CREATrVE STUDIO

Studio provides an engaging, iterative design process that helps customers develop solutions to their unique needs.

Our team brings the ability to create products through user

based design in a way that enhances interaction, }.13

integrates technology and inspires lifelong learning.

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Needs

• Room for a computer and for teacher and students to interact

• Plenty of wire management with easy, yet secure, access to components

CREATIVE STUDIO

deliver

CREATIVE STUDIO

detect

Observe. Question. Record.

Detecting the Product Needs through U.b.D

1 Seek inspiration ~ from everyday

interactions.

Look for ad hoc ways we behave in real life. Examples: warming hands on a cup of coffee, using a dish towel to protect the keyboard.

2Disrupt the normal flow.

Develop a discipline of witnessing ordinary things by going out in the world. Examples: using the mouth to hold things, hooking an umbrella on an arm.

IL.. Document behavior ~ and focus on action.

Use a camera and notebook to observe a variety of related situations in natural settings.

/1 Seek out extreme ~ situations.

Pursue experiences beyond what you know or live in every day in order to see anew.

51nvite curiosity.

Ask "naive" questions that reach beyond automatic assumptions. Examples: How

'thoughtless' is the behavior? What motivates this?

detect

We love this interpretation of observation by Jane Fulton Suri in her book "Thoughtless Ads? Observations on Intuitive Design".

b Reveal what is intuitive.

Be conscious of subconscious, spontaneous reactions. Examples: pulling a door to open it instead of pushing it, walking in step with others.

7Uncover the emotional experience.

Connect to feelings to determine responses we intend to elicit through design or communication. Examples: the ways people stand in lines or create personal space on park benches.

(3 Tune into cultural

patterns.

Find meaning and themes in various situations. Examples: the ways people conform in an elevator, convey messages or dispose of litter.

'9 Tap resources.

Inform the experience with input from clients, experts and the experienced.

40 Seek flexible 8:

""I enduring solutions.

Not everything requires a makeover. Sometimes simple is best.

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CREATIV STU D 16

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CREATIVE STUDIO

Collaborate.

Ideas take shape as we codesign and support your design team.

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Prototype.

Graphic and prototypical products are utilized to confirm observations and idea. Material considerations such as sustcincbility, durability and feasibility, ore demonstrated.

You want inspiring-we are YOUR Studio.

Our knowledge and experience is rich in creating environments that foster interaction and integrate technology, creating the products end users need.

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Ideate.

Product designs and revisions are made until details reflect the needs.

CREATIVE STUDIO

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Engineer.

Manufacture.

Install.

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You want inspiring-we are YOUR Studio.

Our knowledge and experience is rich in creating environments that foster interaction and integrate technology, creating the products end users need.

ICREA, rYE STUDIO

learning is lifelong

POWERED BY

VANERUM·STElTER

Richmond 804.329.0400

Charlottesville 434.327.1898

Chesapeake 757.549.4801

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