You are on page 1of 2

Andrea Slesinski 1540 Chapel St. Apt.

P | Cincinnati, OH 45206
614-352-5096 | Andrea.Slesinski@gmail.com
aslesinski.weebly.com
_____________________________________________________________________________________

Skills Summary Dynamic, results-oriented communications professional with 11 years of public relations and marketing
communications experience in non-profit, corporate and agency settings

Experience UC HEALTH CINCINNATI, OHIO


MANAGER, MARKETING & COMMUNICATIONS, SEPTEMBER 2015 APRIL 2017

Led integrated marketing communications including advertising, event marketing, web content, print
collateral, corporate sponsorships, public relations and internal communications for the University of
Cincinnati (UC) Cancer Institute, consisting of 11 disease-focused Centers of Excellence and six
specialty service offerings
Collaborated with UC Cancer Institute colleagues on more than 50 annual event appearances, UC
Academic Health Center Public Relations team on media relations strategy and UC Foundation on
$100 million UC Cancer Institute campaign
Created 35-piece strategic marketing collateral suite
Led complete content overhaul of UCHealth.com/Cancer and managed web updates in WordPress
Led UC Health efforts to open UC Health/Cincinnati Childrens Proton Therapy Center, including data-
driven marketing plan and ribbon cutting event that attracted more than 300 attendees and garnered
more than 30 unique media placements
Helped inform and launch first departmental integrated analytics platform
Launched first strategic advertising campaign (We See) for UC Cancer Institute, including digital, print,
outdoor and broadcast
Managed $500K annual budget and sponsorship relationships with more than 20 local, regional and
national community partners

AMERICAN SOCIETY OF HEMATOLOGY (ASH) WASHINGTON, DC


COMMUNICATIONS MANAGER, MARCH 2011 SEPTEMBER 2015

Directed media relations strategy for ASHs annual meeting, peer-reviewed journal (Blood), and
advocacy efforts, increasing the Societys traditional media coverage by more than 400 percent and
garnering national media coverage for the Society in The New York Times, USA TODAY, The Wall
Street Journal, The Washington Post, the Associated Press and CNN
Oversaw all aspects of ASH annual meeting press program, coordinating press conferences, materials,
on-site media interviews, press room logistics and registration for 250 journalist attendees
Developed and launched first Society media spokesperson group, recruiting 45 ASH members with
specific clinical, scientific and/or health care policy expertise and leading comprehensive media training
Responsible for $1 million annual budget and two staff members
Managed public relations agency relationship and related vendors; negotiated annual contracts
Led ASHs social media program, increasing the Societys combined social media following and social
engagement by more than 1,000 percent
Oversaw strategy, production and distribution of award-winning Society video content
Consulted on website content strategy and assisted in development of website content
Directed development and production of print and digital Society annual report
Served as staff liaison to ASHs 25-member Communications Committee, charged with guiding the
Societys public relations, marketing, publications and web efforts
MEDIASOURCE COLUMBUS, OHIO
MEDIA RELATIONS COORDINATOR, SEPTEMBER 2010 JANUARY 2011
MEDIA RELATIONS SPECIALIST, MAY 2009 SEPTEMBER 2010
Led boutique agencys print, online and social media relations strategy, outreach and reporting for The
Ohio State University Wexner Medical Center and Nationwide Childrens Hospital
Garnered media placements in top-tier outlets such as The New York Times, The Wall Street Journal,
USA TODAY, The Washington Post, Los Angeles Times, the Associated Press, Reuters, Womans Day,
O, The Oprah Magazine and Parents magazine
Led agency publicity and social media efforts, more than doubling the agencys social media followers
and landing placements surrounding the agencys social media leadership in The Wall Street Journal
Transformed and managed agency media relations internship program
Created entries for local, regional and national industry awards

NORTHLICH COLUMBUS, OHIO


ACCOUNT MANAGER, OCTOBER 2008 MAY 2009
ASSISTANT ACCOUNT MANAGER, AUGUST 2006 OCTOBER 2008
POST-GRADUATE INTERN, JUNE 2006 AUGUST 2006

Provided media relations, marketing communications and internal communications support for The
Ohio State University Wexner Medical Center and the Ohio Tobacco QUIT LINE
Led comprehensive internal communications research and planning initiative for Ohio States James
Cancer Hospital and Solove Research Institute
Provided crisis communications support
Supervised assistant account manager and post-graduate intern
Created entries for local, regional and national industry awards

Professional AMERICAN MARKETING ASSOCIATION CINCINNATI, OHIO


Involvement MEMBER, JANUARY 2016 PRESENT

PUBLIC RELATIONS SOCIETY OF AMERICA WASHINGTON, DC & COLUMBUS, OHIO


MEMBER, NATIONAL CAPITAL CHAPTER UNIVERSITY RELATIONS COMMITTEE, SEPTEMBER 2013 SEPTEMBER
2015
MEMBER, NATIONAL CAPITAL CHAPTER YOUNG PROFESSIONALS COMMITTEE, AUGUST 2011 SEPTEMBER 2013
CO-CHAIR, CENTRAL OHIO CHAPTER UNIVERSITY RELATIONS COMMITTEE, MAY 2009 MARCH 2011

Community YOUNG PROFESSIONALS CHORAL COLLECTIVE CINCINNATI, OHIO


Involvement MEMBER, PUBLIC RELATIONS COMMITTEE, APRIL 2017 PRESENT

WCPO-TV COMMUNITY ADVISORY BOARD CINCINNATI, OHIO


MEMBER, FEBRUARY 2017 PRESENT

BIG BROTHERS BIG SISTERS OF GREATER CINCINNATI CINCINNATI, OHIO


BIG SISTER VOLUNTEER, NOVEMBER 2015 PRESENT

Education/Skills THE OHIO STATE UNIVERSITY COLUMBUS, OHIO


BACHELOR OF ARTS, COMMUNICATION
Focus Area: Strategic Communication
Minors: Spanish Language, Professional Writing
Highly experienced in Microsoft Office, Cision Public Relations software, various web content management
systems, Mac OS, Adobe Acrobat; proficient in Spanish