Consumer buying behavior is the process that customers go through to acquire a p

roduct. Therefore, the marketer should provide appropriate and correct informati
on regarding the products. Thus creating a brand image for the client and proper
product position is important in the offering the product. Motivation and perce
ption influence Psychological or internal factors. Motivation is the need that p
resses the consumers to act on that need. Perception comprises the five senses i
n the brain including touching, sight, hearing, smell and taste.
Family influences the individual buying behavior by either the evaluation criter
ia characteristics, attitudes. The marketers should study the role of their rela
tives in buying process and family orientation.
Teenagers and children have a role in the influencing the buying process. Accord
ing to the research, young teens have an impact buying process due to the factor
that they watch television's most of their time and knowledge on current produc
ts.Since their parents are busy during the day, they take part in shopping. The
social factors; roles, references groups and family influences the consumer beha
vior.
Family influences the individual buying behavior by either the evaluation criter
ia characteristics, attitudes. The marketers should study the role of their rela
tives in buying process and family orientation.
Teenagers and children have a role in the influencing the buying process. Accord
ing to the research, young teens have an impact buying process due to the factor
that they watch television's most of their time and knowledge of the current pr
oduct. Since their parents are busy during the day, they take part in shopping.
A marketer should be careful to the information they give to the teenager and ch
ildren for the example in the advergame; this is because they influence the buyi
ng behavior significantly. Advergame leads to the brand evaluation and brand cho
ice.
Recommendations
Managers can uses averages to influence the adult purchasing behavior through in
fluences from children.
Employing advergames as promotional strategy can create brand choice and brand e
valuation.
Managers should relate the product with the teenagers because children are the f
uture buyers.
When targeting children, managers should moderate the role of the children depen
ding on the age.
Managers of the organization should participate in the social responsibility so
as to create a healthy relationship between the customers and company.
For the success of the team, managers should emphasize on the moral obligation t
oward delivering a safe product to the consumers.
The journal shows the importance of the market segmentation. Customers can get p
roduct according to their need and specification .creating a sharp image for the
company is importance .this is because users tend to associate the product and
the firm.
Delivering of the product to the consumers at the time ensure long-term relation
ship with the company and hence creates loyalty between the enterprise and users
The journal shows the importance of the creativity and innovation of the product
due to changing consumer behaviors.
The managers should not use false information to the user. Otherwise, they shoul
d be very honest when delivering the product.
Employing the current method of promotional contribute to the increase in the sa
les which further increase the return on investment.