Other Inventory

15.8% TTM Inventory Days

250

240
Inventory Days (COGS Method)

But Q4 gross margin decreased 230

120 bps
220

210

200
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2015 2015 2015 2015 2016 2016 2016 2016
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Right-sized Costs & Network

Consolidated Locations
Year-over-year we:
Decreased operating SG&A by 42 35
April 2015 Dec 2016

11%
Continued consolidating
locations and

Combined
Industrial
with our agriculture locations

7
2016 Results
10.5% Increase in Despite 4.6% Decrease in
Adjusted EBITDA Revenue

Adjusted EBITDA ($ millions) Revenue ($ millions)

$50 $1,200

$45
$1,000
$40

$35
$800
$30

$25 $600
$45
$20 $966 $1,008 $965 $975 $930
$35 $400
$15 $30 $32
$29
$10
$200
$5

$0 $0
2012 2013 2014 2015 2016 2012 2013 2014 2015 2016
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Investment
Thesis
Yield and Future Growth

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A Consistent Dividend
17% Increase in
Adjusted Diluted EPS Growing Into Our Dividend

Adjusted Diluted EPS Dividends/Share

$1.60 $1.60

$1.40 $1.40
Annualized
$1.20 $1.20
dividend of
$1.00 $1.00
$0.46 / share
$0.80 $0.80
$1.46
$0.60 $0.60
$0.97
$0.40 $0.79 $0.83 $0.40
$0.71

$0.20 $0.20 $0.45 $0.46 $0.46

$0.37
$0.25
$0.00 $0.00
2012 2013 2014 2015 2016 2012 2013 2014 2015 2016
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Positioned for Accretive Growth

Rocky Mountain has taken major steps to integrate

and streamline existing operations
Positioned to resume consolidation strategy

ACQUISITION
Revenue
INTEGRATION
Territory Rights
Systems
EXPANSION
Customer
Relationships Processes
Physical and
LEVERAGE
Human Capital Finance Human Capital
Structure Investment Product Support
Increase Market Annuity
Share Pricing Strength
Purchasing
Strength
Store Efficiency
Network Power

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Strengthening Fundamentals of
the Canadian Prairies
Canadian Prairies - Total Cash Receipts for Crops
$25.0

$21.6
$20.0
Crop Receipts ($ Billions)

$20.6
$19.5
$19.0
$18.3

$15.0 $15.9

$14.5 $14.5

$13.1

$10.0 $10.9

$7.6 $7.9 $7.7 $7.6

$7.1 $6.9
$6.5
$5.0

$-
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 TTM

Source: CANSIM Table 002-0002 Total cash receipts for crops in AB, SK, MB 12
Thank You!

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Current Market Information
As at March 31, 2017

Share Price $10.15

52-Week Closing Range $5.95 - $11.25

Annual Dividend $0.46

Shares Outstanding 19.4 million

Current Market Capitalization $197 million

Average Daily Trading Volume 37.8 thousand

Management Ownership 22%

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