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Introduction

MATTEL ACQUIRED THE RIGHTS TO THE BILD LILLI DOLL IN 1964 AND PRODUCTION OF LILLI WAS
STOPPED. THE FIRST BARBIE DOLL WORE A BLACK AND WHITE ZEBRA STRIPED SWIMSUIT AND
SIGNATURE TOPKNOT PONYTAIL, AND WAS AVAILABLE AS EITHER A BLONDE OR BRUNETTE. THE DOLL
WAS MARKETED AS A "TEEN-AGE FASHION MODEL," WITH HER CLOTHES CREATED BY MATTEL FASHION
DESIGNER CHARLOTTE JOHNSON. THE FIRST BARBIE DOLLS WERE MANUFACTURED IN JAPAN, WITH
THEIR CLOTHES HAND-STITCHED BY JAPANESE HOMEWORKERS. AROUND 350,000 BARBIE DOLLS WERE
SOLD DURING THE FIRST YEAR OF PRODUCTION.

BARBIE WAS ONE OF THE FIRST TOYS TO HAVE A MARKETING STRATEGY BASED EXTENSIVELY ON
TELEVISION AND ADVERTISING, WHICH HAS BEEN COPIED WIDELY BY OTHER TOYS. IT IS ESTIMATED

slideshare. Ok je 1 point. WITH MATTEL CLAIMING THAT TWO BARBIE DOLLS ARE SOLD EVERY SECOND.net/whunterthomas/why-it- failedhouseofbarbieshanghaigwuspring2013 http://www.npr.sladearch.forbes. Chinese girls still clamor for Barbie Dolls.org/templates/story/story. Nikman - Hidzwan . what should Mattel do next to reach out to them? Akmal – promote org cina@ promotion Hafifi *Dicadangkan 2 point seorang.com/barbie-shanghai/ .com/sites/helenwang/2012/10/24/why-barbie-stumbled-in-china-and- how-she-could-re-invent-herself/#231b7185517f http://www.php?storyId=101479810 http://www. Q1 1. discuss what Mattel could have done to help Chinese consumer shop more at its stand-alone experiential store.parking 2.com/news/business-30210261 https://www.THAT OVER A BILLION BARBIE DOLLS HAVE BEEN SOLD WORLDWIDE IN OVER 150 COUNTRIES.bbc. Using psychological concepts. Web bahan bahan https://www.