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April, 2017

Volume 2, Issue 6

SWA Named a top 10 most


admired company by fortune
We are an admired Company because of our People, whose pas-
sion and love for the cause that is Southwest are the reasons we
have appeared on this prestigious list for 23 consecutive years,
-Gary Kelly
Feb 16, 2017 tures a day during peak travel season. Subject to requisite govern-
Southwest Airlines Co. (NYSE: LUV) today was named to FOR- mental approvals, service to Grand Cayman begins June 4, 2017,
TUNEs 2017 list of Worlds Most Admired Companies. Southwest the same date service is scheduled to begin from Cincinnati.
ranks #8, and is the only commercial airline among the Top 10.
This is Southwests 23rd consecutive year on the list. Based on the U.S. Department of Transportations most recent
data, Southwest Airlines is the nations largest carrier in terms of
We are an admired Company because of our People, whose originating domestic passengers boarded. The Company operates
passion and love for the cause that is Southwest are the reasons the largest fleet of Boeing aircraft in the world, the majority of
we have appeared on this prestigious list for 23 consecutive years, which are equipped with satellite-based WiFi providing gate-to-
said Gary Kelly, Chairman and Chief Executive Officer of South- gate connectivity. That connectivity enables Customers to use their
west Airlines. This particular recognition is especially rewarding personal devices to view video on-demand movies and television
because its driven by input from leaders at other companies, and shows, as well as nearly 20 channels of free, live TV compliments
our folks take great pride in this achievement. of our valued Partners.

FORTUNE partners with Korn Ferry Hay Group, a global man-


Read after the jump

Southwest created Transfarency, a philosophy which treats Cus-


tomers honestly and fairly, and in which low fares actually stay
low. Southwest is the only major U.S. airline to offer bags fly free
to everyone (first and second checked pieces of luggage, size and
weight limits apply, some airlines may allow free checked bags
on select routes or for qualified circumstances), and there are
no change fees, though fare differences might apply. The airline
proudly unveiled a bold new look: Heart. A new logo, aircraft
livery, interior design featuring a new seat and Flight Attendant
galley, Employee-designed uniforms, and an updated airport
Southwest.com experience all showcase the dedication of Southwest Employees
By:stockphoto
agement consulting firm, and asked executives, directors, and
who connect Customers with whats important in their lives.
security analysts from around the world to rate which companies
they admired most. Voters were able to select any company in any From its first flights on June 18, 1971, Southwest Airlines launched an
industry that ranked in the top 25 percent of last years survey, era of unprecedented affordability in air travel described by the U.S.
along with those that finished in the top 20 percent of their indus- Department of Transportation as The Southwest Effect, a lowering
try. of fares and increase in passenger traffic whenever the carrier enters
In its 46th year of service, Dallas-based Southwest Airlines (NYSE: new markets. With 44 consecutive years of profitability, Southwest
LUV) continues to differentiate itself from other air carriers with is one of the most honored airlines in the world, known for a triple
exemplary Customer Service delivered by more than 53,000 bottom line approach that contributes to the carriers performance and
Employees to more than 100 million Customers annually. South-
west proudly operates a network of 101 destinations in the United protivity,the importance of its People and the communities they serve.
States and eight additional countries with more than 3,900 depar-
Cheers To This! Southwest
Airlines Toasts Customers
With Sparkling Wine
Southwest Airlines will now be serving wine on their
flights.

Southwest Airlines Co. (NYSE: LUV) today announced the ad- shows, as well as nearly 20 channels of free, live TV compli-
dition of sparkling wine to the carriers onboard offerings, just in ments of our valued Partners. Southwest created Transfarency,
time for Valentines Day. In line with pricing for its current pre- a philosophy which treats Customers honestly and fairly, and in
mium beverage assortment (spirits, beer, and wine), Customers which low fares actually stay low. Southwest is the only major
21 years or older may purchase sparkling wine for $5 with a credit U.S. airline to offer bags fly free to everyone (first and second
card or valid Southwest drink coupon. checked pieces of luggage, size and weight limits apply, some
airlines may allow free checked bags on select routes or for qual-
Weve heard from many Customers who desire sparkling wine as ified circumstances), and there are no change fees, though fare
a complement to our world famous Customer Service, said Sonya differences might apply. The airline proudly unveiled a bold new
Lacore, Southwest Airlines Vice President Inflight Operations. look: Heart. A new logo, aircraft livery, interior design featur-
We are pleased to add St Roc sparkling wine to the variety of ing a new seat and Flight Attendant galley, Employee-designed
options our Customers may now enjoy onboard. uniforms, and an updated airport experience all showcase the
From our vineyards in France and Spain, Grands Chais de France dedication of Southwest Employees who connect Customers
is deeply rooted in crafting quality European wines, said Grands with whats important in their lives.
Chais de France CEO Joseph Helfrich. We are honored that
Southwest is offering our St Roc sparkling wine to their valued

Weve heard from many Cus-


tomers who desire sparkling
wine as a complement to our
world famous Customer Ser-
vice, - Sonya Lacore,

By Shutterstocl From its first flights on June 18, 1971, Southwest Airlines launched
READ AFTER JUMMP an era of unprecedented affordability in air travel described by the
passengers. Sant! U.S. Department of Transportation as The Southwest Effect, a
In addition to beer, wine, and liquor, Southwest Airlines offers lowering of fares and increase in passenger traffic whenever the
complimentary non-alcoholic refreshments such as soft drinks, carrier enters new markets. With 44 consecutive years of profit-
juices, water, and coffee onboard all flights, along with peanuts ability, Southwest is one of the most honored airlines in the world,
and pretzels. Additionally, complimentary snack assortments known for a triple bottom line approach that contributes to the
are offered on longer-haul flights. Click here to view the current carriers performance and productivity, the importance of its Peo-
Southwest Airlines inflight menu. ple and the communities they serve, and an overall commitment
In its 46th year of service, Dallas-based Southwest Airlines (NYSE: to efficiency and the planet. The 2015 Southwest Airlines One
LUV) continues to differentiate itself from other air carriers with Report can be found at SouthwestOneReport.com.
exemplary Customer Service delivered by more than 53,000
Employees to more than 100 million Customers annually. South- Book Southwest Airlines low fares online at Southwest.com or by
west proudly operates a network of 101 destinations in the United phone at 800-I-FLY-SWA.
States and eight additional countries with more than 3,900 depar- By Gettyphotos
tures a day during peak travel season. Subject to requisite govern-
mental approvals, service to Grand Cayman begins June 4, 2017,
the same date service is scheduled to begin from Cincinnati.

Based on the U.S. Department of Transportations most recent


data, Southwest Airlines is the nations largest carrier in terms of
originating domestic passengers boarded. The Company oper-
ates the largest fleet of Boeing aircraft in the world, the majority
of which are equipped with satellite-based WiFi providing gate-
to-gate connectivity. That connectivity enables Customers to
use their personal devices to view video on-demand movies and
television shows, as well as nearly 20 channels of free, live TV
Hispanic College Students to benefit
from 13-year partnership between South-
west Airlines and The Hispanic
Association of Colleges and Universities

More than 1,900 roundtrips have been awarded to students pur-


suing undergraduate and graduate degrees since the programs
inception in 2005.
The Hispanic Association of Colleges and Universities (HACU)
represents more than 470 colleges and universities committed to
Hispanic higher education success in the U.S., Puerto Rico, Latin
America and Spain. The associations headquarters are located in
San Antonio, Texas, with offices in Washington, D.C., and Sacra-
mento, California. HACU is the only national association rep-
resenting existing and emerging Hispanic-Serving Institutions
(HSIs). Information is available at www.hacu.net.

In its 46th year of service, Dallas-based Southwest Airlines


(NYSE: LUV) continues to differentiate itself from other air car-
riers with exemplary Customer Service delivered by more than
53,000 Employees to more than 100 million Customers annu-
By Shutterstock ally. Southwest proudly operates a network of 101 destinations
in the United States and eight additional countries with more
than 3,900 departures a day during peak travel season. Subject
to requisite governmental approvals, service to Grand Cayman
Mar 7, 2017 begins June 4, 2017, the same date service is scheduled to begin
DALLAS Southwest Airlines Co. (NYSE: LUV) and The His- from Cincinnati.
panic Association of Colleges and Universities (HACU) today
announced their partnership for the 13th annual Lnzate! / Take Based on the U.S. Department of Transportations most recent
Off! Program, which will provide selected Latino college students data, Southwest Airlines is the nations largest carrier in terms of
with a designated number of trips on Southwest Airlines to travel originating domestic passengers boarded. The Company oper-
home to see family. Applicants must show economic need and be ates the largest fleet of Boeing aircraft in the world, the majority
enrolled in an undergraduate or graduate degree program at least of which are equipped with satellite-based WiFi providing gate-
200 miles from home. Students can submit applications through
April 14, 2017, at www.hacu.net.
It is important for every student to be able
Education advocates and HACU leaders from across the country to count on the emotional support of their
will form a diverse selection panel this summer to choose the 2017
program recipients. For more information about the program, family while away at college. This is especial-
please visit the HACU website. ly true for Hispanic students, many of whom
HACU President and CEO Antonio R. Flores praised the are the first in their family to attend an in-
long-running partnership with Southwest Airlines as an import- stitution of higher education, -Antonio R.
ant tool to keep high-achieving Latino students connected to their
families while completing their collegiate or graduate-level stud- Flores
ies.

It is important for every student to be able to count on the emo-


tional support of their family while away at college. This is espe-
cially true for Hispanic students, many of whom are the first in
their family to attend an institution of higher education, Flores to-gate connectivity. That connectivity enables Customers to
said. The Lnzate! Travel Award Program, a successful partner- use their personal devices to view video on-demand movies and
ship between HACU and Southwest Airlines for over a decade, television shows, as well as nearly 20 channels of free, live TV
keeps students close to the people who are their biggest supporters compliments of our valued Partners. Southwest created Trans-
in their journey to a degree. farency, a philosophy which treats Customers honestly and fair-
ly, and in which low fares actually stay low. Southwest is the only
major U.S. airline to offer bags fly free to everyone (first and
Christine Ortega, Southwest Airlines Senior Advisor for Com-
second checked pieces of luggage, size and weight limits apply,
munity Affairs & Grassroots, echoed that sentiment, highlighting
some airlines may allow free checked bags on select routes or for
the value a family visit can have on a students decision to stay in
qualified circumstances), and there are no change fees, though
school.
fare differences might apply. The airline proudly unveiled a bold
new look: Heart. A new logo, aircraft livery, interior design
We know that college can be an amazing experience, but it can
featuring a new seat and Flight Attendant galley, Employee-de-
also be very difficult, Ortega said. Many of our participants have
signed uniforms, and an updated airport experience all showcase
told us the travel award helped keep them in school as opposed to
the dedication of Southwest Employees who connect Customers
dropping out because they missed their home and family. At South-
with whats important in their lives.
west, we are passionate about connecting people to whats import-
ant in their lives and proud that we can play a small role in helping
so many Latino students fulfill their dreams.