Research Proposal for Market survey Stevens Business School, Batch: 2009 - 2011

Research Proposal for Market Survey of Vecuronium bromide
For:Troikaa Pharmaceuticals By:Keyur Savalia, Roll no. 28

Under the Guidance of:
Mr. Zaid, (Troikaa Pharmaceuticals) Dr. Raashid Saiyed, (Stevens Business School)

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Research Proposal for Market survey Stevens Business School, Batch: 2009 - 2011

Title
y Research Proposal for Market Survey of Vecuronium bromide.

Research Objective
1) To find out which are the highly prescribed brands of Vecuronium bromide in Rajkot city. 2) To find out market share of top brands of Vecuronium bromide in current market. 3) To find out Doctors and indication under which condition/indication they are prescribing Vecuronium bromide. 4) To study price range and special skims to retailer of available brands. 5) To find out and analysis the promotional activities. a. Doctors b. Retailers

Research Method
Stages 1 2 3 4 5 Data required Brand name Unit sold month Category of Doctors MRP, Credit policy Promotional tools Data Sources Retailers Dealers Retailers Retailers Doctors and Retailers Data collection tools Questionnaire Personal interview Questionnaire Questionnaire Personal interview

Sampling Design
y y Sample survey : Retailers, Dealers and Doctors of Rajkot city Sample size : a. Doctors b. Retailers c. Dealers y Sampling techniques : Cluster random sampling Page 2 of 4

Research Proposal for Market survey Stevens Business School, Batch: 2009 - 2011

Cluster design
Cluster Area Kalawad road area Vidyanagar main road area Trikon bag area Ranchodnagar area Retailers Doctors 

Clusters are defined on the bases of number of hospitals, doctors, retailers and dealers located in particular area. This is also on the basis of the pilot survey done before deciding the clusters.

Time scale

Sr. No. 1 2 3 4 5 6 7 9 10 11 12

Function Finalize objectives Derive research objectives Develop questionnaire Pilot test and revise questionnaire Administer questionnaire Enter data into computer Analyze data Submit to guide and await for feedback Revise draft and format for submission Print and bind Submission

Days 1st to 5th July 2010 6th to 15th July 2010 16th and 17th July 2010 18th and 19th July 2010 20th to 25th July 2010 26th to 28th July 2010 29th July to 3rd August 2010 4th to 9th August 2010 10th to 13th August 2010 14th August 2010 15th August 2010

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Research Proposal for Market survey Stevens Business School, Batch: 2009 - 2011

Resources
y Transportation expenses for market survey and filling of questionnaires and discussion with doctors and dealers. y Stationary expenses for printing of questionnaire and report and binding of report.

References
y Research Methods for Business Students (3rd Edition) by Mark Saunders, Philip Lewis and Adrian Thornhill (2007), Dorling Kindersley (India) Pvt Ltd, New Delhi y Marketing : An Introduction (7th Edition) by Armstrong and Philip Kotler (2005), Dorling Kindersley (India) Pvt Ltd, New Delhi.

Proposal approved by
Name Company Guide Signature

Academic Guide

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