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School of Business, Public Policy and

Social Entrepreneurship (SBPPSE)

Two Year (Full Time) MBA
(Admission Bulletin 2017-19)

Ambedkar University Delhi (AUD)

(Established by the Government of the NCT of Delhi)
Lothian Road, Kashmere Gate, Delhi - 110006
03 The University

03 The School of Business, Public Policy and Social Entrepreneurship (SBPPSE)

04 Two-year (full time) MBA Programme
04 Salient Features of the Programme

05 The Programme Structure

08 Learning Pedagogy

09 Library

09 Computer Lab and IT Services

09 Collaborations
10 Faculty

11 Beyond Academics
15 AUD Centre for Incubation, Innovation and Entrepreneurship (ACIIE)
16 Admission
16 Eligibility

16 Number of Seats & Reservation

17 Selection Procedure
18 Application Procedure
18 Registration
18 Filling the Application Form
19 Help Available to Fill the Form
20 Application Flowchart

22 Admission Calendar

23 Fee
23 Fee Waiver and Scholarships
23 Student Welfare Fund

24 Fee Structure
24 Refund of Fee
24 Assessment, Evaluation and Attendance
25 Foreign Student's Admission

26 Campus
26 Location and Hostel Accommodation
26 Gender-Sensitive Campus
26 Zero Tolerance for Ragging
Ambedkar University Delhi (AUD) is a public university, established Centre for Psychotherapy and Clinical Research (CPCR)
by the Government of the National Capital Territory of Delhi Centre for Publishing
through an Act of Legislature in 2007. AUD is mandated to focus on
Centre for Social Science Research Methods (CSSRM)
research and teaching in the domain of Social Sciences and
Humanities. Guided by Dr Ambedkars vision the university aspires Centre for Urban Ecology and Sustainability (CUES)
to bridge the concerns of equity and social justice with quality, The centres at AUD are locations for project based research, policy
excellence, economic growth and social transformation. AUD advocacy, capacity building and networking with the larger
endeavours to create sustainable and effective linkages in higher community.
education. AUD is awarded A Grade by National Assessment and
Accreditation Council (NAAC). The university is in the process of establishing several new schools
and centres. The School of Law, Governance and Citizenship, The
The university is currently operating from two campuses located at School of Vocational Studies, The Centre for Continuing Education,
Kashmere Gate and Karampura. With a focus on skill development The Centre for Leadership and Change, The Centre for Engaged
through innovative practices, the university is presently functioning Spiritualities and Peace Building, etc. are expected to start soon.
through nine schools and several centres. The Schools that AUD has
established so far are:

The School of Business, Public Policy and Social Entrepreneurship

The School of Culture and Creative Expressions (SCCE) SOCIAL ENTREPRENEURSHIP (SBPPSE)
The School of Design (SDes)
SBPPSE has been set up in AUD to promote research and provide
The School of Development Studies (SDS)
professional education and training in the field of Management,
The School of Education Studies (SES)
Public Policy and Social Entrepreneurship. SBPPSE is founded on the
The School of Human Ecology (SHE) belief that there is a need to develop a holistic approach to business
The School of Human Studies (SHS) and profit within the larger context of the wider society and
economy. The School currently offers a 2-year (full time) MBA
The School of Liberal Studies (SLS)
programme. The school will be offering post graduate programmes
The School of Undergraduate Studies (SUS) in public policy and social entrepreneurship, executive, research
The schools offers undergraduate, post-graduate and research and undergraduate programmes in the near future.
programmes. AUD offers innovative programmes at all levels
distinct from the conventional higher education programmes. The
university has a strong focus on interdisciplinary studies and allows
its students to take courses across schools at all levels.

Some of the centres established in the University are:

AUD Centre for Incubation, Innovation and Entrepreneurship
Centre for Community Knowledge (CCK)
Centre for Development Practice (CDP)
Centre for Early Childhood Education and Development (CECED)

Bulletin of Information - SBPPSE 03

The two year (full time) MBA programme aims to impart professional management education to the young graduates and working
professionals willing to upgrade their knowledge and skills. The programme also caters to the candidates who are willing to initiate a new
enterprise of their own or work with start-ups, micro, small and medium enterprises and unorganised sector of the economy. The programme
focuses on wealth generators as much as wealth managers by sensitising them to the wider socio-economic issues. The curriculum and the
pedagogical approach followed is such that it motivates and builds the required skills in the participants.

The programme puts equal emphasis on conceptual knowledge and application of knowledge to practical and experiential contexts. In
addition to creating an environment of learning theoretical concepts and application skills, the programme is designed to develop other
management skills such as communication, presentation, interpersonal relations & leadership, sensitivity to culture and social behaviour,
teamwork, problem solving etc.

Salient Features of the Programme

The compulsory courses include foundation courses in basic All students undertake a summer internship of 8-10 weeks
functional areas of management along with courses catering to duration worth 4 credits after the completion of first 2
the context of culture, ethics, CSR and society, foundation semester.
courses in public policy and social entrepreneurship,
The students are equipped with the skills for conducting
spreadsheet modelling, business communication and
independent research of real life management problems/
personality development.
academic research and documenting it in the form of a project
Electives are available in the domains of Finance and report through a compulsory course on project study in the 4th
Accounting, Marketing, HR and OB, Operations Management semester of the programme.
and Decision Scienes, Economics and Public Systems, and
Contemporary Issues.

Students also have the option of opting for sufficient number

of electives from one elective area and obtaining specialization
in that area.

Guided by the focus of the University in interdisciplinary

education, apart from the electives offered in the MBA
programme, students can choose electives offered in other
programmes in the university.

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The Programme Structure
The full time MBA programme offered by SBPPSE is a two year degree programme. Instruction is imparted in 2 semesters each year with a total
of four semesters in two years. Students are required to successfully complete courses worth 84 credits of 2 or 4 credits to be eligible for the
award of the MBA degree. Out of the 84 credits, 44 credits are to be earned through the compulsory foundation courses. The curriculum has
been innovatively designed to bring about change in the way students think and perceive the world around them.

First Year
In the two semesters during the first year, students undertake the compulsory foundation courses of 2 credits each. Each semester is divided
into 2 slots. The semester-wise courses are as given below:

Semester 1 (24 Credits)

Slot - 1 (August - September) Slot - 2 (October - December)

SBP2MB101 F Business, Culture and Society SBP2MB107 F Issues and Perspectives of Public Policy

SBP2MB102 F Marketing Management SBP2MB108 F Business Communication and

Personality Development
SBP2MB103 F Organisational Behaviour
SBP2MB109 F Human Resource Management
SBP2MB104 F Business Statistics
SBP2MB110 F Management Science
SBP2MB105 F Financial Accounting
SBP2MB111 F Management Accounting
SBP2MB106 F Managerial Economics
SBP2MB112 F Macro Economics

Semester 2 (20 Credits)

Slot - 1 (January - March) Slot - 2 (April - June)

SBP2MB201 F Business Ethics and Corporate Social SBP2MB209 F Summer Project (4 credits)

SBP2MB202 F Innovation and Entrepreneurship

Summer Internship
SBP2MB203 F Leadership and Change
At the end of the first year, during the summer months
SBP2MB204 F Operations Management (April - June) students undergo summer internship in an
organisation. Students are required to submit a certificate
SBP2MB205 F Corporate Finance of completion and satisfactory performance from the host
SBP2MB206 F Structured Thinking and Problem Solving organisation and a project report after the successful
completion of the internship. Students earn 4 credits from
SBP2MB207 F Business Research the successful completion of summer internship.
SBP2MB208 F Spreadsheet Modelling

Bulletin of Information - SBPPSE 05

Second Year
The schedule of the second year consists of two semesters: Semester III and IV. Each semester is again divided into two slots. In addition to the
compulsory courses on Business Law & Corporate Governance, and Strategic Management, students choose electives worth 20 credits in the
third semester and electives worth 12 credits in the fourth semester. In semester IV, students undertake a project study and submit a report
carrying 4 credits. Students choose the requisite number of electives from the basket of electives floated by the School before the
commencement of each semester. The students also have the option to choose courses offered by other programmes of the university as
elective courses. The schedule of courses during the second year of the programme is as given below:

Semester 3 (24 Credits)

Slot - 1 Slot - 2

SBP2MB301 F Business Law and Corporate Elective worth 12 credits


SBP2MB302 F Strategic Management

Electives worth 8 Credits

Semester 4 (16 Credits)

Slot - 1 & 2

SBP2MB401 F Project Study (4 credits)

Electives worth 12 Credits

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List of Electives offered under
the MBA Programme (2 credits each)
Area: Finance and Accounting Area: Marketing

SBP2MB501 F Financial Derivatives SBP2MB601 F Brand Management

SBP2MB502 F Security Analysis and Portfolio SBP2MB602 F Consumer Behaviour

SBP2MB603 F Integrated Marketing Communication
SBP2MB503 F Financial Markets
SBP2MB604 F Services Marketing
SBP2MB504 F Micro Finance
SBP2MB605 F Retail Marketing
SBP2MB505 F Strategic Cost Management
SBP2MB606 F Sales and Distribution Management
SBP2MB506 F Business Valuation and Corporate

Area: HR and OB Area: Operations Management and Decision Sciences

SBP2MB701 F Building Teams for Excellence SBP2MB801 F Supply Chain Management

SBP2MB702 F Diversity and Intercultural Management SBP2MB802 F Service Operations Management

SBP2MB703 F Coaching, Counselling and Mentoring SBP2MB803 F Enterprise Resource Planning

SBP2MB704 F Performance Management SBP2MB804 F Advanced Management Science Methods

SBP2MB705 F Collective Bargaining and Negotiation SBP2MB805 F Total Quality Management

SBP2MB806 F Managing E-Business Operations
SBP2MB706 F Compensation and Reward Management

Area: Economics and Public Systems Area: Contemporary Issues

SBP2MB901 F Political Economy SBP2MB1001 F Internship with NGO

SBP2MB902 F Global Business Environment

SBP2MB903 F Public Policy for Sustainable Development

SBP2MB904 F Rural and Urban Land Systems

SBP2MB905 F Game Theory for Strategic Decision


SBP2MB906 F International Economics

Bulletin of Information - SBPPSE 07

Learning Pedagogy
At SBPPSE, we strongly believe in student centric learning pedagogy. Learning is based on a mix of reflections from academic readings,
activities, case studies, field visits and simulations. Emphasis is on interactive and group learning intended to promote team-skills. Theoretical
components are well complemented by the practicum, and students are encouraged to apply classroom learning to various real life situations
through field based projects. The best of academic resources including the latest technologies are used in the curriculum transaction. AUD
library is rich in academic resources both in print and electronic form. Library resources are actively used in the course transactions and
students are encouraged to read from the peer reviewed journals. Students are also encouraged and supported to contribute to the learning
repository and the field of research by publishing research papers and participating in conferences. Apart from academic learning, several
industry practitioners are invited to share their experience and subject specific knowledge with the students.


Field Learning
immersions and
Team Work

Problem Solving
Interaction Centric and Decision
Making Activities


Conferences Technology
and Enabled
Seminars Experiential Learning

08 Bulletin of Information - SBPPSE


AUD has a will equipped user centric academic library with

an eclectic collection of world class publications. Huge
collection of core text books, reference books, classic
management books and peer reviewed journals in hard copy
are readily accessible in the air-conditioned library with
sufficient reading space for students. Apart from the books,
the library has also subscribed to several technology based
tools, databases and e-resources such as Harvard business
School cases and simulations, IIMA cases, ProQuest,
Euromonitor Passport, Emerald Emerging Markets Case
Studies, Cambridge Books Online, Tailor & Francis journals,
JSTOR collection, Wiley-Blackwell journals, Capitaline Plus
Software Program, Springer etc. The library is also
developing a film section and currently has more than 150
DVDs in its collection for academic use.

The library database can be accessed by the users through

OPAC (Online Public Access Catalogue) with network access
across the campus-wide LAN. All online resources can also be
accessed from outside the campus through VPN. Library
remains open all days except 3 national holidays. The library
staff also organises orientation classes for students to help
them access the library resources.

Computer Lab and IT Services Collaborations

AUD has two computer labs equipped with more than 100
AUD has signed following MoUs for International
latest computers, access to internet and other hardware
Collaborations and student exchange programme.
equipments. The University has also subscribed to several
licensed software for academic and research purpose. The San Francisco State University (SFSU)
lab facility is open for students seven days a week. Northampton University, UK
IT Services division actively engages with the students and Babes-Bolyai University, Cluj-Napoca, Romania under
provides necessary IT related support. Internet access and the ERASMUS Plus arrangement
off-campus VPN access is readily available for the students
Indiana University (IU), Bloomington, USA
round the clock. An integrated Enterprise Resource Planning
(ERP) system is in place for recording the entire student life The University is in conversation with some other
cycle. international Universities for exploring more international

Bulletin of Information - SBPPSE 09

AUD has more than 125 faculty members with diverse specialisation and education from reputed National\International Universities
associated with different schools and centres. Currently eight permanent faculty members are on roll with SBPPSE. All faculty members
associated permanently with SBPPSE have obtained doctoral qualifications from reputed universities.

AUD mandates concurrent teaching among schools and provides opportunity of learning from a diverse set of faculty to its students. SBPPSE
also draws visiting, temporary and adjunct faculty from the national as well as international academia and industry practitioners.

List of SBPPSE Permanent Faculty

Kartik Dave Nidhi Kaicker
Associate Professor and Dean (Officiating) Assistant Professor
Area: Marketing and Strategy Area: Economics and Finance

Valentina Kancharla Kritika Mathur

Assistant Professor Assistant Professor
Area: Public Policy and Sociology Area: Finance and Public Policy

Anshu Gupta Kalindi Maheshwari

Assistant Professor Assistant Professor
Area: Operation Management and Decision Sciences Area: International Business and Entrepreneurship

Kanwal Anil Richa Awasthy

Assistant Professor Assistant Professor
Area: Finance and Accounting Area: Organisation Behaviour and HRM

10 Bulletin of Information - SBPPSE

At SBPPSE, students are encouraged to participate as well as organise various extracurricular activities, field and industrial visits, sports events,
community outreach and learning enhancement activities. Students are given opportunity to create a depth of engagement with real life
events that is visible through the activities that are undertaken for their overall and wholesome development.

HR Summit Industrial Trip to Maruti Suzuki Plant

The HR summit was organized by the students of SBPPSE in Industrial visits are another important element of our learning
September 2015 at the University Campus. The summit brought enhancement activities. The students of SBPPSE, AUD visited the
together Industry experts and business leaders on an enriching and Maruti Suzuki plant located at Gurgaon in February 2016. It
insightful panel discussion on the theme Talent Management. This provided an opportunity to the students to observe the processes of
was followed by a Case Study Competition and a debate on the manufacturing of different variants of cars and the assembly line.
topic Labour Laws Stranglehold on Indian Economic They also saw the industrial robots at work and several other
Development across business schools in Delhi NCR. automations operational at the plant. Finally, students were given a
demonstration of the quality checks that are conducted before the
final roll out of the cars, which brings a Maruti car to the market.
Practitioner Speak Series
The Practitioner Speak Series is aimed at giving students exposure
to real market scenarios by making it an integral part of the
academic curricula. Eminent industrialists, entrepreneurs and
business gurus visit us and share their industry and organisational
experiences in workshops, guest lectures and seminars. Corporate
presence in classrooms gives the students an unparalleled outlook of
the real business world.

Baghaan Orchard Retreat

AUD promotes learning enhancement activities out of the
traditional classroom learning. SBPPSE organises several learning
enhancement activates round the year. A two day field trip to CAPSTONE Simulation
Baghaan Orchard Retreat, Garh Mukhteshwar in November 2015
Students of the batch of 2015 are provided with the opportunity to
gave an opportunity for experiential learning to our students.
draw on their acquired knowledge to create and execute a strategy
Indoor as well as outdoor activities were carried out during the trip
in a competitive and dynamic environment by participating in the
that helped us enhance interpersonal skills, decision making
8-week long simulation challenge. Through Capstone, students get
process, team building and leadership activities. These activities
the chance to apply what theyve learned across all the disciplines of
were meant to help participants experience the nuances of group
business in one strategic, competitive, engaged learning experience.
dynamism in the context of self and the team.

Bulletin of Information - SBPPSE 11

Indian Retail Conference Orientation Fortnight
In the month of February 2016, SBPPSE organised a two day Indian The Orientation Fortnight is the prelude to the two year journey of
Retail Conference on the theme Indian Retail: Will it Strive or an MBA student at the School of Business, Public Policy and Social
Thrive?. The conference proved to be a great success with about Entrepreneurship. As part of the orientation fortnight, various
200 distinguished participants from industry and academia university orientation programmes, team building activities,
including research scholars and graduate students. The conference management games, reading and discussion sessions and guest
provided an excellent platform for discussions and and sharing of lectures by industry experts are organised. Other highlights of the
new knowledge among academicians, researchers and industry orientation are networking opportunity with alumni, sports events
leaders. The school is also bringing the refereed proceedings of the and a cultural evening.
academic contributions presented in the conference, which will be
published by Emerald Publishing.

Entrepreneurship Week
Kaleidoscope The E-Cell of Ambedkar University Delhi is a student organization
that aims to fire the entrepreneurial dreams of young minds. In
As it is rightly said marketing takes a day to learn and a lifetime to January 2016, the E-Cell organized the Entrepreneurship Week
master. With this theme in March 2016 we organized an event Talk to an Entrepreneur that featured a host of interactions and was
Kaleidoscope. The highlights of the event were thrilling aimed at promoting the spirit of entrepreneurship. Some of the
challenges and competitions such as Brain-Thaw, the Quiz themes that were discussed were
Competition; Ad-Mentia - the Advertisement Making Challenge;
Entrepreneurship Ecosystem in India
and Brand-o-Mania - the Marketing Competition. Several teams
across various business schools in Delhi NCR and undergraduate New Business Models
colleges participated in the event.

12 Bulletin of Information - SBPPSE

Funding issues several events and competitions are organised by the various
Emerging sectors societies and schools of the university. SBPPSE students every year
actively participate and help in organising the events. Chakravyuh
Role of the state
the treasure hunt is a highlight and much awaited event of
Prospects and Challenges for entrepreneurs, and Aud@city, where SBPPSE showcase both innovation and talent in
Global Perspectives organization. Meticulously designed and delivered to instil and
imbibe the team spirit in each and every participant, the event
witnessed a huge turnout and is widely appreciated.

Panel Discussion on Social Entrepreneurship

The essence of social entrepreneurship is to identify gaps in the AUDBAA Cup and Sports Day
provision of social good and design innovative and scalable
solutions to bridge those gaps. Keeping this is mind, SBPPSE brought There are many activities that are undertaken to promote sports and
together some social entrepreneurs for a panel discussion on the healthy living among students at AUD. AUD organises its annual
topic: - Social Entrepreneurs: Harbingers of Social Justice. The sports day in the month of February. Students of SBPPSE participate
event was held in March 2016 in AUD campus. in sports day with great spirit and win several tournaments. As a part
of the Alumni Connect Initiative, another sports event was
organized by the AUD Business School Alumni Association
(AUDBAA) in December 2015 in the University Campus. Cricket,
football and badminton matches were played between the current
students and the alumni.

Aud@city is the annual cultural festival of AUD. It witnesses the
coming together of a diverse set of minds and brings a different
synergy to the AUD campus. During the two days of the festival

Bulletin of Information - SBPPSE 13

The Students are also involved in various Community Outreach Programmes on a regular basis which helps to develop social values and social
responsibility among AUD community. Our outreach programmes help reach those who are often forgotten by the society. Some important
events in the year 2015-16 are

Breast Cancer Awareness Camp

The student of SBPPSE in collaboration with the NGO, YES TO LIFE
organized a breast cancer awareness talk in March 2016 for
students, teaching and the nonteaching staff. The talk helped them
understand various reasons which may cause breast cancer.
Believing in the mantra, Prevention is better than cure students
here encouraged their fellow mates and the female staff to attend
the special session to prevent this lethal disease. The AUD staff
members were also provided an opportunity for free medical
examination and test for the disease.
Blood Donation Camp
The School believes in coexistence with the various stakeholders of
the society and in providing opportunities to the students of the
School and the University to support these stakeholders. A Blood
Donation Camp was organised in collaboration with Blood Connect
and GTB Hospital in August 2015 in the University by students of
SBPPSE. The camp witnessed an overwhelming response of more
than 100 donors from within the University, thus providing a
helping hand to the people who face the brunt of blood shortage in

Street play to spread awareness of Prevention of Tree Plantation Drive

Sexual Harassment As a part of Environment
Awareness and Go Green
Our students prepared and gave several performances of a street
Initiative, SBPPSE AUD
play highlighting the issue of sexual harassments which could occur
organized a tree plantation
in a university space. It was crafted in a way to capture the source
drive in the campus, that saw
and scope of sexual harassment irrespective of gender and
participation from various
highlighted the role of sensitivity and awareness for the same.
people of the University
Through the play the Committee for Prevention of Sexual
Harassment (CPSH) was also introduced in the AUD campus.

14 Bulletin of Information - SBPPSE

Entrepreneurship has found a conducive ecosystem in recent years The Centre has planned to undertake the following initiatives as part
in India, and has been accepted as a potential career option. of its core objectives:
Improved infrastructure, encouraging policies, availability of skills Invite and incubate innovative ideas and help them evolve into
and financial support have been encouraging entrepreneurship in executable business ventures, especially to explore solutions to
the country. Within the ambit of the larger vision of AUD, the many problems in the social sector of the country.
University has set up the AUD Centre for Incubation, Innovation and
Support pilot and start-up phase of enterprise development.
Entrepreneurship (ACIIE) as a not-for-profit section 8 company. The
Extend technical and psychological support through
primary objective of centre is to translate theoretical and conceptual
mentoring and assist to arrange financial resources from angel
learning into socially useful practice and to reach out to the less-
investors, venture capitalists, and other related means.
privileged section of society at the bottom of the pyramid who may
not otherwise have access to knowledge and contemporary Promote entrepreneurship and related context, by organizing
practices. workshops, seminars and experience sharing.

The Centres immediate endeavour is to build the requisite Keeping in view that the ethos and practices of Ambedkar University
ecosystem of innovation and entrepreneurship and encourage are rooted in social responsibility through creating an
interested members of AUDs community to become wealth interdisciplinary and transactional approach between various
creators generating employment, while addressing the many social subjects of humanities, public policy and social science. The
problems our country is facing. The interdisciplinary space of AUD, functioning of the Incubation Centre for Social Entrepreneurship
especially in applied fields such as business, design, development will find a relevant and innovative location in achieving its desired
practice, education, ecology, mental health etc., is seen as an objectives.
appropriate location for setting up the ACIIE.

Bulletin of Information - SBPPSE 15

Candidates with a Bachelors degree in any discipline who have secured a minimum 50 per cent marks (or equivalent grade) from a recognized
university are eligible to apply for admission. Relaxation of 5 per cent will be given to candidates belonging to Scheduled Caste, Scheduled
Tribe and Physically Handicapped categories.

Note: Candidates appearing in the final year examination of Bachelor/Post Graduate Degree Examinations are eligible to apply irrespective of
their percentage of scores obtained till the time of application, provided they fulfil the eligibility criteria when their results are declared and
which must be submitted to the AUD office before 31st August 2017.

Number of Seats & Reservation

A total of 42 seats (including general and reserved as per norms set by the government of the National Capital Territory of Delhi) are available
for admission in the batch of 2017-19. The reservation of seats is as follows:


Delhi/ NCT (85%) 36 Outside NCT (15%) 6

SC (15%) 5 SC (15%) 1

ST (7.5%) 3 ST (7.5%) 1

OBC (27%) 10 OBC (nil) 0

General 18 General 4


PH (Physically handicapped) 1

CW (Children of War widows) 1

FS (Foreign Students) 2

KS (Kashmiri Migrant) 1

SGC (Single Girl Child) 1

(I) The NCT category will include those students who have passed their qualifying examination from an institution located in the NCT of
Delhi or are residents of the NCT of Delhi.
(ii) The quantum of reservation under the social categories specified above is subject to change according to the Regulations of the
Government of the NCT of Delhi.
(iii) Supernumerary seats are kept over and above the sanctioned seats in the programme. Admission in these seats is also subject to the
fulfillment of the eligibility criterion.

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Selection Procedure
Applications for admissions to the MBA shall open from Note:
November 14, 2016 and close by February 10, 2017. (I) The entrance test for the MBA programme will be based
The following procedure will be followed for selecting on Multiple Choice Questions consisting of two
candidates to the MBA programme: sections. Section I will be English Language
Comprehension & Verbal Ability and section II will be
1. All eligible candidates who apply for the programme
Analytical Ability and Quantitative Skills.
would be required to appear for a written entrance test.
Candidates would be short listed on the basis of the (ii) Duration of the test will be of 2 hours. For further
entrance test score. information on entrance test follow the AUD website
2. Short listed candidates will be called for an interview
and are also required to write an essay (about 300 (iii) The dates of Interviews shall be notified on the AUD
words) before appearing for the interview. website (

3. The final selection for admission will be based on the

combined score obtained by the candidates in the
Written test (60%), Essay (15%), and Interview (25%).

Each applicant is required to apply in one of the following Categories:

Gen F General (Unreserved)
SC F Scheduled caste
ST F Scheduled tribe
OBC F Other backward class, non-creamy layer
PD F Physically disabled
Cw1 F Children/widows of defence personnel, including paramilitary personnel,
killed/disabled in action
Cw2 F Children/widows of defence personnel, including paramilitary personnel,
killed/disabled while on duty
Cw3 F Children/widows of defence personnel, including paramilitary personnel who died in
peace time which is attributable to military service
Cw4 F Children/ widows of defence personnel, including paramilitary personnel disabled in peace
time which is attributable to military service
Cw5 F Wards of ex-service personnel and serving personnel including police personnel who are in receipt of gallantry awards
FS F Foreign nationals not studying in India
In CW category, CW1 candidates will have pre-emptive claim over other CW category candidates such as CW2 etc.; CW2 over
others such as CW3 etc.; CW3 over others such as CW4 etc.; and CW4 over CW5. Only an Entitlement Certificate issued by
Secretary, Kendriya Sainik Board Delhi; Secretary, Rajya/Zila Sainik Board; Officer-in Charge, Record Office/ First Class
Stipendiary Magistrate is acceptable.
OBC candidates need to submit both the caste and the non-creamy layer certificates to claim reservation against OBC quota.
Creamy layer OBC candidates should apply as General category candidates.
For applying under the PD category, candidates are required to submit proper medical certificates.

Bulletin of Information - SBPPSE 17

The application process is computerised. There are no paper application forms.
Application forms can be filled on-campus at the AUD campus in Kashmere Gate or off-campus (online) by logging on to and following the instructions provided there.
The application fee is Rs.1000 (Rs.500 for SC/ ST/ PD candidates). Fee can be paid by Demand Draft (DD)/Cash/ Online.

Registration Filling the Application Form

1. Return to MBA Admissions 2017 link. Click Online
1. Access and click on MBA Admissions Application Form. Select applying for, Enter Registered Email
2017. ID and Captcha.

2. Click Online Application Form 2. Click Submit. Enter the password sent to you by email.
3. Select Programme in Applying for 3. Click Sign In, you will be redirected to the Online Application
4. Enter your email ID (an authentication code will be sent Form.
to this address).
4. Read the instructions carefully and click Continue.
5. Enter the Captcha and click on Submit.
5. Please do not use single/double quotation marks, commas,
6. Click on Register.
semi colons or full stops in your name.
7. Check your email. You should have received a mail from containing your Password. 6. All fields marked (*) are mandatory. Incomplete applications
Please check your notification / spam folder if the mail is will be REJECTED.
not found in your inbox.
7. There are two pages in the application form.

8. Payment Options for application fee.

a. Demand Draft
Important You should have with you a DD in favour of Ambedkar
University Delhi payable at New Delhi. Enter the DD
details in the online application form when required.
Before filling the online application form keep ready
with you scanned copies of your photo and signature in After successful submission of the online application
JPG/JPEG format. form, download a PDF copy.
Size of Photo should be less than 100 KB and Size of A printed copy of the application form along with the DD
Signature should be less than 80 KB. Preferred has to be deposited at the Kashmere Gate Campus of AUD
dimension of both is 200x200 pixels. or sent by post to:
If you opt for payment by DD, please get the DD of the Dean, Student Services
correct amount ready with you before filling the Ambedkar University Delhi
application form. Lothian Road, Kashmere Gate, Delhi 110 006
Please use either Mozilla Firefox or Chrome as your Candidates using this option must ensure that the DD,
browser. along with a printed copy of the filled application form,
reaches the University before 4:00 pm on the last date for

18 Bulletin of Information - SBPPSE

submission of applications. will be shown for you to double check your entries. You can still
make corrections at this stage.
b. Cash
11. You cannot change your email id after you have saved.
Visit the AUD Kashmere Gate campus and contact the
office of Student Services. 12. To submit your application, click Submit. Please note that no
Get a receipt after making payment in cash of the requisite change can be made after you have submitted the form.
amount. 13. After you submit the form, use the Download PDF link to save
Enter cash receipt details in the online application form a copy of your application. This can only be done till the last
when required. date for submission of the application form.

You can also fill the application form either at the AUD NOTE: The application process must be completed by 10th
Computer Lab or online from anywhere. February 2017 and the DD accompanying the application must be
submitted to the University office latest by 4 pm on 10th February
c. Online (Credit/Debit card/Net banking)
Choose the online option when required.
Click on the save button.
You will be directed to the Billdesk/Paytm Payment Help Available to Fill the Form
Enter the details of your credit/debit card or net banking
particulars. (I) While filling the online application, if your browser
closes unexpectedly or if you are logged out, please use
Make the payment. the login information sent to your email to login again.
Once payment is made successfully you will be redirected (ii) The green buttons are help buttons. In case of any
to the online application form. technical problem, please send an email to
If the payment is not successful you will be directed again explaining the problem, cc the
to the Billdest/Paytm Payment Gateway. email to

9. The application process will be complete only when payment (iii) For any assistance, please send an email to
has been received by the University. or call at +91 011-
23864064 (9:00 am to 5:00 pm on Monday - Friday).
10. After filling each page, Click Save. A preview of all the pages

Bulletin of Information - SBPPSE 19


Go to Select Program,

Click MBA Admissions 2017 Enter email address & Captcha System will send a password
Choose Click Submit to your email address
Online Application Form Click Register

Go to
Click MBA Admissions 2017
Choose Online application Form

Select Program
Enter registered email address and Captcha
Click Submit
Enter passward sent to your email id
Click Sign in
Read Instructions
Click Continue

Page 1 of Application Page 2 of Application

Upload photo Enter Qualifying Examination details
Fill personal details Upload scanned signature
Click Save

20 Bulletin of Information - SBPPSE

Preview filled
application form

To make changes Click Edit Back

else Click Proceed to payment (No changes allowed after Submission)
Select Payment option: DD/Cash/Online

Cash Online DD

Pay cash at AUD Select option Enter DD details

Enter Cash receipt details in Credit Card/Debit Card/Net Click Save
application form Banking
Click Save You will be directed to
Billdesk/Paytm payment gateway
On successful payment webpage
will redirect you back to
application form
Click Save

After successful payment click

on Submit button

Choose Download report PDF

Store for further use If payment mode is DD, submit hard copy of Application form
with DD to AUD before last date (10th February 2017)

Bulletin of Information - SBPPSE 21

Important Dates

Online registration of application opens November 14, 2016

Last date of submitting the application form February 10, 2017

Announcement of list of candidates eligible for entrance test 3rd week of February, 2017*
(on University website

Date of Entrance Test February 26, 2017

Interviews for final selection of candidates shortlisted based on entrance test 3rd week of March, 2017

Announcement of list of selected candidates (on University website 4th week of March, 2017

Announcement of second list of selected candidates (if required) 2nd week of April, 2017

*For exact dates follow the university website,

22 Bulletin of Information - SBPPSE

The vision guiding AUD is the commitment that prospective students learn to value and appreciate the social privileges they enjoy because of
the heavy subsidy that goes into public institutions of higher education in India. Therefore, a minimum proportion of the cost actually to be
incurred by the University for each of its students is reflected in the fee being set for the programme. It is also the stated policy of the University
that no deserving applicant, as far as is possible, is denied the opportunity of studying at AUD merely due to her/his inability to pay the fee.

Fee Waiver and Scholarships

The University offers full or partial fee waivers to students who are in need of support given their economic background. 20% of the fee
collected from students are returned to the economically disadvantaged students by offering fee waivers and another 10% as scholarships.

Procedure for applying for Fee- waiver and Scholarships

At the time of admission, a student can apply for fee-waiver by submitting supporting documents. For more information follow the
If provisionally admitted to a programme, s/he will be permitted to take admission without paying the fee
Students, whose combined family income is less than Rs.5,00,000 /- will be eligible for fee waiver. A student will continue to receive fee
waiver provided he/she is found to be regular in attending classes and maintains an acceptable level of performance in studies
SC/ST/PD students are advised to submit their application in the month of February for Scholarships under the SC/ST/PD categories for the
academic session of that year.

Student Welfare Fund

The University has created a Student Welfare Fund with the objective of making financial assistance available for meeting the welfare needs of
students in need, such as emergent medical assistance, purchase of books and study material, meeting the boarding and lodging expenses
equivalent to the amount that is required to avail of AUD hostel facilities, and any other comparable needs of students.

Bulletin of Information - SBPPSE 23

Fee Structure
Fee Details Indian Students Foreign Students

Tuition Fee (for 84 credits) @INR 2,320.00 per credit @INR 4640.00 per credit
Total INR 1,94,880.00 Total INR 3,89,760.00

Course Material/Data base @ INR 250.00 per credit INR 21,000.00 INR 21,000.00
(for 84 credits)

Co-curricular & Industry Interface INR 30,000.00 INR 30,000.00

Student Welfare Fund INR 2,000.00 INR 2,000.00

Security Deposit (Refundable) INR 5,000.00 INR 5,000.00

Total (for two years) INR 2,52,880.00 INR 4,47,760.00

The fee is payable in two instalments. The fee for the first year MBA is payable at the time of taking admission to the programme in April-May
2017 (INR 1,34,080.00 for Indian students and INR 2,36,160.00 for foreign students), and that for the second year will be payable at the
beginning of the next academic session in July 2018 (INR 1,18,800.00 for Indian students and INR 2,11,600.00 for foreign students).

Refund of Fee
Time Period for refund Amount to be deducted

Before the Orientation Programme (July 1, 2017) INR 1,000.00

After the start of the Orientation Programme Only security money will be refunded


The purpose of assessment and evaluation at AUD is to facilitate and promote learning with understanding. Assessment in each course of study
is continuous and is based on the 11-point grading system prescribed by the University. Students are evaluated using different assessment
components such as classroom presentation, quizzes, case study analysis, projects, class tests, take home assignments and field reports. Most
courses also have group assignments to encourage ability to work in groups. Assessments are spread over the semester and results of individual
assessment components are shared with students timely in order to provide enough opportunity for improvement in the subsequent

Medium of Instruction

Attendance in 80 per cent of classes held in each course is mandatory.

24 Bulletin of Information - SBPPSE

Two seats are reserved for foreign students.

1. Foreign nationals studying in India are required to apply as 5. All foreign nationals must hold a student visa valid for the
General Category (Gen) candidates while making on-line entire period of study, endorsed by the Ministry of External
payment. Affairs.

2. Foreign nationals with Indian degrees (but who are not 6. The degrees of foreign nationals must be recognized by the
currently staying in India) are required to submit GMAT scores Association of Indian Universities.
(minimum score of 650).
There is no quota for NRI or PIO and all such candidates need to
3. Foreign nationals with foreign degrees are required to submit apply as General Category (Gen) candidates.
GMAT and TOEFL scores.

4. Foreign nationals who are out of India need to apply via their
consulate and embassy (with mandatory GMAT scores).
Application in hard copy (only) should be sent to Admissions,
Ambedkar University Delhi, Lothian Road, Kashmere Gate,

Foreign students should send their applications to

The Dean, Student Services
Ambedkar University, Delhi
Lothian Road, Delhi 110006, INDIA.
E- mail:

Bulletin of Information - SBPPSE 25

Location and Hostel Accommodation
Currently two campuses of AUD at Kashmere Gate and Karampura are functional. SBPPSE is presently located at Kashmere Gate campus
located at Lothian Road, Kashmere Gate, Delhi 110006 within walking distance of Kashmere Gate metro station (near G.P.O. Kashmere Gate).
A limited number of seats are available in the University Hostel for girl students seeking admission under outside NCT of Delhi category.

AUD hopes to move to its permanent campus at Dheerpur and Rohini in the next three or four years. The University visualizes its campus to be
futuristic, both as physical and social spaces. The campus will be energy-efficient, ecologically-frugal and disabled-friendly. It is hoped that
these will constitute spaces which will inspire openness and communality; spaces carved out of the urban landscape of Delhi which attempt to
blend compact human habitations and workplaces in a seamless continuum with nature; spaces which include academic, residential,
recreational and social facilities for students and staff.

Gender-Sensitive Campus
AUD endeavours to evolve campus spaces for students and staff, both women and men, in which we as individuals and as part of diverse
collectives can grow and explore our potential without fear or the burden of prejudices. The prevalence of sexual harassment is one of the
hindrances towards an enabling campus space. Our attempt is to device methodologies through which we can generate a consciousness
amongst the university community that treats the experience of sexual harassment as a violation of ones dignity as well as freedom of mobility,
freedom of speech and expression.

The university has notified the AUD policy on Preventiion, Prohibition and Redressal of Sexual Harassment and Discrimination based on
Gender Identity and Sexual Orientation in 2014. The first Committee for Prevention of Sexual Harassment (CPSH) was constituted through
elections under clause 3.2 (i) (a) to (e) by the election committee constituted by Gender Issues Committee.

Zero Tolerance for Ragging

As per the directions of the honourable Supreme Court of India, no form of ragging is tolerated within or outside the University campuses.
Fresh students are advised to desist from doing anything, willingly or against their will, even if ordered to do so by a senior or any other student,
and any attempt at ragging should be promptly reported to the Anti-Ragging Squad or to the Dean or to the Head of the Institution, as the case
may be.

26 Bulletin of Information - SBPPSE

Important Notes
Visit our website ( for registering and making
on-line payment

Bulletin of Information can be downloaded from the website


FAQs and other relevant information are also available on the


Final selection of candidates will be on the basis of merit (merit

list to be prepared from the combined score of the entrance,
essay and interview having the weightage 60, 15 and 25
percent respectively). Candidates must consult the website
and/or the notice boards of the University for checking their
names. These will be available from the date announced on the

Successful candidates will be required to submit attested

copies of the certificate of their date of birth, transcript of
marks and certificate of the last examination passed, as also
certificates of belonging to a reserved category, where
applicable. They will be required to bring their original
certificates for verification at the time of admission.

Admissions will be made in accordance with the reservation

policies of the Government of the National Capital Territory of
Delhi with respect to various social groups and other categories
as applicable to institutions of higher education. Applicants
claiming the benefit of reservations will have to produce the
requisite certificates from the competent authorities.

Fee Waivers (Full or Partial) are available. The application form

for these will be posted on the website for downloading.
Candidates who wish to avail of Fee Waivers should fill the
required form and submit it to the AUD office after taking

The decision of the Admission Committee in all matters of

admissions will be final.

The jurisdiction of any dispute will be limited to the NCT of


Contact Details
School of Business, Public Policy & Social Entrepreneurship
Ambedkar University Delhi
Lothian Road, Kashmere Gate, Delhi 11006
Website:; Email:
Phone: +91-11-23864064 (9.00 am to 5.00 pm on working

Bulletin of Information - SBPPSE 27

School of Business, Public Policy and
Social Entrepreneurship (SBPPSE)
Ambedkar University Delhi (AUD)
Lothian Road, Kashmere Gate, Delhi - 110006
Website:; Email:
Phone: +91-11-23864064 (9:00 am to 5:00 pm on working days)