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M OT I ON GRAP H I C S : O U G D 6 0 3 01 / 05

BRIE F BRE AK D O W N / PAAYAL MAKDANI

Background Concept Deliverables

Recently I have been enquiring for available positions at creative industries To create typographic digital gif. to gift to 247 Laundry 1. Gif. Signage
and 247 Laundery Service, a social media agency, appealed to me the Service. The challenge is to incorporate an New York City 2. Project Evaluation
most. I admire the companys commitment to celebrating diversity and social ambience with an urban Brooklyn aesthetic. An animated 3. Design Blog [pdf.]
awareness. I am also drawn to the way the teams works professionally, sign for their new office in DUMBO, Brooklyn. 4. Presentation Boards
whilst also retaining the ability to have fun - characteristics that I think are
incredibly important in being successful. I aim to make visible my new and
developed After Effects skills to get their attention.
M OTI ON GRAP H I C S : O U G D 6 0 3 02 / 05
VI SUAL RE SE A R C H PAAYAL MAKDANI

Background

Recently I have been enquiring for available positions at creative


industries and 247 Laundery Service, a social media agency,
appealed to me the most. I admire the companys commitment to
celebrating diversity and social awareness. I am also drawn to the
way the teams works professionally, whilst also retaining the
ability to have fun - characteristics that I think are incredibly
important in being successful. I aim to make visible my new and
developed After Effects skills to get their attention.
M OT I ON GRAP H I C S : O U G D 6 0 3 03 / 05
AES T HE T I CS OUGD603 / PAAYAL MAKDANI

Typography Colour

A collection of type sign experiments that use simplistic and Specified colours of orange, yellow and red have been
clean typography to suit 247 Laundry Services aesthetic. selected. A tonal bright and vibrant appearances to
Neon signage has been considered due to the possible mass execute the fresh and young vibe that the agency
scale and distribution of the outcome, to enable it to look evokes, as well as New York City street lights.
readable and legible off screen, on a wall.
M OT I ON GRAP H I C S : O U G D 6 0 3 04 / 05
GIF. DE VE L OP M E N T PAAYAL MAKDANI

Experimentation Outcome

Experimentation with the layout on Adobe After In considering the simplicity of type, the concept was
Effects was created for initial feedback to show a create to the brands name in a fun and exciting way
visual variations of other possible interactions and through the use of animation. The typography used
effects that could be used and how the design within the design was Clip, to create impact, legibility
physically works. and to stand out.
MO T I ON GRA P H I C S : O U G D 6 0 3 05 / 05
FI NA L RE SOLU T I O N PAAYAL MAKDANI

Gif.

The final resolution was proposed using a brick wall


background, the Brooklyn Bridge and strong, neon typography.
I tweeted the final as gif. to the Founder and CEO of 247
Laundry Service. He responded back with fire emojis quite
a positive reaction if you ask me. After that, I noticed an
increase in my following from the team members and other
creatives. The Director of HR and Operations, Jay, who was
mentioned in Jasons response followed me too. From there
forward, I have been in touch with Christina Gangidino, the
Senior Creative Recruiter of 247 Laundry Service.

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