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Can you find the best new customers?

We can.

Combining time- Acquire quality customers Build a continuum business


We are experienced building leading
tested direct We harness the power of media
channels to reach, identify and continunity business models,
response principles convert your prospects to customers
at or below your allowable cost-
subscription and membership for
brands for companies like Kraft, Xerox,
with proven online per-order or established cost- CBS/Columbia House, Scholastic and
of-acquisition. And we can offer Nestle; we can architect and help
best practices performance- based solutions where you build your own highly profitable
you only pay for results delivered. business, from strategic planning and
merchandisingto establishing
Founded in 2003 by client- Campaign strategy and planning operational systems and fulfillment.
side Direct to Consumer Direct response creative services
Market testing Business planning and P&L modeling
marketing pioneers, Fosina Media planning and placement Front-end allowables and attritions
Marketing Group today is Ad network and pay for performance Back-end operations and fulfillment
management Credit card processing, reactivation
a digital agency that helps and reauthorization
leading brands acquire and
retain quality customers Improve customer lifetime value
Establish a digital sales platform
We not only land new customers,
through all media channels. Fosina web hosting offers a way to
we also deploy retention and up-sell
strategies to keep existing customers take orders online with verification
longer and monetize them better. and state of the art screens, extensive
reporting, and up-sell capabilities.
Customer activation/re-activation
Cross-sell and up-sell PCI-compliant landing page hosting
Database and house file marketing Credit card processing
Fosina Marketing Group CRM and Loyalty programs Real-time lead or order verification
51-53 Kenosia Avenue Fraud protection
Danbury. CT 06810 Online metrics and reporting
www.FosinaMarketingGroup.com
203-790-0300
info@FosinaMarketingGroup.com
The Fosina Formula
The conversion rate of any digital direct response 1 Engaging
campaign is a function of 4 key interrelated factors:
The Right Offer Creative
1. The Right Offer
2
Action-oriented offers :
Fosina helps you package the product or service
you want to sell successfully. By putting together Your
4 Brand
a consumer-appealing offering at the right price
and with the right deal to motivate action. By
performing the market analysis to ensure youre
competitive. And by real-life market testing
to confirm performance. Protective Focused Media
Technology
Product strategy
Price analysis and testing
Premium concepts and sourcing
3
Promotion concepting

2. Engaging Creative 4. Protective Technology


Market-tested creative : Screening & Hosting Solutions:
We employ copywriting, graphic design and Fosina provides a full array of web hosting services.
user interface best practices that are empirically
proven to enhance responseand employ split Quality of orders: Fosina has multiple processes
and multivariate testing to confirm performance in place to control and reject any questionable
in-market. traffic BEFORE it hits your server. Fosina utilizes
state-of-the-art screening techniques in real time,
Website banners and has established relationships with all of the
Website development major credit card processors.
Email subject lines, text ads,
and html graphic ads Testing and Up-sell: Provide a platform for multi-
Landing pages variant creative and offer testing, as well as a
Print and package inserts multitude of up-sell offers, including pre and post-
Direct Mail sale. After completion of all sales, customers can
Telemarketing be directed to the website for more shopping.
Creative split testing
A sample list of brands served
Landing page optimization through
multivariate testing

3. Focused Media
ROI based media:
From a wide net to a laser focus, we provide a media
approach to best meet your selling challenge, your
allowable cost-per-order and your overall budget.
From performance based, pay-only-for-results
distribution to highly targeted and effective media
buys, well recommend, test, and scale the channels
that deliver the greatest ROI.

Performance-based media: CPA and CPC


Targeted CPM media buysdemographic,
behavioral and contextual targeting
Email, display, search, social media,
co-registration paths, pay for performance
and ad network management
Off-line media: Telemarketing, DRTV,
Direct Mail, Inserts
Website Development and more

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