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BRA ND & I DE N T I T Y : O U G D 6 0 3 01 / 05

BRIE F BRE AK D O W N / PAAYAL MAKDANI

Brief Concept Deliverables

ANOZ Spa & Fitness is a New York based spa studio Convey a soothing and serence feel, and represent the 1. Logo
that specialises in relaxation treatments and yoga. The essence of a Island and Caribbean ambiance. Beauty 2. Business Card
owner of the spa, Jasmine Richards, reached out and and purity through the Bird of Paradise flower. 3. Design Blog [pdf.]
requested a rebrand rethink the companys logo 4. Project Evaluation
redefine what it should for. The aim is to showcase their 5. Presentation Boards
Caribbean values and make the outcome different from
their competitors by incorporating their signature, the
Bird of Paradise flower.

A N O Z
SPA & FITNESS
BRA ND & I DEN T I T Y : O U G D 6 0 3 02 / 05
VI SUAL RE SE A R C H PAAYAL MAKDANI

Background Breathe Easy Solaz

The aim of this research is to incorporate elements of This brand identity symbolises a Vitruvian man, a bodys lung and The way this logo features the regions nature treasure, the coral, is
the architecture of the Bird of Paradise flower as a natures tree. It is an epitome of refinement from an earthy colour palette what makes it unique. The brand visually reflects the corals organic
clean and beautiful visual for the final logo nature to the lowercase typography the dark and light brown colours ramifications and embraces its iconic figure. The typography
and luxury combined. combined with the black convert a soothing and calm ambiance. complements the brand by adding a stylistic touch of classic elegance.
The colour palette highlights the luxury standards through its hold
accents.
BRA ND & I DE N T I T Y : O U G D 6 0 3 03 / 05
BRA ND AE ST H E T I C S OUGD603 / PAAYAL MAKDANI

Else NPL Std Microsoft Sans Serif

AaBbCc1234 AaBbCc1234
ABCDEFGHIJKLMOPQRSTUVWXYZ ABCDEFGHIJKLMOPQRSTUVWXYZ

abcdegjijklmnopqrstuvwxyz abcdegjijklmnopqrstuvwxyz

1234567890!#$%&()=/@ 1234567890!#$%&()=/@

#B8B874 #F9CD6F #FEF2DD

Colour & Typography

Soft earthy tones to convey the Caribbean with a premium feel. The
light green and vibrant orange colours combined carry forward health
and environment awareness. The colour scheme and typography
combined, interprets and updates a classic design tradition.
BRA ND & I DE N T I T Y : O U G D 6 0 3 04 / 05
LO GO DE VE L O P M E N T PAAYAL MAKDANI

Logo

Using geometric elements to create a minimal and simplistic


approach. The developments embody the essence of the Island
and Caribbean vibe by combining the Bird of Paradise flower
with the essence of a palm tree. Aiming to stand out from the
mainstream and correlating to the brands values.
B RA ND & I DEN T I T Y : O U G D 6 0 3 05 / 05
FI NA L RE SOLU T I O N PAAYAL MAKDANI

A N O Z
SPA & FITNESS

A N O Z
A N O Z S PA & F IT N ESS
SPA & FI TN ESS

Jasmine Richards A N O Z
Owner of ANOZ SPA & FITNESS

Jasmine Richards
Owner of ANOZ Spa & Fitness

631 894 2335 / 516 782 1597


srichards@anozspaandfitness.com
17 Nassau Blvd, Garden City S, NY 11530 631 894 2335 / 516 782 1597
srichards@anozspaandfitness.com
17 Nassau Blvd, Garden City S, NY 11530

Production

The final logo and business card has been created using both Microsoft
Sans Serif and Else NPL Std. The earthy colours transcend through the
branding down to the business card. The vibrant orange breaks away
from the green, with gradient to keep it looking sophisticated.

The process of working with this client has been really good. In sending
updates as professional set ups of the logo and business cards, I have
established a working relationship with my client and am keen to continue
on building this relationship its an amazing prospect to have another
new client.