We’re building for a better future.

Will you help us lay the final bricks?

Annual Report
Special Olympics Missouri celebrated its 45th strategic plan (below) centered on mapping out We know that there are thousands of other
year of planning and executing more than 300 our future, especially for the Training for Life non-profit organizations you could support so
yearly trainings, camps and competitions in Campus. Despite our meticulous work to plan whether you donated time or money, you’re a
2016. As an organization dedicated to improv- for when we move onto the new campus, it was part of our family and we appreciate you. We
ing the lives of more than 15,300 athletes important for us to step back and take in all appreciate your support, and continue to put
around the state, we have the tendency to all that our organization accomplished in day-to- your dollars to good use through maintaining
too quickly shift our focus from the current day operations last year. In this world today, we 85 percent of your donations being spent on
events that just happened to the future events can’t lose sight of what’s right in front of us on program services. Thank you for making all of
yet to come. a daily basis within our organization. this possible.
Operating this way inherently has its pros The year 2016 at SOMO was about trying to If you are interested in seeing a more in-
and cons. It allows us to safely conduct event lift up the little moments of joy. We offered depth annual report with stories, videos and
after entertaining event for our athletes, volun- the same high-quality experience to nearly 600 more photos, including a copy of our donor
teers, parents, sponsors and more while look- programs and teams around the state. listing on our website visit www.SOMO.org/
ing toward making the next one even better. We built toward a better future with the AnnualReport.
However, sometimes it’s difficult for us to progress of the Training for Life Campus (page
take a step back and really appreciate what’s 3), Healthy Athletes (page 2), Athlete Leader-
happening around us – the athletes competing ship Programs (page 2) and more. On a daily
at their peak, coaches putting their athletes basis we laid the building blocks for what the Dr. Phil Cook Mark C. Musso
in the best position to succeed and volunteers program should look like in the future. We 2016 Chairman President & CEO
donating their time to make it all possible. knew without a solid foundation for expansion,
Board of Directors
This was the second year of a three-year our grand plans would amount to nothing.

Our mission is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children
and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage,
experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.

• In May, we received a $1 million challenge grant from the Mabee Foundation • All event planners shall incorporate a minimum of two athlete-leaders (as
to go toward the Training for Life Campus. evaluators, Games Management Team members, fundraising committee
members, etc.) and assign specific responsibilities.
• We offered coaches’ trainings (90 in total) around the state to better
prepare them for their sports seasons. • Complete a cost analysis of Training for Life Campus (TLC) operational
expenses for the 2018 budget.
• We celebrated 30 years of partnership with the Law Enforcement Torch
Run®, which held steady at No. 6 in the world in terms of money raised for • Develop a comprehensive plan for programming at TLC to include, but not
Special Olympics programs. limited to, Healthy Athletes, ALPs, Young Athletes, the fitness center and
training camps.
• For the first time, we offered two Athlete Leadership Programs (ALPs)
Universities in the same year. New class offerings included Self-Advocacy • Develop and implement an evaluation program to determine if current
& Professionalism, Photography, Videography, Sport Psychology, Personal volunteers are satisfied in their current roles.
Finances and more.
• Develop and implement additional online coaches’ training opportunities.
• We celebrated 25 years of partnership with Missouri Association of Student
Councils and introduced the new School of Character award for outstanding • Develop and implement a sponsor engagement program.
schools that go above and beyond for our athletes and our mission.
• Expand medical community partnerships for Healthy Athletes.
• We hosted Special Olympics Chairman Dr. Tim Shriver and Sen. Roy Blunt for
a panel on Healthy Athletes, Unified Sports and youth leadership in Kansas City
and a Young Athletes demonstration in St. Louis.

1 || 2016

Athlete Leadership Programs Healthy Athletes®
Athlete Leadership Programs (ALPs) Disciplines include Fit Feet (po-
provide an opportunity for athletes diatric screening), Healthy Hearing
who wish to expand their role in Special (audiology screening), Health
Olympics Missouri beyond the field of Promotion (nutrition, tobacco
competition. cessation and sun safety), Special
ALPs truly is a program for every Smiles (dental screening), MedFest
single one of our athletes and SOMO (sports physical examination),
is committed to making sure every Opening Eyes (eye screening) and
athlete feels welcome in this setting. It’s FUNFitness (flexibility, strength
important for potential athlete-leaders and balance).
to recognize that this program will In 2016, we had a total of 1,603
of competition as respected leaders in The Healthy Athletes® program
push them. It will be hard work and screenings at three statewide
their communities. is an initiative developed by Special
the expectation is that they will attend competitions and two Area Spring
Throughout Special Olympics, Olympics Inc., with a mission of
classes, be attentive and engaged and Games. In 2017, our goals are to
athlete-leaders take on roles and re- improving the overall health of our
complete homework for every class. establish additional partnerships
sponsibilities from many different ALPs athletes through various health
They will get out of this class what within the medical field and to
initiatives. They can work as employees screenings.
they’re willing to put in; so long as train additional clinicians for all
of Special Olympics programs, speak People with intellectual disabil-
they’re willing to work hard, they will health disciplines.
on behalf of SOMO as Global Messen- ities have a 40 percent greater risk
excel. For more information on how to
gers, serve as coaches and volunteers, for various health issues.
On the field of competition, our get involved by volunteering or
officiate competitions and represent This is a wonderful program
athletes learn how to achieve success, becoming a clinician or sponsor,
other athletes and leaders as part of that offers our athletes improved
joy and acceptance, while Athlete visit www.SOMO.org/
the SOMO Input Council and so much health in an environment focused
Leadership Programs teach them how HealthyAthletes or contact Carol
more. on the needs of individuals with
to achieve those same goals and feel Griffin at Griffin@somo.org.
For more info, visit intellectual disabilities.
just as empowered while off the field

Young Athletes™ Unified Sports®
Young Athletes™ is a unique Special Olympics Unified
sport-and-play program for children Sports® is an inclusive program
with and without intellectual that combines individuals
disabilities. The focus is on fun with intellectual disabilities
activities that are important to (athletes) and individuals without
mental and physical growth. intellectual disabilities (Unified
Children ages 3-7 enjoy games Partners) on sports teams for
and activities that develop motor training and competition.
skills and hand-eye coordination. Athletes and partners compete
Young Athletes is an early alongside one another, each in a
introduction to sports and to the meaningful and integral role on
world of Special Olympics. the Unified Sports team.
It not only teaches them the Unified Sports gives volunteers
motor skills they’ll use later in life, a chance to get to know, work
but it also teaches them how to with and mentor our athletes all
interact with other children their age while playing alongside them on
who might learn at a different pace. the field of competition.
For many families, this is their first Both athlete and partner
introduction to Special Olympics meaningfully interact with one
and the resources and support another, develop mutually-
we offer for children (and adults) rewarding relationships, are
with intellectual disabilities. SOMO recognized as contributors and
served more than 1,000 Young are received with acceptance and
Athletes in 2016. For more info on a respect.
YAP near you, visit For more info, visit
www.SOMO.org/YAP. www.SOMO.org/UnifiedSports.

2016 || 2
TLC Plans Take Shape, Groundbreaking Set for 2017
Late in 2016, Jefferson City officials unani-
mously approved for Special Olympics Missouri
to build its Training for Life Campus on a
16.5-acre site at the northeast corner of U.S.
Highway 54 and Missouri Highway 179.
Mark Musso, SOMO president/CEO, put the
new construction and its surroundings in a
global perspective.
"I have personally toured other facilities,
and this will be one of a kind and clearly the
finest in the 175 countries with Special Olym-
pics programs,” Musso said.
“While some of them have sports venues
for training, we will have the only campus
that offers Healthy Athletes screening rooms
equipped for health care professionals to
conduct health screenings on each and every This is the latest rendering of the front entrance to the Training for Life Campus. The left-hand side with
athlete.” the SOMO logo is the Centene Charitable Foundation Sports & Recreation Arena, while the right-hand
Musso said the free screenings include side is where SOMO’s Headquarters and Central Area offices and the Missouri State Knights of Columbus
vision, hearing, dental, podiatry, physical Sports Education Multimedia Center will be housed.
therapy, health promotion and sports physical
exams. A donation of $1,000 or more can earn a tax
The 34,000-square-foot structure will be credit of 50 percent which, combined with fed-
complemented with a variety of outdoor eral and state tax deductions, can reduce taxes
recreational fields in the J.E. and L.E. Mabee even more. Details are available at
Foundation, Inc., Outdoor Multi-Sport Training www.SOMOCampus.org.
Area. Donors should ask SOMO’s development
SOMO has raised more than $16 million for team for specifics of how to take advantage of
the Training for Life Campus, and an additional this generous tax credit program.
$2.2 million is needed to complete the outdoor Contact Laurie Shadoan, chief advancement
fields and purchase sports equipment. officer for SOMO, at 913-789-0353 or email
Donors can benefit from Missouri Develop- Shadoan@somo.org to learn more about how
ment Finance Board (MDFB) tax credits, avail- your gift to support SOMO’s Training for Life
able to any Missouri taxpayer who donates Campus has rewards for both the athletes A rendering of the inside of the arena that will
$1,000 or more to support the Training for Life and you. house basketball and volleyball courts with a
Campus. roll-down divider.

Dr. Phil Cook, Dr. Rolanda Gott
Richard Banahan St. Louis
Chairman Jared Niemeyer Amy Wurst
St. Louis Missouri Autism
Carl Junction Edina Kansas City
St. Louis Community Center SSM Cardinal
Carl Junction School Glennon Children’s SOMO athlete; Henry Wurst Inc.,
College at Forest Park,
District, Medical Center, HyVee Vice President
Chief of Police
Superintendent Medical Director

Don Spears, Linda Brokamp, Brad Grill Dave Pudlowski,
Mark Musso
Vice-Chair Columbia Kansas City Eureka
Linn Creek
Belton IDEXX BioResearch, The Grill Law Regional Justice
Special Olympics
Belton Police Global Product Firm, LLC, Information Services,
Department, Manager Attorney Director of Client
Captain Services

Gary Wilbers, Jeanie Byland Glenda Knebel Bea Webb
Secretary Columbia St. Louis Kansas City
Jefferson City Mid America Express Scripts, Jackson County
Ascend Business Mortgage, Vice President Parks &
Strategies, Vice President Total Rewards Recreation, Retired
Executive Coach

Dr. LeeAnn Roger Gardner Roger Kurtz Marty Willadsen
Barrett, Treasurer Jefferson City Jefferson City Springfield
Boonville Learfield, Missouri Assoc. Missouri Sports
Missouri Optometric Chief Culture & of School Hall of Fame,
Association, Executive Communications Administrators, Executive Vice
Director Officer Executive Director President

3 || 2016
SOMO needs both cash and in-kind sponsors to put on more than 300 trainings and competitions each year. Just like volunteers, businesses that sponsor our events often
get out of it much more than they give. Just see below as to how our statewide partners feel about supporting SOMO year-round.

Law Enforcement Torch Run® Letz Award winner
In 2016, LETR celebrated its 30th anniversary of supporting SOMO athletes
through volunteering and fundraising around the state. The vision of the LETR was Amanda Geno, Lee’s Summit P.D.
brought to life by Col. Ralph Biele, retired, Missouri State Highway Patrol. Officer Amanda
Biele and the Missouri Police Chiefs Association decided to rally all law enforce- Geno of the Lee’s
ment to hold a fundraiser for Special Olympics and the rest is history. What began in Summit P.D. was
1986 as a 30-mile run is now a year-long campaign and week-long relay covering more than 1,000 miles to awarded the 2016
culminate at State Summer Games. John Michael Letz
That first year, 87 officers from 35 agencies raised $15,000. In 2016, Missouri’s law enforcement fund- Award, the highest
raising efforts earned the No. 6 ranking in the world! award presented
Today nearly 150 LETR agencies and 5,300 officers work year-round as some of our greatest volunteers. by the Missouri Law
SOMO’s three signature events are LETR projects – Polar Plunge®, Over the Edge® and the Drive it Home Enforcement Torch
Raffle. The officers host Plunges, sell Torch Run T-shirts, hold dozens of special events, sell raffle tickets and Run® program at a Amanda Geno, left, poses
encourage fans to go Over the Edge – all because they believe in our athletes! surprise ceremony for a photo after receiving
LETR’s fundraising goal for 2017 is $2.3 million. Their officers have also pledged $1 million toward the Dec. 8. Geno’s ded- the Letz award, with her
new Training for Life Campus. For more information about LETR, visit www.SOMO.org/LETR. ication to the Law friend and SOMO athlete
Enforcement Torch Brittany Selken.
Run® over the past
seven years has made all the difference, especially to
Special Olympics Missouri athletes in the Kansas City
Metro Area.
The John Michael Letz Award recognizes an indi-
vidual whose unselfish efforts and contributions are
directly responsible for the success of the Law Enforce-
ment Torch Run for Special Olympics. The recipient is
an individual who constantly works to do more, not for
recognition, but rather in support of SOMO athletes.
Geno has been involved with every aspect of Special
Olympics Missouri including fundraising with the Polar
Plunge, competing as a Unified Partner in multiple
sports and serving as a mentor for an athlete-leader
during Athlete Leadership Programs University. She
has also served as the LETR agency coordinator, raising
more than $630,000 over the last seven years.

Shop ‘n Save Knights of Columbus Missouri Association
Shop ‘n Save is the presenting
sponsor of Missouri’s Law Enforce-
For more than a decade, the Knights
of Columbus have cultivated an official of Student Councils
ment Torch Run. The company is partnership with Special Olympics to Special Olympics has been the
a tremendous partner for Special grow the program in North America in charity of choice for the Missouri
Olympics Missouri by providing addition to pledging increased volun- Association of Student Councils and its
year-round support working teer support for state and local games. members for more than 25 years.
alongside law enforcement. The Missouri State Council Knights of Columbus MASC has contributed to the
Shop ‘n Save hosted four major events in 2016, has supported SOMO for more than three decades mission of Special Olympics in several
including a trivia night, round-up campaign, T-shirt as an official statewide partner. Annually, they ways that have impacted the lives of individuals with
sales in its stores and the Shop ‘n Save Dinner, Gala provide funds, meals, volunteers, Honor Guards and intellectual disabilities.
and Golf Benefit. host numerous events each year to promote Special MASC schools provide thousands of hours of volun-
This partnership is significant for Special Olym- Olympics. teer service across the state and support the Spread
pics and we are truly thankful for the more than In 2016, the Missouri Knights of Columbus the Word to End the Word campaign every year. In
$469,000 that it helped raise in 2016 to support increased their commitment for the Training for Life 2016, 78 MASC schools raised more than $148,000
Special Olympics athletes. Campus by $200,000. In just a little more than two through their participation in the Polar Plunge. MASC
Shop ‘n Save employees and its vendors invest years of their six-year commitment, they have raised schools have raised more than $1 million for SOMO
both with in-kind goods and services and financial- more than 50 percent of their $1.2 million goal. This is since 2009.
ly to make these events a success. Shop ‘n Save all made possible by the 43,000 Knights of Columbus SOMO athletes attend the MASC Leadership Work-
generously provides food for our signature events members statewide who believe in Special Olympics shop (week-long camp) each year to learn valuable
and for most of our Torch Run activities in the St. Missouri athletes. leadership skills and work along side their peers. MASC
Louis Metro Area. For more information on the Knights of Columbus and its students promote social inclusion, acceptance
For more information on the partnership, visit partnership, visit www.SOMO.org/KnightsofColumbus. and respect of all individuals across the state.

2016 || 4
Other Income, 2%
Sponsorships, 2% Contributions, 2%
Items Released, 2%
Funding Sources — $10,738,449 Direct Marketing, 4%
Special Events: $2,301,644 Landloss/CIP write-off: (-$158,824)
Contributed Services: $6,254,656 Sponsorships: $200,418 Grants & Trusts, 4%
Transfer from Affiliate: $488,503 Other Income: $191,630
Direct Marketing: $381,511 Contributions: $267,842 Transfer from Affiliate, 5%
Items Released: $244,114 Investment Income: $106,574
Grants & Trusts: $460,381
Funding Uses — $7,725,542 21%
Program Services: $6,566,717
Fundraising: $952,122
Management: $206,703

Assets — $7,062,748
Management, 3% Cash/Cash Equivalents: $204,236 Fixed Assets: $3,674,439
Investments: $955,417
Pledges Receivable Current: Total Other Assets: $1,468,147
Fundraising, 12% $699,953 Long-Term Investments: $884,705
Prepaid Expenses: $43,858 Land held for sale: $580,000
Inventory: $11,978 Due from SEF:
Accounts Receivable: $4,720 $3,442

Total Current Assets: $1,920,162

Program Liabilities & Net Assets — $7,062,748
85% Accounts Payable: $202,666 Unrestricted/Undesignated Assets:
Current Portion of Long-Term Debt: $5,083,379
Accrued Vacation: $110,495 Temporarily Restricted
Assets: $1,018,267
Total Current Liabilities: $354,005 Board Designation: $450,000

Long-Term Debt: $157,097 Total Net Assets: $6,551,646
Audited fiscal year ended Dec. 31, 2016
Financial statement audited by Mueller Prost PC
Total Liabilities: $511,102
Complete financials available upon request


1,275 12,295
Percent of each dollar Registered and
Gifts made online
Awards presented

raised that goes directly certified coaches at local, district,
toward program services regional and state


Camps, trainings and
Athletes statewide (includes
Active volunteers
Unified Partners®,

competition events statewide
Young Athletes and

Challenge Day participants)
What it WOULD cost
Polar Plunge
participants at 13
Total Drive it Home
Estimated number of
Missourians with
per athlete to participate annually (www.SOMO.org/Plunge) intellectual disabilities
(There is no charge for athletes to practice nor Raffle tickets sold
to compete at local and regional levels) not yet participating in
Special Olympics

5 || 2016
In two separate, surprise ceremonies on Jan. 17 in their respective hometowns, SOMO inducted longtime athlete and board member Robb Eichelberger and
dedicated volunteer Zim Schwartze into the SOMO Hall of Fame. To qualify for the Hall of Fame, you must have participated in Special Olympics for at least 15 years
(at least 10 years with Missouri) and demonstrated behavior and conduct associated with integrity and good sportsmanship. For more information on the nomination
process and to see past inductees, visit www.SOMO.org/HOF.

Robb Eichelberger Zim Schwartze
Robb got his start with Special Olympics Missouri in 1998 Zim’s passion for Special Olympics Missouri began
as one of the first athletes in Unified Sports. He became a in 1995 through the Law Enforcement Torch Run. She
national champion in tennis after placing first at the 2006 serves as an inspiration to other officers around the
National Games in Iowa. He has competed in Unified golf state by the pure joy she exudes when she is around the
with his Unified Partner Ryan Brimer for eight years. athletes. She was recognized as the 2005 Letz award win-
He was elected to the Board of Directors in 2007 and ner – the highest honor in Missouri’s LETR program.
didn’t miss a single meeting during his tenure through 2016. Zim has served on many Games Management Teams
He was one of the first athletes to sign up for the Athlete and fundraising committees throughout the years. She
Leadership Programs University in 2015 because he wanted was Missouri’s representative as a Final Leg runner at the
to face his fears and become a public speaker to share his SOMO experiences 2011 Special Olympics World Summer Games and then selected again as a
with the world. route runner for the Unified Relay Across America in 2015 from St. Louis to
Robb is an active member of his community, especially with his local Knights Colorado for the 2015 World Summer Games.
of Columbus council. He was awarded the 2016 Knight of the Year from his Zim’s spirit is contagious and she passes that on to those around her.
council. SOMO athletes are her No. 1 priority in everything she does for the organi-
Robb has set the bar for other athletes, board members and athlete-leaders zation and they love her just as much as she loves them.
in the state and is a true example of what Special Olympics Missouri can do for She makes Missouri proud on a daily basis and SOMO is blessed to have
its athletes and what its athletes can do for the organization. her in its family.

Shop ‘n Save
Shop ‘n Save raises more than Its relationship with SOMO reaches partners annually and has incorporated
$500,000 annually through Law Enforce- beyond fundraising. It provides in-kind the Special Olympics Missouri mission
ment Torch Run activities and special food donations for many events and into its corporate culture. You can see
events. It hosts or participates in the fol- competitions in St. Louis and the its commitment to Special Olympics
lowing: Shop ‘n Save Trivia Night, Round employees have a personal connection, Missouri on signs throughout the stores
Up campaign in their stores, Torch Run volunteering on committees, at competi- and associates who often wear Torch
T-shirt sales, Shop ‘n Save Gala and Golf tions, hosting, planning and participating Run T-shirts.
benefit, raffle ticket sales, Polar Plunge in events and much more. This award is the most prestigious
From left, Jim Moran (chairman of SOMO Torch
and Over the Edge STL. The annual gala Shop ‘n Save is one of the longest award given by the SOMO board of Run Committee), Scott Wilson (Shop ‘n Save)
and golf benefit is its largest fundraiser, running sponsors in SOMO history (since directors. and Stacey Koeller (SOMO)
raising more than $2 million since 2003. 2000), is one of the top fundraising

The Blattels Esther Pfeiff Genice Fisher Robb Eichelberger
Family Coach Volunteer Athlete
Esther Pfeiff Volunteers are More than 20
coaches for Tri- the backbone of years ago, Robb
County Association our organization Eichelberger started
for Handicapped and Genice Fisher his journey as a
Persons and is one is definitely proof Special Olympics
of the founding of that. There are athlete. Throughout
members. so many events those years he
Esther has been within the Central has truly grown to
coaching for 30 Area that we truly broaden his role in
The Blattel family is a perfect
years, but took over the role as head couldn’t do without her. Genice our organization. Robb has gone above
example of the impact one family
coach in 2012 and has kept the team also serves as the volunteer sports and beyond to advocate for SOMO and
can have on Special Olympics. They
going with the help of other families commissioner for track and field. to rise up to become a voice for our
are involved on multiple levels, from
ever since. Even beyond that, she helps work athletes.
athletic participation to coaching,
Esther is one of those coaches that several other fundraising events. He served on the Board of Directors
volunteering, serving as Unified
every staff person loves! She is the gal you can call at the and had perfect attendance, so they
Partners and raising money.
She always has her scores in last moment to come help if you’re created an award in his name for other
Wanda coaches multiple sports,
on time, she comes to events short of volunteers! Recently she has board members who never miss a
and is very active in fundraising. Her
with a smile on her face and most stepped into a new role as a mentor meeting.
son, Lucas, is a multi-sport athlete,
importantly, she always makes sure for our Athlete Leadership Programs He is an incredible fundraiser and
who is well-known for training hard
the athletes are having fun. University. has raised more than $5,000 for the TLC
and earning gold medals. He has
She does a great job promoting She also serves as an event to earn a Charter Class ring and letter
participated in more than 200 events
the program and giving the athletes manager for state events and jacket. Robb is a true leader. He is always
in more than 100 competitions. In
great coaching wisdom and advice. volunteers at SOMO’s Headquarters looking for what is best for the athletes
addition to playing, he helps coach
and Central Area offices. and wants their voices to be heard.
the Cape Tornadoes with his mom.

2016 || 6
1001 Diamond Ridge, Suite 800
Jefferson City, MO 65109

573-256-6367 816-233-6232 417-624-5505
903 Old 63 North, Suite A 2300 Frederick Ave., Suite 204 2702 Richard Joseph Blvd., Suite 114
Columbia, MO 65201 St. Joseph, MO 64506 Joplin, MO 64804

913-789-0330 573-339-6733 314-961-7755
9001 W. 67th St. 1625 N. Kingshighway 2945 S. Brentwood Blvd.
Merriam, KS 66202 Cape Girardeau, MO 63701 St. Louis, MO 63144

Let me win.
But if I cannot win,
let me be

in the attempt.
– Athlete’s Oath

Created by the Joseph P. Kennedy Jr. Foundation. Authorized and accredited by
Special Olympics Inc., for the benefit of citizens with intellectual disabilities.