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The project I would like to create will be the combination of three types of media

a photography shoot a short-filmed autobiography and a series of music videos


all combined to create a short film expressing the life of a black youth. The photo
shoot will consist of a multiple amount of images linking to grime and rap music
this would include these aspects:
People

Body language

Hand signs

Clothing

Facial expression

Activities

And objects

Buildings

Objects linking to the genre knives alcohol cigarettes lighters jewellery

Clothing

The whole purpose of the photo shoots will be to expose the differing opinions on
my chosen topic helping to enforce the negative opinions through the objects,
clothing and buildings however, I would capture the images of the young people
in an unbiased way showing emotion facial expressions in a portraiture view
through montage. The whole importance of the photographs is to include a
numerous amount of topics linked to this genre and stereotype.
The autobiography will be filmed in the first person to be in the perspective of
the main character who will be played by a young person called Ethan, who lives
in an area involved with a large amount of crimes and is notorious for initiating
these activities from a young age. The story line will be following him in a normal
life getting up like a normal teenager acting normal around his family however;
this will change when he leaves the front door. The viewer will attain an insight to
the life of youths living in urban areas we will see him enjoying himself in ways,
which would are frowned upon in any society. With minor illegal crimes such as
theft cannabis consumption drinking and antisocial behaviour. Having these
aspects will make it realistic and also apply to the topic the name concrete cubs
has a deep meaning if you break it down:

Concrete this word primarily links to the natural habitat of these teens,
the environment of which they were born into and have chosen to turn
into a place of fun, even though there is not much they make the most of
it. The second meaning behind concrete is that concrete is a material
commonly associated with strength which symbolises the friendship and
brother hood between the main character and his mate, they need each
other equally Ethan might be the leader but they are all equal.

Cubz cubz links to this idea of brother hood in which the characters
symbolise wolf cubz fending for themselves in this dangerous
environment together, they are unintentionally dangerous they have the
tools to harm those around them but like cubs have to be guided by some
figure to avoid this. They also are young so can be easily led hence why
they choose to listen to aggressive music and copy things they say in
lyrics.
The usage of music videos throughout the concrete cubz is purely to appeal to
the a

Audience research:
Age -
My final production would aim at an age group of 15 21 year olds this age
group covers those who have a passion for the songs that will be featured in my
production. The songs used are the main attraction for the production, one song
is from the up growing genre known as grime which has a younger audience
which can start from an age as young as 10! However the youngsters who listen
to this genre will not understand the content of the production e.g. the plot so I
have decided to aim it at the slightly more mature young adults. The other songs
used are currently very successful in the American hip hop and RnB with artists
such as 6lack and Travis Scott who have a large fan base. For primary research I
have attended Travis Scotts live events and noticed that his audience can be as
old as 25 and older however I believe that 21 is a realistic maximum age as I
dont believe a large amount of people aged older would be interested in a short
film production on YouTube.
Gender -
For gender I would not exclude either genders as on one hand the songs chosen
will appeal to males who have a passion for the modern music scene with the
usage of the hottest musicians in America such as:

6lack

asap rocky

Travis Scott

Cousin Stizz

These artists all have


their own individual
audience some
dominantly male such as
cousin stizz who makes
drill American music
which is quite masculine,
whereas 6lack sings love
songs which would
appeal to females. Travis
Scott and Asap rocky
have a music fan base
which can reach over
100million people which
can be males due to
their strong rapping
techniques and to
The content of my production would be aimed at predominantly males due to the
main character being male but would hope that the music and aspects of the film
may appeal to females.

Socio- economic
My production would aim at the group E those with a low disbursable income
such as students or those starting a career in creative jobs at the lowest levels
who would be looking for inspiration for their work. Specifically I would be looking
at those who depend on listening to music every day and have an interest in
music videos I wouldnt like to aim this video at just those who live in the UK
however the plot and song choices would favour those who live in the urban
areas of places such as London.

Idea Research

Both ASAP rocky and common have created short narratives and have integrated
songs into these creating music videos for songs used. These would be seen as
competitors however they would have been given large budgets and teams to
create and develop these powerful pieces. The ASAP rocky short film has a
narrative which explores the life of a young female who is involved with crime in
the UK whereas the Common short film explores the lives of black people who
live in the poor parts of America. These pieces have differing goals one to
provide entertainment the other to raise awareness.
There is no apparent market for short films made by rap artists as a whole
however as artists try to make themselves look more talented and diverse there
has been a rise in the amount of longitudinal music videos being released for
example Kendrick Lamars last few songs have all featured music videos with a
storyline behind them or the Weekend who created a whole short film for his
whole album. Adding a storyline or plot to the song allows the song to develop
the idea of it having a meaning or purpose.
On ASAP Rockys VEVO account his short film Money man has reached his
highest amount of views of 4.5million it is apparent this doesnt match his
previous song however the purpose of this video was to promote two songs from
his album which caused a numerous amount of reviews all giving it a rating of 4-
5 starts.
It is obvious that I will also have to address the competitors of the artists I have
chosen to use and analyse who is more successful.
Artist Competition Highest Most
views on successful
a video song
Asap Problems
116millio
n See u
wiz again
Asap rocky 2.6 billion
Wiz Kahlifa
Dra Travis- Antidote
204
million
Drake- hotline
1.2 billion

ke
Travis Scott
6lack- Problem
20mill
Russ-
71 million What they
want

6lack Russ
Stizz- Fresh
3.5million prince
Vince-16
million Norf norf

Cousin stizz Vince staples


What I noticed when looking at these artists main competitors is that they have
released a lot more music videos than the ones I have chosen which gives them
a bigger presence on YouTube they also are at either the pivotal point of their
career or have been in the music scene for a long time.
Mine would be unique due to the usage of silent footage narration and montage
images, there will be more than one song and the plot of the film will be to raise
awareness about the lives that some urban youths live with a narrative which
explores all differing aspects.

Plan
There will be a few legislation issues which will cause some problems in my piece
the fist and most important will be the usage of my main character who is 15 he
will be participating in activites such as implying he would be consuming alcohol,
smoking and handling drugs which would cause in issue for viewers. To avoid this
I will explain with a message at the start saying that this ALL THE
CHARACTERS IN THIS VISUAL ARE ENTIRELY FICTIONAL, THE EVENTS
THAT OCCUR ARE PURELY SYMBOLICAL AND SHOULD NOT BE TAKEN FOR
LITERAL. ACTIVIVITIES PERFORMED BY THE CHARCTERS ARE IMPLIED
BUT NOT REAL. Doing this will try to pre warn viewers that the actors are only
acting?
I will also have an issue with stereo types as my production plays upon the idea
that black youths are dangerous and complete activities which are illegal and
frowned upon in our modern society, some people may be offended by this due
to them being a black youth and do not participate or surround themselves
around people who live like the main character. People from slough might not like
the idea of a video like this being filmed in their area as it puts a bad name on
their town so I will avoid showing where I have filmed.
My video will be put onto YouTube and will be posted on Facebook to gain a larger
audience.

Crew Role Age Days participating


ethan connor Main 15 Ethan will be in all scenes and will
charac be using a go for certain scenes he
ter will be filmed on Monday
Wednesday and Saturday
Abbi chandler Actres 16 Filmed on Friday
s
Idris Solomon Actor 15 Filmed on Wednesday
Sachin Actor 16 Filmed on Wednesday
Mir ulhaq Model 19 Filmed on Saturday
Tega amwe Model 18 Filmed on Saturday
Leo connor Extra/ 13 Filmed on Monday Wednesday and
back Saturday
up
main
actor /
stunt
double
Bradley connor Camer 19
a
operat
or
Angela fishley Extra 44 Filmed on Saturday
Sharmaine Edwards Extra 65 Filmed on Saturday

Plan
There will be a few legislation issues which will cause some problems in my piece
the fist and most important will be the usage of my main character who is 15 he
will be participating in activites such as implying he would be consuming alcohol,
smoking and handling drugs which would cause in issue for viewers. To avoid this
I will explain with a message at the start saying that this ALL THE
CHARACTERS IN THIS VISUAL ARE ENTIRELY FICTIONAL, THE EVENTS
THAT OCCUR ARE PURELY SYMBOLICAL AND SHOULD NOT BE TAKEN FOR
LITERAL. ACTIVIVITIES PERFORMED BY THE CHARCTERS ARE IMPLIED
BUT NOT REAL. Doing this will try to pre warn viewers that the actors are only
acting?
I will also have an issue with stereo types as my production plays upon the idea
that black youths are dangerous and complete activities which are illegal and
frowned upon in our modern society, some people may be offended by this due
to them being a black youth and do not participate or surround themselves
around people who live like the main character. People from slough might not like
the idea of a video like this being filmed in their area as it puts a bad name on
their town so I will avoid showing where I have filmed.
My video will be put onto YouTube and will be posted on Facebook to gain a larger
audience.
Crew Role Age Days participating
ethan connor Main 15 Ethan will be in all scenes and will
charact be using a go for certain scenes he
er will be filmed on Monday
Wednesday and Saturday
Abbi chandler Actress 16 Filmed on Friday
Idris Solomon Actor 15 Filmed on Wednesday
Sachin Actor 16 Filmed on Wednesday
Mir ulhaq Model 19 Filmed on Saturday
Tega amwe Model 18 Filmed on Saturday
Leo connor Extra/ 13 Filmed on Monday Wednesday and
back Saturday
up
main
actor /
stunt
double
Bradley connor Camer 19
a
operat
or
Angela fishley Extra 44 Filmed on Saturday
Sharmaine Edwards Extra 65 Filmed on Saturday