Professional Documents
Culture Documents
98%
96%
73%
74%
66%
49%
56%
37%
47%
34% 52%
38%
33%
32%
28%
35%
23%
25%
27%
18%
20%
12%
13%
20%
19%
17%
14%
10%
12%
13%
9%
10%
11%
8%
9%
11%
7%
9%
9%
5%
8%
31%
31% 46%
36%
1%
3% 41%
20% 34%
22% 39%
32%
23%
20% 36%
11% 29%
10% 34%
5% 28%
4% 30%
7% 24%
6%
28%
23%
27%
32% 22%
32% 24%
16% 19%
21% 19%
15%
32%
25% 18%
15%
9% 18%
8%
16%
10% 8%
11% 7%
64%
62%
56%
55%
55%
52%
34%
33%
34%
33%
34%
33%
33%
35%
24%
21%
21%
19%
12%
12%
10%
11%
9%
9%
8%
9%
8%
8%
8%
10%
7%
6%
7%
11%
5%
5%
1%
1%
46%
35%
32%
25%
29%
25%
27%
24%
26%
21%
26%
22%
15%
12%
15%
13%
14%
11%
10%
10%
8%
8%
7%
5%
7%
7%
7%
5%
6%
5%
6%
6%
62%
55%
51%
32%
34%
27%
28%
21%
23%
26%
31%
22%
24%
26%
20%
20%
19%
17%
20%
19%
17%
16%
13%
9%
Families with kids
Urban/Rural/ National Population
TECH & WEB
2%
5%
6%
6%
7%
9%
9%
83%
23%
21%
17%
18%
17%
10%
8%
8%
8%
All urban Families with kids
4% 13%
4% 13%
3% 11%
4% 15%
5% 12%
5% 16%
5% 7%
6% 11%
11% 6%
16% 9%
35% 14%
45% 16%
28% 33% 22% 27% 21% 26% 26%
6% 6% 19% 25%
6% 6% 12% 9% 10%
67%
59%
50%
35% 39% 38% 37%
32.0% 32%
25% 24% 26% 24% 24% 20% 20%
16% 16% 14%
13%
Families with kids
20%
21%
21%
19%
21%
19%
12%
7%
15%
10%
8%
10%
8%
8%
4%
7%
5%
5%
3%
3%
2%
3%
3%
3%
3%
3%
2%
2%
2%
81%
85%
3% 3% 3%
3% 6% 6% 6%
4% 4% 7% 6% 7%
3%
8% 5% 5% 4%
7% 3% 5% 4%
5%
5%
5%
11% 10% 9%
7% 7% 6%
6%
8% 7%
6% 8% 8%
22% 20%
13% 16%
5%
13% 25% 23% 18% 4%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00
51%
57% 5%
41%
5%
40%
43% 5%
39% 5%
29%
30%
22%
25%
28% 2%
27% 2%
23%
24% 2%
22% 2%
21%
20% 2%
20% 2%
20%
21% 2%
16% 2%
16% 1%
17%
15% 2%
16% 1%
16% 2%
15%
13%
15%
11%
12% Families with kids
8% 2016
16%
11% Families with kids
13% 2015
11%
9% Urban population
8%
10% 2016
All urban Families with kids
Urban population 2016 Families with kids 2015 Families with kids 2016
8%
10%
7%
5%
6%
4%
5%
7%
5%
5%
4%
4%
5%
4%
4%
4%
3%
3%
3%
3%
3%
4%
3%
3%
3%
3%
2%
3%
2%
3%
2%
2%
2%
2%
Families with kids 2016 Families with kids 2015 Families with kids
Urban population 2016 Urban/ Rural/ National Population
22%
5%
5% 18%
5%
4% 14%
4%
12%
3%
3%
3% 12%
3%
11%
2%
3% 11%
3%
3% 11%
3%
3% 10%
3%
3% 8%
4%
4% 7%
3%
6%
3%
6%
3%
3%
3% 4%
2% 3%
2%
3%
1% 3%
2%
1%
42% 41%
47% 49%
35%
26% 30%
24%
19%
15%
19%
18% 17%
14%
14%
13% 15%
11%
13% 13%
5% 10%
8% 13%
8% 11%
7% 11%
7% 11%
6%
7% 6%
8%
15% 58%
16% 57%
48%
13% 48%
13%
26%
22%
25%
24% 23%
22%
38% 16%
40% 12%
7% 14%
13%
7%
12%
1% 13%
1% 11%
11%
Urban population 2016 Families with kids 2016 11%
12%
8%
6%
13% 7%
13% 6%
7%
18% 10%
17%
7%
7%
29%
29% 6%
5%
29% 5%
31% 5%
8% 2%
2%
8%
3%
2%
29% 28% 25% 23% 26% 31% 25%
21% 16%11% 22% 18%
15% 11% 10% 8% 2% 10% 4%
9%
2% 3% 7% 2% 6% 2% 7% 2% 5% 3%
11% 6%
11% 5%
10% 5%
5% 3%
4% 4%
4% 4%
5% 3%
3%
5% 3%
5% 2%
4% 2%
5% 2%
5% 2%
6%
5% Families with kids 2016 2%
5% Families with kids 2015 1%
6% 2%
5% 2%
5% Urban population 2016 1%
7% 2%
4% 1%
4% 1%
7% 1%
4% 1%
4% 1%
5% 2%
5% 1%
4% 1%
4% 2%
3% 1%
Activities practiced weekly
88%
87%
69%
56%
64%
67%
62%
58%
53%
49%
52%
48%
46%
44%
39%
37%
32%
27%
25%
25%
24%
20%
20%
20%
13%
12%
6%
6%
6%
5%
6%
6%
4%
4%
Among those who do play games on modern devices
Motivations (top 10)
(online, mobile phone, on PC, tablet etc):
86% 68%
80%
70%
61%
54% 47%
49%
45%
47% 45%
52%
43%
46% 44%
50%
14%
10%
43%
47%
Duration per session (among those that Duration per session (among those that
play online) play mobile)
33% 51%
39% 54%
34% 28%
29% 24%
17% 10%
18% 9%
6% 4%
5% 5%
4% 1%
2% 1%
1% 1%
0% 1%
1%
2% 0%
0%
1% 1%
0% 0%
4% 4%
2% 4%
94% 96%
Play online
Monthly pay for mobile games (among
1% 0.5% 5% 3% those that play mobile)
6%
4%
Info sources (among those that play Info sources (among those that play
online) mobile)
46% 38%
51% 42%
40% 33%
37% 35%
31%
23% 31%
25% 20%
20% 20%
20% 13%
10% 15%
15% 8%
5% 12%
5% 7%
5% 10%
9% 4%
5%
4% 3%
4%
3%
Ads in online gaming (among online players) Ads in mobile gaming (among mobile players)
12% 12%
12% 11%
17% 14%
17% 16%
17% 16%
20% 17%
17% 17%
20% 18%
10% 11%
12% 12%
10% 12%
11% 11%
46% 36%
37% 33%
37% 31%
38% 32%
39% 33%
35% 35%
21% 18%
21% 16%
Ads in online gaming (among online Ads in mobile gaming (among mobile
players) players)
27% 27%
28% 27%
27% 25%
24% 26%
27% 23%
30% 22%
25% 22%
27% 20%
25% 20%
24% 24%
23% 20%
22% 21%
22% 18%
11% 10%
21% 18%
25% 23%
21% 17%
17% 15%
15% 13%
17% 15%
15% 11%
17% 9%
34% 38%
34% 38%
Families with kids
Urban/ Rural/ NationalPopulation
13%
12%
62%
60%
40%
42%
13%
12%
Most often followed celebrities Most often followed professionals Most often followed regular people
28% 37%
17% 33% 27%
28% 24%
37% 23%
15% 26% 21%
11% 13% 23%
6% 13% 13%
5% 13%
6% 9% 13%
16% 8%
15%
4% 8%
3% 8% 9%
4% 8%
6% 7%
4% 9% 9%
3% 11%
2%
4% 2% 7%
2% 7%
Online Families with kids Online urban Population
Main shopper
Totally agree and agree with
75% 77%
75%
74%
1 2 3 4,8 5 6 7 1 2 3 4,7 5 6 7
Not at all Very Not at all Very
interested interested interested interested
29%
53%
25%
45%
24%
39%
22%
21%
18%
18%
14%
12%
1
18%
11%
30%
10%
18%
9%
21%
8%
11%
7%
7%
6%
10%
6%
3%
6%
7%
5%
9%
5%
11%
4%
1%
4%
11%
4%
10%
3%
8%
2%
11%
2%6%
2%
6%
23%
30%
18%
21%
17%
23%
13%
20%
9%
16% 94% Online retailers
9% 85%
15%
Bought Intended to buy
8%
12% 64%
57%
5% 53%
10% 47%
4% 37%
34% 33%
10%
27% 25%
1% 20%
4% 20% 18% 16%
15% 13%
9% 8% 8% 6% 8%
2% 6% 5% 5% 4% 4% 4%
4%
Bought Intended to buy
Black Friday vs. Easter
28%
53%
5%
45%
17%
39%
18%
30%
18%
21%
2%
21%
45%
18%
18%
1%
18%
12%
12%
6%
11%
10%
11%
1%
11%
11%
8% Intended to buy on Easter
10%
5% 2016
10%
2%
9% Intended to buy for BF 2015
2%
8%
7%
7%
7%
6%
1%
6%
3%
1%
1%
43%
They shop online from
19% 25%
10% 10%
Purchased products from Romanian online retailers Purchased products from foreign websites
9% 4%
7% 4%
6% 3%
5% 3%
6% 2%
3% 2%
6% 1%
4%
2%
6%
4% 1%
1%
4%
2% 1%
1%
3%
2% 1%
2% 1%
2%
1%
2% 1%
2%
1%
1%
1%
1%
1% 1%
1% 1%
98%
98%
96%
74%
78%
66%
49%
67%
37%
42%
48%
34%
41%
32%
32%
31%
38%
18%
25%
29%
23%
20%
23%
17%
17%
20%
12%
13%
10%
13%
12%
10%
10%
12%
9%
9%
12%
9%12%
9%
7%
8%
35% 61%
31%
36%
5% 58%
3%
34%
15% 57%
22%
16% 28%
20% 53%
32%
13%
10% 49%
7% 23%
4% 40%
8% 29%
6% 38%
16%
37%
22%
34%
32% 33%
24%
8% 29%
21% 15%
16% 27%
25%
19%
15% 22%
8% 15%
24% 10%
11% 7%
68% 83%
66% 76%
33% 56%
39% 56%
54%
49%
39% 54%
37% 50%
43%
34%
43%
27%
37%
35%
35%
23%
33%
26%
31%
15%
31%
18%
30%
23%
24%
17%
19%
14%
17%
18%
17%
11%
15%
14%
47%
25%
46%
22%
45%
24%
44%
35%
32%
21%
30%
25%
22%
13%
16%
10%
14%
6%
14%
12%
12%
8%
11%
7%
10%
5%
7%
11%
3%
5%
3%
5%
83%
88%
51%
47%
57%
27%
49%
48%
23%
46%
53%
22%
46%
54%
20%
39%
43%
17%
41%
52%
17%
19%
16%
9%
Teens
Urban/ Rural/ National population
84%
81%
12%
13%
88%
85%
77%
71%
9%
12%
1%
1%
25%
16%
0.4%
0%
Teens National
54%
23%
38%
17%
38%
17%
21%
8%
15%
8%
All urban Teens
4% 13%
5% 33%
3% 11%
8% 17%
5% 12%
8% 17%
5% 7%
10% 5%
11% 6%
15% 5%
35% 14%
44% 12% 34% 29%
28% 29% 22% 21% 24% 26%
6% 6% 19% 14%
3% 9% 11%
3%
67%
59%
50%
35% 39% 38% 37%
32.0% 32%
25% 24% 26% 24% 24% 20% 20%
16% 16% 14%
13%
64%
69%
60%
57%
62%
56%
48%
48%
41%
33%
34%
32%
21%
21%
21%
21%
21%
20%
20%
21%
21%
19%
21%
19%
12%
7%
15%
16%
15%
9%
8%
10%
8%
3%
4%
4%
5%
6%
3%
3%
2%
4%
3%
2%
3%
2%
2%
3%
2%
84%
85%
58%
33% 24% 29% 65% 50% 68%
19% 76% 59%
9% 14%
42% 39%
20% 14% 17% 37% 17%
6% 4% 5% 18% 17%
28% 33%
40% 35% 38% 37%
14% 12% 18% 13% 16%
10%
9% 9%
8% 11%
15% 6%
8% 9%
12%
6% 24%
8%
7%
7% 5% 9%
27% 6%
5% 5%
5% 4%
6% 14%
59% 58% 59%
39% 28% 34%
55% 50% 53%
39% 25% 33%
24% 31% 28%
48% 22% 25%
20% 22%
24% 39%
27% 28%
9% 6% 7%
15% 8% 11%
5% 4%
6%
6% 7% 22%
4% 4% 4%
5%
22% 22%
2% 4% 4%
3%
7% 4%
Urban population 2016
Teens 2015
Teens 2016
42%
41%
33% 34% 34%
22% 20%
13% 16%
5%
8% 9% 9% 9% 4%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00
33% 24%
19% 15% 13% 14% 25% 27% 34% 15%
26% 26%
11% 9% 5%
Teens 2016
Teens 2015
Urban population 2016
1%
1%
1%
1%
1%
1%
2%
3%
1%
2%
3%
1%
2%
1%
1%
3%
2%
3%
3%
2%
3%
4%
3%
5%
4%
3%
4%
Teens 2016
Teens 2015
Urban population 2016
No of books bought in last year
60% 58%
52%
49% 49%
47%
30%
22% 30%
24%
16%
16% 14%
18% 10%
11%
12%
8% 9%
15%
11%
13% 9%
10%
8% 8%
7% 11%
6% 7%
5% 11%
4%
5% 6%
8%
15% 68%
14% 57%
68%
13% 48%
21%
40%
22%
25%
25% 38%
13%
38% 30%
34% 22%
7% 25%
12%
6%
25%
1% 10%
1% 21%
13%
Urban population 2016 Teens 2016 18%
2%
17%
11%
13% 14%
19% 12%
10%
18% 6%
22%
10%
7%
29%
35% 9%
6%
29% 7%
18% 5%
8% 6%
5%
6%
3%
1%
28% 31% 26% 25%
13% 20% 20% 20% 19% 16% 16% 16% 22% 21% 18% 16%
12% 6% 4% 7% 4% 6% 4% 7% 4% 6% 4% 6% 4% 11% 8% 10%4% 7% 6%
2% 2% 4% 5%3% 7% 2%
20% 8%
20% 11%
10% 5%
12% 6%
16% 6%
4%
12% 1%
15% 5%
8% 5%
11% 2%
15%
4% 4%
9% 4%
14% 1%
4%
4%
9% 7%
5% Teens 2016 2%
8% 4%
16% Teens 2015 5%
5% 1%
8% Urban population 2016 3%
13% 7%
2%
3%
7%
5% 3%
8%
7% 2%
11%
5% 3%
6% 5%
13% 1%
6%
3%
6% 6%
11% 1%
3%
Activities practiced weekly
79%
87%
56% 73%
70%
67%
49%57%
27% 47%
44%
58%
28%
25%
27% 37%
26%
48%
24% 44%
22%
20%
15%
12%
14%
6%
14%
20%
9%
5%
4%8%
7%
6%
93%
94%
71%
77%
70%
62%
64%
68%
40%
34%
100%
78%
100%
86%
Most often followed celebrities Most often followed professionals Most often followed regular people
64%
85%100% 57% 98%
78%
69% 91% 56%
49% 58%
65%76% 49%
50%
70% 46% 56%
59% 46%
66% 49%
59% 47% 53%
48%
64% 48%
60% 57% 48%
64% 43%
57% 48%
54% 48%
64% 43%
62% 43%
57% 46% 43%
55% 45%
Online Teens Online urban Population
Main shopper
Totally agree and agree with
68%
32%
71%
74%
66%
69%
Urban population 2016 Teens 2016
63%
68%
Most important deciding criteria
22% 62%
27% 57%
22%
25%
56%
21% 56%
23%
16% 55%
14% 56%
12%
12%
53%
6% 39%
6%
5% 49%
3% 56%
1%
1% 29%
2% 28%
2%
97% 97% 97% Shop
Urban population 2016
Visited hypermarkets in L3M Visited supermarkets in L3M Visited Electronics/ appliances stores in
62%
65% 69% L3M
73% 64% 6%
73%
42%51% 4%
42% 3%
45%
56% 23%
49% 40%50% 25%
40% 16%
37% 35%
44% 29%
41% 32% 35%
35% 29%
21% 21% 38%
23% 23% 38%
22% 22% 37%
19% 16%
17%
20% 12%
16% 10%
11%
19% 8%
20%
17% 7%
5%7%
40%
30%
16%
35%
7%
9%
2%
0%
36%
26%
They shop online from
34%
19% 21%
10%
Purchased products from Romanian online retailers Purchased products from foreign
websites
14% 7%
7% 4%
11% 4%
5% 3%
6% 4%
4% 2%
5% 4%
4%
2%
5%
3% 3%
1%
3%
2% 3%
3% 1%
2% 2%
2% 1%
2%
2%
2% 1%
1%
2%
2%
2% 1%
1% 2%
1% 1%
93%
95%
96%
55%
63%
66%
47%
42%
32%
42% 58%
37%
40% 49%
34%
24%
29%
23%
21%27%
18%
20%
21%
17%
20%
18%
12%
16%
12%
10%
9%14%
9%
14%
12%
9%
13%
8%
8%
12%
9%
13%
49%
35%
46%
24%
45%
25%
38%
25%
36%
22%
30%
21%
25%
13%
23%
12%
16%
11%
16%
10%
15%
8%
13%
6%
12%
7%
10%
5%
9%
5%
9%
5%
30%
31%
66%
2% 34%
3%
63%
14% 32%
22%
60%
21% 36%
20%
56%
15% 28%
10%
52%
6% 29%
4% 47%
10% 23%
6% 46%
24%
45%
30% 22%
32% 36%
8% 19%
21% 35%
16%
25% 32%
25%
15%
14% 32%
8% 15%
22% 15%
11% 7%
67%
62%
64%
55%
48%
52%
41%
33%
38%
35%
37%
33%
37%
33%
24%
19%
19%
11%
17%
21%
15%
10%
12%
12%
12%
9%
11%
8%
10%
9%
8%
5%
6%
6%
6%
11%
0%
1%
78%
79%
51%
41%
50%
27%
36%
46%
22%
38%
46%
20%
47%
42%
23%
36%
42%
17%
31%
37%
17%
12%
11%
9%
Single Youth Urban/Rural/National Population
Single Youth
Urban/ Rural/ National Population
39
17 62%
47%
32%
41%
31%
34%
22%
10% 28%
29%
20%
27%
11% 26%
10%
8%
5% 6%
2% 5%
2% 12%
1% 3%
1% 3%
1%
1%
0%
0%
49%
23%
36%
17%
36%
17%
18%
8%
14%
8%
All urban Single Youth
4% 13%
6% 34%
3% 11%
6% 18%
5% 12%
8% 15%
5% 7%
9% 8%
11% 6%
16% 5%
35% 14%
9% 37%
45% 30% 28% 28% 24% 26%
22% 21% 19%
6% 6% 9% 10%
5% 9%
6%
56%
52% 70%
55% 43%
62%
80% 44%
99% 45%
40%
44%
68%
89% 35%
40%
58% 27%
39%
69%
21%
21%
9%
13%
67%
59%
50%
35% 39% 38% 37%
32.0% 32%
25% 24% 26% 24% 24% 20% 20%
16% 16% 14%
13%
Single Youth 2016
Urban/Rural/National Population
68%
75%
60%
56%
65%
56%
39%
45%
41%
34%
35%
32%
31%
33%
21%
30%
37%
19%
23%
23%
21%
13%
14%
20%
13%
6%
15%
Single Youth
Urban/Rural/National Population
16%
15%
8%
8%
7%
8%
5%
5%
4%
3%
3%
3%
3%
3%
3%
4%
3%
2%
2%
2%
2%
2%
84%
85%
Single Youth
10% 9% 10%
12% 9%
6%
9% 8% 9%
6% 6% 24%
8% 5%
27% 7%
7% 4%
Single Youth
41% 41%
34%
29% 34% 32% 34% 29%
27% 27% 25% 23% 22% 26%
23% 24%23% 23%
21% 20% 20% 21% 19%
18% 16% 17% 16%15%17%
6%
17% 18% 15% 14% 13% 11% 4%
10%
5%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00
Single Youth
Single Youth 2016
Single Youth 2015 Urban/Rural/ National Population
Urban population 2016
No of books bought in last year
60% 58%
13% 14%
11%
15%
11%
18% 6%
23%
10%
7%
29%
31% 10%
6%
29%
22% 9%
6%
8% 7%
7% 5%
3%
2%
34% 31%
24% 27% 20% 26% 25%
16% 18% 17% 16%11% 22% 18%
7% 3% 10% 7% 6% 4% 6% 4% 8% 2% 10% 4% 7% 2% 5% 3%
19% 11%
19% 12%
10% 5%
12% 9%
14% 9%
5% 4%
8% 6%
8% 5%
5% 3%
8% 4%
9% 4%
4% 2%
8% 4%
9% 3%
3% Single Youth 2016 2%
8% 4%
9% Single Youth 2015 4%
5% 2%
8% Urban population 2016 3%
8% 4%
4% 1%
8% 3%
7% 3%
4% 1%
7% 3%
6% 3%
5% 1%
7% 2%
6% 2%
5% 1%
Activities practiced weekly
78%
87%
78%
56%
67%
67%
58%
49%
55%
58%
41%
27%
37%
48%
33% 44%
30%
37%
25%
25%
22%
20%
16%
20%
15%
12%
6%11%
7%
4%
7%
5%
7%
6%
Motivations (top 10)
76% 72%
80% 70%
53%
46% 59%
52%
52%
54% 52%
50%
39%
47% 47%
43%
10%
10%
47%
49%
10%
8%
41%
7% 34%
5%
3% 36%
2%
33%
Online Single Youth Online Urban population
Frequency of playing online (among Frequency of playing on the mobile
those that play online) phone (among those that play mobile)
17% 17%
20%
18%
18%
18% 13%
21%
16%
16% 17%
15%
11%
10% 9%
9%
6%
6% 5%
5% 21%
27% 26%
26%
11%
6% 11%
7%
Duration per session (among those that Duration per session (among those that
play online) play mobile)
33% 51%
29% 52%
34% 28%
33% 25%
17% 10%
16% 10%
6% 4%
9% 5%
4% 1%
5% 1%
1% 1%
0% 3%
1% 0%
1% 1%
1% 1%
3% 0%
4% 4%
4% 3%
94% 91%
Play online
Monthly pay for mobile games (among
2% 5% 7% those that play mobile)
1%
6%
6%
Info sources (among those that play Info sources (among those that play
online) mobile)
41%
50% 35%
37%
45% 38%
51% 42%
27% 37%
25% 31%
18%
21% 20%
20% 16%
13% 10%
9% 15%
13% 15%
15% 11%
12%
7% 5%
5% 5%
4% 3%
4% 3%
Ads in online gaming (among online players) Ads in mobile gaming (among mobile players)
12% 11%
12% 11%
17% 14%
17% 16%
17% 15%
20% 17%
19% 17%
20% 18%
11% 12%
12% 12%
12% 11%
11% 11%
31% 31%
37% 33%
35% 30%
38% 32%
38% 36%
35% 35%
19% 14%
21% 16%
Ads in online gaming (among online Ads in mobile gaming (among mobile
players) players)
31% 28%
30% 27%
28% 26%
27% 23%
27% 23%
28% 24%
25% 23%
25% 26%
22% 19%
17% 22%
21% 19%
24% 16%
20% 17%
24% 15%
18% 16%
17% 21%
18% 14%
17% 20%
17% 14%
12% 10%
15% 13%
22% 15%
34% 39%
34% 38%
Single Youth 2016
46%
42%
60%
60%
18%
19%
Most often followed celebrities Most often followed professionals Most often followed regular people
34%
37% 32% 22%
21% 33% 24%
16% 28% 20%
21% 26% 23%
17% 12%
10% 9% 16%
11% 15%
10% 9%
6% 13% 14%
13%
3% 8%
3% 12%
8%
0% 11%
5% 7%
0% 8% 11%
3% 7%
3%
0% 2% 5%
2% 8%
Online Single Youth Online urban Population
Main shopper
Totally agree and agree with
75% 69%
72%
74%
37% 33%
21% 34% 19% 31% 21% 23%
10% Single Youth 2016 and
interest for promotions
Visited hypermarkets in L3M Visited supermarkets in L3M Visited Electronics/ appliances stores in
65% L3M
70%
72% 64%
78% 44%
73% 45%
46% 50%
42% 37%
54%
61% 36% 33%
49% 45% 34%
40% 29%
49% 40%
55% 24%
41% 39% 28%
35% 16%
29%
29% 30% 7%
30% 5%
22% 22% 3%
18%
19% 17%
21% 12%
16% 9%
10%
24% 8%
20% 7%
17%
7%
5%
Average interest for BF 2016
Online users, 18-34, single Adult online users
1 2 3 4,7 5 6 7 1 2 3 4,7 5 6 7
Not at all Very Not at all Very
interested interested interested interested
Intended to buy versus bought
24% 44%
24%39%
22%
22%
19% 45%
18%
23%
16%
18%
15%
19%
13%
28%
10%
9%
9%20%
7%
12%
5%
8%
5%
8%
4%
1%
3%
7%
3%
8%
3%
19%
3%
8%
3%
5%
2%
6%
2%
5%
1%
8%
1%
8%
0%
4%
15%
14%
14%
23%
10% 95%
21%
Online retailers
Bought Intended to buy
9% 75%
19% 66%
7% 53%
16% 48%
42% 43% 41% 37%
3% 28%
7% 24% 18% 20%
19% 14% 16% 15%
2% 14% 13% 10% 10% 9%
5% 9% 8% 4%
9% 4% 3% 3% 3%
2%
6%
21% 45%
41%
44%
7% 39%
16% 28%
23% 48%
2% 22%
5% 20%
5% 19%
11%
19%
18%
2% 12%
9%
4%
8%
8%
5%8%
8% 18%
2% 8%
8%
6%
7%
1% Intended to buy on Easter
6%
6% 2016
5%
5% Intended to buy for BF 2015
5%
4%
1%
1%
40%
They shop online from
33%
19% 21%
10%
97%
98%
96%
68%
71%
66%
38%
49%
37%
36%
32%
32%
35%
45%
34%
24%
27%
23%
19%
16%
17%
17%
21%
18%
14%
9%13%
13%
11%
12%
11%
8%
10%
9%
6%
9%
9%
6%
9%
8%
5%
8%
37%
35%
26%
25%
25%
25%
24%
24%
21%
21%
20%
22%
14%
13%
13%
11%
12%
12%
10%
10%
8%
8%
7%
7%
6%
5%
5%
6%
5%
5%
5%
5%
32% 32%
31% 36%
3%
3% 30%
34%
24%
22% 29%
32%
21%
20% 28%
29%
10%
10% 23%
28%
4%
4% 23%
6% 24%
6%
20%
23%
20%
32% 22%
32%
18%
19%
21%
21%
13%
29% 15%
25% 13%
15%
7%
8% 12%
16%
9%
11% 6%
7%
66%
62%
58%
55%
57%
52%
40%
33%
37%
35%
37%
33%
36%
33%
25%
21%
19%
19%
11%
12%
11%
11%
11%
9%
10%
9%
10%
10%
10%
8%
8%
11%
7%
6%
5%
5%
1%
1%
49%
43%
51%
26%
26%
27%
20%
17%
23%
19%
19%
20%
15%
14%
17%
14%
14%
17%
20%
23%
22%
7%
8%
9%
Families without kids
Urban/Rural/National Population
Families without kids
17
54%
47%
40%
41%
35%
34%
28%
28%
10% 29%
19% 26%
11% 26%
10% 7%
5% 12%
4% 6%
2% 6%
1% 2%
1% 3%
1%
1%
0%
0%
19%
23%
15%
17%
15%
17%
8%
8%
6%
8%
All urban Families without kids
4% 13%
3% 11%
3% 11%
3% 10%
5% 12%
4% 12%
5% 7%
5% 8%
11% 6%
12% 8%
35% 14%
38% 16% 28% 30% 22% 23% 21% 22% 26% 21%
6% 6% 19% 19%
9% 10%
7% 7%
56%
54%
52%
51% 44%
35%
80% 35%
33%
72%
40%
29%
68%
62% 43%
25%
27%
58%
24%
53%
9%
16%
21%
12%
67%
59%
50%
35% 39% 38% 37%
32.0% 32%
25% 24% 26% 24% 24% 20% 20%
16% 16% 14%
13%
Families without kids
Urban/Rural/National
Population
61%
66%
60%
57%
62%
56%
44%
49%
41%
33%
38%
32%
21%
22%
21%
20%
22%
20%
20%
24%
21%
17%
19%
19%
14%
9%
15%
15%
15%
9%
8%
8%
8%
5%
5%
3%
3%
2%
4%
2%
2%
2%
2%
2%
3%
2%
2%
2%
3%
85%
85%
19% 9% 15%
16% 8% 12%
16% 9% 12%
12% 7% 9%
12% 8% 11%
9% 8% 10%
Urban/Rural/National Population
47%
54% 35% 39%
48% 28%
37%
41% 33%
31%
39% 20%
36%
40% 30% 34%
39% 28%
33%
34% 30% 24%
27% 25%
30%
32% 27% 25%
27% 22%
24% 25%
27% 22%
22% 22%
19% 17%
15%
15% 15%
12%
19% 15%
13% 11%
17% 14%
10% 8%
11% 6%
7% 7%
7% 9% 8%
5% 5%
7%
Urban population 2016
6% 7% 7%
6% 7% 7%
7% 22%
7% 25% 14%
15%
Urban/Rural/National
Population
Families without kids
29% 28% 22%
15%
6%
14% 26% 24% 6%
19%
05:00-07:00 07:00-09:59 10:00-17:00 17:00-20:00 20:00-05:00
Urban population 2016 Families without kids 2015 Families without kids 2016
2%
2%
2%
2%
3%
2%
2%
3%
2%
3%
4%
3%
3%
5%
3%
5%
6%
4%
5%
5%
4%
5%
6%
4%
7%
7%
8%
11%
7%
Families without kids 2016
Families without kids 2015
Urban population 2016
6%
7%
5%
4%
4%
4%
4%
4%
4%
3%
4%
3%
3%
3%
3%
3%
3%
3%
2%
3%
3%
2%
3%
2%
1%
2%
1%
1%
2%
1%
46% 48%
49%
47%
30%
26% 30%
24%
16%
18% 15%
18%
12%
14%
14%
13% 12%
11%
8%
8% 11%
11%
8% 10%
8%
10%
7% 10%
11%
7%
7%
4% 6%
5%
15% 54%
17% 57%
45%
13% 48%
12% 21%
13%
25%
23% 21%
22%
38% 21%
40% 22%
7% 18%
10%
7%
13%
1% 13%
1% 12%
12%
Urban population 2016 Families without kids 2016 11%
12%
9%
11%
13% 7%
12% 6%
6%
18% 7%
17% 5%
5%
29%
29% 5%
6%
29% 5%
30% 2%
5%
8% 5%
9%
3%
2%
31% 26% 25% 31% 26%
22% 19% 25% 22% 18%
17%
12% 11% 16%11% 10% 4%
9% 3% 7% 2% 5% 3% 8% 2% 7% 2% 5% 3%
2%
8% 3%
9% 3%
10% 4%
5% 2%
5% Families without kids 1%
5% 1%
5% 2016 2%
6% 2%
5% Families without kids 2%
5% 2015 2%
3% 2%
5% 2%
Urban population 2016
5% 1%
6% 1%
4% 1%
5% 1%
5% 1%
5% 2%
4% 1%
4% 2%
4% 1%
4% 1%
5% 2%
5% 2%
4% 1%
4% 1%
4% 1%
4% 1%
3% 1%
4% 1%
Activities practiced weekly
90%
87%
65%
67%
61%
58%
58%
56%
51%
48%
49%
49%
48%
44%
40%
37%
26%
27%
25%
25%
22%
20%
21%
20%
12%
12%
6%
6%
6%
6%
5%
5%
4%
4%
Among those who do play games on modern devices
Motivations (top 10)
(online, mobile phone, on PC, tablet etc):
80% 62%
80%
70%
64%
54% 48%
50%
51%
46% 47%
43%
48%
47% 47%
49%
7%
10%
43%
47%
7%
8%
32%
5% 33%
5%
1% 30%
2%
31%
Online Families without kids Online Urban population
Frequency of playing online (among Frequency of playing on the mobile
those that play online) phone (among those that play mobile)
17%
17% 15%
16%
18%
18% 20%
19%
16%
16% 20%
17%
11%
10% 12%
13%
6%
6% 5%
7%
21%
27% 19%
22%
11%
6%
6% 9%
Duration per session (among those that Duration per session (among those that
play online) play mobile)
33% 51%
25% 44%
34% 28%
39% 33%
17% 10%
20% 11%
6% 4%
5% 4%
4% 1%
5% 2%
1% 1%
2% 1%
1%
1% 0%
0%
1%
1% 1%
1%
4% 4%
2% 5%
94% 96%
Play online
Monthly pay for mobile games (among
1% 1% 5% 4% those that play mobile)
6%
6%
77%
78%
Info sources (among those that play Info sources (among those that play
online) mobile)
57% 50%
51% 42%
27% 32%
25% 35%
29%
26% 20%
37%
23%
22% 15%23%
20%
13% 31%
15% 13%
12%
8%
5% 9%
10%
7% 7%
9% 5%
3% 1%
4% 3%
Ads in online gaming (among online players) Ads in mobile gaming (among mobile players)
14% 14%
12% 11%
20% 20%
17% 16%
19% 19%
20% 17%
21% 22%
20% 18%
14% 15%
12% 12%
11% 15%
11% 11%
36% 34%
37% 33%
39% 37%
38% 32%
28% 33%
35% 35%
22% 17%
21% 16%
Ads in online gaming (among online Ads in mobile gaming (among mobile
players) players)
38% 38%
30% 26%
36% 37%
28%
27%
34% 35%
24% 21%
33% 34%
34% 20%
30% 30%
24% 22%
29% 29%
22% 23%
28% 29%
25% 38%
27% 28%
27% 24%
21% 22%
10% 16%
21% 21%
17%
15%
19% 18%
17% 9%
18% 17%
15% 13%
59%
60%
42%
42%
20%
19%
13%
12%
Most often followed celebrities Most often followed professionals Most often followed regular people
43% 31%
37% 33% 24%
19% 23%
16% 29%
11% 26% 22%
11% 24%
14%
11% 13% 15%
17% 15%
4% 9%
5% 8% 15%
13%
4% 8%
6% 9% 11%
3% 11%
3% 7%
8% 8%
2% 8%
2% 2%
1% 2% 4%
3% 7%
Online Families without kids
Main shopper
Totally agree and agree with
75% 78%
75%
74%
21% 19% 18% 19% 18% 16% 10% 9% 8% Families with kids 2016 and
interest for promotions
1 2 3 4,7 5 6 7 1 2 3 4,7 5 6 7
Not at all Very Not at all Very
interested interested interested interested
Intended to buy versus bought
34% 55%
27% 50%
20% 40%
14% 35%
14%
16%
12%
16%
11% 22%
9%
13%
8%13%
7%18%
6%
6%
5%
11%
5%
9%
4%
9%
4%
4%
4%14%
4%
4%
3%11%
2%
1%
2%9%
2%
4%
1%
3
1%
4%
9%
80%
77%
38%
58%
34%
57%
28%
51%
20%
31%
16%
36%
12%
27%
92% Online retailers
9%
17% 84%
23% 55%
3% 50%
7% 40%
17% 35%
4% 22%
8% 18%
33%
16%
1% 16%
5% 14%
1% 13%
3% 11%
7%11%
3% 9%
8%
9%
4%9%
6%
7%
8%
4%
5%
4%
1%
3%
3%
1%
58%
2%
19% 17% 9%
10%