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Why Plant-Based Proteins?

36% of US consumers eat meat alternatives


even though only 7% identify as vegetarian1

Plant Meats identified as a Top 10 Culinary


Trends of 2017 by CCD Innovation2

Critical to capturing Gen Z consumers:


70% consider plant-based proteins appealing or
very appealing (Gen Pop = 51%)3
67% are trying to eat more plant-based items
(Gen Pop = 57%)3
Care deeply about animal rights with 1 of 10
1.Mintel, Meat Alternatives - US - June 2013
2.CCD Innovations Top Ten Trends To Watch 2017
identifying as vegetarian4
3.Datassential, Alternative Proteins: Consumer Insights, CPP 2016
4.Bon Appetit Management Company, Why You Might Be a Vegetarian in 10 Years,
Gen Z expected to account for 40% of all
11/14/2016
5.Fast Company, What Is Generation Z, And What Does It Want?, 5/4/2015
consumers by 20205