Women’s Press Club of Pittsburgh

Annual Report Spring 2017
P.O. Box 100187, Pittsburgh, PA 15233
wpcpgh.org, womenspressclub@gmail.com, @wpcpgh, facebook.com/wpcpgh

Inside This Issue: Educational, social events balance out year
4 Treasurer’s annual report Year in Review 2016-17
6 Member News The WPC celebrated its 125th year
with events that marked the club’s
past while remaining focused on the
6 Message from the President future of journalism with skills and
big-picture discussion needed to help
propel our members’ careers forward.
Additionally, the club continued to
Women’s Press Club of balance the rigors of educational op-
Pittsburgh accepts women portunities with social ones. Members
and men who work as journalists, not only had opportunities to discuss
public relations and marketing newsroom diversity and innovations
professionals, communicators and
but also to fellowship at different
freelance writers — as well as
students, retired professionals and times through the year.
supporters. Women’s Press Club continues to
Several members pose for a photo after a one-hour tour of the “Women build strong partnerships with other
of Vision” exhibit in January at Carnegie Museum of Art. From left are: news organizations to make an even
board member Helen Fallon, Kellie Gormly, President Stacey Federoff, Trea-
surer Karen Carlin, Susan Zimecki, Kathy Sutton, board member Kirstin
greater impact into the future.
Kennedy, Secretary Connie George, and Kate Malongowski. See Year In Review on Page 2

Filmmaker shares Alzheimer’s experience with students
Two Pitt, one Penn State students take 2017 Gertrude Gordon Scholarship contest honors

O n Feb. 18, when Tom Kurlander toted his guitar into Point Park’s Center for Media In-
novation to speak to the 61st annual Gertrude Gordon Scholarship Contest, he began by
commending students for studying journalism, saying that it was “important now more than
ever.” And it’s clear from this winning entries that today’s students have what it takes from the
way they told the story of Kurlander, who is co-founder and director of “21 Voices: Touched by
Alzheimer’s.” Here, unedited, is the first-place entry by Stephen Caruso of the University of
Pittsburgh:

A late night phone call Disease, a degenerative up old guitar holder — his
summoned Tom Kurland- disease that slowly robs “briefcase” — and always
er to Palm Beach, Florida victims of their memories by a wispy blonde mullet,
in October of 2015. and minds, cutting a deep the actor, musician and
As he walked into a swath of pain around the producer feels he’s done
room looking out on a victims and their loved a lot in his life to prep for
dreamy seascape, Kur- ones. And while Kur- this new project, the big-
lander’s eyes fell on a fa- lander states “it does not gest he’s ever undertaken. “It made me think of it
miliar face — his mother, require pain to create Kurlander was born as a real life,” Kurlander
Jeanne. art,” the actor, musician in Chicago and raised in said.
But while she looked the and director has focused Pittsburgh. Jeanne was Armed with a business
same, nothing else seemed all his artistic drive on a theater actress, setting degree, Kurlander origi-
right. a new project, to try and Kurlander up for his time nally worked as an assis-
“That women was not my wade through the science, in show business. When tant publicist for
mother,” Kurlander said. stigma and emotional toll she moved to New York Columbia Pictures in
Jeanne had been diag- of the disease. to pursue her career, she New York. But the “Jewish
nosed with Alzheimer’s Often trailed by a beat took her son with him. Brad Pitt,” by Kurlander’s
See Contest winners on Page 3
Page 2 WPC Annual Report

From Year In Review

Media innovation, technology highlight 2016-2017 events
May opening with a question-and- tour kicked of Henry Clay
• Writers’ Workshop: Cof- answer-style presentation Frick’s mansion kicked off a
fee hour May 7 – Informal with Sarah Koenig, co-creator festive event with catered
gathering at Biddle’s Escape of the Serial podcast. buffet and gift exchange.
coffee shop for journalism
discussion. • “Fifteen Years On: Journal-
ists Reflect on 9/11 Cover- January
age” Sept. 15 – On the 15th • “Women of Vision” Jan.
June anniversary of the 9/11 7 – A one-hour tour of the
• “Accessing the Archives: attacks, New York City-based traveling exhibit at Carnegie
The people, papers and past Associated Press photogra- Museum of Art featured 11
125 years” June 11 – A peek pher Richard Drew talked award-winning female pho-
in to the Women’s Press about his experiences captur- tojournalists from National
•“Right to Know: The Power
Club archives housed at the ing the “Falling Man” images Geographic.
of Public Records.” Oct.
Heinz History Center for at the World Trade Center as • “Oh Snap! Hands-On
27 – Chicago journalist
to celebrate the anniversary did a group of local journal- SnapChat Workshop” Jan. 28
Jamie Kalven founder of the
year. ists. – PennLive.com’s Lisa Wardle
nonprofit Invisible Institute,
and Pittsburgh City Paper’s
which produces investiga-
• “Press Forward: A Discus- Lindsey Thompson led a
tive reporting, spoke at Point
July sion of Race, Diversity & workshop to help teach the
Park University’s Center for
• Writers’ Workshop: Poynter Inclusion in the Pittsburgh ins-and-outs of SnapChat for
Media Innovation with an
webinar on Twitter July 23 – News Industry” Sept. 21 journalists to all those willing
attorney’s refresher of PA’s
A Saturday morning screen- – Pittsburgh Black Media to learn.
Right-To-Know laws.
ing of a Poynter webinar on Federation presented a
Social Media Writing. discussion with Pulitzer
prize-winning Washington Post November
reporters Keith Alexander • WPC Happy Hour Nov. 10
August and Wesley Lowery, then – What was first planned as
• Third annual summer picnic joined by local reporters a movie outing turned into a
Aug. 13 – Raffle prizes, burg- regarding media coverage of post-Election Day reflection
ers and hot dogs helped minority communities, best in Regent Square.
introduce new WPC board practices and challenges. • Writers’ Workshop: Poynter
member Kirstin Kennedy webinar on SEO Nov. 19
after 2016 officer elections. October – Search-engine optimiza-
• A New Era in Pittsburgh tion best practices and
Journalism: Reinventing Local practical tips were a part of
Media” Oct. 1 – Presented by this screening of a Poynter
the Pittsburgh Professional webinar.
Chapter of the Society of
Professional Journalists, WPC December
co-sponsored this event that • Holiday party at The Frick Facebook.com/
featured past President Kellie Pittsburgh Dec. 4 – A guided
Gormly exploring changes wpcpgh
September taking place in Pittsburgh
• “The Center for Media media.
Innovation Presents Serial @wpcpgh
Co-creator Sarah Koenig” • Potluck brunch Oct. 23 –
Sept. 13 – Several WPC Side dishes and champagne
members helped Point Park were contributed for a meal wpcpgh.org
University’s Center for Media hosted by Vice President
Innovation celebrate its Cindi Lash at her home.
Page 3 WPC Annual Report

From Contest winners
own word, decided he Stephen Caruso — University of Pittsburgh
needed a career change
after a few years running Stephen Caruso is a senior economics student
errands for the stars.
“I decided I’d rather at the University of Pittsburgh. He has worked
have someone get me cof- at its student newspaper, The Pitt News, since his
fee than get someone else
coffee,” he said.
freshmen year. It was at The Pitt News where he
Like many hopeful learned most everything he knows about journal-
young actors, Kurlander ism. Stephen has also interned at Pittsburgh City
headed west to Los An-
geles, where he waited Paper, and is currently an intern at PublicSource.
tables and looked for op- Caruso His career goal is to be a foreign correspondent.
portunities. A stage credit
led to movie gigs, and first-place winner
then TV shows and com-
mercials.
Success came quickly, His next 38 days in For it, Kurlander plans take that stigma “head
but Kurlander sought an- Florida were a “crash to crisscross the country on.”
other change. After a co- course” in the disease and talking to care workers, He also learned that,
worker left a guitar sitting its treatment. It involved scientists and those af- even if a victim’s vivid
out, Kurlander picked it three ER trips, his mother fected by Alzheimer’s to thoughts fade, they still
up and began to pick at driving illegally, and a show the expansive toll of “register your face.”
the strings. Another skill mental breakdown at a the disease. Kurlander recalls a day
had been realized. grocery store. Those five Some surprises came up when he walked into his
“I was an unknowing weeks left Kurlander feel- during production, such mom’s room, face full of
songwriter,” Kurlander ing worn out, needing a as the financial weight of “consternation.”
said. break. caring for a victim. Jeanne read her son’s
The idle strumming After much thought, Alzheimer’s, sometimes face and responded ir-
turned into concerts and Kurlander placed his called “the long good ritably.
two albums. But, chasing mother into assisted liv- bye,” can take eight years Ever since, Kurlander
a girl, Kurlander moved ing in to fully tries to greet his mom
back to Pittsburgh in the
1990’s. His homecom-
Cleve-
land. It
“If she can feel it, play out.
Treat-
with a warm smile.
“If she can feel it, I don’t
ing sparked yet another
creative rush, to produce
was a
tough
I don’t care if she ment is
expensive,
care if she knows it’s me
or not,” he said.
and direct. Shooting short choice knows it’s me or especially Looking at the wide
films, commercials and
documentaries, Kurlander
for both
of them, not.” good treat-
ment.
reach of his documentary,
which he hopes to submit
felt at ease, using his time but es- Entering to contests like the
in front of the camera to pecially some as- TriBeca and Sundance
control the shots from Jeanne. She valued her sisted living centers, even Film Festivals, Kurlander
behind it. independence. Well into Kurlander’s creative isn’t phased - even though
That artistic routine was her 70’s, Kurlander noted mind sometimes has trou- with a $200,000 budget it’s
broken with a single ring. “my mom liked to date.” ble setting up a nice shot. his biggest work to date.
It was around Halloween In between visits to his He has talked to family Instead, Kurlander sees
of 2015, when Kurlander mother, Kurlander, real- who have given up careers 21Voices as the culmina-
received the call from his izing his “strong constitu- to care for a loved one. tion of his search for “a
mother’s doctor in Palm tion” as an artist, began to He has also encountered greater cause.”
Beach. build a vision for putting middle aged people who Thinking about Alzheim-
Coming from a cushy his pain to a creative use, won’t even acknowledge er’s abrupt entrance into
Hollywood life where and to educate others like the problem, instead play- his life, Kurlander has
people were “ageless”, him. ing it off as “senility.” one goal for his viewers
Kurlander had no idea The ongoing result is “It’s hard for them to after the credits roll: that
what he was getting into. a documentary called say out loud ‘Mom’s got “when you get the call,
“I could barely spell 21Voices, set to enter pro- [Alzheimer’s],’” Kurlander [you] know what [you’re]
Alzheimer’s,” he said. duction in spring of 2017. said. His film is going to walking into to.”

Want to volunteer on a committee? Interested in joining the board? Thinking of ideas for next year’s banquet? Let us know!

womenspressclubpgh@gmail.com
Page 4 WPC Annual Report

Congratulations to the 61st Gertrude Gordon contest runners-up!
Emily Brindley — University of Pittsburgh
Emily Brindley is senior majoring in nonfiction
writing and psychology at the University of Pitts-
burgh. She has served as staff writer, assistant new
editor and culture editor at The Pitt News, accord-
ing to her LinkedIn profile. Brindley worked as an
intern last summer at Pittsburgh Quarterly.

Brindley
second-place winner

Mark Marino — Penn State University
Mark Marino is a senior journalism and Spanish
student at Penn State, where he was a reporter
and editor for The Daily Collegian. Mark interned
with 91.3 WYEP-FM for two summers and will
intern as a business reporter at The China Daily in
Beijing this summer. Fluent in Spanish, he volun-
teers by helping non-native English speakers learn
Marino English and American culture.
third-place winner

Annual treasurer’s report shows investment in club visibility
By Karen Carlin
The Women’s Press financial stability. Federoff’s trip to Wash- In compliance with
Club of Pittsburgh has WPC also has invested ington, D.C., to attend the the WPC bylaws, which
remained solvent while in increasing its visibility, inauguration Jeff Ballou, require an annual finan-
expanding programming through co-sponsorship of president of the National cial report presented to
to meet the needs of its other clubs’ events; event Press Club, who is a Pitts- members, details of the
members and those in program advertising, such burgh native. Expenses club’s income and expen-
journalism at large. Of- as with the Golden Quill were split with the Press ditures between April 1,
ficers are mapping out a Awards; and underwrit- Club of Western Pennsyl- 2016, and April 1, 2017 are
formal budget to ensure ing WPC President Stacey vania. as follows:

Administrative 2016 Scholarship 2017 Banquet Total Income: $15,487
P.O. Box: $86 Income: $520 (from banquet raffle and Income: $5,060 Total expenses: $11,655.79
Website domain renewal: $14.99 additional contributions) Expenses: $532.09 Gain: $3,831.21
Classes at Nonprofit Resource Expenses: $2,100
Center: $60 PayPal Fees Amount in checking account as
2017 Scholarship $130.12 of April 1, 2017: $13,938.70
Programming Income: $1,457 (from Pittsburgh
Income: $1,515 Foundation Fund for 2017 awards) Advertising, sponsorships and
Expenses: $2,282.98 plus $145 (2017 scholarship contribu- public relations Note: There are expenses for the
tions so far) – $1,602 $700 (sponsorships) 2017 banquet that have not been
Membership $250 (advertising) paid out yet. Direct any questions to
Income: $1,420 2016 Banquet $242.48 (trip to National Press Club treasurer Karen Carlin at kcarlin@
Expenses (including membership Income: $5,370 (after April 1, 2016) inauguration) post-gazette.com.
drives at newsrooms): $17.22 Expenses: $5,239.91 (after April 1, 2016)
Page 5 WPC Annual Report
Page 6 WPC Annual Report

Message from the President
By Stacey Federoff
This has been an his- dinners and other events. To that end, we’re send-
toric year for women Being able to serve the ing our email newsletters
(although not as historic Pittsburgh community as via MailChimp for better
as some would have liked) president of an organiza- design and accessibility
bringing new visibility to tion that has existed for and have signed us up for
the importance of women more than a century is a conference call phone
learning, growing and always weighing on my number for meetings and
encouraging each other’s mind and influencing my discussions.
careers together. leadership of the club. I love to hear your ideas,
That was part of the rea- It’s always been my goal especially when they
son I joined the Women’s to learn from longtime can spark something that
Press Club of Pittsburgh members and encourage inspires you to serve and
seven years ago when I new ones, while working encourage more women to
learned about the annual together for the future. build each other up.

Upcoming events: rent President Stacey Federoff and featuring Mac & Gold food truck, 10 a.m. May 20 — Poynter we-
member Jill Daly on the panel, and caricature drawings and cocktails. binar and regular board meeting
highlight Dr. Candi Carter Olson Admission includes first drink. in person, location TBD. Webinar
5:30 p.m. April 12 — “Cel-
as keynote speaker, who wrote her More information on Page 5. topic and more information to
ebrating Pittsburgh Press
Women” featuring a panel discus- doctoral dissertation about the follow.
WPC. 10 a.m. April 22 — Regular
sion with women writers from the
board meeting by phone. All
Pittsburgh Post-Gazette at 107
6 p.m. April 20 — “Spirits of are welcome to listen in by dialing The most up-to-date event
Barco Law School, University of
Journalism: A Pittsburgh Media our new conference call number, information can be found
Pittsburgh. WPC is a partner for
Mixer,” presented by WPC, PBMF, 712-770- 8098, then inputing the at wpcpgh.org or on our
this event, which will honor past
Press Club of Western PA, ONA conference code, 899140. Facebook page.
president Pohla Smith, feature cur- Pittsburgh and SPJ Pittsburgh Pro,

#WPCMilestones: Zimecki retires, George hired, Schaly marks 25 years
Congratulations to the unveiling the Science future, meeting astronaut Congratulations to
member Susan Zimecki, Pavilion, the organiza- Mike Fincke (twice) and member Lucy Schaly, who
the Director of Marketing tion’s latest expansion. interviewing the heads celebrated 25 years at the
and Community Affairs Susan’s favorite mo- of three national acad- Beaver County Times on
for Carnegie Science ments at Carnegie Science emies.” March 2.
Center, who retired April Center include, “see- She has previously ex-
7. Susan served in that ing the rings of Saturn Congratulations to perience at the Marietta
role for more than seven through the telescope on Susan’s successor WPC Times, the Springfield
years through precipitous the roof, watching people Secretary Connie George, News-Sun and the Elyria
attendance growth with watching pumpkins splat who has previous experi- Chronicle-Telegram, all
the opening of Highmark on the ground, talk- ence at the Pittsburgh in Ohio. Schaly holds a
SportsWorks, the roll out ing with middle school Zoo, VisitPittsburgh and bachelor’s degree in pho-
of several blockbuster Future City competitors Phipp’s Conservatory and tojournalism from Kent
temporary exhibits and about their visions for the Botanical Gardens. State University.

How to join the Women’s Press Club:
1. Visit wpcpgh.org and fill out the form online
2. Chose “new” or “returning” dues amount with PayPal and pay dues online
OR
1. Fill out a physical form
2. Write a check and mail it to P.O. Box 100187, Pittsburgh, PA 15233