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FACULTAD DE FINANZAS, GOBIERNO Y RELACIONES INTERNACIONALES

PROGRAMA DE CURSE
Nombre de la Materia Plan de Estudios Profesor Número de Créditos Horario de Clase Correo Electrónico English for Business and Careers

Todos los planes vigente
Bryn Watts 2 Grupo 111 Salón Semestre 10 2

11.00- 12.45

Horario de Atención Thursday 10.30,

brynwatts@hotmail.com,

Criterios de Evaluación: Business Plan 30% Business Plan Presentation 30% 5% Business Operations exercise 5% Job Application 30% Graduation exam preparation exercises

Objetivo General:
To give students adequate tuition and practice in the use of English in careers and business. As a secondary aim the students will be prepared for the graduation exam with complementary business themes activities.

Programa de Clase:
SESIÓN 1: Introduction

Course overview. Evaluation criteria. Ice breaking activity on marketing Colombia. MATERIAL DE LECTURA: Business plan template, business plans from alumni. Corporate video marketing Colombia .

SESIÓN 2: Marketing Colombia – How to design a magazine advert Building on the previous class students will design and present advert to promote intrinsically Colombian products to the international market – hormigas, pony malta, tejo, arequipe MATERIAL DE LECTURA:

Business Link Director`s Briefing: Writing an Advert

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SESIÓN 3: Introducing Social Enterprise: Concept taught through Reading and video case studies. Students then propose and evaluate eachother`s social enterprises. MATERIAL DE LECTURA: Short films on the Prince`s Trust and Kibble Enterprise. Original class handouts on the above Class handouts on the above SESION 4: Choosing the Right Business Idea Peer review of business ideas, viability tests, review of the business plan MATERIAL DE LECTURA: Ali G video. Original Class handouts on the above

SESIÓN 5: Guest Speaker: Social Entrepreneur – Timothy Ross – founder of the Fundacion Fenix MATERIAL DE LECTURA: www.fenix.org.uk

SESIÓN 6: Job Applications CV writing, application forms, aptitude tests, understanding job adverts and applications (person specification, job description). Vocabulary to describe skills and experiences MATERIAL DE LECTURA: Original Class handouts on the above

SESIÓN 7: Job Interviews Tips, predicting questions, researching potential employers, etiquette MATERIAL DE LECTURA: Episode of the BBC`s “The Office”. Original Class handouts on the above

SESION 8: BUSINESS PLAN: COMPUTER ROOM . Complete Business Plan sections 1.2, 1.3, 2.1,2.2, 2.3, 3.1 Or covering letters and cv. Deadline 1.2 – 3.1 Friday 13th SESIÓN 9: Market Research Understanding your customer, competition and the market. Design a customer survey MATERIAL DE LECTURA: Original Class handouts on the above. Business Link Director`s Briefing handout, Sample customer surveys.
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SESIÓN 10: Job interview roleplays - EVALUATION 30% Students interview eachother for jobs of their choice. Students read eachothers applications and prepare questions Deadine cv and covering letter

SESIÓN 11 : Marketing USP, price point, advertising strategy MATERIAL DE LECTURA: Original Class handouts on the above. Business Link Director`s Briefing handout, Sample customer surveys.

SESIÓN 12: BUSINESS PLAN: COMPUTER ROOM . Complete Business Plan sections 4 and 5 MATERIAL DE LECTURA: Business Plan template

SESIÓN 13 BUSINESS PLAN: COMPUTER ROOM . Complete Business Plan sections 4 , 5 and 6 Introdiuce Premises section

SESIÓN 14: Business based film - selected by students from: Boiler Room, Glengarry Glen Ross, Wall Street, Michael Clayton or Trading Places (sic). MATERIAL DE LECTURA: One of the above movies

SESIÓN 15: Business based film - selected by students from: Boiler Room, Glengarry Glen Ross, Wall Street, Michael Clayton or Trading Places (sic). MATERIAL DE LECTURA: One of the above movies + vocabulary sheet and listening exercise

SESIÓN 16 : Ethical business / Management and Organisation

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Following on from movie themes a discussion on ethics in business culminating in a debate on sweat shop labout and the students drafting their own MATERIAL DE LECTURA: Original Class handouts on the above

SESIÓN 17: / Guest Speaker tbc MATERIAL DE LECTURA: Business Link Director`s Briefing handout. Original handouts SESIÓN 18 tbc vocabulary themed class

MATERIAL DE LECTURA: Market Leader Upper Intermediate, Falvey, Kent, Cotton, Longman 2001 SESIÓN 19 tbc vocabulary themed class MATERIAL DE LECTURA:

MATERIAL DE LECTURA: Market Leader Upper Intermediate, Falvey, Kent, Cotton, Longman 2001 SESIÓN 20 Deal Making. Negotiation strategies, vocabulary, roleplay. Deal will be in cluded in Business Plan financial projections. Management and structure MATERIAL DE LECTURA: Clips from BBCs “The Dragon`s Den” Original handouts SESIÓN 21 Financial Projections: Introducing : Sales plan, cost of sale, cashflow forecast MATERIAL DE LECTURA: SESIÓN 22 Computer Room: Financial projections continued . Complete section 9 of the Business Plan MATERIAL DE LECTURA: business plan cashflow xls file SESIÓN 23 SESIÓN 22 Computer Room: Financial projections continued . Complete section 9 of the Business Plan MATERIAL DE LECTURA: business plan cashflow xls file SESIÓN 24 Doing business internationally- identify import / export opportunities. Cultural aspect. International business etiquette Doing Business in Colombia – IFC / World Bank MATERIAL DE LECTURA: Doing Business in Colombia – IFC / World Bank SESIÓN 25: Business letter writing EVALUATION 10% MATERIAL DE LECTURA: Letter writing handouts from level 6 SESIÓN 26: Business essay writing – EVALUATION 10% MATERIAL DE LECTURA: Essay writing handouts from level 6 SESIÓN 27: Business debates: EVALUATION 10%

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graduation exam preparation. Introduce refutation, discourse markers and strategies to improve fluency MATERIAL DE LECTURA:

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SESIÓN 28 Business Operations Exercise preparation – design and strategy meetings MATERIAL DE LECTURA: Class handouts SESIÓN 29 Business Operations Exercise EVALUATION 5% MATERIAL DE LECTURA: Class handouts SESIÓN 30 Business Plan Final Edit and preparation for presentations. Computer room MATERIAL DE LECTURA: Business Plan SESIÓN 31 Business Plan Presentation: Pitching for capital. I roleplay investor / students pitch for investment EVALUATION 20% MATERIAL DE LECTURA: Business Plans SESIÓN 32 Business Plan Presentation: Pitching for capital. I roleplay investor / students pitch for investment EVALUATION 20% MATERIAL DE LECTURA: Business Plans

Bibliografía:
Course will also draw on the following texts: English for Business Studies- Ian Mackenzie, CUP 2001 Letter writing in English: Rationale and Model for Society and Business Letters – Anna Maria Malkoc, Bureau of Educational and Cultural Affairs, US Information Agency T-Shirts and Suits – A Guide to the Business of Creativity – David Parrish, Ministry for Creative Industries Writing, Speaking, Listening – The Essentials of Business Communication – Helen Wilkie, How to Books LtdM

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