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Align Amarillo

Economic Development Strategic Plan

City Council Work Session


May 23, 2017

Photo Credit: Downtown Amarillo, Inc.


Opening Remarks

Andrew Freeman,
Economic Development Manager
Agenda

Project Update
Strategic Workshop
Next Steps

Photo Credit: Pietro Pecco


Planning Process
PHASE 1: PHASE 2:

DISCOVERY ECONOMIC DEVELOPMENT STRATEGY

REVIEW ASSETS ORGANIZE AND ALIGN DEVELOPMENT


AND ENGAGE COMMUNITY EFFORTS

Information review Vision and goals

Visioning & consensus building Strategic recommendations

Economic and demographic data analysis Capacity building and organizational


recommendations
Talent & innovation opportunities
Incentive structure analysis and recommendations
Real estate & tax generation analysis
Best practice profiles
SWOT Analysis
Implementation plan and metrics
Target cluster updates and profiles
DELIVERABLE:
DELIVERABLES:
ECONOMIC DEVELOPMENT STRATEGY
SECTION DRAFTS FOR INTERNAL REVIEW
STAKEHOLDER ENGAGEMENT
Input To Date
Online survey with 900 respondents

2 public meetings

3 Advisory board meeting

Personal interviews with city leadership, business owners, and

citizens

Focus groups with over 50 participants

Tours of city and four districts Downtown, Route 66, Medical

District, Airport

Tour of Bell Helicopter


Reports To Date

Internal drafts

Competitive Assessment

Survey Results

Tax Generation Assessment

Economic Development Focus Districts Analysis


This Trip

Public Meeting

Advisory Board lunch

City Council Work Session

Capacity Building Meetings with Partner Organizations


Agenda

Project Update
Strategic Workshop
Next Steps

Photo Credit: Pietro Pecco


If you don't know where you are going,
you'll end up someplace else.

- Yogi Berra
Economic Development Strategic Plan

STRATEGIC FRAMEWORK

Vision

Pillar 1 Goal(s) Pillar 2 Goal(s) Pillar 3 Goal(s) Pillar 4 Goal(s) Pillar 5 Goal(s)

Strategies + Strategies + Strategies + Strategies + Strategies +


Tactics Tactics Tactics Tactics Tactics

1.1 1.2 1.3 2.1 2.2 2.3 3.1 3.2 3.3 4.1 4.2 4.3 5.1 5.2 5.3

Timing, task assignments, and metrics provided for each tactic.


Draft Vision Statement

Amarillo is an independent and


innovative community providing a
foundation of infrastructure, education,
and lifestyle that allows businesses to
grow and families to thrive.
Economic Development Strategic Plan

STRATEGIC FRAMEWORK

Amarillo is a an independent and innovative community providing a foundation of infrastructure,


education, and lifestyle that allows businesses to grow and families to thrive.

Marketing &
Talent Quality of Life Infrastructure Innovation Communications

Strategies + Strategies + Strategies + Strategies + Strategies +


Tactics Tactics Tactics Tactics Tactics

1.1 1.2 1.3 2.1 2.2 2.3 3.1 3.2 3.3 4.1 4.2 4.3 5.1 5.2 5.3

Timing, task assignments, and metrics provided for each tactic.


Economic Development Strategic Plan

STRATEGIC FRAMEWORK

Amarillo is a an independent and innovative community providing a foundation of infrastructure,


education, and lifestyle that allows businesses to grow and families to thrive.

Marketing &
Talent Quality of Life Infrastructure Innovation Communications

Strategies + Strategies + Strategies + Strategies + Strategies +


Tactics Tactics Tactics Tactics Tactics

1.1 1.2 1.3 2.1 2.2 2.3 3.1 3.2 3.3 4.1 4.2 4.3 5.1 5.2 5.3

Timing, task assignments, and metrics provided for each tactic.


Talent
Amarillo prepares its residents for the jobs of the future
and supplies a hard-working, high-skill workforce for
local employers.

Priorities

Supporting and expanding STEM training and career programs at ISD

Expanding and aligning training programs at Amarillo College, West


Texas A&M University, and Texas Tech Health Science Center

Connecting Amarillos underserved population to training and job


opportunities

What other priorities come to mind? Specific strategies?


Economic Development Strategic Plan

STRATEGIC FRAMEWORK

Amarillo is a an independent and innovative community providing a foundation of infrastructure,


education, and lifestyle that allows businesses to grow and families to thrive.

Marketing &
Talent Quality of Life Infrastructure Innovation Communications

Strategies + Strategies + Strategies + Strategies + Strategies +


Tactics Tactics Tactics Tactics Tactics

1.1 1.2 1.3 2.1 2.2 2.3 3.1 3.2 3.3 4.1 4.2 4.3 5.1 5.2 5.3

Timing, task assignments, and metrics provided for each tactic.


Quality of Life
Amarillo is a family-friendly community rooted in
Western heritage but offering modern housing, cultural,
and recreational options for all ages.

Priorities

Raising awareness of existing cultural and entertainment options

Continuing to expand entertainment and recreational amenities


especially for younger residents and families

Increasing and diversifying the housing stock

Improving infrastructure and amenities in underserved neighborhoods

What other priorities come to mind? Specific strategies?


Economic Development Strategic Plan

STRATEGIC FRAMEWORK

Amarillo is a an independent and innovative community providing a foundation of infrastructure,


education, and lifestyle that allows businesses to grow and families to thrive.

Marketing &
Talent Quality of Life Infrastructure Innovation Communications

Strategies + Strategies + Strategies + Strategies + Strategies +


Tactics Tactics Tactics Tactics Tactics

1.1 1.2 1.3 2.1 2.2 2.3 3.1 3.2 3.3 4.1 4.2 4.3 5.1 5.2 5.3

Timing, task assignments, and metrics provided for each tactic.


Infrastructure
Amarillo is an attractive city with infrastructure,
planning, and support systems in place that make it easy
for businesses to grow and residents to get around.
Priorities
Planning and expanding utility infrastructure to specific areas to
encourage industrial and other development
Funding and implementing road and highway repair and beautification
Improving high-speed internet connectivity
Increasing access to certain transportation corridors and exploring
transportation options serving less mobile populations
Streamlining of the Citys development and inspection processes
What other priorities come to mind? Specific strategies?
Economic Development Strategic Plan

STRATEGIC FRAMEWORK

Amarillo is a an independent and innovative community providing a foundation of infrastructure,


education, and lifestyle that allows businesses to grow and families to thrive.

Marketing &
Talent Quality of Life Infrastructure Innovation Communications

Strategies + Strategies + Strategies + Strategies + Strategies +


Tactics Tactics Tactics Tactics Tactics

1.1 1.2 1.3 2.1 2.2 2.3 3.1 3.2 3.3 4.1 4.2 4.3 5.1 5.2 5.3

Timing, task assignments, and metrics provided for each tactic.


Innovation
Amarillo is recognized for its pioneering spirit and
strong culture of entrepreneurship.

Priorities

Raising awareness of Amarillos entrepreneurial resources,


supporting local businesses, and telling local success stories

Encouraging commercialization and development of clusters related


to research activities and technological innovation occurring at local
and regional universities and organizations

Increasing entrepreneurial education programs at all levels

What other priorities come to mind? Specific strategies?


Economic Development Strategic Plan

STRATEGIC FRAMEWORK

Amarillo is a an independent and innovative community providing a foundation of infrastructure,


education, and lifestyle that allows businesses to grow and families to thrive.

Marketing &
Talent Quality of Life Infrastructure Innovation Communications

Strategies + Strategies + Strategies + Strategies + Strategies +


Tactics Tactics Tactics Tactics Tactics

1.1 1.2 1.3 2.1 2.2 2.3 3.1 3.2 3.3 4.1 4.2 4.3 5.1 5.2 5.3

Timing, task assignments, and metrics provided for each tactic.


Marketing & Communications
Residents of Amarillo celebrate their community, and
Amarillo is recognized nationally as a top destination for
businesses and skilled workers and their families.

Priorities

Communicating internally about the role of economic development and


raising awareness of Amarillos assets and success stories telling a
consistent, positive story of pride and opportunity

Targeted recruiting of high-impact primary employers

Actively recruiting talented workers for specific, high-skill industries

What other priorities come to mind? Specific strategies?


Agenda

Project Update
Strategic Workshop
Next Steps

Photo Credit: Pietro Pecco


Next Steps
June

Target Industry Profiles & Messaging

Strategic Plan Draft Internal Review

Final strategy review


City Council
Amarillo EDC Board

Strategy Roll-Out
End of June
Questions or Comments?

Photo Credit: Downtown Amarillo, Inc.