Third Study Guide Spring 2015

First and foremost study chapters 16, 17 and 18 in your text. You are responsible for the
material in these chapters as well as the information on persuasion and fallacies on
MOODLE and the delivery outline.

1. Know the classical persuasive appeals+ Dr. Hopsons discussion.

Ethos, Logos, and Pathos

2. What does "Making the Claim, mean in persuasive speaking?

Be able to define and identify the three claims-FACT, VALUE, AND POLICY

3. Know the guidelines for ethical speaking

4. Be able to discuss information, misinformation, and disinformation.

5. Know the functions of nonverbal communication in delivery?

6. Know the importance of effective facial expressions and tips for effective gesturing.

7. Be able to define persuasion. Know what is a persuasive speech and what are the
characteristics of one.

8. Know the guidelines for Speeches of Introduction: p.360+

9. What is the Persuasion Process? Be able to draw the triangle: Claim, Evidence and
Warrant

10. What are the functions of special occasion speeches? While special occasion
speeches can be informative, persuasive, or a mixture of these, their main goals or
primary functions are: to entertain, to celebrate, to commemorate, to
inspire, or to set a social agenda (keynote speeches).

11. There are many types of special occasion speeches. Most common are: Speeches of
Introduction, Acceptance, Award Presentations, Roast and Toast, Inspiration,
After-Dinner, Eulogies, Tribute. Be able to describe each of these.

12. Know the patterns in the following arrangements: Problem solution, Problem-
cause-solution, comparative advantage, and Monroes motivated sequence.

13. Describe the ways in which a person may be persuaded by a speaker- high
credibility, evidence, reasoning, and emotions. Audience can be touched by the
speakers ideas or language.
14. Explain the role of speaker credibility in Persuasive Speaking. Be able to
distinguish among initial credibility, derived credibility and terminal credibility.

15. What two things can affect a speakers credibility? Competence and character.

16. Name three ways in which a speaker can enhance their credibility.
1. explaining their competence (expert testimony)
2. establishing common ground
3. delivering the speech fluently, expressively and with conviction.

17. Three types of evidence are (SET) statistics, examples and testimony. Describe each.

18. Know deductive reasoning (reasoning from principle) and inductive reasoning
(reasoning from specific instances).

19. Explain causal reasoning, know the two fallacies to be avoided here: post hoc false
cause and assuming events have only one cause.

20. What is a fallacy? Know the ten in the textbook as well as the ones from Dr. Hopson.

21. There are three types of emotional appeals: emotionally charged language, vivid
examples, sincerity and conviction.

22. Be able to explain the ethical responsibility of a persuasive speaker.

23. Be able to show your ability to organize a speech.

24. Learn the psychology of persuasion, p. 307+

25. Know the many types of audiences:

Target audience Those you most want to reach and hopefully persuade
Identified by distance from speaker-Immediate, extended, and delayed.
Identified by relation to topic hostile, uneducated/uninterested, or
sympathetic