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Vodafone India is the second largest mobile network operator in India by subscriber base,

after Airtel with a market share of 18.42%.It is headquartered in Mumbai, Maharashtra.It has
approximately 200 million customers as of August 2016. It offers both prepaid and
postpaid GSM cellular phone coverage throughout India with better presence in the metros.
Vodafone India provides services on basis of 900 MHz and 1800 MHz digital GSM technology.
Vodafone India launched 3G services in the country in the JanuaryMarch quarter of 2011 and
plans to spend up to $500 million within two years on its 3G networks. It has launched its 4G
services in India starting from Kochi in Kerala in December 2015 and plans to expand its
network to various other cities in the country. In March 2017, it was announced that the company
will merge with Idea in an all stock deal. The combined entity will be India's largest
telecommunication company.


Hutchison Max Telecom Ltd. (HMTL), a joint venture between Hutchison Whampoa and the
Max Group, was established on 21 February 1992. The licence to operate in Mumbai (then
Bombay) circle was awarded to Hutchison Max by the Department of
Telecommunications (DoT) in November 1994. The cellular service branded "Max Touch" was
launched the same year.[5] Hutchison Max entered into the Delhi telecom circle in December
1999, the Kolkata circle in July 2000 and the Gujarat circle in September 2000. Licences for
these circles had initially been awarded by the DoT in 1994, 1997 and 1995 respectively.
Between 1992 and 2006, Hutchison acquired interests in all 23 mobile telecom circles of India.
HMTL was renamed Hutchison Essar Limited (HEL) in August 2005. In Delhi, Uttar Pradesh
(East), Rajasthan and Haryana, Essar Group was the major partner. But later Hutch took the
majority stake. By the time of Hutchison Telecom's Initial Public Offering in 2004, Hutchison
Whampoa had acquired interests in six mobile telecommunications operators providing service
in 13 of India's 23 licence areas and following the completion of the acquisition of BPL Mobile
that number increased to 16. In 2006, it announced the acquisition of a company (Essar
Spacetel A subsidiary of Essar Group) that held licence applications for the seven remaining
licence areas. Initially, the company grew its business in the largest wireless markets in India
in cities like Mumbai, Delhi and Kolkata. In these densely populated urban areas it was able to
establish a robust network, well-known brand and large distribution network all vital to long-
term success in India. Then it also targeted business users and high-end post-paid customers
which helped Hutchison Essar to consistently generate a higher Average Revenue Per
User (ARPU) than its competitors. By adopting this focused growth plan, it was able to establish
leading positions in India's largest markets providing the resources to expand its footprint
nationwide. In February 2007, Hutchison Telecom announced that it had entered into a binding
agreement with a subsidiary of Vodafone Group Plc to sell its 67% direct and indirect equity and
loan interests in Hutchison Essar Limited for a total cash consideration (before costs, expenses
and interests) of approximately $11.1 billion.

A 'You and I' print advertisement of Hutch featuring Cheeka (dog)

Hutch was often praised for its award winning advertisements which all follow a clean,
minimalist look. A recurrent theme is that its message "Hi" stands out visibly though it uses only
white letters on red background. Another successful ad campaign in 2003 featured a pug named
Cheeka following a boy around in unlikely places, with the tagline, "Wherever you go, our
network follows." The simple yet powerful advertisement campaigns won it many admirers.
Advertisements featuring the pug were continued by Vodafone even after rebranding. The brand
subsequently introduced ZooZoos which gained even higher popularity than was created by the
Pug. Vodafone's creative agency is O&M while Harit Nagpal was the Marketing Director during
the various phases of its brand evolution.

Mobile services
On 19 May 2015, the 3G spectrum auction in India ended. Vodafone paid 11617.86 million (the
second highest amount in the auctions) for spectrum in 9 circles. The circles it will provide 3G in
are Kolkata, Gujarat, Haryana, Delhi, Maharashtra & Goa, Mumbai, Tamil Nadu, Uttar
Pradesh (East) and West Bengal.
On 23 June 2011 Vodafone launched 3G service in Kerala by joining with Idea in an Intra Circle
Roaming agreement. Initially Vodafone 3G services will be available in the following cities in
Kerala Ernakulam, Aluva, Palakkad, Thrissur, Calicut, Koyilandy, Alappuzha, Cherthala,
Malappuram and Manjeri. On 28 June 2012, Vodafone launched a new international roaming
package under which the users shall have not to pay multiple rentals in the countries they are
On 8 December 2015, Vodafone announced the roll out of its 4G network in India on 1800 MHz
band, starting from Kochi, Kerala. After that vodafone has launched 4G services
in Kolkata, Mumbai, Delhi followed by Kerala and Karnataka. Vodafone has launched 4G
services in Tamil Nadu by 2100 MHz spectrum. On 5th january 2017, World's Largest 4G
Network Vodafone Launched its 4G services In Guwahati Followed
By Tinsukia, Sibsagar , Bongaigaon In Assam Circle. Vodafone is expected to launch VoLTE
services in 2017 followed by Reliance Jio and Bharti Airtel.
M-Pesa, branded as M-Paisa (the paisa being the largely unused subunit of the Indian rupee), was
launched in India as a close partnership with HDFC bank in November 2011. Development for
the bank began as early as 2008. The service continues to operate in a limited geographical area
in India. Vodafone India had partnered with both HDFC and ICICI, ICICI launched M-Pesa on
April 18, 2013. Vodafone plans to rollout this service throughout India. The user needs to register
for this service by paying 100 Rupees and there are charges levied per M-Pesa transaction. they
can get recharge mobiles and DTH from m-pesa and also they can transfer the money to other
users and other banks also.
Merger with Idea Cellular
On 20 March 2017, Vodafone India and Idea Cellular announced that their respective boards had
approved a merger of the two companies. The merger will not include Vodafone's 42% stake in
Indus Towers Ltd. The merger will create the largest telecom company in India by subscribers
and by revenue. Under the terms of the deal, the Vodafone will hold a 45.1% stake in the
combined entity, the Aditya Birla Group will hold 26% and the remaining shares will be held by
the public. The merger is expected to be completed by March 2019, and the newly merged entity
will be named at a later date.

Vision & Mission

Vodafone International Services (VIS) : As a wholly owned subsidiary of Vodafone Egypt, VIS
is the largest off-shoring & outsourcing service provider in the region delivering business
excellence through providing world class integrated products & services of high quality and
value to our partners.

Our products and services are enriched with a wealth of value creating offerings to all industries
around the world. We are based in Egypt which is one of the top outsourcing destinations in the
world; a centralized hub between Europe, Africa & Asia.

Become the partner of choice delivering integrated value adding services that leverage telecom

Connecting and empowering people & communities accelerating the development of Egypt
through developing Telecommunications Centers of Excellence to create value adding jobs
Idea Cellular is an Aditya Birla Group Company, India's first truly multinational corporation.
Idea is a pan-India integrated GSM operator offering 2G, 3G and 4G services, and has its own
NLD and ILD operations, and ISP license. Idea is one of the top three mobile operators in India,
with annual revenue in excess of USD 5 billion and a revenue market share of 19 per cent. With
nearly 200 million subscribers, Idea ranks sixth in the global rankings of operators in subscriber
terms, for single country operations.

In line with the Governments vision of Digital India, Idea has accelerated its efforts of building
a digital economy. Backed with a pan-India wireless broadband coverage, Idea has forayed into
Digital services with the launch of a suite of digital entertainment apps - Idea Music Lounge,
Idea Movie Club and Idea Game Spark. With this the company has begun its transformation from
a pure play mobile operator to an integrated digital services and solutions provider. Idea will also
expand its digital offerings into digital communication, digital payments, cloud & storage, digital
information and many more. The first half of 2017 will also see the launch of Aditya Birla Idea
Payments Bank.

Ideas pan-India network covers over 400,000 towns and villages across the country. The
company is further expanding network infrastructure to make high speed mobile broadband
services reach out to over a billion population of the country. Idea executed the fastest 4G roll-
out in the country in 2016 - with one broadband site being installed every ten minutes - taking
the overall tally of Idea sites to nearly 230,000 and a fibre network of over 1.28 lakh kilometres.
By March 2017, Idea 4G services will be expanded to 20 circles covering 94 per cent of its
revenue market.

Using the latest in technology, Idea provides world-class service delivery through the most
extensive network of customer touch points, comprising of 8,780 exclusive Idea outlets, call
centre, digital app and social media. Ideas commitment to providing superior customer
experience across all touch points has helped it stay at the No. 1 position in Customer
Satisfaction Survey, consistently, for the last few years. The leading market research firm
Forrester in its Customer Service Index 2016 has ranked Idea at No. 1 position in customer
service and rated it as good - the only wireless service provider to achieve this feat!

Idea has consistently retained its leadership position in Mobile Number Portability (MNP),
continuing to grow its net gain from MNP to 20 million. 1 in every 4 customers chooses Idea as a
preferred telecom operator.

Idea has received several national and international recognitions for its path-breaking
innovations in mobile telephony products and services. Idea won the prestigious Voice & Data
Telecom Leadership Awards 2016 under the Leadership Recognition category for various
successful initiatives and deployments in the areas of Enterprise Services, Customer Service,
Marketing, Internet & Broadband, Infrastructure Innovation, and VAS. Idea was recognised as
the Best Company of the Year 2015 at India Business Leader Awards by CNBC and is listed
among the Top 25 companies in the Business Today Best Companies to Work For Survey. Idea
MD Himanshu Kapania was awarded the Best CEO of the year 2015 by Business Today and its
brand campaign IIN (Idea Internet Campaign) was recognised as the best marketing campaign in
2016 at The Economic Times Telecom Awards.
We are Indias largest telecom company. The 200+ million strong and growing airtel family is
built on strong values and code of ethics. Know more about us below.
Name Bharti Airtel Limited.

Bharti Airtel Limited is a leading global telecommunications company with

operations in 17 countries across Asia and Africa. Headquartered in New Delhi,
India, the company ranks amongst the top 3 mobile service providers globally
in terms of subscribers. In India, the company's product offerings include 2G,
3G and 4G wireless services, mobile commerce, fixed line services, high speed
DSL broadband, DTH, enterprise services including national & international
long distance services to carriers. In the rest of the geographies, it offers 2G,
3G, 4G wireless services and mobile commerce. Bharti Airtel had over 364
million customers across its operations at the end of December 2016.

Established July 07, 1995, as a Public Limited Company

ISIN INE397D01024

Rs. 233,357million (ended December 31, 2016-Audited)

Rs. 240,659 million (ended December 31, 2015-Audited)
As per Ind-AS Accounts

Rs. 85,705 million (ended December 31, 2016-Audited)

Rs. 84,749 million (ended December 31, 2015-Audited)
As per Ind-AS Accounts
Shares in issue 3997.4 Mn shares as at December 31, 2016

Bombay Stock Exchange Limited (BSE)

National Stock Exchange of India Limited (NSE)

Stock exchange NSEBHARTIARTL

symbol BSE 532454

India: 265,853,000 GSM mobile; 2,102,000 Homes customers and

12,588,000- Digital TV Services
Customer base (status as on December 31, 2016)
Africa: 80,356,000 GSM mobile customers, SA: 1,938,000 mobile customers
(status as on December 31, 2016)
Bharti Airtel Limited
(A Bharti Enterprise)
Bharti Crescent, 1 Nelson Mandela Road,
Registered office Vasant Kunj, Phase II,
New Delhi - 110 070.
Tel. No.: +91 11 4666 6100
Fax No.: +91 11 4666 6411
Profile of BSNL
Bharat Sanchar Nigam Ltd. was incorporated on 15th september 2000 . It took over the
business of providing of telecom services and network management from the erstwhile Central
Government Departments of Telecom Services (DTS) and Telecom Operations (DTO), with
effect from 1st October 2000 on going concern basis.It is one of the largest & leading public
sector units providing comprehensive range of telecom services in India.

BSNL has installed Quality Telecom Network in the country & now focusing on improving it,
expanding the network, introducing new telecom services with ICT applications in villages &
winning customer's confidence. Today, it has about 43.74 million line basic telephone
capacity, 8.83 million WLL capacity, 72.60 million GSM capacity, 37,885 fixed exchanges,
68,162 GSM BTSs, 12,071 CDMA Towers, 197 Satellite Stations, 6,86,644 RKm. of OFC,
50,430 RKm. of microwave network connecting 623 districts, 7330 cities/towns & 5.8 lakhs
villages .

BSNL is the only service provider, making focused efforts & planned initiatives to bridge the
rural-urban digital divide in ICT sector. In fact there is no telecom operator in the country to beat
its reach with its wide network giving services in every nook & corner of the country & operates
across India except New Delhi & Mumbai. Whether it is inaccessible areas of Siachen glacier or
North-Eastern regions of the country, BSNL serves its customers with a wide bouquet of telecom
services namely Wireline, CDMA mobile, GSM mobile, Internet, Broadband, Carrier service,
MPLS-VPN, VSAT, VoIP, IN Services, FTTH, etc.

BSNL is numero uno of India in all services in its license area. The company offers wide ranging
& most transparent tariff schemes designed to suit every customer. BSNL has 90.09
million cellular & 5.06 million WLL customers as on 31.07.2011. 3G Facility has been given to
all 2G connections of BSNL. In basic services, BSNL is miles ahead of its rivals, with 24.58
million wireline phone subscribers i.e. 71.93% share of the wireline subscriber base.

BSNL has set up a world class multi-gigabit, multi-protocol convergent IP infrastructure that
provides convergent services like voice, data & video through the same Backbone & Broadband
Access Network. At present there are 8.09 million broadband customers.

The company has vast experience in planning, installation, network integration & maintenance of
switching & transmission networks & also has a world class ISO 9000 certified Telecom
Training Institute.
During the 2010-11, turnover of BSNL is around Rs. 29,700 Crores.


Be the leading telecom service provider in India with global presence.

Create a customer focused organization with excellence in customer care, sales and
Leverage technology to provide affordable and innovative telecom. Services/products
across customer segments.


Be the leading telecom service provider in India with global presence.

Generating value for all stakeholders - employees, shareholders, vendors & business
Maximizing return on existing assets with sustained focus on profitability

Becoming the most trusted, preferred and admired telecom brand

To explore International markets for Global presence

Creating a customer focused organization with excellence in customer care, sales& marketing .
Developing a marketing and sales culture that is responsive to customer needs mer care,
sales& marketing
Excellence in customer service-friendly, reliable, time bound, convenient and courteous

Leveraging technology to provide affordable and innovative products/ services across customer
Offering differentiated products/services tailored to different service segments
Providing reliable telecom services that are value for money

Providing a conducive work environment with strong focus on performance

Attracting talent and keeping them motivated
Enhancing employees skills and utilizing them effectively

Encouraging and rewarding individual and team/group performance

Establishing efficient business processes enabled by IT

Changing policies and processes to enable transparent, quick and efficient decision
Building effective IT systems and tools


To be the Leading Telecom Services provider by achieving higher rate of growth so as to

become a profitable enterprise.
To provide quality and reliable fixed telecom service to our customer and thereby
increase customers confidence.
To provide customer friendly mobile telephone service of high quality and play a leading
role as GSM operator in its area of operation.

Strategy for:
Rightsizing the manpower
Providing greater customer satisfaction>/li>

Contribute towards:
Broadband customers base of 20 Mn in India by the end of 2011-12 as per broadband
policy 2004.
Providing telephone connections in villages as per Government policy.

To leverage the existing infrastructure of BSNL for facilitating implementation of other

government programmes and initiatives particularly in the rural areas.

Late Dhirubhai Ambani had a vision of making tools of communication available to commoners

thereby allowing them to overcome barriers of mobility. Likewise, Reliance Communications is

capable of delivering services covering entire gamut of information and communication value

chain. Their products and services include infrastructure setting, applications and consultancy.

Brief history

Reliance Communications was set up as Reliance Infocomm in 1999 and from 2000 onwards

laying of optical fibers started in Maharashtra, Gujarat and Andhra Pradesh. Reliance Infocomm

was inaugurated in 2002 and first of interconnect (POI) was established in New Delhi in same

year. Also in that year, Reliance Communications commissioned their 1st optic fiber backbone.

In 2005, this company launched global roaming facility and CDMA services. Reliance

Communications was formed in 2006 and listed in Bombay and National stock exchanges.
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is

the flagship company of the Reliance Anil Dhirubhai Ambani Group. It is India's foremost truly

integrated telecommunications service provider. With a customer base of over 36 million

including close to one million individual overseas retail customers, Reliance Communications

ranks among the top ten Asian Telecom companies. Its corporate clientele includes 600 Indian,

250 multinational corporations and over 200 global carriers and owns and operates the world's

largest next generation, IP enabled connectivity infrastructure, comprising over 150,000

kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific

region. For more information, visit:

Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani,

48, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance

Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources.

He is also the president of the Dhirubhai Ambani Institute of Information and Communications

Technology, Gandhinagar

An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is credited

with pioneering several financial innovations in the Indian capital markets. He spearheaded the

countrys first forays into overseas capital markets with international public offerings of global

depositary receipts, convertibles and bonds.

He is currently a member of:

Wharton Board of Overseers, The Wharton School, USA

Board of Governors, Indian Institute of Management (IIM), Ahmedabad

Board of Governors, Indian Institute of Technology (IIT), Kanpur

Executive Board, Indian School of Business (ISB), Hyderabad

In June 2004, Shri Ambani was elected as an Independent member of the Rajya Sabha Upper

House, Parliament of India, a position he chose to resign voluntarily on March 25, 2006.

Select Awards and Achievements

Voted the Businessman of the Year in a poll conducted by The Times of India TNS,

December 2006

Voted the Best role model among business leaders in the biannual Mood of the Nation

poll conducted by India Today magazine, August 2006

Conferred the CEO of the Year 2004 in the Platts Global Energy Awards

Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management

Association, October 2002

Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum

(WIEF) in recognition of his contribution to the establishment of Reliance as a global leader

in many of its business areas, December 2001

Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business and

Finance' and was introduced as the only 'new hero' in Business and Finance from India, June



We will leverage our strengths to execute complex global-scale projects to facilitate leading-

edge information and communication services affordable to all individual consumers and

businesses in India.

We will offer unparalleled value to create customer delight and enhance business productivity.

We will also generate value for our capabilities beyond Indian borders and enable millions of

India's knowledge workers to deliver their services globally.

Reliance Communications is now among the three most valuable private sector companies in

India, and the five most valuable telecom companies in Asia. In the current

Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and strengthen its

network coverage across India and the rest of the world.

In addition to organic growth, Reliance Communications will leverage the advantages derived

from this impressive financial platform to explore and pursue any significant

Opportunities available in the telecommunications sector. "We are currently evaluating a number

of inorganic opportunities in select international markets to further expand our footprint,"

Ambani said.
Reliance Communications One India, One Tariff plan allowed millions to connect across India

at just one rupee a minute. The company was the first one to break the Rs 1,000 entry-barrier

with the launch of the lowest-cost classic brand handset at Rs 777.

As per its expansion plan, Reliance Communications will have the single largest wireless

network in the world, covering over 900 mn Indians or more than 15% of the global population.

It will cover 23,000 towns or every single Indian habitation with a population of over 1,000.

Reliance Communications will cover almost 100% of all rail routes, providing seamless voice,

video, radio, and Internet connectivity to 14 mn commuters every day. It will also cover almost

100% of all national highways, and 84% of all state highways, giving millions of users the power

to talk, text, surf, play, chat or simply stay in touch across nearly the entire length of India's

2,00,000-km-long road network.

Having achieved tremendous growth, the main challenge for Reliance Communications is to

improve quality of service and ARPU. Its enterprise business is also not in a position to compete

with the global majors. Stock market valuations may boost the fortunes of an entrepreneur, but

Ambani needs to address the issues faced by the growing mobile customer base, especially in

India, where bureaucracy takes pride in checking the businessman.

Telenor (India) Communications Private Limited, formerly known as Uninor, is an Indian
mobile network operator. The company is a wholly owned subsidiary
of Norwegian telecommunications company Telenor Group. In February 2017, Telenor Group
announced merging the India business with Bharti Airtel post necessary regulatory approvals.

Company Profile :
Uninor is a new mobile operator, with a localized approach
to the Indian market. We combine the force of India's second
largest real estate company, Unitech Ltd and Norway-based
Telenor, the 6th largest mobile communications group in the
With over 150 years of telecom experience, the Telenor
group is now present in 14 countries worldwide with 174
million mobile subscriptions as of Q4 2009 and over 40,000
employees across the globe. Telenor Group has invested INR
6135.63 crores through new shares to hold 67.25% equity in
the company. Unitech is India's second largest diversified
real estate major with over 30 years of presence across
locations nationwide. The Unitech Group comes into this
joint venture as a partner with decades of consumer facing
experience in the Indian market, bringing with it deep
insights into business as well as consumer marketing in the
diverse Indian market. The company also features in the
National Stock Exchange's bell weather S&P CNX Nifty
Uninor holds a pan-India UAS license to offer mobile
telephony services in each of India's 22 circles.
Has also received spectrum to roll out these services in 21 of
the 22 circles.

Presently, Uninor services are available in the thirteen

telecom circles of UP West (including Uttaranchal), UP East,
Bihar (including Jharkhand), Orissa, Tamil Nadu, Karnataka,
Kerala , Andhra Pradesh, Maharashtra, Mumbai, West
Bengal, Kolkata and Gujarat.

Services offered :
World class network & IT infrastructure which enables the
customer with the best voice clarity and quality mobile
The network is built upon the best and latest technology that
offers state-of-the-art speech and data quality and is
supported by the most modern systems and processes.

With the largest network ever deployed, our network is our

biggest strength.

Network :
Uninor has 200 exclusive stores and over 300,000 partner
outlets across India

Vision, Mission and Values

Our industry plays an increasingly important role in peoples everyday lives. Our vision, mission
and values express where Telenor is headed and the role we will play both in transforming
peoples lives and empowering societies to grow and progress.

Our vision

Empower societies
We provide the power of digital communication, enabling everyone to improve their lives, build
societies and secure a better future for all.

Our vision to empower societies is a clear call to action. We bring vital infrastructure, new
services and products that stimulate progress, change and improvement.

Our mission

Were here to help our customers

We exist to help our customers get the full benefit of being connected. Our success is measured
by how passionately they promote us.
Our values
Our values serve as a guide for our everyday work. They describe how we should serve our
customers and work together as colleagues.

Be respectfu

We acknowledge and respect local cultures and want to be a part of local communities wherever
we operate.

Keep promises
Were about delivery, not overpromising. Were about actions, not words.

Make it easy
We dont complicate things. Everything we produce should be easy to understand and use.

Be inspiring
Everything we produce should look good, modern and fresh. We find new ways to improve and
create value for people and society alike.
Videocon Telecommunications Limited, formerly Videocon Mobile Services, was an Indian
cellular service provider that offered GSM mobile services in India under the brand name
Videocon. The company was a subsidiary of the Videocon Group, and was headquartered
at Gurgaon, Haryana.[1] Videocon launched its services on 7 April 2010 in Mumbai. At its peak,
Videocon held licences to provide mobile services in 18 out of 22 telecom circles of India.
However, Videocon launched commercial services only in 11 out of the 18 circles it held licences
in. Following the 2G spectrum scam, the Supreme Court cancelled 122 licences issued by the
Indian Government in 2008, including 21 licences belonging to Videocon.
In the 2012 spectrum auction, Videocon won back licences in 6 circles. On 16 March 2016,
Videocon sold its spectrum in all six circles it operated in to Bharti Airtel. Videocon shut down
its network and discontinued operations in the Gujarat and UP (West) circles on 26 December
2015, and in the Haryana, Madhya Pradhesh, Bihar and UP (East) circles on 11 May 2016.
Videocon's operations in the Punjab circle are run through its wholly owned subsidiary Quadrant
Televentures Ltd (formerly HFCL Infotel). Quadrant's holdings were not a part of the sale to
Airtel, and the company continues to offer GSM mobile services in Punjab. Quadrant also offers
broadband and fixed line services in Punjab under its Connect Broadband brand.
Vision & Mission
"...through ingenious strategy..."
"...interpid entrepreneurship..."
"...improved technology..."
"...innovative products..."
At Videocon, all our efforts are centered around the customer and his needs. We are committed
to delight and deliver beyond what is expected. By focusing on the right means, we have been
successful in building a robust and dependable Videocon Value Chain.

Ingenious Strategy
In today's competitive world, what it takes for a business to survive is a lot of advance planning
and a clear strategy. There is a strong need for bounded rationality, spontaneity and out-of-the-
box thinking to tackle every scenario that could be imaginable or unthinkable. Now that's
something which cannot be found in a textbook. Videocon's resourceful strategies are flexible
enough to change with changing ground realities, and even change the rules of the game when

Intrepid Entrepreneurship
An enterprise with odds stacked against it makes a great business sense. This is because higher
the obstacles lower the number of players likely to be active in that field; thus paving the way for
extraordinary returns. What is required is a bold approach, a confidence and a willingness to
brave the odds. Videocon's foray into oil and gas is one such brave endeavor that arises from
immense faith in the competence of the company's in-house managerial talent.

Improved Technology
With the rapidly changing industrial scenario, technology is no longer a premium value-add.
Rather, in recent years, a constant update of technology has become a bare necessity. As a
forward looking company, Mdeocon is extremely vigilant in terms of staying updated with the
latest technology and replacing outdated technology with the best-in-class offers of the times.

Innovative Products
Product development, innovation and customization are the tools Videocon uses to stay ahead of
the competition. After all, we do realize that continuous stream of innovative products excites
the market and enhances brand recall. This is a strategy that Videocon highly banks on,
especially on the domestic front.

Insightful Marketing
The market share battle scene has long shifted from technology and processes to the psyche of
the customer. This means that those with deeper insights into the elusive mind of the buyer are
likely to dominate. Videocon is reinforcing marketing strengths to read the pulse of the market
more broadly and clearly; to create products that fit perfectly into the customer's preferences.

Inspired Thinking
The future is unpredictable, but if we don't do anything about it, the road ahead will be fraught
with grave risk. And so, Videocon extrapolates future trends on the basis of current changes in
technology and preferences, as well as sheer gut feel. Business instincts are worth their weight in
gold. Driven by these instincts, the company has made some bold forays into fields of oil and
gas, which has proved to be absolute money-spinners.
Aircel Indian mobile network operator headquartered in Gurgaon, which offers voice
and 2G, 3G and 4G data services. Maxis Communications holds a 74% stake and Sindya
Securities and Investments holds the remaining 26%. Aircel was founded by C Sivasankaran and
commenced operations in Tamil Nadu in 1999. It is the sixth largest mobile service provider in
India with a subscriber base of 83.05 million subscribers as of June 2015. Aircel is a market
leader in Tamil Nadu and has considerable presence in Odisha, Assam and North-East telecom


Aircel was founded by Chinnakannan Sivasankaran and started its operations in the Tamil Nadu
telecom circle in 1999. It became the leading operator in Tamil Nadu and one of the fastest
growing mobile operators in India. Malaysian telecom company Maxis Communications bought
a 74% stake in the company from Sivasankaran in 2005. The remaining 26% stake is held by
Sindya Securities and Investments promoted by Suneeta Reddy, Managing Director of Apollo
In 2012, as a part of a major re-organization in its operations, the company scaled down its
operations in five telecom circles, namely Madhya
Pradesh, Gujarat, Haryana, Kerala and Punjab. In April 2015, Aircel relaunched its service
in Kerala.

Merger with Reliance Communications

On 14 August 2016, Reliance Communications (RCom) and Maxis Communications announced
that they would merge their mobile network operations. The deal is the largest consolidation in
Indian telecom history, and will create the third largest mobile network operator in the country
by subscribers and by revenue. RCom and Maxis will each hold 50% stake in the merged entity,
with equal representation on the board of directors and all committees. RCom will continue to
operate in the enterprise segment and data centre businesses as a standalone entity. RCOM
announced on 15 March 2017 that it had received approval for the deal from SEBI, BSE and
NSE. The deal was approved by the CCI on 20 March 2017. The merger is expected to be
completed by mid-2017.

Become the Service Provider of Choice for the Enterprise Segment

Entry into top 1,000 corporate as the most agile service provider
Create well differentiated value offerings for ready adoption by large, medium and small
Own service offerings, platform and delivery mechanism that keep us ahead of
competition now and during technology shifts
Tata DoCoMo is an Indian mobile network operator, which is a joint venture between Tata
Teleservices and NTT Docomo since November 2008. It is the country's eighth largest
operator in terms of subscribers (including both GSM and CDMA).

Tata DOCOMO is part of the Indian conglomerate Tata Group. The company received the
license to operate GSM services in nineteen telecom circles and was allotted spectrum in
eighteen of these circles and launched GSM services on 24 June 2009. It began operations first
in South India and currently operates GSM services in eighteen of twenty two telecom circles. It
has licences to operate in Delhi but has not been allocated spectrum from the Government.
Docomo provides services throughout India. Tata DOCOMO offers both prepaid and
postpaid cellular phone services. It has become very popular with its one-second pulse especially
in semi-urban and rural areas.
In November 2008, NTT Docomo invested $2.2 billion in Tata Teleservices, at 117 a share for a
26.5% stake in the latter. DoCoMo, TTSL and Tata Sons had in March 2009 signed shareholder
agreement for the business alliance. In March 2009, DoCoMo acquired a 27.31% in Tata
Teleservices for Rs 12,924 crore and 20.25% in Tata Teleservices (Maharashtra) Ltd, the listed
arm of TTSL, for 949 crore. Overall, DoCoMo holds 26.5%in Tata Teleservices.
On 5 November 2010, Tata DOCOMO became the first private sector telecom company to
launch 3G services in India. Tata DOCOMO had about 42.34 million users at the end of
December 2010.
In April 2011, Tata DOCOMO signed Bollywood actor Ranbir Kapoor as its brand ambassador
on a three-year contract, now the contract is expired. For the southern states of Tamil
Nadu and Andhra Pradesh, actors Vijay and Ram Charan Teja are the brand ambassadors

On 20 October 2011, the Tata Group brought its brands Indicom (CDMA), Tata Docomo
(GSM), Walky (Fixed Wireless Phone), Photon, INTERNET under the Tata DOCOMO name.
All subscribers to these services were migrated to the Docomo brand on 20 October 2011. In
2015, Virgin Mobile - the other brand under Tata Group was also merged with Tata Docomo. T24
Mobile is not part of the rebranding and continue to retain their names.


According to the agreement between the Tata Group and NTT DoCoMo, the latter had the right
to sell its stake if Tata Docomo missed performance targets, with Tata getting right of first
refusal. On 25 April 2014, NTT Docomo had announced that they would sell all of their shares in
Tata DoCoMo and exit the Indian telecom industry as they had incurred a total loss of $1.3
billion. Under the joint venture agreement between the two groups, NTT Docomo would either
increase its stake from 26.5% to 51%, or sell all of its shares, depending on the performance of
Tata Docomo in the Indian market.
Since Tata was unable to find a buyer for the shares, they sought the approval of the RBI, in
November 2014, to buy back the shares from NTT Docomo for $1.1 billion (at 58.045 per share),
half the price paid by them in 2009. The RBI had approved the deal in January 2015, but
however, went back on their decision and rejected the deal in March 2015,
citing FEMA regulations. Following the RBI decision, the Tata Group offered to purchase
Docomo's stake at 23.34 a share on the basis of a fair market value determined on 30 June 2014
by PwC. NTT Docomo then moved the London Court of International Arbitration seeking a
valuation of 58 a share.
On 28 February 2017, Tata and NTT Docomo resolved their dispute, after the former announced
that it would pay the latter US$ 1.18 billion in exchange for NTT Docomo's shares in the joint

Mission and Vision

The broad vision of the Group is to be a truly global company regarded for its commitment,
quality and trust.

Ratan N Tata, the chairman of Tata Sons, the Tata promoter company outlines this vision with
these words - "One hundred years from now, I expect the Tatas to be much bigger than it is now.
More importantly, I hope the group comes to be regarded as being the best in India best in the
manner in which we operate, best in the products we deliver and best in our value systems and
ethics. Having said that, I hope that a hundred years from now we will spread our wings far
beyond India..."

Core Values

The Tata name is a unique asset representing leadership with trust. Leveraging this asset to
enhance group synergy and becoming globally competitive is the chosen route to sustained
growth and long-term success.

Tata Internationals values, as stated by them are:

Integrity: We will conduct our business fairly, with honesty and transparency. Everything we
do must stand the test of public scrutiny.
Understanding: We will be caring, show respect, compassion and humanity for our
colleagues and customers around the world, and always work for the benefit of the
communities we serve.
Excellence: We will constantly strive to achieve the highest possible standards in our day-to-
day work and in the quality of the goods and services we provide.
Unity: We will work cohesively with our colleagues across the group and with our customers
and partners around the world, building strong relationships based on tolerance,
understanding and mutual cooperation.
Responsibility: We will continue to be responsible, sensitive to the countries, communities
and environments in which we work, always ensuring that what comes from the people goes
back to the people many times over.
Sistema Shyam TeleServices Limited (SSTL), doing business as Mobile TeleSystems
India (MTS India), is the Indian subsidiary of the Russian mobile operator MTS. The company is
headquartered in New Delhi, India. It provides wireless voice, broadband Internet, messaging
and data services in India. MTS India is the tenth largest mobile operator in the country with 6.71
million subscribers as of December 2016.

Sistema, the largest public diversified corporation in Russia, acquired a 10% stake in Shyam
Telelink for a total cash consideration of US$ 11.4 million at the end of September 2007.
Shantanu Telecom along with their partner Sistema had applied for UASL licence in 22 telecom
circles of India. In August 2008, they got a pan-India start-up spectrum to start their mobile
service operations in the country. They provide mobile services based on CDMA technology
under the brand name MTS India and gave contracts to ZTE and Huawei for network expansion.
MTS launched operations in Uttar Pradesh East and West in October 2010.
On 2 February 2012, the Supreme Court of India cancelled 122 licences of 22 mobile operators,
including 21 of MTS' 22 licences, in connection with the 2G spectrum scam. MTS lost all its
licences except the one for Rajasthan circle. MTS had approximately 2.32 million subscribers in
those 10 circles at the time of the announcement, and 14.88 million subscribers
nationally. According to MTS officials, the 10 circles where MTS ceased operations constituted
15.62% of its total subscriber base and less than 15% of the company's overall revenue. In
the 2013 spectrum auction, MTS won back licences and spectrum in 8 circles Delhi
NCR, Kolkata, Gujarat, Karnataka, Tamil Nadu, Kerala, Uttar Pradesh (West) and West Bengal.
Acquisition by Reliance Communications
On 14 January 2016, Reliance Communications (RCom) announced that it had acquired SSTL in
an all stock deal, in which SSTL received a 10% share in RCom, after paying off its existing
debt. RCom would assume the liability for installments that SSTL had to pay the government
from purchasing spectrum. The liability amounted 392 crore annually for 10 years. As a result of
the deal, Reliance acquired nearly 9 million subscribers, as well as SSTL's spectrum in the 850
MHz band. The merger deal was approved by the Competition Commission of India (CCI) in
February 2016. SEBI cleared the deal by March, and SSTL shareholders approved the deal on 18
March. By mid-August, the deal was approved by tax authorities and the shareholders and
creditors of RCom and SSTL. The merger was approved by the Rajasthan High Court on 30
September 2016, and the Bombay High Court on 7 October 2016. The final approval, from the
Department of Telecommunications, is expected by the end of March 2017.

MTS launched EVDO Rev A based high-speed mobile broadband service, MBlaze, in November
2009 and has seen tremendous market acceptance with over 5 lakh (As per February 2011 Data)
customers in a short span of time. In April 2010, MTS launched MTS TV for MTS MBlaze
customers. MTS MBlaze has coverage in 100 cities as of February 2011. MTS has also
announced pan-India roaming for its users in AprilMay 2010. MTS also provides MBrowse
which is CDMA-1x technology based internet service. According to Vsevolod Rozanov,
President & CEO, MTS India, With a view to enhance customer experience, MTS has prepared a
blue print to take the mobile broadband usage in the country to the next level. In a phased
manner, MTS will be launching seamless HSD services across some of the busiest highways in
the country. On 5 September, MTS India announced the commercial availability of its EVDO
Rev B Phase 2 network. On 23 October 2013 SSTL announced its roll out plan of its 3GPLUS
network in nine circles namely Delhi NCR, Kolkata, Gujarat, Rajasthan, Karnataka, Tamil
Nadu, Kerala, Uttar Pradesh (West) and West Bengal.