You are on page 1of 5

Chapter Objectives

1 of 2

Chapter 1 1. Explain entrepreneurship and discuss its

2. Describe corporate entrepreneurship and its use in
established firms.
3. Discuss three main reasons people decide to
Introduction to become entrepreneurs.
4. Identify four main characteristics of successful
Entrepreneurship entrepreneurs.
Bruce R. Barringer 5. Explain five common myths regarding
R. Duane Ireland

1-1 1-2
Copyright 2012 Pearson Education

Chapter Objectives Introduction to Entrepreneurship

2 of 2

6. Explain how entrepreneurial firms differ from

salary-substitute and lifestyle firms.
There is tremendous According to the 2010 GEM
7. Discuss the changing demographics of interest in study, 7.6% of Americans
entrepreneurs in the United States. entrepreneurship in the are actively engaged in
8. Discuss the impact of entrepreneurial firms on starting a business or are
U.S. and around the world. the owner/manager of a
economies and societies. business that is less than
9. Identify ways in which large firms benefit from the three years old.
presence of smaller entrepreneurial firms.
10. Explain the entrepreneurial process.

1-3 1-4
Copyright 2012 Pearson Education Copyright 2012 Pearson Education

Indications of Increased Interest

What is Entrepreneurship?
in Entrepreneurship
Books Academic Definition (Stevenson & Jarillo) lists over 35,600 books dealing with Entrepreneurship is the process by which individuals pursue
entrepreneurship and 62,700 focused on small business. opportunities without regard to resources they currently
College Courses
In 1985, there were about 250 entrepreneurship courses
Venture Capitalist (Fred Wilson)
offered across all colleges in the United States. Entrepreneurship is the art of turning an idea into a
Today, more than 2,000 colleges and universities in the
United States (which is about two-thirds of the total) offer at Explanation of What Entrepreneurs Do
least one course in entrepreneurship. Entrepreneurs assemble and then integrate all the resources
needed the money, the people, the business model, the
strategy to transform an invention or an idea into a viable
1-5 1-6
Copyright 2012 Pearson Education Copyright 2012 Pearson Education

Corporate Entrepreneurship Corporate Entrepreneurship
1 of 2 2 of 2

Corporate Entrepreneurship Entrepreneurial Firms Conservative Firms

Is the conceptualization of entrepreneurship at the firm
Proactive Take a more wait and see
All firms fall along a conceptual continuum that ranges Innovative
from highly conservative to highly entrepreneurial. Less innovative
Risk taking
The position of a firm on this continuum is referred to as its Risk averse
entrepreneurial intensity.

1-7 1-8
Copyright 2012 Pearson Education Copyright 2012 Pearson Education

Why Become an Entrepreneur? Characteristics of Successful Entrepreneurs

1 of 3

The three primary reasons that people become Four Primary Characteristics
entrepreneurs and start their own firms

Desire to be their own boss

Desire to pursue their

own ideas

Financial rewards

1-9 1-10
Copyright 2012 Pearson Education Copyright 2012 Pearson Education

Characteristics of Successful Entrepreneurs Characteristics of Successful Entrepreneurs

2 of 3 3 of 3

Passion for the Business Tenacity Despite Failure

The number one characteristic shared by successful Because entrepreneurs are typically trying something new,
entrepreneurs is a passion for the business. the failure rate is naturally high.
This passion typically stems from the entrepreneurs belief A defining characteristic for successful entrepreneurs is
that the business will positively influence peoples lives. their ability to persevere through setbacks and failures.
Product/Customer Focus Execution Intelligence
A second defining characteristic of successful The ability to fashion a solid business idea into a viable
entrepreneurs is a product/customer focus. business is a key characteristic of successful entrepreneurs.
An entrepreneurs keen focus on products and customers
typically stems from the fact that most entrepreneurs are, at
heart, craftspeople.
1-11 1-12
Copyright 2012 Pearson Education Copyright 2012 Pearson Education

Common Myths About Entrepreneurs Common Myths About Entrepreneurs
1 of 5 2 of 5
Although no one is born to be an entrepreneur, there are common traits and
Myth 1: Entrepreneurs Are Born, Not Made characteristics of successful entrepreneurs

This myth is based on the mistaken belief that some people A moderate risk taker Optimistic disposition
are genetically predisposed to be entrepreneurs. A networker Persuasive
The consensus of many studies is that no one is born to Achievement motivated Promoter
be an entrepreneur; everyone has the potential to become
Alert to opportunities Resource assembler/leverager
Creative Self-confident
Whether someone does or doesnt become an entrepreneur
is a function of their environment, life experiences, and Decisive Self-starter
personal choices. Energetic Tenacious
Has a strong work ethic Tolerant of ambiguity
Lengthy attention span Visionary
1-13 1-14
Copyright 2012 Pearson Education Copyright 2012 Pearson Education

Common Myths About Entrepreneurs Common Myths About Entrepreneurs

3 of 5 4 of 5

Myth 2: Entrepreneurs Are Gamblers Myth 3: Entrepreneurs Are Motivated Primarily by

Most entrepreneurs are moderate risk takers. Money
The idea that entrepreneurs are gamblers originates from While it is nave to think that entrepreneurs dont seek
two sources: financial rewards, money is rarely the reason entrepreneurs
Entrepreneurs typically have jobs that are less structured, and so start new firms.
they face a more uncertain set of possibilities than people in In fact, some entrepreneurs warn that the pursuit of money
traditional jobs.
can be distracting.
Many entrepreneurs have a strong need to achieve and set
challenging goals, a behavior that is often equated with risk taking.

1-15 1-16
Copyright 2012 Pearson Education Copyright 2012 Pearson Education

Common Myths About Entrepreneurs Types of Start-Up Firms

5 of 5

Myth 4: Entrepreneurs Should Be Young and

Entrepreneurial activity is fairly easily spread out over age
While it is important to be energetic, investors often cite
the strength of the entrepreneur as their most important
criteria in making investment decisions.
What makes an entrepreneur strong in the eyes of an investor is
experience, maturity, a solid reputation, and a track record of
These criteria favor older rather than younger entrepreneurs.

1-17 1-18
Copyright 2012 Pearson Education Copyright 2012 Pearson Education

Changing Demographics of Entrepreneurs Changing Demographics of Entrepreneurs
1 of 3 2 of 3

Women Entrepreneurs Minority Entrepreneurs Senior Entrepreneurs

There were 6.2 million women-
owned businesses in 2002 (the There has been a substantial The percentage of U.S.
most recent statistics available) increase in minority entrepreneurs who are seniors
This number was up 20% from entrepreneurs in the U.S. from jumped from 15% to 23% from
1997. 1996 to 2010. 1996 to 2010.
There are a growing number of The biggest jump has come in The increase is attributed to
organizations that support and Latino entrepreneurs, which corporate downsizing, a desire
advocate for women-owned increased from 11% to 23% among older workers for more
businesses. from 1996 to 2010. fulfillment in their lives, a need
for additional income, and
similar factors.
1-19 1-20
Copyright 2012 Pearson Education Copyright 2012 Pearson Education

Changing Demographics of Entrepreneurs Economic Impact of Entrepreneurial Firms

3 of 3

Young Entrepreneurs Innovation

Is the process of creating something new, which is central to
Interest among young people in entrepreneurial careers the entrepreneurial process.
is high. Several studies have found that small businesses outperform
According to a Harris Interactive survey, 40% of people eight
their larger counterparts in terms of obtaining patents.
to 21 years old said theyd like to start their own business
Job Creation
A total of 59% of the 8- to 21- year olds said they know Small businesses are the creators of most new jobs in the
someone who has started their own business. U.S., and employ half of all private sector employees.
According to a Kauffman Foundation survey, 92% of
Americans say entrepreneurs are critically important to job
1-21 1-22
Copyright 2012 Pearson Education Copyright 2012 Pearson Education

Entrepreneurial Firms Impact on Society

The Entrepreneurial Process
and Larger Firms
Impact on Society The Entrepreneurial Process Consists of Four Steps
The innovations of entrepreneurial firms have a dramatic
Step 1: Deciding to become an entrepreneur.
impact on society.
Think of all the new products and services that make our Step 2: Developing successful business ideas.
lives easier, enhance our productivity at work, improve our Step 3: Moving from an idea to an entrepreneurial firm.
health, and entertain us in new ways.
Step 4: Managing and growing the entrepreneurial firm.
Impact on Larger Firms
Many entrepreneurial firms have built their entire business
models around producing products and services that help
larger firms become more efficient and effective.

1-23 1-24
Copyright 2012 Pearson Education Copyright 2012 Pearson Education

Steps in the Entrepreneurial Process Steps in the Entrepreneurial Process
2 of 2
1 of 2
Step 3 Step 4
Step 1 Step 2
Developing Successful Business Ideas

1-25 1-26
Copyright 2012 Pearson Education Copyright 2012 Pearson Education

All rights reserved. No part of this publication may be

reproduced, stored in a retrieval system, or transmitted, in
any form or by any means, electronic, mechanical,
photocopying, recording, or otherwise, without the prior
written permission of the publisher. Printed in the United
States of America.

Copyright 2012 Pearson Education

Copyright 2012 Pearson Education