You are on page 1of 7

Penn state: #1 Business School, #2 in Marketing, is the most equal of the three in gender


Since our founding as the first collegiate business school in 1881, Wharton has embraced a spirit of
innovation, analytics, and entrepreneurship in business. is the worlds first collegiate school of
business.[3] Wharton's MBA program is ranked No. 1 in the world according to Business
Insider[5] and is tied with Harvard Business School for the No. 1 rank in the United States according
to U.S. News & World Report. According to U.S. News & World Report, MBA graduates of Wharton
earn an average $158,058 first year compensation, higher than any other program. [9][10]According to
the same publication, Wharton also produces the most CEOs of the 100 top companies on
the Fortune 500 list.[11] In general, Wharton has over 95,000 alumni in 153 countries, [3] with notable
figures such as Elon Musk, Donald Trump, Warren Buffett,Sundar Pichai, Aditya Mittal, Steven A.
Cohen, Jeff Weiner, Anil Ambani, John Sculley, Walter Annenberg, Leonard Lauder, Laurence
Tisch, Michael Moritz, Ruth Porat, and William Wrigley Jr. II. Its alumni include the CEOs
of Google, Apple, LinkedIn, CBS, General
Electric, Boeing, Pfizer, Comcast, Oracle, DHL, UPS, Pepsi, Time, Inc, BlackRock, Johnson &
Johnson, UBS AG, Wrigley Company,

For strategic decision-makers in the private and public sectors, marketing describes a
fundamental approach to general management decision-making and a necessary set of business
functions. Business people trained in marketing can provide critical input in such areas as markets,
competitors, and portfolios of operating technologies. As such, the field of marketing is a valuable
preparation for many types of management careers, including consulting, entrepreneurial
management, line management, and for those who have future interests in starting their own

Wharton has one of the largest set of courses and faculty in the area of Marketing. The variety of
courses offered by the marketing faculty has been designed to meet the needs of both management
generalists and students who choose to pursue one of the two majors offered through the
department: the Marketing Management Major and a joint major in Marketing and Operations

The Marketing major investigates the fundamental approaches to understanding markets,

competitors, and portfolios of product offerings. Its popular for students interested in general
management careers, as well as in the media and entertainment field and management consulting.

Comprising seven courses, Marketing and Operations Management is the only official joint major at
Wharton. This area is attractive for students interested in marketing in the manufacturing and
service sectors and business-to-business marketing in general e.g., supply chain management,
new product development, or general product and brand management.
Because of its broad relevance, marketing is often chosen by students as part of a double major.
Marketings flexibility makes it a good choice for a double major with Finance, Strategic
Management, Entrepreneurial Management, or Operations Management.

First-time applicants and reapplicants are required to complete the same

set of essay questions.

Questions, Class of 2019:

1. (Required) What do you hope to gain professionally from
the Wharton MBA? (500 words)
2. (Required) Teamwork is at the core of the Wharton MBA
experience with each student contributing unique
elements to our collaborative culture. How will you
contribute to the Wharton community? (400 words)
Additional Question for Reapplicants:
1. (Required by all reapplicants) Explain how you have
reflected on the previous decision about your application,
and discuss any updates to your candidacy (e.g., changes
in your professional life, additional coursework,
extracurricular/volunteer engagements). (250 words)
2. All applicants, including reapplicants can also use this
section to address any extenuating circumstances. (250

Northwestern University: #4 Business School, #1 in Marketing. 40-59 GD.

Essay Questions
For 2016-2017, the following two essays are required of all applicants:

1. Leadership and teamwork are integral parts of the Kellogg experience.

Describe a recent and meaningful time you were a leader. What challenges
did you face, and what did you learn? (450 words)
2. Pursuing an MBA is a catalyst for personal and professional growth. How
have you grown in the past? How do you intend to grow at Kellogg? (450

Certain applicants will respond to additional questions:

Dual-degree applicants: For applicants to the MMM or JD-MBA dual

degree programs, please explain why that program is right for you. (250

Re-applicants: Since your previous application, what steps have you taken
to strengthen your candidacy? (250 word limit)

All applicants have the opportunity to provide explanations or clarification

inAdditional Information:

If needed, use this section to briefly describe any extenuating circumstances

(e.g. unexplained gaps in work experience, choice of recommenders,
inconsistent or questionable academic performance, etc.) (no word count)

Stanford: #4 Business School, #3 in Marketing, 39-60 GD.

Essays help us learn about who you are rather than solely what you have
done. Other parts of the application give insight to your academic and
professional accomplishments; the essays reveal the person behind those

When writing your essays, our best advice is simple: answer the question.
Resist the urge to package yourself into what you think Stanford wants
to see. Doing so will only prevent us from understanding who you really
are and what you hope to accomplish. The most impressive essays are
the most authentic.

Essay Questions

We request that you write two personal essays. The personal essays give
us glimpses of your character and hopes. In each essay, we want to hear
your genuine voice. Think carefully about your values, passions, aims,
and dreams prior to writing them.

Essay A: What matters most to you, and why?

For this essay, we would like you to:

Do some deep self-examination, so you can genuinely illustrate who

you are and how you came to be the person you are.

Share the insights, experiences, and lessons that shaped your

perspectives, rather than focusing merely on what youve done or

Write from the heart, and illustrate how a person, situation, or event
has influenced you.

Focus on the why rather than the what.

Essay B: Why Stanford?

Enlighten us on how earning your MBA at Stanford will enable you to

realize your ambitions.

Explain your decision to pursue graduate education in

Explain the distinctive opportunities you will pursue at Stanford.

If you are applying to both the MBA and MSx programs, use Essay
B to address your interest in both programs.


Your answers for both essay questions combined may not exceed
1,150 words (1,200 words if you are applying to both the MBA and MSx
programs). Each of you has your own story to tell, so please allocate
these words between the essays in the way that is most effective for you.
Below is a suggested word count, based on what we typically see.

Essay Suggested Word Count

Essay A 750

Essay B 400

Essay B (if applying to both the 450

MBA and MSx programs)


Indicate the question you are answering at the beginning of each

essay (does not count toward the word limit)

Number all pages

Upload one document that includes both essays

Be sure to save a copy of your essays, and preview the uploaded

document to ensure that the formatting is preserved.

Editing Your Essays

Begin work on the essays early to give yourself time to reflect, write, and

Feel free to ask friends or family members for feedback especially

about whether the tone and voice sound like you. Your family and friends
know you better than anyone. If they think the essays do not capture who
you are, how you live, what you believe, and what you aspire to do, then
surely we will be unable to recognize what is most distinctive about you.

Feedback Vs. Coaching

There is a big difference, however, between feedback and coaching.

You cross that line when any part of the application (excluding the letters
of reference) ceases to be exclusively yours in either thought or word.
Appropriate feedback occurs when others review your completed
application perhaps once or twice and apprise you of omissions,
errors, or inaccuracies that you later correct or address. After editing is
complete, your thoughts, voice, and style remain intact. Inappropriate
coaching occurs when you allow others to craft your application for you
and, as a result, your application or self-presentation is not authentic.

It is improper and a violation of the terms of this application process to

have someone else write your essays. Such behavior will result in denial
of your application or withdrawal of your offer of admission.