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Name Surname
Merab Tchikadze Position

Production Manager
46 Rustaveli Ave. 46
Tbilisi, Georgia ,
+995 99 919 191 +995 99 919 191
+995 322 88 01 04 +995 322 88 01 04
info@sts.ge info@sts.ge
46 46 Rustaveli ave. www.sts.ge www.sts.ge
, Tbilisi, Georgia
+995 555 51 43 51 +995 555 51 43 51
+995 322 88 01 04 +995 322 88 01 04
m.tchikadze@vestus.ge m.tchikadze@vestus.ge
www.sts.ge www.vestus.ge

Name Surname
Position

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Tbilisi, Georgia
+995 99 919 191
+995 322 88 01 04
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www.sts.ge

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Simple And Therefore Universal

As we found out, in most cases, the pictograms indicating any type accessibility, adaptations, sign language or braille are more or less
marginal. In our approach we tried, on the one hand, to avoid the fact of social separation and on the other hand, to find the symbol
that would be general enough to imply the idea of universally adapted places.

In order to create a visual for the universal pictogram, we decided to find the universal element among all humans. So we chose water.
It occupies most part of human body and due to its flexibility, supports the idea of diversity among people. Water, as universal matter,
symbolizes a human with all kind of possibilities.

How This Symbol Would Evolve?

As the main ideological component of our pictogram is water, we got the visual inspiration from a drop. We used the concept of wheel-
chair sign as todays top consumed symbol that is related to people with disabilities. To emphasize our idea of not dividing people with
their abilities, we maintained the evidence of roundness that symbolizes the union. Finally, to add some dynamics to the pictogram, we
put spiral, the logical continuation of roundness.

The pictogram is suitable for usage at any type of public places. Because of its shape it is easily memorable and can be distinguished even
with a hand touch.

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n 53 ianvari-aprili, 2017