A

PROJECT REPORT

ON

ADVERTISING AND NEW PRODUCT DESIGNING

OF THE PRODUCT AT PROTEIN FOOD INDUSTRIES PUNE
CITY

SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
AWARD POST GRADUATION DIPLOMA IN BUSINESS
MANAGEMENT (PGDBM)
(2016-17)

SUBMITTED BY
MISS. THAKKAR RUPALI PRATAP
PRN No. 4021500218
PGDBM (MARKETING)

UNDER THE GUIDANCE OF

PROF.
THROUGH
DR. BABASAHEB AMBEDKAR INSTITUTE OF BUSINESS
MANAGEMENT & COMPUTER
PUNE -
 DECLARATION

I, Miss. Thakkar Rupali Pratap student of Dr. Babasaheb Ambedkar Institute of

Management & Computer, Pune, declare that the research work presented in this project
report entitled Advertising and New Product Designing of the Product
at Protein Food Industries Pune City under the guidance of Prof.
.. and submitted to the same as original for the award of degree of Post Graduate
Degree in Business Management.

I also declare that this project work or part thereof has not been submitted by other university
by me for a degree of any university.

Place: Pune Miss. Thakkar Rupali Pratap

Date: (PGDBM)
 ACKNOWLEDGEMENT

It is a great pleasure to me in acknowledging my deep sense of gratitude to all those who

have helped me in completing this project successfully.

I would like to thank .for allotting me this project. I would like to

thank .(Prof) Head of Department for his guidance. I would
like to acknowledge my gratitude towards my projects guide Prof.
whose valuable guidance and encouragement at every phase of
the project has helped to prepare this project successfully.

I greatly appreciate the staff of the surveyed business unit, who responded promptly and
enthusiastically to my requests for frank comments despite their congested schedules. I am
indebted to all of them, who did their best to bring improvements through their suggestions.

Special thanks to Mr. Honi for providing me an opportunity to work with Protein Food
Industries, and providing me necessary information about their company, their operations and
providing guidance in developing my project.

Finally, I would like to express my sincere thanks to all my faculty members, office staff, and
library staff of Dr. Babasaheb Ambedkar Institute of Management & Computer, Pune and
friends who helped me in some or other way in making this project.

NAME: Miss. Thakkar Rupali Pratap

PLACE: PUNE

DATE:
 INDEX
Chapter No Content Page no

I Introduction to the Topic 1-8

II Company Profile 9-13

III Review of Literature 14-28

IV Research Methodology 29-33

V Data Analysis And Its Interpretation 34-55

VI Findings and suggestions 56-58

VII Conclusion 60

Bibliography 61-65
Annexure
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