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SPSS LABORATORY SESSIONS

1. OBJECTIVES

The primary objective of this laboratory session is to familiarize participants with the SPSS
software when analyzing data for research purposes. At the end of the session the students are
expected to be able to:

 Enter and define data in a proper manner,
 Navigate the data window of SPSS,
 Choose data for selective processing,
 Use the Syntax Window for purposes of definition and manipulation of raw data
 Provide appropriate commands for the techniques identified – Descriptives, Test of
Differences, and Relationships,
 Navigate the output window,
 Generate graphical outputs,
 Edit the output in the output window, and
 Transfer outputs from SPSS to other presentation format – Word, Powerpoint.

2. PEDAGOGY

To achieve the above objectives, this one-day session will focus on hands-on training in the
use of SPSS. It will assume some basic knowledge of statistics and students are expected to
read the handout entitled DATA ANALYSIS USING SPSS prior to coming to the session.
During the session, actual data using the case HATCO will be utilized. Students are expected
to familiarize themselves with the case and data.

3. CONTENT

The laboratory sessions will cover the following:

 Introduction to SPSS – the three windows and their purposes,
 Creating the Database
o Data entry – Data Window,
o Data Definition,
o Data Checking,
o Data Manipulation
 Analysing the Data
o Checking the Data Structures,
o Descriptive Statistics
o Test of Differences
o Relationships
 Reporting your findings
o Transfers of Output to other presentation format – Copy and Copy Objects
for Word and Powerpoints
o Graphical Summaries Generations

The laboratory session will be guided the document GUIDE TO SPSS LABORATORY
SESSION as Document 2 given below.

SPSS Lab Session

2 = Modified Rebuy.g. 3 = Straight Rebuy) SPSS Lab Session . 0 = small) X11: Specification buying/Articulation Of Needs – The extent to which a particular purchaser evaluates each purchase separately (total value analysis) versus the use of specification buying. measured on a 100-point percentage scale. 1 = Centralized) X13: Type of Industry – industry classification in which a purchaser belongs (SIC) ( 0 = SIC Category 1. some metric and some non-metric are: X8: Firm Size (1 = Large. industry type)  Perception of HATCO: Measured on a graphic rating scale.. which details precisely the product characteristics desired (0 = Specification buying. The second type of information relates to actual purchase outcomes. either the evaluation of each respondent’s satisfaction with HATCO or the percentage of that respondent’s product purchases from HATCO. firm size. 1 = Others) X14: Type of Buying Situation facing the purchaser (01 = New task. The first type is the perception of HATCO on seven attributes identified in past studies as the most influential in the choice of suppliers. 1 = Total Value Analysis) X12: Structure of Procurement . purchasing managers of firms buying from HATCO rated HATCO on each attribute.method of procuring or purchasing products within a particular company (0 = Decentralized. The respondents. 2 CASE: HATCO Consist of 100 observations on 14 separate variables from a survey of customers of HATCO. labeled “poor” and “Excellent” Poor Excellent The attributes are as follows: X1: Delivery Speed X2: Price Level X3: Price Flexibility X4: Manufacturer Image X5: Overall Service X6: Salesforce Image X7: Product Quality  Purchase Outcomes: Two specific measures that reflected the outcomes of the respondents purchase relationship with HATCO X9: Usage Level – how much of the firm’s total product is purchased from HATCO. measured on the same graphic rating scale as perceptions  Purchaser Characteristics: Five characteristics of the responding firms used in the study. where a 10-centimeter line was drawn between the endpoints. The third type of information contains general characteristics of the purchasing companies (e. X10: Satisfaction Level – how satisfied the purchaser is with past purchases from HATCO. Three types of information were collected.

5 4.3 7.2 6.6 6.6 1 0 0 2 19 5.1 1.3 2.9 4.7 1.3 6.8 2.3 5.0 9.1 3.4 1 0 1 3 10 4.9 6.5 6.8 1 0 1 3 SPSS Lab Session .4 1.4 0 1 0 2 11 2.4 1 1 1 2 18 4.9 6.5 0 58 6.3 3.5 7.7 2.7 1.1 1.0 1 0 1 2 13 2.2 5.7 6.6 7.3 1.7 4.5 8.7 0 49 5.0 2.5 6.7 8.2 1 1 0 3 24 2.6 3.2 0 35 3.3 2.5 8.8 0 32 4.9 8.5 1 0 0 2 22 3.4 0 1 1 2 7 4.7 1 0 0 3 17 3.7 6.8 1.9 2.0 6.9 0 1 1 1 5 6.6 3.8 0 55 6.9 1 0 1 3 27 2.1 3.0 7.9 0 40 5.8 0 54 5.7 2.9 9.0 1 0 0 3 21 3.4 2.8 0 49 4.1 .2 8.3 3.7 0 38 5.7 1 45 4.7 5.8 3.6 0 63 5.4 0 55 5.1 7.5 6.4 .9 4.8 1 0 1 3 6 1.9 2.7 1.3 0 1 0 2 9 5.7 0 1 0 1 28 5.0 3.6 6.6 4.8 4.9 1 44 4.4 1.7 3.2 4.0 9.1 4.4 9.3 2.2 3.6 4.2 5.2 0 32 4.7 1.7 0 1 0 1 25 5.7 1.9 2.4 1.6 1 39 4.4 2.3 0 41 4.7 4.2 0 1 1 2 4 2.3 .5 3.7 4.0 2.3 7.8 6.9 6.8 0 49 4.4 8.3 9.8 2.5 6.7 2.0 7.6 2.8 1.8 0 54 5.0 0.4 0 1 0 1 14 3.1 7.0 3.8 1 32 3.9 1 0 0 2 26 4.3 4.9 1.8 1.0 2.1 2.6 5.7 6.7 0 54 5.8 5.1 3.7 3.0 2.0 4.7 5.7 4.4 9.9 9.6 4. 3 Description of the Database Variables Variable Description Variable Type PERCEPTIONS OF HATCO X1: Delivery speed Metric X2: Price Level Metric X3: Price flexibility Metric X4: Manufacturer’s Image Metric X5: Overall Service Metric X6: Salesforce Image Metric X7: Product Quality Metric PURCHASE OUTCOMES X9: Usage Level Metric X10: Satisfaction level Metric PURCHASER CHARACTERISTICS X8: Size of firm Nonmetric X11: Specification Buying Nonmetric X12: Structure of procurement Nonmetric X13: Type of Industry Nonmetric X14: Type of buying situation Nonmetric ID X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13 X14 1 4.1 3.8 2.4 8.8 3.1 3.2 1 36 3.4 8.1 5.5 7.9 1 0 0 3 16 3.2 1 36 3.9 3.5 4.3 1 0 0 1 23 3.9 6.7 6.6 1.9 1 0 1 3 20 4.6 9.5 1.1 5.5 1.4 1 43 4.6 8.8 7.8 2.6 2.3 0 47 5.3 9.1 1.8 1 0 1 1 8 1.4 4.5 3.3 0 1 0 1 3 3.5 6.2 9.0 1 0 1 1 15 4.9 6.7 3.2 1 0 1 1 2 1.4 2.6 3.4 8.7 3.4 5.3 1 0 0 1 12 3.4 4.0 4.6 6.6 2.9 1.2 1.7 1 54 5.6 0 46 5.0 2.9 5.6 2.4 1.7 4.7 3.8 3.8 2.4 6.8 4.8 3.2 1 48 5.3 9.5 5.5 7.0 8.2 1.2 6.2 0 38 4.

8 2.2 0 1 0 2 58 5.4 1 47 3.6 5.5 3.9 1.1 0 1 0 2 31 3.5 2.0 2.9 1.8 .5 7.9 4.0 2.7 1.5 1.7 8.5 1.1 2.3 3.0 2.0 1 0 0 2 52 2.5 9.1 6.3 5.4 5.5 9.3 8.6 3.6 1 0 1 3 60 2.5 2.0 1 40 3.9 5.7 2.1 2.7 1 0 0 1 56 2.3 0 42 5.3 2.6 4.6 2.4 4.1 6.7 4.5 2.2 1 35 4.4 2.5 4.4 4.1 9.8 8.2 2.6 5.6 2.9 1 0 0 3 44 5.9 1 0 1 3 73 3.1 1 0 1 3 39 .7 0 65 6.5 9.0 0 1 1 2 61 3.9 3.2 0 1 1 1 46 5.6 7.3 9.4 8.1 4.9 1 39 3.7 6.1 1 43 4.7 0 57 4.9 3.8 0 54 4.0 2.2 0 47 5.2 0 53 5.2 3.7 0 47 4.7 2.1 4.6 5.6 5.0 9.6 0 1 1 1 37 3.3 3.3 7.9 0 51 4.0 7.4 1.5 1 38 3.5 0 1 0 2 54 2.4 2.1 2.7 1 50 5.3 0 55 3.2 4.3 2.7 1 40 3.7 2.4 0 1 1 2 72 5.6 4.8 2.5 2.8 0 56 5.7 0 1 1 1 42 5.4 1.9 10.9 1.6 9.7 8.3 4.3 4.6 3.2 3.4 2.1 2.3 9.1 4.8 3.9 1 0 1 3 48 3.8 8.5 3.9 9.9 4.6 5.9 6.9 3.9 3.4 1 0 1 3 30 4.6 2.0 3.8 0 58 4.6 1.3 6.0 7.0 2.9 1 29 3.4 5.9 3.3 5.6 4.0 0 36 4.2 6.8 3.9 0 59 4.4 8.0 3.6 2.3 9.5 5.9 9.3 5.8 8.5 3.4 4.0 8.9 7.2 3.8 1 0 0 2 45 2.7 8.2 2.2 2.5 1 0 0 3 SPSS Lab Session .5 3.5 3.6 8.8 0 1 0 1 35 2.0 4.9 4.2 8.7 7.4 3.3 6.5 0 49 5.1 6.4 5.7 7.6 2.4 3.1 9.6 2.1 3.2 8.6 4.7 3.6 3.4 4.3 3.3 0 54 6.8 5.9 4.3 0 1 1 1 41 1.1 6.8 .0 1 53 5.0 9.1 1.5 8.7 2.7 0 1 1 1 55 3.3 0 46 5.4 3.3 2.5 2.0 1.8 3.1 2.2 8.7 4.6 2.1 4.1 1 49 4.7 0 1 1 2 49 5.4 0 46 5.3 2.2 6.2 0 41 5.2 0 53 5.6 3.2 1 32 3.2 1 41 4.7 3.2 5.5 1.9 2.5 2.9 4.3 1.6 1 39 3.9 0 1 1 1 40 2.0 2.2 1 1 1 2 57 4.8 1 28 3.4 6.5 7.3 5.2 8.5 6.3 0 60 5.0 2.0 1 1 0 3 33 5.3 6.0 2.0 6.3 1.9 3.4 1.3 9.2 8.2 2.7 5.4 2.9 1 0 0 2 67 4.5 9.6 8.3 3.2 10.4 2.8 .7 3.9 2.5 3.3 3.4 2.8 1.2 0 1 1 2 53 4.6 0 39 3.5 3.5 0 1 0 2 69 5.1 1 0 0 3 63 4.4 0 1 1 1 66 3.7 8.1 2.5 0 58 6.1 1 0 0 3 81 5.4 5.5 5.6 7.9 5.3 0 59 6.9 4.9 4.1 3.1 5.2 2.1 1 0 0 2 78 3.8 3.6 6.4 9.3 0 1 1 1 80 4.5 9.8 1 50 5.8 4.9 1 0 1 3 50 5.2 3.0 1 0 0 3 47 3.0 5.5 2.3 3.0 1.7 3.0 3.0 .6 7.7 1.6 4.0 1 0 0 3 68 1.4 6.8 0 45 4.2 1 0 1 2 77 3.8 8.7 3.3 1 0 1 3 64 3.0 1 43 3.3 4.9 8.8 3.6 1 62 6.5 3.7 3.7 5.0 4.4 7.9 9.1 1.6 2.1 5.6 4.0 3.1 2.5 2.6 2.7 1.8 7.4 1 50 5.5 3.5 1.4 1 46 5.0 6.3 0 1 0 1 32 2.8 0 55 4.4 9.6 7. 4 29 3.5 2.6 9.0 3.4 6.7 .1 1 0 1 3 75 3.6 2.9 2.0 1.6 3.5 4.8 8.7 7.0 5.8 1 0 1 3 62 5.0 8.7 3.9 1 0 0 3 74 5.7 8.2 5.6 0 60 6.1 2.5 0 60 6.8 0 1 1 2 71 3.8 3.4 2.1 0 1 0 1 36 1.0 3.4 0 49 5.9 5.1 1 0 1 3 79 1.6 3.3 1 0 0 3 70 2.6 6.2 6.8 3.7 0 48 4.2 0 53 3.8 1 0 1 3 51 3.0 1 0 0 3 59 4.6 4.2 4.2 1 1 1 2 65 1.6 2.4 1.9 9.4 7.4 6.6 5.0 2.9 7.5 3.4 7.1 1.7 1 0 1 3 43 4.8 0 1 1 2 38 4.5 4.1 1.1 1 46 4.5 2.5 4.5 2.7 8.1 0 1 0 1 76 4.4 0 47 5.9 .1 1.9 3.2 9.0 4.1 8.8 9.8 5.1 3.2 1.4 4.6 6.1 1 0 0 3 34 3.5 4.0 7.3 1 44 4.7 1.9 6.

8 8.3 0 47 5.8 7.8 2.8 0 39 5.0 4.2 1 41 4.2 6.3 1.9 1.9 8.2 5.1 1 0 0 3 91 3.0 3.1 .7 1 51 5.3 6.5 9.0 8.8 1.0 .6 4.2 1 0 1 3 98 2.4 1 0 0 1 SPSS Lab Session .6 2.4 5.3 1 1 0 1 89 2.4 1 25 3.8 9.6 6.5 8.7 6.0 0 31 4.8 7.6 3.8 7.5 3.7 7.1 2.7 7.0 2.7 6.0 6.2 3.4 0 60 6.0 1 43 3.5 8.6 0 1 0 1 95 4.6 1.0 3.1 5.3 7.0 2.7 8.8 7.7 0 1 1 1 87 2.3 3.1 4.8 6.8 6.0 2.1 0 60 5.2 4.0 2.0 0 1 1 1 90 4.0 1 0 1 1 96 .5 6.2 2.9 2.8 3.0 5.6 1 1 1 2 83 1.2 2.8 3.1 6.8 2.4 1 1 0 1 85 2.2 0 36 4.6 4.8 2.0 7.9 8.3 0 1 0 1 100 2.0 2.2 2.1 8.2 3.4 1 38 3.8 5.5 7.0 4.4 4.9 0 43 5.2 1 36 3.1 7.9 0 49 4.3 6.5 2.9 2.6 5.1 7.4 5.4 4.8 2.4 0 1 1 1 97 6.9 2.1 3.0 4.3 2.7 0 1 0 1 99 3.5 9.4 6.7 2.0 5.7 2.7 5.4 0 37 4.0 0 33 4.2 5.3 2.3 3.7 4.5 1 0 0 2 93 3.4 1 1 1 2 92 4.5 6.1 0 1 0 1 84 2.5 0 1 0 2 88 2.8 1 53 5.1 2.4 1 42 4.5 1.4 2.0 2.3 3.4 5.0 1 34 4.8 2.2 9.4 2.1 3.4 2.6 5.0 .2 1 1 1 2 94 1.0 2.6 0 1 0 2 86 2.5 7.2 7.4 4.5 8.2 4.6 2. 5 82 3.

Independent: X14 2-way ANOVA – Block samples: with and without interaction: Dependent: X10. X11 Means: X9. or X14 Independence Test: Use Recoded X10r vs X14 Options: For output SIMPLE REGRESSION Dependent: X10 Independent: X1 – X7 (one at a time) CORRELATIONS Pearson and Spearman Correlations: SPSS Lab Session . Type of Buying Situation: X9. Session GUIDE TO SPSS LABORATORY SESSION DATA ENTRY AND DEFINITION Data entry for first 5 rows DATA MANIPULATION Compute: say means of (X1 to X7) Recode: X10 into X10R (Use percentile to form 3 groups) DESCRIPTIVE STATISTICS Frequencies: X8. X14 TEST OF DIFFERENCES Two Samples/Populations: Parametric Test: t-test – Independent Dependent: X9 Usage Level. X10 Means by Size. 6 Document 2: Guide to SPSS Lab. Independent Variable: X8: Size of Firm Paired t-test: X5 vs X6 Non-parametric: Mann-Whitney Tests.X5.X6. X14.X4. Independent: X14 & X8 Non-parametric: Independent: Kruskal-Wallis test: – Dependent: X10. X2. X3. Independent: X14 Dependent samples : Friedman: X1. Sign test. Dependent: X9 Usage Level. X10 by X8. Independent: X14 & X12 Also get graph Dependent: X10. Independent Variable: X8: Size of Firm Wilcoxon Matched Pairs Signed Rank Test: X5 vs X6 Sign test: X5 vs X6 Three or more samples: Parametric: 1-way ANOVA – Dependent: X10. X7 CHI-SQUARED TEST Goodness of Fit Test: X10R.

X10 MULTIPLE REGRESSION Dependent Variable: X10 Satisfaction Independent: X1 – X7 Method: Enter Regression Diagnostics: Multicollinearity Durbin-Watson Outliers and Influential Observations: Leverage values Standardized residuals Studentized residuals Press – Deleted standardized and studentized residuals Dfbetas Mahalabobis distance Cooks distance Dffit Dfbetas Stepwise Regression: DISCRIMINANT ANALYSIS Splitting the sample: Transform – Random No.65 Estimating: Classify – Discriminant Method – Simultaneous/Stepwise Randz – Choice of Sample Option: Details of Output Univariate Results Classification Summary Data: 2 groups: Dependent (Grouping Variable) X11 Independent: X1 to X7 3-groups: Dependent (Grouping Variable) X14 Independent: X1 to X7 FACTOR ANALYSIS VARIABLES: X1. X7 First Run: Note: KMO and MSA readings. Scree Plot. Anti-image Second Run: With Varimax Rotation RELIABILITY ANALYSIS Variables X1. Seed Transform – Compute = Uniform(1) > 0. X4. Descriptive. Without Varimax Rotation Option: Correlation matrix. X6. X3. X3. X2. 7 Variables: X1 – X6. X2. X7 and X4 and X6 SPSS Lab Session . X5.