WESTMINSTER INTERNATIONAL COLLEGE

MODULE TITLE: Strategic Management

PROGRAMME: MBA - Part Time

MODULE PERIOD: 20 – 22 January 2017

GROUPS: 39 and 41

LECTURER: Sean Purcell

TUTOR: Dr. Vincent Wee

DATE ASSESSMENT TO BE COMPLETED AND
SUBMITTTED: 2nd March 2017

SUBMISSION METHOD/MODE: Online via turnitin,

ASSESSMENT TYPE: Report

Page 1 | 7

STRATEGIC PURPOSE Critically evaluate the relevance of the client’s Vision and Mission statements as well as their current Core Values for future alignment of these statements of strategic intent with your business re-direction proposals. STRATEGY IMPLEMENTATION Page 2 | 7 . provide a framework for growth within which your proposed strategic direction can be achieved. INTRODUCTION Produce an industry background statement with an assessment of your client’s current competitive position.In your confirmed role as a Strategy Consultant for a stated client organisation. [10 marks 400 words] 2. you have to report to the CEO upon your findings and recommendations for future competitive sustainability. Set growth targets over the next 3 years. STRATEGY OPTIONS FOR GROWTH Using authoritative methodologies.[15 marks 600 words] 4. [20 marks 800 words] 5. The tasks to be completed in your report are: - 1. STRATEGIC ANALYSIS Using established conventions submit a carefully evaluated environmental analysis from which to propose justified strategic re-direction for the business to be achieved over the next 3-5 years. [20 marks 800 words] 3.

[10 marks 400 words] 7. [15 marks 600 words] 6. excluding words in charts & tables and in the appendixes section of your assignment. core theories and major contributions from the Literature. size 12 and line spacing 1. CONCLUSION Outline the evidence you have used to determine your proposals by citing models.  This assignment is worth 100% of the final assessment of the module. ESSENTIAL CONDITIONS Critically assess the essential environment of conditions which must prevail for your proposals to achieve their desired outcomes.  Maximum word length allowed is 4000 words. frameworks for thinking. [10 marks 400 words] FURTHER GUIDELINES:  The submission of your work assessment should be organized and clearly structured in a report format.  Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type.  Indicate the sources of information and literature review by including all the necessary citations and references Page 3 | 7 . Cross reference this summary with the relevant section of your consultancy report.5.Propose the organisational changes needed to accomplish the forecasted growth.

This constitutes academic theft and is a serious matter which is penalized in assignment marking. ideas or essays from online essay banks and trying to pass them off as your own. thoughts. you will be asked to leave the course. adopting the Harvard Referencing System. Plagiarism is the submission of an item of assessment containing elements of work produced by another person(s) in Page 4 | 7 . If found to have breached the regulation for the second time.  Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the entire module. It is a form of cheating which is taken very seriously.  Plagiarism involves taking someone else’s words. REPORT STRUCTURE Cover Page Table of Contents Introduction Body / Discussions Conclusion References Bibliography Appendices NOTES ON PLAGIARISM & HARVARD REFERENCING PLAGIARISM Plagiarism is passing off the work of others as your own.

journal or material available on the internet. Smith Page 5 | 7 . in parentheses. Thus we may say: “Jones (2001) revolutionized the field of trauma surgery. as illustrated in the Smith example near the top of this article. Examples of plagiarism are:  The verbatim copying of another person’s work without acknowledgement  The close paraphrasing of another person’s work by simply changing a few words or altering the order of presentation without acknowledgement  The unacknowledged quotation of phrases from another person’s work and/or the presentation of another person’s idea(s) as one’s own. report. year of publication. 1991) or (Deane.such a way that it could be assumed to be the student’s own work. Copying or close paraphrasing with occasional acknowledgement of the source may also be deemed to be plagiarism is the absence of quotation marks implies that the phraseology is the student’s own. and Jones. Smith. and page number or range. The author’s surname is omitted if it appears in the text.”  Two or three authors are cited using “and” or “&”: (Deane. Plagiarized work may belong to another student or be from a published source such as a book. HARVARD REFERENCING The structure of a citation under the Harvard referencing system is the author’s surname.  The page number or page range is omitted if the entire work is cited.

the second as 2005b. the year of the first (in the alphabetic order of the references) is cited and referenced as 2005a.  Smith. 90). The Hague: Holland Research Foundation. p. it is placed before the period. usually designated as “Works cited” or “References”. The difference between a “works cited” or “references” list and a bibliography is that a bibliography may include works not directly cited in the text. Dutch Citing Practices.  An unknown date is cited as no date (Deane n. J. 1991). an internationally well-known city (such as London. EXAMPLES Examples of book references are:  Smith. Harvard Referencing.  A citation is placed wherever appropriate in or after the sentence.  All citations are in the same font as the main text. More than three authors are cited using et al. (Deane et al.  Complete citations are provided in alphabetical order in a section following the text.  If an author published two books in 2005. (2005a). 1992). J. (2005b). or New York) is referenced as Page 6 | 7 . but a citation for an entire block quote immediately follows the period at the end of the block since the citation is not an actual part of the quotation itself. A reference to a reprint is cited with the original publication date in square brackets (Marx [1867] 1967. In giving the city of publication. London: Jolly Good Publishing.d. & Jones.). The Hague. If it is at the end of a sentence.

2006. The Guardian. Page 7 | 7 . the country (or state and country if in the U.S. Examples of journal references are:  Smith.” Nature 393. Owen.) are given. “The origin of altruism. John Maynard.the city alone. 1998.  Bowcott. October 18. “Street Protest”. pp. 2005. accessed February 7. 639-40. If the city is not internationally well known.