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Talkitout™: Discover the Secrets of Powerful Presentations

Become a Commanding
Speaker in One Day

Discover the Secrets 0f

Powerful Presentations

Published by Podium

For more information about executive coaching in media strategies, presentation skills, public
speaking and other communication issues, contact:

Podium Media & Communications Coaching
902-826-1011

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www.podiumcoaching.com

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Copyright © 2007, Podium
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ISBN 0-9732804-2-5

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Talkitout™: Discover the Secrets of Powerful Presentations

Table of Contents
Table of Contents ...................................................................................3
Preface......................................................................................................6
Introduction .............................................................................................7
PART 1: The Foundation: What Makes Speakers Powerful ...........8
Jane’s Story........................................................................................8
John’s Story........................................................................................8
The Lesson of Jane and John.....................................................9
Passion ..............................................................................................10
Be Yourself .......................................................................................10
Know & Respect Your Audience....................................................11
PART 2 - The Strategy: Keys for Getting Your Message Across..13
It’s not about the message ...........................................................13
The three languages of communication......................................13
Spoken language.............................................................................14
Simple sentences .......................................................................14
Simple words ..............................................................................15
Hi Mom Test ................................................................................17
Avoid the passive voice ............................................................17
Pause............................................................................................18
Pace ..............................................................................................19
Tell a story ..................................................................................19
Emphasis .....................................................................................20
Body language .................................................................................21
Communication Impact ............................................................21
Hands ...........................................................................................22
Relax ............................................................................................22
Position ........................................................................................22
Eyes ..............................................................................................23
Appearance - Women................................................................23
Appearance - Men......................................................................23

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............................... Talkitout™: Discover the Secrets of Powerful Presentations Inner Language ...............................30 Content .......................................26 Communication Mantra ...............................52 Be the Buddha ............................38 Step Three: Write It Out.........28 Focus statement............................................................................................................................................................33 Here’s a summary of the Talkitout™ Technique.................................................................48 Steps Summary ............................58 Making Long Speeches..................................................................24 Tone.....................................................................30 Conclusion .............................................................................28 Context ..........................................................................................................................................55 PART 5 ...24 Energy.....54 Voice Exercises ....................................................................67 4 ................................................................................................26 PART 3 ........................52 Trust and Be Yourself ............25 Back to Passion ...........................................................................................................................................................................................................................................................................................................................39 Step Four: Reduce It ...28 Hook ..............31 Step Two: The Talkitout™ Technique ..........................................53 Breathe.....................................The Talkitout™ Technique: How to Become a Commanding Speaker Now ....................28 Step One: Think It Out .......................................................................................................................................................................................................66 Do Your Homework ........................................38 The BFP.43 Step Five: Deliver It ... Technical Stuff and Logistics ...................................................................................................................58 PowerPoint That Makes an Impact ............................................................................................50 PART 4 .............................62 Some technical tips .......................................52 Affirmations and Visualizations ..................................................................................................................................................................The Secrets: Tips to Make You a Commanding Public Speaker ...................................Tips..................................

Lunch and Dinner Speeches ...........................................68 Logistics ............................................................................70 5 ................................................................68 Breakfast.......................................... James ..............................69 About the Author: Halina St............................................................ Talkitout™: Discover the Secrets of Powerful Presentations Set the Ground Rules .................67 Using Humor ..

stressed-out news reporters and anchors to tell stories powerfully. working with young 20 year. I did my job well. managers or sales people. I called it Talkitout™. presidents. it was a perfect fit for busy CEOs. But you also need the right technique. because when I was in school I loved public speaking. I tested Talkitout™ around the world. sales pitches and PowerPoint presentations.olds.not switch channels. I found that technique. but which dramatically improved everyone’s performance instantly. As I became successful. I’ll give you tips on how to boost your self-confidence and become a riveting speaker . I learned self-confidence is an important part of being a powerful speaker. covering stories in Canada and around the world. I taught people how to speak English as a second language when I graduated. I started my own company and became a consultant. I took Talkitout™ to the corporate world. James 6 . so people would understand them and . I was working as a television news producer. Self-confidence is part of this technique. After a successful career teaching English. I hadn’t lost the ability to speak. I started as a very junior television news producer. It dramatically improved their speeches. I had no problem standing before any audience and speaking. It puzzled me. My challenge was to get busy. I simply couldn’t put my thoughts or feelings into words effectively. Halina St.most importantly . I developed a technique that was unbelievably simple. I gained confidence and consequently I spoke better. After 22 years covering TV news. Suddenly it all changed.in five simple steps. Talkitout™: Discover the Secrets of Powerful Presentations Preface There was a time I couldn’t speak. It worked in different languages and different cultures. Because it’s easy and fast. It worked in every newsroom. I had a lot to learn. I began training broadcasters around the world in performance skills. I acted in university. It worked in non-news television programs. This inability to communicate made me feel awkward and timid. but sometimes I felt I just couldn’t put two words together intelligently when I was speaking to people. I was in my thirties. Part of it had to do with self-confidence.

There’s a lot of talking going on in those meetings. By the way. So we need to know how to command an audience and get our points across fast and effectively. you have a business plan or a strategy for your company. speaking well is not just for people in business or professionals. Do you have a strategy for speaking? Can you be successful without one? Frankly the answer is no. Every time we open our mouths to speak. 7 . That’s why it’s important for everyone to know how to do it well. It’s all about strategy and knowledge. Public speaking is not a fate worse that death. You can read it from beginning to end or you can jump right to the five steps that will transform you into an amazing speaker. Keep this book nearby as a handy reference whenever you are preparing a speech or presentation. Life for many of the executives I’ve worked with is a seemingly endless round of meetings. Talkitout™: Discover the Secrets of Powerful Presentations Introduction Here’s the good news. You can go to any chapter any time. we’re speaking in public. If you’re a nervous novice or if you’re an accomplished speaker whose presentations have become a bit flat. Guaranteed. That’s your key to success in whatever you do. my Talkitout™ technique will make you better. Guaranteed! So let’s start your transformation now. So you need knowledge and a strategy to master public speaking. You don’t have a lot of time. I understand you’re busy. If you’re in business. So this book is easy to use. It’s a skill that I will make sure is easy for you to learn. Everyone is a commanding speaker. The bad news is most people don’t know it or believe it. This book will show you how you can be a powerful and persuasive public speaker fast.

Even polished speakers like John can go to the next exciting level. She couldn’t look me in the eyes. She often had to introduce the company to potential clients. She turned bright red. 8 . she delivered a passionate. He needed its support and money for his research project. That was a smart move on the part of their boss. Talkitout™: Discover the Secrets of Powerful Presentations PART 1: The Foundation: What Makes Speakers Powerful Jane’s Story When Jane came to see me she was terrified. He told us he absolutely had to leave on time. I knew right from the start she’d be a success because all of us. There was sweat on her brow. At the end of my session with Jane. But for a completely different reason. He knew the importance of public speaking. And Jane was important because she was usually the first person people met. He agreed reluctantly and we settled on a date for a three-hour session. John was tied up in meetings. The day arrived. She was sent to me along with four company account managers.” Jane had never given a speech in front of an audience. I loved her! I just knew she would be my greatest success. And all this because she had to give a one-minute presentation. Our go-between called him. She stammered. given the right tools. John was an experienced and confident speaker. He was about to make a very important presentation to the board of a large corporation. When John finally arrived. there was only a half an hour left in our session. Finally the go-between convinced John to see me after his last meeting. to spruce up their presentation skills. I was recommended to help him polish his presentation. Jane was stunned she was so good. John’s Story The only thing John had in common with Jane was that he didn’t want to see me. He wasn’t sure he’d make it to our session. inspiring speech. She was a living example of that old saying “I’d rather die than speak in public. We all had tears in our eyes as we applauded her success. The company wanted everyone to represent it with confidence. I was ready . Jane was a receptionist for a large company with a strong public profile. I wasn’t. are brilliant speakers.but John was a no-show. For a minute I wondered if she really would die before she gave her speech.

and embarrass yourself. lose the sale. John saw the improvement immediately. Or you can bore your audience. The technique intrigued him. Talkitout™: Discover the Secrets of Powerful Presentations As I listened to John’s presentation. They can stand up. where you are or what language you speak. get your message across. He left satisfied and confident . It all depends on what comes out of your mouth and how it comes out. It’s not our fault. It will not only help you write great speeches but it will also make you a great speaker. make the sale. After a half an hour. we are simply terrified to speak in public. who don’t have to make any choice. For whatever reason. Most of us. So let’s start with the foundation that makes any speaker powerful. influence others and make a powerful impact.just as I knew he would. There are a few people. And when we try.but he wasn’t a commanding speaker. you have a speaking strategy. We worked for another hour polishing and improving his presentation. weren’t born that lucky. though. In business. The choice is yours. They were born with the ‘gift of the gab’. I started applying my Talkitout™ technique to his presentation. He said no. especially if he wanted that research money. Nobody ever showed us how to do it properly. and delight and inspire us. I asked him if he wanted to leave. Poor presentations are costing corporations tens of thousands of dollars – in lost orders. The Lesson of Jane and John It doesn’t matter if you’re a nervous novice like Jane or a seasoned pro like John - presentation skills are critical for everyone. it became apparent he was very good . You need a plan and you need knowledge. nerves get the better of us and our words lack the impact we had hoped for. a lucky few. It works – regardless of who you are. He needed to go to the next level. It makes sense that if you want to be a successful speaker. wasted time and mistakes. They eat away at your reputation and confidence. a strategy for success. I can say this without any qualms because the Talkitout™ technique has transformed literally hundreds of speakers around the world. we have a business plan. You can inspire. Every time you open your mouth to speak you have two choices. fearlessly. 9 . This book will give you that knowledge and strategy.

Passion is not necessarily unbridled emotion. Your audience will know immediately if you’re not. You need to connect to it. Isn’t it easier to 10 . If you are lukewarm about the issue. It’s in that connection that understanding and real communication happens. don’t do this to yourself. Why would you want to be anyone else? It’s such hard work. But they’ll respect you because you’re passionate. Unless that’s you in real life. be passionate. First. booming voices. forget it. You’ll never convince everyone anyway .” Tom Peters Author There are two key ingredients to being a great speaker. instead of a second-rate version of somebody else. although it may be . You should never talk about something that leaves you cold. Women’s voices become higher and softer. in complex sentences when they speak in public – to convince the audience of their intelligence. You’ll lose their trust. Be authentic. Many people think they have to use big words.depending on your personality and your topic. Be Yourself “Always be a first-rate version of yourself. Some people even change their voice. When you’re connected. You need to speak the way you always do. At the very least. whether you’re speaking to one person or one thousand. These two ingredients are the foundation upon which great speeches are made and great speakers are born. An audience’s biggest turn on is the speaker’s obvious enthusiasm. you must be interested in your topic. the audience will know it and you will make a connection with them. Men suddenly get deep. Don’t try to use words that you would never use on a regular basis. Talkitout™: Discover the Secrets of Powerful Presentations Passion “Stick to topics you deeply care about and do not keep your passion buttoned inside your vest. Some people in the audience may disagree with you.” Judy Garland Actor The second key ingredient to being a great speaker is to be yourself. Don’t try to sound like someone else by imitating him or her. By passion I mean you must believe in and care about what you’re saying.so figure out what’s important to you and speak from the heart. The foundation is passion. It’s not about speaking loudly and getting all worked up.

Are they with you? Are you losing them? A good speaker will know this intuitively. The minute you open your mouth. Don’t lecture them. friends. Right now. Give them your expertise in an entertaining. Find the common ground between you and your audience. whether they’re strangers. Without them. Don’t lose your temper with them. Always bring any point you make back to them. Talkitout™: Discover the Secrets of Powerful Presentations just be who you are? You are a wonderful gifted speaker if you just trust yourself and speak in your own true voice. So your first few words are critical.” Jeffery Gitomer Author. Understand it is a privilege to speak to an audience. I want you to focus on understanding and respecting your audience. the word will go out and you will prosper. you’re nothing. 11 . your audience is not dumb. But they have their own bank of knowledge and experience. finds ways to connect with them and establish relevance for them. thanking people ad nauseum. The audience is your key to success. They are the only reason you’re speaking. lively manner that engages them. or family. They’ll know in the blink of an eye whether you’re going to give it to them . Being passionate and being yourself is the foundation that you build on as a speaker. waiting for proof as to who that speaker is. If they like you. the audience will know whether you’re worth their time or not. Now you need to look beyond yourself to your audience. But they want something in return. Understand as well.and that starts with your attitude. peers. Y or Z. and lose the audience in one manner or another. too. I’ll talk more about how to open a speech in Part 3. Speaker You don’t want to lose your audience. So you had better treat them right .or whether they’re wasting their time. business associates. keep scanning the audience with your eyes and your gut. What you say has to be relevant for them. Don’t try to buy them off with cheap flattery. It can’t be all about you. You may be up before them because you’re the expert in X. A smart speaker will do some research about who’s in the room and why they’re there. Most speakers bumble along in the opening. Know & Respect Your Audience “Most audience members listening to a speaker for the first time have their arms folded. As you’re speaking. They are giving you their precious time and attention. enemies. Through researching your audience. Customize and personalize your message for them. Getting and keeping an audience takes hard work.

your audience will be. 12 . too. Talkitout™: Discover the Secrets of Powerful Presentations Finally. If you’re truly interested and passionate about your topic. remember interest is contagious.

The three languages of communication Every time you speak. Now this doesn’t mean the audience is not important. Sure the audience applauds at the end . So they make mediocre speeches with minimal impact.you must deliver your message successfully. it’s worthless. I’ve seen top CEOs who run huge corporations make lackluster speeches . you actually use three languages simultaneously – the spoken language. Or maybe they were in the hands of speechwriters who were equally ignorant. or is it because they’re grateful the ordeal is over.The Strategy: Keys for Getting Your Message Across It’s not about the message It’s about you. Whether you’re speaking to a small group in a boardroom. This will put you in control so you can deliver your message effectively and make that message memorable.but are they just politely applauding the speaker’s title. They simply lacked the right strategy and technique for being a commanding speaker. a large audience in an auditorium. you must understand the effect each language has on your message and your audience. This section is about the strategy you need to deliver your message in the best way for the audience. To be a commanding speaker. motivated them . That means being well prepared.I believe - will change the way you think about planning and making presentations. body language and an inner language. These were not stupid men and women. Let’s look at the three languages and examine three revelations that . well rehearsed and confident. you can use the three languages strategically to achieve success. The first step is to understand what happens every time you open your mouth and speak. What you want every time is strong heart-felt applause because you inspired your audience. 13 . Once you know this. You can have the best message in the world. as we discussed in Part 1. Talkitout™: Discover the Secrets of Powerful Presentations PART 2 .even though what they had to say was of great relevance and importance to the audience. Of course it is. or just one potential client .and made a difference. but if you can’t deliver it.

When we read aloud the written word. a storyteller. to make a presentation. Jane came into the room. or prepositional phrases. To do that. Talkitout™: Discover the Secrets of Powerful Presentations Spoken language “The spoken word now rules. We use the same technique we would use when we write an essay or a letter. Let’s examine some guidelines that will help you develop a strategy for the spoken language. The problem starts at the very moment when we begin to prepare our speeches and presentations. not the ears.” Say: “We made a profit this quarter . not to read a speech or read a presentation.” Don’t say: “Having made a profit this quarter. in all its informality and occasional vulgarity. public taste and even in our writing. it’s important that you remember that you are a speaker. that your most important tool is the spoken language. Yet so often we read at our audiences.” Say: “Jane came into the room. This is most definitely the wrong technique. Don’t say: “Wearing a blue jacket and black pants.so everyone’s getting a bonus. you don’t understand it well enough. I will show you the technique that will make you a commanding speaker. The effects are felt in politics. You’ve been asked to give a speech. Generally. For now. speak in simple sentences. That’s coming up in Part 3. when we speak we don’t begin with adverbial clauses. we speak a language designed for the eyes. New York Times Foundation Halina’s Revelation #1: You are not a reader You are a speaker. Simple sentences “If you can’t explain it simply.” 14 . She was wearing a blue jacket and black pants.” Jack Rosenthal. we can give everybody a bonus. Physicist You want to be conversational when you speak. This is critical. President.” Albert Einstein.

“With the proposal in his hand. Here are a few overworked words and phrases you should avoid: Actionable Industry leading Out of the loop Centers of excellence Impacting Proactive Customer-centric Leading Quick win Core competencies Leverage Repurpose Deliverables Maximize Synergistic/synergy Empowered Mission critical Takeaway Enable Mutually beneficial Value-add Functionality Negative growth World class Guesstimate Optimize Win-win 15 . business babble or clichés. He had the proposal in his hand. “We are about to reorganize our company. This will make us more profitable.” Don’t make your sentences longer by stringing them all together with ‘and’. If you’ve written more than 20 words in one sentence. It’ll make your sentence longer and more difficult for the listener to understand. And easier to understand. Don’t use jargon. you’re too long. is to find the right director who will lead us through these difficult times. People will be able to follow a complex concept if it’s delivered in understandable chunks. They’re too hard to follow. and object. A good check is to count your words. Limit your sentences to one thought. “The challenge that faces us today. especially when it’s followed by ‘uh’ as in ‘and uh’. that’ stop yourself. Every time you want to use ‘which. It’s the universal mark of an unprepared speaker.” Say. just before the reorganization which is going to make our company more profitable. “John went to meet the board. Simple sentences are easier to say. Use a simple sentence structure: subject. Don’t say. who. Simple words Use simple.” Say. powerful words.” When we’re speaking we don’t load up our sentences with subordinate clauses. It’s also the subliminal signal for the audience to go to sleep. You’re heading into a subordinate clause. verb. We need the right director to lead us. Start cutting. John went to meet the board. Talkitout™: Discover the Secrets of Powerful Presentations Don’t say.

Don’t say: Say: Made the decision Decided Reach an agreement Agree Give approval to Approve Issued a warning Warned Conduct a survey Survey Will be able to Can In order to To Speaking simply does not mean being simplistic: it means taking complex ideas and communicating them in a way that people understand. clarity and impact are constantly being sacrificed. Decisions on implementation approach and timing will be determined at that time of the close out of the two design projects.” She had no idea what this meant. Talkitout™: Discover the Secrets of Powerful Presentations Don’t use an inflated phrase when one good hard-working word will do. The transactional purchasing design is nearing completion with the materials management design scheduled to be completed mid Sept.because they obscure their message. In the corporate world. The purpose objectives are to improve process efficiency. Former United States President Ronald Reagan was a master communicator. I once heard a CEO from a large multi-national corporation say: “Now maximizing value drives us to invest in our assets and move our resources to opportunities that generate the greatest returns and position us for continued growth. Simple means powerful. They make no impression . leverage the supply chain. set the stage for enabling detailed life cycle costing and to increase productivity in the work place.” You can’t mistake his meaning. It’s often just the opposite. He once said “Our government is too big and it spends too much money. His sentence and words are simple and clear. People believe if they use big words in long convoluted sentences. It means the audience will hear and get your message. One of my clients sent this example of a jargon-laden memo she got from her superiors. “As you are all aware two projects are currently underway to re-engineer the transactional purchasing process and the materials management inventory and logistics model. In the short term expect communication on the implementation of several quick hit benefits planned for the transactional purchasing process.” 16 . they’ll make a good impression. optimize inventory investment.

is it because the speaker inspired you and gave you a new way of looking at his subject – or because the ordeal is over? I often tell my clients they have to become “word warriors”. stay away from the passive voice.” Say. “It is thought that profits will rise this quarter. “Hi Mom … now maximizing value drives us to invest in our assets and move our resources to opportunities that generate the greatest returns and position us for continued growth. They need a strategy for their content and simple language with which to deliver it.” “A new manager will be announced tomorrow. Imagine saying it to your mom. Say this out loud. I call it the ‘I’m-not- responsible-voice’. Don’t get me wrong. That’s why it’s a favourite with politicians. People use the passive voice to evade responsibility. then use it. I’m not advocating never using a subordinate clause or a good meaty word. The Hi Mom Test will guarantee that you’re conversational. Avoid the passive voice When you speak. It will never work because we don’t speak this way. you know it’s not conversational. 17 . Hi Mom Test I have a sure-fire test you can use to determine if you’re being conversational. Now speak it out loud. What I’m saying is. Put “Hi Mom” in front of anything you think.” It doesn’t work. say or write. If your sentence still makes sense. be strategic about the way you speak . Talkitout™: Discover the Secrets of Powerful Presentations What does this really mean in plain English? Imagine this as part of a twenty- minute speech laden with the same corporate jargon and long sentence structure? How much would you remember? When you applaud at the end of this kind of speech.so that your audience believes and understands you.” “Our new product line will be launched in May. But if you can’t imagine ever saying something like this to your mom. Try it on the speech above. Don’t say.

Talkitout™: Discover the Secrets of Powerful Presentations

“We think profits will rise this quarter.”

“We will announce a new manager tomorrow.”

“We’re launching our new product line in May.”

Speak in the active voice. We do it all the time when we’re speaking to friends.
It’s only when we stand up in front of an audience that we start using the passive voice.
Maybe we think it’ll make us somehow sound more intelligent. It doesn’t. There is
nothing more powerful than the active voice.

Pause
“When you are speaking, timing is not so much knowing when to speak, but
knowing when to pause.”
Jack Benny, Comedian

“Never miss a good chance to shut up.”
Will Rogers, Actor

The pause is one of the most important tools a speaker has. Ironically, your
ability to shut up will determine how good a speaker you are.

Most of us enter babble-land when we speak. It’s usually because we’re nervous.
We think we must fill every second with sound. In fact we need to do just the opposite.
We need to pause for the audience to understand what we’ve just said. We need to pause
for dramatic effect. And we need to pause for emphasis.

Say this sentence out loud without any pauses.

The winner of a trip to Paris is John Stewart.

Now try it with the following pauses:

The winner (PAUSE) of a trip to Paris is John Stewart.

The winner of a trip to (PAUSE) Paris is John Stewart.

The winner of a trip to Paris is (PAUSE) John Stewart.

The winner of a trip to Paris is John (PAUSE) Stewart.

The placement of the pause subtlety changes the meaning and feel of the sentence.
Which is the right one? It all depends on what you want your audience to understand.

Look at your text strategically. Where should you pause? What would the effect
be?

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Talkitout™: Discover the Secrets of Powerful Presentations

There’s another important role for a pause. We need to pause to draw breath and
to think. If you suddenly lose your train of thought during your speech, use a pause to
recover.

Pace
“The basic rule of human nature is that powerful people speak slowly and
subservient people quickly because if they don’t speak fast, nobody will listen to them”
Michael Caine, Actor

When you start pausing, you will automatically vary your pace. You won’t speak
in a rhythmic reading tempo.

People naturally speed up or slow down when they’re speaking. It all depends on
what they’re saying. You can deliberately slow down or speed up, depending on the
effect you want.

Tell a story
“Mix stories with data. Business audiences understand and are convinced by
numbers. The strength of speeches is stories but the power is numbers.”
Tom Peters, Author

Most speeches overflow with facts, figures and information. We’re bombarded
with information everyday in every way, from our cereal boxes to our t-shirts. How can
we possibly remember everything? We can’t. But we do remember stories.

Can you convert your facts and figures into a story people will remember? Is
there an interesting anecdote or detail you can use that will help people remember your
information?

In the art of storytelling there are three important elements: the protagonist, the
antagonist and the quest. Usually the protagonist (a person or your company) is on a
quest to get something. The antagonist (somebody or something) tries to stop him or her.
They duke it out to the climax. Somebody wins. Somebody loses. That’s real
storytelling because that’s what happens in life. There’s always tension or conflict.
That’s what makes a story fascinating.

What’s not real is trying to paint a picture of your company as perfect – an
organization that has never had a problem. This will not ring true. Everything has some
good and some bad qualities. So tell the story honestly.

Which story would you believe and remember?

A) Our company has invented a new computer circuit that will revolutionize your
office systems. It will outlast and outperform any other system in the market. We’ve
tested it and it works. Duckworth International has been using it successfully for 2 years.

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Talkitout™: Discover the Secrets of Powerful Presentations

B) We started working on our new computer circuit. We believed it would really
change the way office systems worked. We worked on it for two years. Then we tested
it in our computer. It blew up the first computer. So we went back to the drawing board.
When we were ready to test it again, it blew the monitor. Well that was an improvement
on the last time. It took us 3 years but finally we got it to work. We sold it to Duckworth
International. They’ve been using it for 2 years now and are amazed with what it’s done.
There’s nothing like it anywhere in the world. We know because we worked out all the
problems. We can guarantee our product is the best.

When you tell your story, be realistic. Include the good, the bad and the ugly -
because it’s honest. When your story is honest and real, people will believe it.

“Most companies and executives sweep the dirty laundry, the difficulties, the
antagonists and the struggle under the carpet. They prefer to present a rosy – and
boring – picture to the world… But as a storyteller, you want to position the problems
in the foreground and then show how you’ve overcome them. I know the storytelling
method works. Because after I’ve consulted with a dozen corporations whose
principals told exciting stories to Wall Street, they all got their money.”
Robert McKee, Writing Coach

Emphasis
When you tell your story, decide what’s important and make sure you emphasize
it. You add emphasis by saying it a bit louder, or very softly, or by pausing before you
say it.

Emphasis directs the listener’s attention to what’s important. Emphasis subtly
changes the meaning of sentences.

Say this sentence out loud and emphasize the words in bold.

I never stole the money.

I never stole the money.

I never stole the money.

I never stole the money.

With each emphasis the meaning changes subtly. What’s the right meaning? You
decide and emphasize what you want the audience to remember.

Now let’s outline the strategy for Body Language.

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Communication Impact This is the impact you have when you are face to face with your audience in person or on television. You’re a living breathing being. because your body is always saying something . You’re not an inanimate object. It’s your face. The audience will note the way you walk into a room. So. an animal. if the audience can’t get past your look or sound. clothes and hair. According to various studies. Surprised by this percentage? Don’t be.or detract from . Is your microphone working properly? Can people in the back of the room hear you? Are there any background noises that might distract the audience? Are staff making noise clearing away dishes while you’re speaking? All of these sounds can detract from your message. It’s your important message. 7% Your Words This is what you say. speak with a heavy accent? Do you pause when you speak? Do you vary your tone and pace? Sound also includes the acoustics in the room. In other words. It has the weakest impact on your listeners. Talkitout™: Discover the Secrets of Powerful Presentations Body language Halina’s Revelation #2: You are an animal. your body actually says more than your words.even when you’re saying nothing. They’ll even be aware of the way you breathe. We all love to “people watch. Do you speak too quickly? Too slowly? Too loudly? Do you mumble. tone. 93% of your impact is the way you look and sound. The people listening to you are animals. Here’s how they break down: 55% Look Your appearance will have the strongest impact on your audience. All of this can support . Your body language can also contradict your words. sit or stand. content. chances are the audience won’t get your message. 38% Sound The way you sound has the second strongest impact on your audience. if you don’t manage the way you look or sound.your message. 21 .” Your body language is also part of your look. They’ll pick up signals from your body. The Communication impact consists of three elements – appearance.

go to the washroom or somewhere private and give your body a good shake. There’s more on how to relax later. It won’t look right. Stand beside it if you can. the rest of the speech becomes meaningless. Keep your body straight. If you always use your hands when you speak. but not rigid. Make faces to loosen the facial muscles. Always stand. don’t stand casually leaning on one foot with one hand in your pocket. Don’t clutch the lectern. Shake out your hands. When the audience gets confused. you will sound tense. Use your hands and be yourself. 22 . Wiggle your hips. And if that happens. You don’t have to wave your arms about like a windmill. It makes you look superior. use them during your presentation. Make sure your body language matches your content. By the time they re-focus on your words. The more relaxed you are physically the more natural you’ll sound. Roll your shoulders. If you speak from the heart. It will affect the way you speak. Often people ask me what they should do with their hands. And a big part of appearance is body language. Here are some tips: Hands Use your hands naturally when you speak. If it’s tight. Before you speak. they don’t follow what you say.but to focus on their heart. Talkitout™: Discover the Secrets of Powerful Presentations The less they focus on your appearance and voice. Your voice will be stronger and more positive. That’s when they tune out. they may have missed a relevant point. The audience will be confused by the casual body language and the serious content. Position Use the appropriate body position that matches your content. So manage your appearance. Standing perfectly still without moving your hands at all is unnatural. Use it as a prop. even if you are addressing a very small group. Your body is your instrument. I always tell them not to focus on their hands . Do some deep breathing to relax and to focus. Just do what you always do naturally. Don’t lean on it. Relax Keep your body relaxed. the more they’ll focus on what you’re saying. If you’re talking about something serious. the hands will follow naturally. Don’t cross your arms or look down at the audience.

One media consultant says they project a lack of trustworthiness. • Avoid chunky necklaces. Their state of mind may have nothing to do with you. If you have a large group. Appearance . If you were speaking to a rural community in a farmer’s barn. make sure they’re non-reflective. not at your PowerPoint or your speaking notes. • Loosen your belt one notch so you can breathe easily. Eyes Look at the audience. it would not be a good idea to wear 4-inch stiletto heels. 23 . divide the room into quarters and speak to each quarter. Focus a lot on attentive listeners. make sure they’re non-reflective • Wear color. but not to the exclusion of others. • Avoid dangling earrings. If you have a small group. It will distract from your message. Tight clothes for both men and women are distracting . Talkitout™: Discover the Secrets of Powerful Presentations If you’re using PowerPoint. • Avoid low necklines. • If you wear glasses. Keep looking at everyone. • If you wear glasses. which sway with every movement of your head. They’re distracting. Appearance . don’t turn your back on the audience to look at the screen. • Make sure you’re zippered up. They are even more distracting. Generally they’re not flattering. Stay away from bored or negative faces near the front. Wear clothes appropriate to the occasion.Men Here are some tips for men: • Shave twice if you have a heavy beard • Don’t wear black suits.not to mention uncomfortable. Here are some tips for women: • Avoid gaudy jewelry or too much makeup. try to make eye contact with every person in the room. • The same consultant says that three-piece suits will make you look stuffy and too formal. People will be able to see you better than if you wear black.Women Dress comfortably.

An audience wants to know “what’s in this for me?” See your presentation from their point of view.” The audience will see you as a caring. That’s emphasizing the messenger. It’s important that your tone matches the content. 24 . start lightening up and build to a full smile. So stop obsessing about how you look or what people will think of you. Here’s something to watch out for. If you’re talking about a happy incident but need to describe a really bad one immediately afterwards. you will win over any audience. Focus instead on the message and the audience. you need to hit the appropriate tone when you speak. We only tend to slip into a monotone when we read aloud. It helps if you remember these points about your Inner Language: Tone This is the mood of your words. Give the audience a second or two to get ready for the new information. What do they want to know? What are they going to take away from your presentation? What’s the best strategy for giving them your wisdom? By focusing on them and giving to them. To make your words come alive and be believable. It comes through in your words and gestures. they only see the words and not the feelings behind them. Tone will vary in speeches. It would be too harsh and unfeeling from the audience’s perspective to go from a big beaming smile to a furrowed brow full of concern. you need to change your tone dramatically to match each part. Sometimes people are so nervous when they speak. You will come across as being in control of your presentation. first and foremost. So you need to take a dip into neutral territory first. You won’t be smiling when you do. Understand. the feeling they convey. Smile if the story is happy. that you’re the messenger – but it’s the message that matters. I’d like to talk about…. But when you talk about how the company overcame the difficulties. The Inner Language is the language of your soul. “Now. You can do this effectively with a pause or a neutral phrase such as. It will send very specific messages to the audience. We all do this naturally when we speak. You’d be surprised to learn how many people deliver wonderful news with the tone of the voice of doom. Talkitout™: Discover the Secrets of Powerful Presentations Inner Language Halina’s Revelation #3: It’s not all about you. thoughtful individual. Perhaps you’re talking about a really bad period in the company’s history.

Project your voice. dozens or hundreds of pairs of eyes were focused on him. It will give you some adrenalin energy. Understand which tone you will use and where. perhaps offers a lame joke. All the energy behind those eyes hit him at once. the whole world smiles with you. Have you ever seen a seemingly-confident person step up to the podium and lose it for the first few minutes? He shuffles his paper. “Honey we just won $20 million” without being excited. A few uncomfortable minutes pass before he settles down and begins to speak. What happened is that suddenly. What does this have to do with public speaking? A lot actually. He has trouble looking at the audience. When we read. Indian medicine talks about ‘prana’ energy. In that moment all these strangers were evaluating him. But don’t be strident. Then your energy field will send out the right message to the audience. Energy is important in another way. Yoga has energy centres called ‘chakras’. makes some inane comments.” As animals we sense each other’s feelings. when he stepped up to the podium. depressed or distracted when you speak. but generally we can ‘read’ our fellow beings. our energy is even and often low key. When you go before any audience. “when you’re smiling. And you can sense when the audience is not really listening to you.areas where you go from one extreme tone to another. even when they appear to be attentive. Talkitout™: Discover the Secrets of Powerful Presentations So look at your copy for ‘tone traps’ . Put your papers down. we vary our energy depending on what we’re saying. Sometimes the energy from the audience can be unnerving. We exude energy. Some people are better at this than others. So what do you do? You walk up to the lectern. Try saying. Humans have an energy component to their bodies. if you have any. As the song goes. Being a little nervous is good. the audience will sense it. Let yourself feel 25 . Take a moment and look at the audience. Energy Always speak with power and conviction. If you’re nervous. it can put you off your stride. how the energy of our thoughts can change our lives. They call this energy ‘chi’. the Chinese insert needles into energy meridians in the body to promote healing. He was the complete centre of their attention. When we speak naturally. If you’re not used to this kind of intense energy. In acupuncture. you have to go with the right motive in your heart. The audience will be more receptive to you. Western medicine is now exploring the mind-body connection. Don’t say a word. You have to be confident and focused on your presentation.

Then you will connect to the audience. When you feel it in every pore of your being. Adjust your presentation as you go along to make sure they get your message. realistically you can’t convince everyone. Don’t try to deliver absolutely everything. 26 . As you speak. It’s a handy way to remember the strategy to become a powerful and persuasive public speaker. Say it simply Stick with simple sentences. pace and body language. When they’re listening to you. neither will the audience. Back to Passion Passion is the single most important ingredient of any speech or presentation. They will remember it. Use strong sturdy words. you will have the right tone. You must believe in what you say . Believe it Be passionate about your speech. Have something to say Decide on your content. Avoid subordinate clauses or long convoluted constructions. then the audience will feel it too. No jargon. they want to know “What’s in it for me?” Figure that out and your speech will be a success. You’ll be able to sense when they’re with you and when their attention is slipping. Connect to it. They will get your message. will never forget. Then you can begin to speak. When you do. That’s why we’re speaking about it again. Better to have a few seconds of silence than a painful start to your presentation that you. Less is more. That’s when you’ll make a connection to them. You must be passionate when you speak. and your audience. But even those who disagree will respect your point of view when you deliver it with honest passion. emphasis. Ask yourself what you want the audience to take away from this speech. Remember. and they will get your message. Connect with your message. Talkitout™: Discover the Secrets of Powerful Presentations that energy coming from them. If you don’t care about it. Everything will work.or the audience won’t believe it. business babble or clichés please. Pick 2 or 3 key areas to talk about. Communication Mantra The Communication Mantra sums up the strategy for the Three Languages of Communication. Settle your own energy field. keep your energy field tuned into the audience. Speak from the heart.

Say what you have to say. 27 . Now that we’re talked about the strategy for winning presentations. Talkitout™: Discover the Secrets of Powerful Presentations Being simple doesn’t mean being simplistic. It means clarity. Right now. Then shut up. Shut up Avoid the temptation to keep babbling. You’ll lose them with complexity. It will transform you into a commanding speaker. let’s look at the proper technique to deliver our strategy. That technique is called Talkitout™. Ironically the sign of a confident speaker is his or her ability to shut up at the appropriate time. which leads to understanding. You’ll win over your audience with simplicity. Say it in the most compelling way possible.

The simpler the focus statement. Write it down. It will be what the audience takes away at the end. The hook grabs the audience’s attention. The more you organize at the beginning.” 28 . one sentence or a short story. Let it guide all your arguments and all the points you want to make. That is what your speech is about. Your focus statement should be something as clear and simple as “We strongly support a clean environment because it’s good for business. Please. no forced jokes. It’s not a focus statement. don’t recite everything you intend to tell them as in. Let’s say you are explaining what your company is doing to support a clean environment. Everything you say or do will support this focus statement. It piques their interest. Condense your message into one clear focus statement. the easier it will be to do this. The focus statement will guide your whole presentation or speech. “My objectives today are blah blah blah” or “I would like to talk to you about blah blah blah. This is the key idea you want to make sure the audience goes away with at the end. Please. You can even say it out loud at an appropriate place in your speech. It holds them. Talkitout™: Discover the Secrets of Powerful Presentations PART 3 . The focus statement has to be one clear simple sentence that expresses what you want the audiences to understand. Hook This is the opening of your talk. It makes them want to listen to you. always there. You want to tell the audience all the good things you’ve done and why they’re important. the less work you’ll have to do putting your presentation together. The hook can be one word. It’s like background music. Focus statement Begin by deciding what the main message is for your speech or presentation. It will be the glue that holds your whole speech or presentation together.The Talkitout™ Technique: How to Become a Commanding Speaker Now Step One: Think It Out The key is preparation and planning.” Once you decide on your focus statement. but it will save you a lot of time in the long run. keep coming back to it throughout your talk. It may take a bit of time to think the focus through. helping it make sense for the audience.

I want to talk about babies. Is it to: • Introduce yourself and your topic • Make a connection with the audience • Put both the audience and yourself at ease • Present yourself as an authority on your topic. Her presentation was a great success. If someone introduces you.” The speaker then says “What? I didn’t hear you. “Good Morning Everyone. If you don’t do that right at the beginning.and your audience deserves better.” All this routine accomplishes is to irritate the audience so you now have to work harder to win them over. Please don’t do the old ‘good morning’ routine.” With that hook. Good morning!” The audience is forced to scream back “Good Morning. There are studies now that show we can evaluate a person in about two seconds. One very successful banking executive I coached was speaking to the annual meeting of senior executives and managers. People remember the hook.” Your hook can be a bit of theatrics. You know the one where the speaker comes on and says. • All of the above? 29 . she had everybody’s attention. You want to hook ‘em and hold ‘em. “Now that I’ve got your attention. He put them on and said. But whatever you do. She looked around the room and said. Be creative. you’re going to have to work a whole lot harder to win them over. a story. You can do better . but you also have the audience begging for more. And please. no lame “Gee is that really me?” remarks after the introduction. You want them to know what they’re about to hear will be worth their time. don’t start with how happy you are to be here today . You want to make sure that you not only pass that two-second inspection.unless there’s a compelling reason to say this. “Let’s talk about babies. you can thank them quietly as the audience is applauding. Understand the purpose of your hook.” The audience mumbles back. “You heard me right. One executive started one speech by whipping out a pair of novelty glasses with bushy eyebrows and a huge nose. Do what’s right for you and for the type of talk you’re giving. She was introducing a new program aimed at getting very young customers acquainted with the bank. All these openers are the tired old way of doing things. make the hook memorable. a question. a shocking statement - whatever you want it to be. You don’t have to publicly thank them for your introduction.” She looked around the room and paused and then said. Talkitout™: Discover the Secrets of Powerful Presentations Please. “Good Morning.

So pay attention to your context and where you place it in your talk. why they were doing it. Say what you need to say and no more. • Build a connection with the audience 30 . Don’t assume the audience knows the context or will remember everything. You decide. Give them wisdom. It all depends on your content. Understand the purpose of your context and content. We’re bombarded with information today. Perhaps the audience needs to understand a point of context before you give them the content. Less is more. where you develop your arguments. give them knowledge. If you want people to listen and remember what you said. Without the context. you’ll confuse your audience. Is it to: • Develop your arguments so you can persuade. There are no hard and fast rules as to what should come first . Figure out how many subject areas you want to talk about. what you say makes no sense. you’ll lose your audience. The content was how it would work. don’t just give them facts and figures. inspire and teach. Talkitout™: Discover the Secrets of Powerful Presentations Figure out what you want your hook to do and find the most creative way of doing it. If you have too much context. Give them the information in manageable. Let’s go back to the banking executive with the “babies” hook. The context of her presentation was that the bank was implementing a new customer service program starting on a certain day. none of those details would make sense. Without it. only to let them down with a long boring recitation of facts and figures. And. You don’t want to build your audience’s expectation with a great hook. Then jot down a few points for each area. Context This is the need-to-know-information. Craft your content carefully and pepper it with stories. If you don’t have enough. It could also be the other way around. logical. bite-size pieces and they will get it Content This is the bulk of your presentation. what each manager would be responsible for and other details. most importantly. anecdotes and details.content or context. It’s also very tricky territory. give them a good story. It depends on the purpose of your presentation and what you’re saying. where you convince. Context is important. It might work at the very beginning after the hook or later on.

If it doesn’t. feedback and questions • All of the above? Conclusion Wrap up your talk either by recapitulating some main points or signaling the next stage. People will remember what is said in the conclusion. Develop your conclusion accordingly. Your conclusion should support your focus statement. Use the form below to think it out.what your focus is and what the audience wants. your key points or main focus will probably get lost. Is it to: • Get the audience to do something • Inspire them • Leave them thinking • Have them speak • All of the above? Think about what you want people to do after you’ve finished your presentation. Then finish it in your conclusion. What you do depends on two things . A good technique is to start an interesting story in your hook. Understand the purpose of your conclusion. A conclusion is not simply a restatement of what you have already said. Talkitout™: Discover the Secrets of Powerful Presentations • Get them to understand • Stimulate dialogue. 31 .

Talkitout™: Discover the Secrets of Powerful Presentations Think It Out Form Focus Statement: Describe in a simple sentence what the audience will get: __________________________________________________________________ __________________________________________________________________ Hook: Jot down ideas on how to grab the audience. __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ Context: Jot down the need to know information __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ Content: Jot down the main areas of your speech __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ Conclusion: Jot down the point(s) you want to make at the end. __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ 32 .

You carry on like this until finally . using each slide as a guide. I believe this is a waste of your precious time. The words are never tested on the lips. Again. you sit at your computer or grab pen and paper and stare at the blank screen or page. Have you ever tried to bake a chocolate cake using a lemon pie recipe? No matter how fresh your eggs and juicy your lemons. too many would-be speakers use this writing style when they are preparing for a speech. Unfortunately. And the content is judged purely on how it looks to the eye. Then the thoughts come pouring out of the brain. Either way. Or maybe you don’t prepare this way. there’s nothing wrong with this method . or weeks later .hours. You think. you’re relying on your eyes to prepare your presentation. race down the arms to the fingers. It makes no sense to use a method for reading when you’re preparing something that’s going to be spoken. days. Don’t get me wrong. But it doesn’t work when you’re preparing a speech or presentation.you finish. This process bypasses two vital organs. You can’t write something that’s going to be heard the same way you write something that’s going to be read. Talkitout™: Discover the Secrets of Powerful Presentations Step Two: The Talkitout™ Technique “You can type this shit. Sometimes. what do you do? If you are like most people I work with.” Harrison Ford. When you begin preparing your presentation or speech. You have the wrong recipe. they can’t even read what they’ve written. This is the way we all learned to write essays and letters. Actor On George Lucas’ dialogue in Star Wars The biggest problem with speeches is that people can’t say what they’ve written. 33 .if people are going to read what you wrote. rather than how it will sound to the listener. It works if you’re writing a book. You are doing things backwards. Your eyes move the words around and your fingers follow through. And it doesn’t work. Maybe you just do your PowerPoint slides and then speak. and pop up on the screen as sentences to be evaluated by the eyes. but you sure can’t say it. you’re not going to make a chocolate cake. get tap-tap-tapped into the keyboard. George.

Imagine your audience in the room in front of you. 34 . The results are amazing. Now say your first idea out loud to your imaginary audience. Don’t write it. As you do it. Don’t touch your keyboard or pen. We told great epic stories without writing them out first. and I promise it will make you a powerful and persuasive speaker. talk it out loud. Talkitout™ is like no other technique. Speak the way you always do. That recipe is the Talkitout™ Technique. The first step is to forget the way you usually write your speeches or prepare your presentations. Whether it’s one word. That’s the way the Greeks and Romans did it. I promise if you do it. Look at the idea you jotted down on the Think It Out Form. we talked. one sentence or a story. Talkitout™ works because it’s an oral technique. We need to go back and learn from the ancient teachers. Before the computer. Listen to yourself as you do. Talkitout™ will dramatically improve the way you speak or make a presentation. you’re going to get what you’ve always got. you will dramatically improve any presentation you make. Yes. But it’s up to you. Don’t be shy. sit on your hands. Talkitout™: Discover the Secrets of Powerful Presentations If you want people to really listen. before the pen. But if you want to be a great speaker. Close your office door if you have to. The technique itself is unbelievably simple. before the typewriter. The Talkitout™ technique takes the essence of the oral tradition and makes it work for us today. But you have to follow the technique exactly. you’ll see why it makes sense. Don’t whisper. Next. you should try Talkitout™. Talk in your normal speaking voice. or you won’t get the optimum results. Begin by sketching out your thoughts or subject matter using the Think It Out Form on page 32. Here’s why you should at least try Talkitout™. Start with your hook. “If you do what you’ve always done. Try it. fine. I’m going to ask you to do something you’ve never done before. you need to prepare your material using the right recipe. to be inspired and to learn when you present. sit on your hands.” If you’re happy with what you’ve always got.

go back to the first sentence or a few sentences before and speak out loud until the end of the new sentence. Write it down EXACTLY the way you said it. Say the first sentence or thought of the hook in as many different ways as you can. remember to keep to one thought per sentence. If your hook is one sentence. Be creative. If your hook is a story. They don’t live in a vacuum. Write it down as quickly as possible before you forget it. when one phrase or sentence sounds right (not looks right). Now you have two sentences written down. You need to check to make sure everything flows and makes sense. Stay away from clichés and jargon. Be outrageous. Now you have one sentence written down. then and only then write it down quickly before you forget it. If you can’t bear to listen to yourself. You’ll know this moment because your gut will tell you. 35 . Keep the sentence short and simple. Again. Say this sentence out loud and add a second sentence. Rather. If you can’t think of a way to start. Don’t worry about spelling. don’t say it all at once and then try to write it down. Then the second one. Now you have three sentences. sentence by sentence. write it down exactly the way you said it. Say it in as many different ways as possible. By now you’ve written down a lot of thoughts or sentences. Write it one sentence at a time after you’ve said it. when it’s really conversationally you. write it down exactly the way you said it. It’s like priming a pump. Say the first one. Just keep talking it out. Now add the third thought. When you hear that one absolutely right way of expressing this thought. So every time you add a new sentence or thought. then just continue talking out the context or content. Listen to yourself. Keep working this way until you’ve written your hook. Again. speak your story. try saying the second sentence in as many creative ways as possible. out loud. Eventually all the talking will produce some wonderful thoughts. how can you ask an audience to listen to you? As you speak out loud. once you hear the absolutely best way to express this thought. Experiment. when the words are easy to pronounce. say anything that relates to your idea for a hook. Then. You can correct mistakes later. Talkitout™: Discover the Secrets of Powerful Presentations Get used to speaking out loud and listening to yourself.

That’s the way the audience will receive your information. 36 . then your conclusion. Don’t try writing it in your head. you’ll know if that new thought fits with what’s been said before. Check it for flow and logic. Talk it out. one sentence at a time. The audience has only one chance to understand what you’ve said.you must be true to yourself. Just let go. go on to your content or context. So you have to make sure that you make sense every step of the way. They can’t do this when you’re speaking. Really listen to what you’re saying. go back to the beginning of a section and say it out loud. Don’t be afraid to speak in fragments. just keep talking it out. You can always go back and change it later. Does it flow logically out of the last thought? If it doesn’t flow or make sense. I know this sounds strange. When you get to the place where you were stuck. Write it exactly the way you said it the first time. the big danger is that they give up and check out. It’s you - speaking in your authentic voice. Remember from Part One of this book . they could always go back a few lines and reread a section that confused them. If you get stuck and can’t speak the next thought. they miss the next point. Every time you write a new thought or sentence. We do this naturally. The next thought will come automatically most of the time. you’ll hear it. Be present in the moment. As soon as an audience starts questioning what you’ve just said. But it really works. Talk it out and the right words will come. Are you sticking to your focus? Use the ‘Hi Mom’ test to make sure you’re speaking naturally. Keep working out loud until you finish. If they were reading your speech. Trust. Don’t over-analyze the process. Remember to keep the sentences short and simple. That way. Focus. If they miss too many points. think of what you want to emphasize. The last thing you want is an audience that is confused or bored because they can’t follow your train of thought. The only way to do this is to speak out loud and listen to yourself every time you add a new sentence. Keep talking it out. After you’ve finished your hook. adding the new sentence. Talkitout™: Discover the Secrets of Powerful Presentations It’s very important to listen to yourself telling the story out loud from the beginning. As you work. every time you add a new thought. Just trust the words to fall out of your mouth. Only write what sounds really good to you. But usually the first way you say something is the best way. go back to an earlier section.

Because it’s truly you. Really listen to yourself. You know your stuff already . Call someone. Talkitout™ will help you impress your clients. Don’t be afraid to change the way you work. it’s easy. After a few minutes. By the time you deliver your speech or presentation. If you have no time to rehearse. Talkitout™: Discover the Secrets of Powerful Presentations When you’ve finished your presentation. We’ve all been taught to write in silence and then speak what we’ve written. It’s illogical. Talkitout™ actually saves you time. no problem. Talk it out the way they would. not the way someone else speaks. you are rehearsing your material. It really is easy. Take a short walk. you’re done. It’s your voice. You’re not speaking the way you write. By talking it out. You can’t whisper the words. But we do have to be willing to unlearn the old way. Talkitout™ lets you be you. they can deliver it with almost no rehearsals because it will sound like them. then you know you can’t say that word or phrase. Then when the client gets the speech. it’s a hundred times easier to perform. Connect to it. 37 . Or think the words. Does the whole thing make sense? Does it flow? Can you say all the words? If it does. you’ll know the material inside out. You won’t need to rehearse much after you’ve finished. Check your email. Better to stumble at the preparation stage than embarrass yourself when you’re presenting. Talking it out gets your tongue and mouth working. The speech will be conversational. If you stumble during preparation. This is doing things backwards. You’ll be able to say your words.because you’ve talked it out. You’ll get connected to it. So you change it. You must speak the words out loud. Get a coffee. great. step away from it for a few minutes to clear your head. Now speak the whole thing out loud. If you’re a speechwriter. It really makes sense. go back to your presentation. You’re speaking the way you speak. But you have to remember this: the Talkitout™ technique does NOT work UNLESS YOU ACTUALLY TALK OUT LOUD. Most important of all. It has a built-in rehearsal system. We’re not trained or accustomed to do this. Talkitout™ is a revolutionary way of approaching a speech or presentation. Here’s the best part of the Talkitout™ Technique. If they need to make changes. You’re learning your speech or presentation as you’re preparing it. This is really difficult for some people. Get your client’s voice in your head. You’ll become very comfortable with your material. Imagine the audience as you speak out loud.

Double space for the next thought. write it down exactly they way you said it. 5. 3. Double space again. Write it up to the point where you pause. You just need to TALK IT OUT LOUD. This is the way we read. your eyes move horizontally left to right across the page. Keep going this way until you’re finished. 4. double-spacing and moving down vertically each time you pause or stop. Use a large font so you can read it in poor light if necessary. Only Talkitout™ can transform you immediately into a powerful and commanding speaker. Step Three: Write It Out As you’re talking out loud. Talk out the next thought. When you hear the best way of saying it.not read it. If your eyes are moving horizontally across the page and you speak what’s written. 38 . That’s because in a conventional written format like this book. Talk out the first thought. you write it differently. When you hear the best way. Talk it out. Here’s how you do it. Then double-space it so the continuation of the thought moves vertically down the page. Here’s a summary of the Talkitout™ Technique 1. Talkitout™: Discover the Secrets of Powerful Presentations Once you see how amazing your public speaking will be with Talkitout™. Keep doing this as you talk out your speech or presentation.if your audience is going to read them. you still need to get your speech or presentation on paper or into the computer. You will perform it .regardless of their experience .improved dramatically and instantly. Say the first thought out loud in as many different ways as possible. you’re going to sound like your reading. Add the second thought. Say the first sentence out loud again. it’s so different. 2. write it out exactly the way you said it. I’ve tested it around the world. You need to fool the eye so that when you look at the speech. The results were the same every time. you’ll never go back to the old method. I promise. But neat sentences and paragraphs make you ‘read’ the text rather than perform it. Neat sentences and paragraphs are great . All speakers . But with the Talkitout technique. it will force you to speak differently. Say the two written sentences out loud and add the third thought. You can too.

But I’ve removed the name of the company. “The facts are clear – our industry already is “green”. I’ve included the typos as they appeared on the website. Talkitout™: Discover the Secrets of Powerful Presentations The BFP When you finish the hook and are ready to talk out the content or context. in spite of debates that exist in some quarters about Kyoto’s appropriateness and effectiveness. This speech was written for the eye. This is your BFP or BIG FAT PAUSE. Or you can bold them or underline them. Below is a corporate speech I found on the website of a major multinational company. It’s written in the traditional style. The Kyoto Protocol has become the focal point for the world’s attempt to manage green house gas emissions and other aspects of climate change. It is a struggle to understand. You can use CAPS for words you want to emphasize. Try reading the speech out loud. Can you do it without stumbling? Do you understand what you’ve just read? Do you have to re-read certain sections to get their meaning? Imagine the impact this speech will have on an audience. the challenge for us all is to tell the story better and more widely. It’s filled with jargon and long convoluted sentences. One way to tell that story better is – as and industry – to seize the opportunity for leadership on the critical issue to the global society and to our industry of the reduction of greenhouse gas emissions. even when you can look at the printed words over and over again. We also believe that if we work with governments and other stakeholders to establish worldwide sector-specific targets. BFPs help you slow down and bring a change of pace and mood to your performance. that we can manage better the business impact of Kyoto and subsequent regulatory frameworks. Use the BFP (three spaces) when you’re changing direction in logic or if you want to have a longer pause for emphasis or effect.” This is just a small section of a very long speech. We believe that our industry has the science and the critical mass to establish global targets to reduce greenhouse gas emissions. Imagine how much they’ll understand after hearing it just once. 39 . It’s not written for you to understand easily if you have only one chance to hear it. go down three spaces.

I’ve talked it out and made it understandable to the ear. We can tell a better story if we become LEADERS in reducing greenhouse gas emissions. Our challenge is to make sure people EVERYWHERE know this. We believe OUR INDUSTRY 40 . Put in tiny pauses after each line. Talkitout™: Discover the Secrets of Powerful Presentations I’ve taken this same speech and applied the Talkitout™ technique. One way we can do it is by telling OUR STORY better. I haven’t changed the content. Emphasize the words in bold. That’s why there’s so much attention on the Kyoto Protocol. This is a CRITICAL ISSUE for our industry and for the world. Take a good pause when you see a BFP – Big Fat Pause. Our industry IS green already. “The facts are clear. Countries are trying to manage greenhouse gas emissions and other aspects of climate change through Kyoto. Now read it out loud. They’re doing it even though there’s a debate about how effective and appropriate the Kyoto Protocol really is. And I’ve written it in my Talkitout writing technique.

a company in Tennessee had a record anyone would be proud of. Here’s an excerpt of a speech delivered by a CEO who was coached in my Talkitout™ technique. 41 . Here’s one example. But really it’s just another way of acknowledging conditions are constantly changing and we have to respond to them. Once we do that we can do a better job managing the BUSINESS IMPACT of Kyoto. In June of 2003. Did you find this easier to read? Did you understand what you just read? All of my clients are amazed at how easy it is to read their speeches after they’ve been transformed by the Talkitout™ technique. Talkitout™: Discover the Secrets of Powerful Presentations CAN REDUCE greenhouse gas emissions. Where some see a crisis we see opportunity. There’s lots of talk today about a crisis in the energy industry. because WE HAVE THE SCIENCE. We believe we CAN WORK with governments and other stakeholders to create specific targets around the world. Our industry is also BIG ENOUGH to establish global targets. “One person’s crisis is another person’s opportunity.

There’s a good hook. you know you have to stop for a good long pause. The eyes don’t have a mass of print to follow horizontally. The price of natural gas rose to around six dollars US per mmbtu this year. Some people think the high price of natural gas is a crisis. Important points are in CAPS or bold so you know to emphasize them. you can see actual transformations of two of my clients on video on my website www. it’s easy to personalize the presentation because it’s conversational in the first place. Sounds like a company anyone of us might want to work for.podiumcoaching.is like a musical score for your words. There’s no sign of that price coming down anytime soon. the material is conversational. or have in your community. But because it was talked out in the preparation stage.” Notice the clear simple language. It’s not likely that PCS Nitrogen will ever reopen. Talkitout™ . Depending on natural gas and not having enough is a trend that’s here to stay. But we think it’s an opportunity. it’s very easy to deliver. Dozens of US manufacturers like PCS have disappeared in recent years. As your eyes move down the page vertically. But in June of 2003 the plant shut its doors for good. Talkitout™: Discover the Secrets of Powerful Presentations PCS Nitrogen makes fertilizers. There’s a story early in the speech. We don’t believe they will ever return. They had 130 employees. The high cost natural gas makes many more things possible in our world. By the way. Every time you come to a BFP. It wasn’t written totally in the Talkitout™ style. If a speechwriter talked it out for you. The US cannot supply its own demands for natural gas.com.written as I recommend . It won’t reopen because it depends on natural gas for a feedstock. They had worked for almost two years without any injuries. The eyes move down the page because of the double spacing and the large font. the simple sentence structure. it’s easier to see what’s coming next. 42 . Because you talked it out in the first place. Most employees had at least 16 years of service. They were community partners with the local elementary School.

In the Talkitout™ technique. So I encourage people to reduce the words and eventually lose the paper. Step Four: Reduce It I call the paper your speech is written on or the teleprompter you use to deliver it. Most Important Flexi- 3-4 words 2. you’ll know how long it takes you deliver it. If you’re giving a PowerPoint presentation or a speech that’s about 15 to 20 minutes long. Talkitout™: Discover the Secrets of Powerful Presentations If you time one page as you speak it out loud. context. you can just stop at Step Three: Write It Out. the tool of the devil. That’s because it forces you to read the written word and not speak conversationally. But for shorter presentations. If you write 10 pages. It works because you’ve talked it out in your own voice. Here’s how they look now: Reduce It Memorize Hook Always Bullets 1. zone 3. You transcend the limits of simply reciting the words on the page. you read – but you do it very naturally. lose the tool of the devil. Talkitout™ is great for longer speeches. content and conclusion. Because you’ve talked it out first and written it out in the special format. If you’re delivering a more formal and longer speech. you’ll be able to simply glance down at a page once and deliver it almost perfectly without having to read it word for word. So you can keep track of how much material you’ve prepared. Let’s say it takes you 30 seconds to deliver one page. Simply read your speech. Least important Know Conclusion Always 43 . you should be able to do it without reading anything. 5. 4. The first step is to plan your material a little differently. then you’ll have five minutes. You are using words your tongue can get around in simple sentences. We’re still working with the hook.

the better it will be. to keep you on track when you’re speaking. “The facts are clear. In the Reduce It format. Rehearse your presentation a few times. Let’s reduce the words on the sample speech on page 39. Remember – people didn’t ask you to read to them. Here’s the speech again after it’s been talked out. Don’t memorize it. Memorize the HOOK. One way we can do it is by telling OUR STORY better. Know your opening line(s) or story cold. Use small recipe cards or one sheet of paper. We can tell a better story if we become LEADERS in reducing greenhouse gas emissions. Put the CONTENT/CONTEXT into bullet points of 3 to 4 words or less. great. Just understand the points you want to make at the end. organize the content and context from most important point to least important. Remember to organize this section with the most important point first. This will give you a good clean start. If you memorize them. Know your CONCLUSION. If you want. The object here is to understand what you’re saying . They asked you to speak! This is the bulk of your presentation. Once you know the hook cold. the more temptation there will be to read. Don’t go over 4 words. Then put it away until you’re ready to present. You begin by doing Step One to Step Three. Our challenge is to make sure people EVERYWHERE know this. I’ll explain in a minute why. The more words you have. Then rehearse one more time just before you are due to deliver it. your road map. So the fewer words you have in this section. It’s your guide. you can keep your paper with the bullet points with you. 44 .not to memorize it. That will give you confidence to continue. then you’re locking yourself into a format that might not work. Talkitout™: Discover the Secrets of Powerful Presentations The Reduce the Words format is great for short speeches and PowerPoint. Our industry IS green already. throw away the paper. If you can use just one word.

because WE HAVE THE SCIENCE. We believe OUR INDUSTRY CAN REDUCE greenhouse gas emissions. Our industry is also BIG ENOUGH to establish global targets. They’re doing it even though there’s a debate about how effective and appropriate the Kyoto Protocol really is. That’s why there’s so much attention on the Kyoto Protocol. We believe we CAN WORK with governments and other stakeholders to create specific targets around the world. 45 . Talkitout™: Discover the Secrets of Powerful Presentations This is a CRITICAL ISSUE for our industry and for the world. Countries are trying to manage greenhouse gas emissions and other aspects of climate change through Kyoto. Once we do that we can do a better job managing the BUSINESS IMPACT of Kyoto.

CRITICAL ISSUE Why attention on Kyoto Manage emissions climate change through Kyoto. HAVE THE SCIENCE. better story LEADERS reducing emissions. In the reduced format. BIG ENOUGH WORK create targets manage BUSINESS IMPACT 46 . even though debate INDUSTRY CAN REDUCE missions. Challenge people know telling STORY better. It’s part of the body of the speech. industry IS green. Talkitout™: Discover the Secrets of Powerful Presentations This sample speech doesn’t start from the beginning or hook. this is what would be on your paper after you’ve reduced the words: “facts clear.

Remember the object is not to memorize your presentation. Then when they lose their place. Mistakes happen when people speak from memory like robots. Generally people remember beginnings and endings. it means you are truly awake and focused on your words. You can probably reduce this further. 47 . The ideal is to get rid of the words altogether. You will always have a hook and conclusion. It gives you confidence. The only thing you memorize is the hook. so you want these to be perfect. Talkitout™: Discover the Secrets of Powerful Presentations There are still a lot of words. Then you never need fear about making a mistake. It doesn’t matter if you don’t use the exact words. It’s to understand it. Challenge STORY LEADERS CRITICAL ISSUE Why attention on Kyoto Manage emissions climate change INDUSTRY missions. Memorizing the hook gives you a great start. When you understand what you’re saying. they wake up in terror because they don’t understand where to go next. as long as you follow the logical progression of your presentation. industry IS green. Here’s another version. Create targets BUSINESS IMPACT It’s up to you as to how many words you need to leave on your paper. HAVE THE SCIENCE.

Rehearse out loud. anything can happen. Here are two common things that happen. Let’s use the Reduce It format on p. Rehearsing makes you confident and comfortable. It’s not a problem because you have a couple of extra points that you’re familiar with. You can jump down to the conclusion anytime you want. So start with Steps One to Three. No matter what happens. Then reduce the words. 2 and 3 of your content and context. He spent countless hours rehearsing the succinct lines he would throw off as if they were improvisations. The rest of the information (points 4 and 5) is really not that important. That’s the beauty of the ‘Flexi-zone’. And when you’re performing ‘live’. The Flexi-zone means you organize your content and context in descending order of importance. Talkitout™: Discover the Secrets of Powerful Presentations Knowing your conclusion rather than memorizing it gives you flexibility. Let’s say you’re speaking and suddenly you realize you’re too long. You deliver them.and usually does. All they will know is that you gave a great presentation. you finish a winner. family. preparing maniacally for weeks before an appearance. At this stage you notice that you’ve really gone over time. The more you rehearse. You know that anything can happen. You’ve got to quickly bring your speech to an end. rehearse. It will expand and contract depending on the situation. anything can happen . Remember. You’re interested in presenting only the first three points in your content and context section. It means your conclusion doesn’t depend on saying one particular thing first. 48 . So you add a couple of extra speaking points just in case. But you’re smart.78. You want to be prepared. Nobody will know the difference. So instead of speeding up and trying to jam everything in. the better you’ll be. This format will prepare you for anything. This means you can adapt to whatever happens. Let’s say you set out with the intention of keeping your speech short. when you’re presenting. Video yourself. He got ready for a keynote much the way Oscar Wilde prepared for a dinner party. Author The Second Coming of Stephen Jobs Rehearse. Suddenly you find that your presentation is too short. and you have to fill some time. rehearse. Rehearse in front of your colleagues.” Alan Deutschman. you jump down from point 3 to the conclusion. Step Five: Deliver It “Jobs was the best showman in American business and he worked hard at his art. Then move on to the conclusion and nobody will know the difference. points 1. You delivered your hook. friends or the bathroom mirror.

but don’t memorize. It can be very distracting for the audience. When you feel comfortable with your material. 49 . And don’t clutch the lectern. You can do one more rehearsal the day of your presentation to refresh your memory. you need to lose the paper. As long as you’re not leaving our some crucial information. just go with it. You will have reduced the pages of notes to a few cue cards or one sheet of paper. The best speeches or presentations are paperless. Remember the point is not to memorize your presentation or speech but to understand what you’re saying. get a wireless one so you can move around. They suck the juice out of your performance. are the tools of the devil. Talkitout™: Discover the Secrets of Powerful Presentations Rehearse. you can make small changes in the heat of the moment. then trying to read it. Be careful doing this. They’re a crutch. Here are a few more tips to make your delivery powerful and persuasive. If you can’t rehearse . Some speakers go right into an audience. They put your brain into neutral.unless you are being projected on screens around the room. No paper. You want to leave room for that kind of spontaneity. Resist the temptation to pace wildly up and down. Understand what you’re talking about. Don’t be over-dramatic – just enough to be interesting.you will still sound much better than if you had prepared the old fashioned way by writing everything out silently. Don’t use hand held microphones unless you’re really comfortable with them. use your hands. The best rule is to move for a reason. You don’t have to think.but you’ve used the Talkitout™ technique . no Teleprompter and no reading PowerPoint slides. they’re not read. Watch your movement on stage. tempting you to read rather than perform. overhead slides. If you need a microphone. stop rehearsing. In other words. papers. Remember. most people won’t see you . When you deliver. Many speakers actually forget to put the microphone close enough to their lips so the sound can be picked up. just parrot what you see. It’s simple if you’ve followed Steps One to Four. If you happen to change a word or the order of a thought when you’re delivering. PowerPoint slides. Now you rehearse until you can say it without any paper. how you’re saying it and why. Don’t hold your pages if you’re ‘reading’ your speech. Don’t be afraid to let the audience see some of your personality when you perform your speech. teleprompter. To be really effective. If you jump off a stage into the audience.

write it down exactly the way you said it. Steps Summary Step One: Think It Out • Plan using the Think It Out Form on page 32. It is generally believed that centre stage is the most powerful position. • Use the Three Languages of Communication to deliver your message with full impact. • Stop here if it’s a long speech of 30 minutes or more. If you’re using PowerPoint or video. use the Long Speech Preparation Form on page 61. Step Two: The Talkitout™ Technique • Actually talk each thought out loud BEFORE you write it down. If you’re speaking to a really big group. If you don’t. If you have an important point to make. move your phrase down to the next line. Finally. • If you’re making a long speech of 30 minutes or more. 50 . take a few steps to the centre of the stage. My advice is make sure that every move you make is made for a good reason. You’ll use your paper to ‘skim read’ your speech after a few rehearsals. • Say the thought in as many different and creative ways as possible. The weaker positions are on the left and right towards the back. Check your teeth before you leave the bathroom. Step Four: Reduce It • Reduce the words to cue cards or one page of paper. make sure you have remote controls. then position the equipment to one side near you so you can press buttons easily and quickly. • Use CAPS or bold on words you want to emphasize. Talkitout™: Discover the Secrets of Powerful Presentations If you walk down an aisle while speaking. • Instead of inserting a comma. go to the toilet before you speak. the people behind you only see your back. • Keep going back a few sentences and saying them out loud each time you add a new thought. Step Three: Write It Out • Write it vertically using double spaces and the BFP (Big Fat Pause). make your movements slower and longer. Limit your movements to three steps. • When you hear one way that is just perfect.

• Rehearse till you understand it. Step Five: Deliver It • Try to lose the paper completely. It’s a crutch. Talkitout™: Discover the Secrets of Powerful Presentations • You can use the paper to guide you when you speak. • Rehearse one more time without any paper. • Use your hands naturally • Focus on your speech and nothing else • Stay in centre stage • Walk for a reason • Don’t turn your back on the audience 51 . • Don’t memorize anything but the hook.

he was talking about a state of wakefulness. Sound is powerful. Make sure every word means something. There is no failure in this state.or yours. concentrate the mind on the present moment. Don’t focus on having a certain outcome. That’s the state you need to be in for successful presentations.” Norman Vincent Peale. You must be so aware you can feel every heartbeat in the room. Nor speculating about how you will be received. of total awareness focused on the present moment. let your ego go. Don’t waste the audience’s time . 52 . You need to respect the power of your words - because their sound can inspire or devastate. Talkitout™: Discover the Secrets of Powerful Presentations PART 4 . you are in complete control of your actions and words. author The Power of Positive Thinking The wonderful thing about the Talkitout™ technique is that it’s authentically you. You should not be thinking about what you ate for dinner. The best way to do this is to be awake. It means you’re speaking from the heart and your words will inspire. When you try to be someone else. Without a humble but reasonable confidence in your powers you cannot be successful or happy. The audience will sense that something’s not right. In this state of wakefulness. Instead. like the Buddha. Have faith in your abilities.” Buddha When the Buddha said this. You will say and do the right thing. But with sound self-confidence you can succeed. You’ll be making more work for yourself. Speaking is a powerful act because our words are sounds created through vibration. You exude power and confidence. your presentations won’t ring true. your mind should be firmly anchored on the presentation and the audience.The Secrets: Tips to Make You a Commanding Public Speaker Be the Buddha “Do not dwell in the past. Trust and Be Yourself “Believe in yourself. see every movement and sense the effect your words are having on everyone. do not dream of the future. The outcome will always be perfect because you are fully awake and connected to the present moment. In this state of wakefulness. Just crank up the volume on a heavy metal song or try standing next to a 747 about to take off.

To be a great communicator means you have to have confidence. and try speaking in their voice. But the result will be a lousy presentation. Talkitout™: Discover the Secrets of Powerful Presentations The key to being a persuasive dynamic speaker is to be yourself. You can cheat and pretend you’re someone else. especially when you’re on the in-breath. Or perhaps she’s terrified of speaking. Faith that the audience will love you for who you are.” Louise Hay. or you’re extremely nervous? Take your cue from the movies. and the affirmation will become true. 53 . as often as possible. To be yourself. They affirm it. If you believe in yourself. glances at the prepared text and then tosses it away. positive sentence in the present tense. Guts to speak in your own authentic voice. She doesn’t believe in it. Many professional athletes and successful business people do these all the time. As you continue to say the affirmation. You can write the affirmation. looks around. You must have seen this in a movie. you don’t get a full grown plant the next day. or out loud. either you will be ready to release whatever you don’t want. The audience goes wild. or it will open a new avenue to you. others will too. You have to trust yourself. if you are true to yourself and speak from your heart. They won’t like you or trust you. not because you can imitate someone else. author The Power is Within You A good way to become more confident is by using visualizations and affirmations.’ You repeat the affirmation silently. simple. They visualize themselves in a winning situation. It happens. The character has taken a risk. for example . Paste it up where you can see it everyday to remind and inspire you.. This is the point where the character risked all by being true to herself.. She stands up in front of the crowd. takes a deep breath and speaks passionately from the heart. It will for you too. But what do you do if you’re afraid to be who you are. affirmations are like planting seeds in the ground. The Talkitout™ technique forces you to be yourself because when you say each thought out loud.‘I am a powerful speaker. And in movie after movie that risk pays off. She lifts her head. it’s you speaking. An affirmation is a short. you have to have faith and guts. Faith that you are as good as anyone else. The main character has to read a prepared text. And this is the moment where she gained all because she was true to herself. Affirmations and Visualizations “Remember. The audience will sense that you’re not being truly who you really are.

When we focus on the breath. 54 . See yourself giving a dynamite presentation where you’re energized and in control. He calls them imagination. leaning forward and totally engaged. Then let it happen. These are good because they involve the breath. The good news is you can get used to it. It will give you confidence. We are filling our bodies with oxygen.but over time they will change you. Talkitout™: Discover the Secrets of Powerful Presentations Visualization is imagining yourself in an ideal winning situation. imagine or visualize the end result – you as a powerful speaker. There are a lot of good pressure-releasing techniques around. As Louise Hay points out in the quote above.” You can ‘think from the end’ in your professional or personal life. Here’s a simple technique that will take you 90 seconds or less to do. we’re helping ourselves psychologically.” In other words. That’s why so many people say they’d rather die than speak in public. People have been using them for a long time. It’s using the conscious mind to program the subconscious mind. If you combine the visualization and affirmation with the breath. He says we can use our imagination to “think from the end. do yoga or jog. Dr. And you can use it. You can learn to meditate. Wayne Dyer in his book The Power of Intention speaks about visualizations. This simple technique has worked for many people. Visualize your success just before you speak. By concentrating on our breathing. There’s no reason it shouldn’t work for you. Vietnamese Buddhist Monk Public speaking is nerve wracking. physiologically. Second. you have a tool for self-growth. we are helping ourselves in two ways.” Thich Nhat Hahn. First. It’s all about “The Power of Positive Thinking” that Norman Vincent Peale wrote about. Affirmations and visualizations are not new. We are taking our attention away from being nervous and putting it on the breath. It will help you become confident. Breathe “Breathing in I calm my mind and body. Breathing out I smile. “There’s no stopping anyone who can think from the end. You can take that nervous energy and channel it into an energized performance. We’re relaxing. See the audience listening attentively. This is the only moment. we’re focusing our mind away from our fear of speaking. Breathing in I dwell in the moment. affirmations and visualizations take time . This will energize us. Dyer goes on to say.

If you can’t do six. When you breathe in. visualize yourself speaking successfully. you’re releasing toxins. your body and mind will be ready to focus on your presentation. Talkitout™: Discover the Secrets of Powerful Presentations • Whether you’re sitting or standing.” Elvira Gonnella Assistant Professor. Add your affirmation and visualization to your breath. don’t hold the breath. Relax your stomach muscles and expand your stomach. • Most people suck in their stomach when they inhale. When you exhale. • Keep your attention on slowing the breath and moving your stomach in and out. The point is to totally focus on your breath. make sure your spine is straight. and especially just before you speak. When you’ve finished your breathing exercise with affirmations and visualizations. Do this as often as you can. Halifax 55 . • Slowly exhale. • Do this six times or more. As you’re exhaling. • Don’t hold the breath at the top of the inhalation. Nothing exists but you. keep your mind focused on the present moment. Keep your head level. • When you’ve exhaled. As you exhale strongly. Who you are will come through in the way you sound. which will take about ten seconds. If you take six slow breaths it should take you around 90 seconds. Combine affirmations and visualizations with your breath to see the end result – you as a successful and powerful communicator. four. Voice Exercises “The voice reflects your soul. Use it to clear the mind and energize the body. three. two or one. You’re going to do the opposite. your presentation and the audience. Focus totally on your breath. say your affirmation silently or out loud. push your stomach towards the small of your back. In summary. Inhale as slowly as you can. do five. Don’t hunch your shoulders. you’re taking in oxygen. Music (Ret’d) Dalhousie University. As you breathe deeply. Release the stomach and inhale slowly.

the way you sound accounts for 38% of your impact on the audience. It’s a good way to wake up the voice. you can dramatically improve its sound. The voice needs exercise because we use so many muscles when we speak. It will still do an adequate job for you. • Yawn politely as if you don’t want anyone to see. while preparing breakfast or in the car driving to work. Stick with luke-warm herbal tea. Remember from the Communication Impact. Hum through your range without stopping at the high notes or low notes. • don’t tense up the inside of the mouth • strengthen the abdominal and back muscles to support the muscles of the larynx Here are a few exercises that Elvira uses in her music classes: • Loosen up your face by scrunching it up and releasing. • Blow air through the lips and trill them as a warm-up exercise. (the soft fleshy area above the back of your throat). This will help elevate the roof of the mouth. Keep the jaw hanging normally in place. It also widens the passages on either side of the nose so more air can get in. The lips. power and consequently its effect. Do the same with your tongue by trilling ‘RRRRRRR’ behind your teeth. 56 . You can ignore it. Don’t pull the corners of the mouth. Before you exercise. Let the AHHH start high and get lower. not on your lips. Shake the face gently. Move it from side to side outside the mouth. Ice-cold water will constrict your vocal muscles. Keep a smile in the eyes. and larynx all need to be warmed up for clear effective speech. A good tip from singer Elvira Gonnella is to speak with a smile in your eyes. No coffee with lots of cream either. Stick the tongue out and try to touch your nose. soft palette. • Greet someone with an “AHHHH” as if it’s the first time you’re seeing them. This lifts all kinds of facial muscles so the sound is elevated and bright. Talkitout™: Discover the Secrets of Powerful Presentations Your voice is your instrument. • Chew like a cow to loosen up the muscles. But if you dedicate a few minutes a day to some simple exercises. Another good tip is to drink room temperature water when you speak. So do your voice exercises in the shower. It will clog up your voice. • Hum first thing in the morning. tongue. Then the voice will empower you to speak with confidence. here are a few things to remember: • keep your jaw and shoulders relaxed • keep the ribcage elevated • don’t force anything. jaw.

Shocking stocking stalkers shake socks stiffly. 16. Thrust thirsty thoughts through thick throats. struggle. 6. 12. 18. 57 . strain for strength. Practice the ones you can’t say and build up those muscles: 1. Catch tsetse insects chewing nuts cheerfully. you’ll have no trouble. 4. 8. Trumpets triumphant strike terror in strumpets. Bulbous bubbles below black rubber. Each tongue twister is designed to work a different set of muscles. Fluttering spherical flies float freely frantically. to a point a few meters in front of you and then bring the sound back. 9. Dwarves dwell in drains drilled in Twillingate. Queens quickly quell quivering quarks. Clear the clutter of crass clotted cream 7. 13. Ming mangoes manage to mangle many. Glowing gleams of graceful glittering grass. Nuclear nebulous niggling galaxies nibbling nectar. 10. White whorls of whipped cream. 2. 14. 15. 17. If you’re breathing properly and the tongue is free. 5. 11. 20. Now say Elvira’s tongue twisters three times each as quickly as possible. Miss Maze. Break brown bread briskly. Motionless blue sloths blissfully sleep. Shriveled shreds shed shards of sick sharks. 3. Playful praying priests plead for pleasure. Talkitout™: Discover the Secrets of Powerful Presentations • Also direct your hum by increasing your energy. Strive. Major Mosher. 19. Kept crofts creep covertly carpeted.

if you plan first. Remember the Talkitout™ technique also has a built-in timer. You decide the Big Hook is really important and you need to tell a story. So does writing it differently. Jot down ideas for all parts of the Long Speech Preparation Form. I average a minute a page. You’ll probably have the same time for every page. or is quite complex. The built-in rehearsal in the Talkitout™ technique really pays off here. Talkitout™: Discover the Secrets of Powerful Presentations PART 5 . So you give yourself 5 minutes to tell it. Having the words flow vertically down the page in a large font makes it easy to glance down and absorb almost a whole page. Let’s say you’ve been asked to deliver a 30-minute speech. we’ll say three. There could be more or less but for this example. The amount of time depends on how important the subject area is and how long your presentation is. Use the tips below. in conjunction with the Long Speech Preparation Form on page 61. just jot down ideas. use steps one to three. You’ve divided your speech into three main subject areas.Tips. Go to the next subject area and then the next one. Let’s say there are three. Remember don’t write any sentences. Jot down the main subject areas you want to talk about. The Talkitout™ technique can save you time. That’s because you’re so familiar with the material. The Talkitout™ technique will allow you to do it without sounding or looking as if you’re reading. Technical Stuff and Logistics Making Long Speeches If you’re writing a speech that’s thirty minutes or longer. It’s what the audience will take away from your speech. Put them in the order you want to deliver them. Assign the amount of time you want to spend talking on each subject area. Finally put down a few ideas for the Big Wrap. Then go to the first subject area. content/context and conclusion. You’ll need to read your speech. for longer speeches: Think through your main focus statement and write it out in one sentence. Start with the Big Hook. After you’ve written one full page. Look at every section and decide how long they should be. say it out loud and time yourself. Jot down ideas for the hook. Writing a speech from beginning to end without a plan is where time gets wasted. you can see where you are and where you need to go with just one glance. So if I’ve written 30 pages. I know my speech is about 30 minutes long. 58 .

Then talk out the finished work from beginning to end. It’s easier to work on one small section at a time than to face the whole speech in one go. You decide subject area #3 deserves 6 minutes and the big wrap only needs 4 minutes. Using the advance preparation form makes sure you get everything in. subject area #2 would be 1000 words. 59 . You know how much time to give each one. You have all your important points. the Big Hook would be 500 words. Start talking out your speech from any section you want. Maybe you want to do subject area #2 first because it’s the easiest. That leaves 10 minutes. put it aside and work on another section. etc. you can use this method for writing long reports that will be read. Keep working until all sections are done. This method works because it’s well thought out in advance. You decide that subject area #1 is not critical but must come first because it really sets up the rest of the speech. You know it has to be around 10 minutes long. You might need some transitional thoughts between sections. However. This is the time to add them in. so work on it until it’s about the right length. By the way. subject area #1 would be 500 words. So your timing goes like this: • Big Hook 5 minutes • Subject Area #1 5 • Subject Area #2 10 • Subject Area #3 6 • Big Wrap 4 • Total 30 minutes Now you’re ready to start writing. Talkitout™: Discover the Secrets of Powerful Presentations That leaves 25 minutes for the rest of the speech. you can do something different because it’s a long speech. You give it 5 minutes. Make any adjustments you need. You decide to assign 10 minutes to subject area #2 because it’s the most important. For example if you’re writing a 3. Just convert the minutes to number of words. they often run out of time before they get to the end. Do it using Steps Two and Three. When people try to write a speech from beginning to end. When it is finished. They don’t get all their important points in. You don’t need to start at the hook. Now you have 20 minutes left to fill. They tend to ramble.000-word report.

The Long Speech Preparation Form is only slightly different from the Think It Out Form on page 32. That one is best for short speeches or presentations up to 20 minutes long. It will help you save a lot of time when you plan your presentation first. 60 . Use it to help you prepare for speeches or presentations that are thirty minutes or longer. Talkitout™: Discover the Secrets of Powerful Presentations The Long Speech Preparation Form is on the next page.

It could be a story. ___________________________________________________________ ___________________________________________________________ Subject #1 Hook ______________________________________________________ Context ____________________________________________________ Content ____________________________________________________ Conclusion _________________________________________________ Subject #2 Hook ______________________________________________________ Context ____________________________________________________ Content ____________________________________________________ Conclusion _________________________________________________ Subject #3 Hook ______________________________________________________ Context ____________________________________________________ Content ____________________________________________________ Conclusion _________________________________________________ The Big Wrap Bring your speech to a conclusion. one sentence or one word. an anecdote. ___________________________________________________________ ___________________________________________________________ 61 . Just make it memorable. Talkitout™: Discover the Secrets of Powerful Presentations Long Speech Preparation Form Focus statement: Describe what the audience will take away from your speech in one clear sentence. ___________________________________________________________ The Big Hook: Find a creative way to ‘hook’ your audience. You could refer to what you said in your hook or the focus statement.

computer science and graphic design. he wrote “Power corrupts. However. After they prepare slides from a visual perspective. briefly. Tufte. Such misuse ignores the most important rule of speaking: Respect your audience. But rather than supplementing a presentation. The Talkitout™ technique is perfect for PowerPoint. wrote a provocative article about presentations for Wired magazine in September 2003. In it. They figure out the look for their slides . never turn your back to your audience and read. PowerPoint corrupts absolutely.then think about the content. Some people commit an even bigger sin. It can be a crutch. The problem with this is that you’re focused on the form . He titled the article ‘PowerPoint is Evil’. Most people use the wrong recipe when they prepare their PowerPoint. That is guaranteed to • put them to sleep • antagonise them • bore them • insult them 62 .if we use it intelligently.” Edward R. Talkitout™: Discover the Secrets of Powerful Presentations PowerPoint That Makes an Impact “PowerPoint is a competent slide manager and projector. PowerPoint can corrupt us by turning us into lazy communicators. The most important rule for any PowerPoint presentation is this: never. great colors and dancing graphics will not make you a great speaker. Pretty pictures. They turn their back to the audience and read to them. PowerPoint can enhance a presentation . an excuse not to create the best we can. Sooner or later you have to give your audience something to sink their teeth into. their speech is a ponderous repetition of what the audience has already read on the screen. But they won’t hold the audience’s attention. they get up and deliver by actually reading what’s on the slide. Those devices may amuse. Yale University Edward Tufte. I’ve seen professional speakers do it. Most people create their PowerPoint slides first. It’s the right recipe. it has become a substitute for it. I’ve seen executives do this.” Can’t say I disagree with him. Then they write the rest of their presentation based on these slides.not the content. a professor emeritus of political science. Or they find they’ve put so much information on the slides.

Understand that you are always much more interesting and informative than any PowerPoint slide. always try to face and engage the audience. PowerPoint is Evil • Lousy content • Confusing look • Too many words • Too detailed • Speaker reads • No audience benefit But don’t put the slide up with everything on it as shown above and then start talking about each point. 63 . it prevents you from putting too many words on the slides. The beauty of this method is. you should only have one or two words per line and 6 lines maximum. It deserves the same loving attention. you’ll have a natural ready-made guide for your PowerPoint slides. The audience wants to hear and see you. If you want your PowerPoint to make an impact. not the look. first. They’re there to see and hear you. All you have to do now is chose which bullets will become slides. Generally. The audience will be reading all your points and not listening to what you have to say. You are infinitely more exciting than any slide. you must focus on the content first. So begin by following the first four steps as outlined in this book: • Step One: Think It Out • Step Two: The Talkitout™ Technique • Step Three: Write It Out • Step Four: Reduce It At Step Four when you’ve reduced the words to 3 or 4 bullets. Talkitout™: Discover the Secrets of Powerful Presentations If your slide has a graphic table and you want to point out something on it. PowerPoint is no different than any other presentation. you can turn your back slightly to the audience for a few seconds. it’s driven by content. And second. You want to begin with the following information on your slide. For example let’s say you’re talking about the perils of PowerPoint presentations. But as a rule of thumb.

Talk about lousy content. zooming or spinning in. 64 . reveal the first bullet – Lousy content. PowerPoint is Evil • Lousy content When you’re ready. Hook the audience with your introductory remarks. Introduce your subject . Talkitout™: Discover the Secrets of Powerful Presentations PowerPoint is Evil Start by showing just the picture and the title . Talk about it briefly. Just use the ‘appear’ effect.why PowerPoint is evil. Don’t have it whirling.PowerPoint is Evil.

Speak about that. you’re in control of the information.” Josh Billings alias Henry Wheeler Shaw American humorist 1818-85 Less is more. It should enhance. The fewer words on the slide. By revealing your points one at a time. reveal the next bullet – Confusing look. not confuse. Keep going until you’ve gone through all your bullet points. The bullets are there as a headline to your spoken content. you could have saved them the time and effort by simply emailing them your presentation. 65 . Remember. the more confusing it will be for the audience to listen to you and read at the same time. “There’s a great power in words. You’re not confusing them by putting up too much information too soon. When you’re done then go on to the next bullet. unless you’re using a quote. Often a good quote can support a point perfectly. I love using quotes. PowerPoint should clarify. If people came only to see your PowerPoint. Only reveal one bullet at a time and speak about it. This is the second most important rule for PowerPoint. Avoid sentences at all costs. You are the star. not detract. They’re there to see you. Check each slide first for the number of words. Always keep it simple. The more words you have. with no more that 3 words in each one. You’re giving it to the audience in understandable chunks. It should never be the main attraction. the more powerful and effective the presentation. Can you get rid of any in the name of clarity? Slides with bullet points should have a maximum of six bullets. especially with PowerPoint. if you don’t hitch too many of them together. Talkitout™: Discover the Secrets of Powerful Presentations PowerPoint is Evil • Lousy content • Confusing look When you’re ready. that’s your role. not your PowerPoint.

Then I click to the next slide and read it silently until the end of the quote. 7. If you must include absolutely everything. Titles are usually between 36 and 44 point size. Draw on your slide. so it’s more interesting. 8. I read it slowly and silently to myself. spin or spiral in can be very distracting. To erase what you’ve drawn. especially when you’re using bullets. Talkitout™: Discover the Secrets of Powerful Presentations However. Go blank. hit B on the computer keyboard and you’ll get a black screen. then leave the slide up long enough for everyone to look at it thoroughly before you launch into an explanation. the audience will be reading while you’re talking. Don’t go smaller than 24 point for your font. hit W instead. Use the APPEAR effect. 6. If you prefer a white screen. Then use your mouse (left click button) to draw anywhere on your screen. If you have to use charts. Some technical tips 1. Reveal. make sure it’s the same tense for every bullet. hit A or Ctrl-L. 3. If you reveal everything. Reduce charts. minimize the amount of information. This way the audience can read it for themselves. especially a complete list of bullet points. Use proper font sizes. Use the same format. It’s clean and simple and doesn’t detract from you. zoom. main text is 28 to 32 and the rest is 24 to 26. Be consistent. I look at my audience to see if they’ve finished reading. don’t overwhelm. To get rid of the pen. you’ll get a pen on the screen. when I have the quote. you can do this easily if you know the number of your slides. 66 . Show only the idea you’re discussing. It’ll be too hard to read. And you’ve varied the pace of your presentation. hit the E key. Hit B again and your PowerPoint will reappear. Select a slide. Have them all start with either a verb or a noun. Having your slides dance. 2. If it’s a verb. When I present the quote. Then type the number of the slide and press ENTER. If you want to skip some slides. You can find the number of your slides by going to the OUTLINE VIEW and printing it. I divided it into readable chunks on two or three slides. If possible I’ll have the author’s picture as well as name. 4. If you want to temporarily blank the screen. tables or graphs. You can capitalize the first word. If you hit Ctrl-P. This will take you directly to the desired slide. I put up the first slide and shut up. Stop moving. 5. You get a break from talking.

If you have a question and answer session. thank them and then leave. find out what’s working. Tell them when you’re starting and that you expect people to respect start times. The human attention span is about 20 minutes. the speaker kind of fades away. have a second ending. put it on the lectern. Take off your watch. if you go on and on. But taking the time to visit or do research also signals that you care. all the audience will remember is the duration – not the content. You should start on time. listen to the ones before you and familiarize yourself with the material of the ones following you. newsletters. Don’t outstay your welcome. Ask the group what they want to do about cell phones and Blackberries. Let them decide how long they want for lunch. you have a chance to adjust your presentation Set the Ground Rules This is important if you’re doing a workshop type of presentation. Set the ground rules at the beginning of your presentation. Some people lose all track of time when they speak. Then come the questions. And you should end on time. After the last question. and check it regularly. Tell them you will give them bathroom breaks. talk to employees. The more research you do the better your speech will be. Give the audience enough of your best so they’re hungry for more. what’s not. If there are other speakers. Let the audience know when and if there will be a question and answer session. web sites. Use the end of the question session as an opportunity to give the audience one more brief point. Tell them where the bathrooms are. Remember that. You may be able to refer to the points they are making. then it should end at four o’clock. read their annual report. Visit the organization you’re speaking to. No matter how good your material was. Get some good stories about the company that will support the points you need to make. Talkitout™: Discover the Secrets of Powerful Presentations Do Your Homework Research your audience and use the information to bond with them. People generally feel flattered to be asked to contribute to your speech. If you said the workshop was going to end at four o’clock. If you’re speaking to one company. If the speaker before you dealt with something you’re going to speak about. You can learn al lot about them by seeing them at work in their natural habitat. Encourage them to turn them off. Tell them you will continue even if someone has to leave the room for a call. what’s their biggest accomplishment and their current struggle. Usually people have a great ending to their main presentation. 67 .

Use the Talkitout™ technique to make it interesting. If he or she ends on a very heavy note. but make sure you know the punch line. If you’re starting your presentation with a joke and you are scheduled to speak second. If they don’t laugh. You should be saying ‘you’ more often. People will be struggling to wake up for a breakfast speech. pay close attention to what the first speaker says . Using Humor You can use jokes. Don’t make fun of controversial subjects. Don’t use humor at someone’s expense . 68 . more alert at lunch and ready to relax after dinner. Lunch and Dinner Speeches The time of day you’re speaking is important. If appropriate. Talkitout™: Discover the Secrets of Powerful Presentations Look at your speech and compare the number of times you said ‘I’ and the number of times you said ‘you’. but don’t be upset if the laughter is only a chuckle. Humor is a good tool that gives the audience a chance to relax. Try humor. Never repeat a punch line. Move your joke deeper into your presentation. move on or use a comeback line: “That’s the last time I buy a joke from X (someone in the company). Your content and style should take this into account. Give them a good passionate story to prime them to listen to you. You don’t need to open with a funny story unless it really is the best opening. Don’t signal it’s coming either. They may not be listening as carefully as they would in the morning or evening. Breakfast. don’t start with a joke. You can find all kinds of jokes on line these days. People can read about your academic accomplishments somewhere else. Early morning speeches aren’t great for big hearty laughs. The best jokes poke gentle fun at yourself or are about looking at the ordinary things in life from a slightly different perspective. Always wait for them to finish laughing before you go on. use funny examples to drive home a point.especially at the end. people are getting tired.unless it’s your own. Complicated PowerPoint presentations with complex charts after a huge evening meal while staff are serving dessert will kill your presentation. religion or race. Prepare your own introduction and give it to the person who’s introducing you. In the afternoon.

Logistics Check out the room you’re speaking in before the event. • Check the lighting. Make sure everyone can see you. if you’ve used Talkitout™. PowerPoint. Test them. Make sure it’s set up the way you want. People will really appreciate that. They’ll zone out in a warm room. Most important of all .every time. video. Former Canadian Prime Minister Brian Mulroney rarely spoke after a meal.enjoy yourself. • Go to the front and get comfortable with the location. Then you want a soft light on you. James January 2007 69 . • Locate the emergency exits. water for you. Go there just before your speech and do some breathing exercises and shoulder rolls to relax. • Locate the restrooms. Keep it slightly cooler than normal. If you’re well prepared. keep your speech short. Best to leave the audience happy at the end. overheads etc. but not ice-cold. Keep it bright unless you’ve got video or PowerPoint. you will be a commanding speaker . • Make sure all the technical bells and whistles work – microphones. Have fun. Talkitout™: Discover the Secrets of Powerful Presentations If you’re speaking in the evening and you’re the last one in a series of speakers. Good luck Halina St. An audience will heat it up. • Check the temperature in the room. Some politicians deliver their speeches before the meal to make sure they get their message across. • Make sure there’s cool.

She was in Baghdad. She’s documented their successes and failures. She has also written Dealing with the Media. radio and newspaper interviews. revolutionaries and saints. B3Z 2K6 Canada 902 826 1011 www. Halina has been a teacher. Kuwait and Jordan for the first Gulf War. You can contact her to arrange your own private or group coaching session. Her company.com 2 Shepherd’s Lane Tantallon. CDs. She draws on her own experiences – as a globetrotting producer and reporter for CBC and CTV. is based in Nova Scotia. Canada. and at three Olympics.talkitoutnow. James is a full time trainer and speaker. Talkitout™: Discover the Secrets of Powerful Presentations About the Author: Halina St. right now. how to communicate powerfully and how to be confident.right here. Her studies and experiences have taught her invaluable lessons: the importance of being yourself. She has successfully coached broadcasters and business leaders around the globe in her Talkitout™ technique. communicating clearly . She inspires people to be fully and authentically themselves .podiumcoaching. James Halina St. which was published by Canada’s public- service broadcaster. She delivers workshops in communication skills and media management to corporations. MP3 downloads and videos by subscribing to www. She shows them how to be mindful. actor and author. She’s covered kings. handling pressure. She’s written a book on broadcast performance.com 70 . under fire in the Romanian revolution. governments and broadcasters around the world. a pocket guide packed with advice for executives and politicians on handling television. Halina has studied meditation for more than 30 years with teachers in India. You can get her tips and buy her books. Performing the CBC News. queens. presidents. NS. Podium.and having balance in your life. prime ministers. California and Halifax. She gives people the tools to live and work productively.