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# JOURNALof Applied IT and Investment Management Volume 1 No.

3 December 2009

DR. PETER SCHENK


MEAG
AWARD-WINNING
RISK MANAGEMENT
CULTURE

PRINCIPAL
ADAM SCHNEIDER
DELOITTE CONSULTING
TAKING OPERATIONAL
BENCHMARKING TO
THE NEXT LEVEL

PROFESSOR INGO WALTER

GLOBAL ASSET
MANAGERS AFTER THE
FINANCIAL CRISIS

DIRECTOR GENERAL
PETER DE PROFT
EFAMA

THE ROLE OF THE


ASSET MANAGEMENT
INDUSTRY IN THE
FUNDING OF THE
POST-CRISIS
FINANCIAL SYSTEM

MITIGATE RISK REDUCE COST ENABLE GROWTH


2 December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

CEO COMMENT: CONTENTS


# TAKING OPERATIONAL BENCHMARKING

Huge prospects TO THE NEXT LEVEL 3

careful management
# MEAG RISK MANAGEMENT CULTURE
PAR EXCELLENCE 7

by CEO Peter L. Ravn # NEW SIMCORP STRATEGYLAB VOLUME ON


COST MANAGEMENT AND OPERATIONAL
The long-term drivers for growth in CONTROL AN INTRODUCTION 11
the investment management industry
are strong. Though there may be doubt # GLOBAL ASSET MANAGERS AFTER
as to whether the recent improvement THE FINANCIAL CRISIS 15
in the financial markets is sustainable,
there is plenty investment managers # EXTERNALISE: USING SPECIALISTS TO
can do to prepare for whatever the REDUCE OPERATIONAL RISK AND COST
future may bring. OF OPERATIONS 18

When preparing for the short-term # 41% OF THE INVESTMENT MANAGEMENT


uncertainties and for the longer term INDUSTRY IN THE RED 21
opportunities, it is important for each
individual institution to focus on # PREPARE FOR GROWTH: SUMMIT IN THE
streamlining ones organisation to be CONFERENCE GLOBAL FINANCIAL
able to capture value and growth once
INDUSTRY 23
the tides turn. This inevitably involves looking at the cost platform, reducing
fixed costs and keeping them down once growth accelerates. Such an approach # THE ROLE OF THE ASSET MANAGEMENT
points to scalable platforms capable of accommodating growth going forward.
INDUSTRY IN THE FUNDING OF THE POST-
CRISIS FINANCIAL SYSTEM 28
Getting a grip on ones core competences remains key. I believe that the trend
among investment managers to outsource non-core activities while sharpening
# BOOK REVIEWS 32
focus on what they do best will accelerate. As such, our product, SimCorp
Dimension, is designed to help our clients perform the many complex tasks
# REGULATORY UPDATE 33
needed to stay ahead in todays and tomorrows international financial markets.
In addition, we offer services that can free investment managers resources and
# RECENT RESEARCH AND WHITE PAPERS 34
further allow them to focus on their key business.

I am pleased to say that the SimCorp Dimension International User Community


Read the journal online at www.simcorp.com/journal
Meeting (IUCM) in September in Luxembourg was a great success. With more
than 200 attendees, the majority of our clients were represented, and some sent EDITOR-IN-CHIEF
Lars Bjrn Falkenberg, Vice President, SimCorp A/S
more than one delegate. The feedback has been very positive. Our work through larsbjorn.falkenberg@simcorp.com
SimCorp StrategyLab, SimCorps research arm, has enabled us to analyse and
EDITORIAL ASSISTANT
track the significant trends in our industry. Consequently, clients told us that Mette Trier, SimCorp A/S
the themes presented in Luxembourg, which have emerged from our research, mette.trier@simcorp.com
were fully aligned with their own strategies and plans. 98% of the participants
PUBLISHER
indicated that they would attend next years IUCM event, not least given its SimCorp A/S, Weidekampsgade 16, 2300 Copenhagen S, Denmark, Phone: +45 35 44 88 00.
value as an opportunity for networking with peers in the industry.
Journal of Applied IT and Investment Management is a quarterly publication, published and distributed globally
by SimCorp A/S. Print run: 11,000.
2009 has certainly been a year out of the ordinary. And the challenges are not
SUBMISSION GUIDELINES
past yet. The importance of data quality and integrity in asset management has Articles, book reviews, new reports and information on recent research can be submitted for review to Editorial
become even more apparent core principles that are underpinned by Assistant Mette Trier, mette.trier@simcorp.com. For submission guidelines, please visit
www.simcorp.com/journal.
SimCorps enterprise offering. The events of the last year have given us
confirmation that we can look forward to the future with reasonable confidence, DISCLAIMER
The contents of this journal are for general information and illustrative purposes only and will be used at your own
along with our clients across the investment management industry.
risk. The articles in the publication do not necessarily reflect the view of SimCorp. SimCorp will use all reasonable
endeavours to ensure the accuracy of the information. However, SimCorp does not guarantee or warrant the
A positive outlook towards 2010 is an excellent outset for me to send everyone accuracy or completeness, factual correctness or reliability of any information in this journal and does not accept
liability for errors or omission including inaccuracies or typographical errors.
my best Seasons Greetings and to wish a Happy New Year on behalf of SimCorp.
ISSN 1903-6914. Copyright rests with publisher. All rights reserved SIMCORP A/S 2009.

Peter L. Ravn, Ph.D.,


SUBSCRIPTION
is CEO at SimCorp A/S. Subscription to the journal is free of charge for members of the industry, associated institutions and academics.
To subscribe, please visit www.simcorp.com/journal. Change of address should be e-mailed to journal@simcorp.com.
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 3

# Taking operational bench-


marking to the next level:
thoughts for investment
management firms
The investment management industry is now being challenged by volatile mar-
kets, changing revenue models and substantial client issues. As a result of the
2007-2009 financial crisis, many investment managers are facing the need to
adjust their operational strategies to these changing conditions. Both benchmark-
ing and best practice analysis have been proposed as tools to help asset managers
understand their relative position in such operational areas as specifics of service
delivery and cost structure. Once complete, however, these studies can be diffi-
cult to link to particular choices and activities. This article examines the specific
methods that firms can use to extend their analyses with focus on determining
what is next. by Adam Schneider , Principal, Deloitte Consulting LLP
1

B
enchmarking is a standard measured by the STP benchmark
practice used across industries indicated above.
to define firm business
performance and compare TYPES OF STUDY
across firms. It is defined as follows: To Generalising, there are three different
measure [a rivals product] according to types of benchmarking/best practices
specified standards in order to compare it study that are often conducted between
with and improve ones own product.2 firms:
The definition tends to be about
specifications and quantification, for Compare facts: Studies that compare
example the cost of a unit produced. In specific facts across firms. These
investment firms, an operational studies include comparing organi-
benchmark might include cost per dollar sational structures or comparing
of assets managed measured in basis functional costs. Many benchmarking
points, or the percent of trades handled analyses fall into this category.
on a straight-through-processing (STP) Compare processes in use: Studies that
basis through the back office. compare in detail how firms perform
certain functions, in an attempt to
Separately, the concept of best practices identify best practices or at least
has emerged to define how leading firms practices that are more successful than
perform specific business functions. others. Studies of this nature typically
While best is subjective pretty good involve detailed functional analysis
practices is just not as attractive it can across multiple firms. For an
be a valuable method for understanding investment management firm, this
the specifics of how competitive firms might be a comparison of how firms
accomplish specific operational tasks and reconcile with custodians which shows
therefore be a guide for choices. For an how some firms use automated tools, 1 Adam Schneider is also a contributor to the new volume
by SimCorp StrategyLab: Operational control in asset
investment management firm, an example some offshore work and others management: processes and costs edited by Michael Pinedo
of an operational best practice might be outsource to a third party. (see walkthrough, pages 11-14).

automating trade processes so that they 2 Dictionary.com

need little human intervention and can be


4 December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# Taking operational bench-


marking to the next level:
thoughts for investment
management firms

Compare projects others are doing: r esults are normalised across firms, achieved by not including information
These studies compare projects and allowing careful inspection and technology costs in their analysis,
investment programmes across firms, comparison; which were counted by peers.
and share their experiences. For enables an apples-to-apples com- The reality that the cumulative weight
example, firms may compare how they parison to be made of the area or of different business strategies may
use a methodology such as Six Sigma subject being dealt with; explain most results. Choices about
to re-engineer processes or reduce focuses on the specifics of the product offerings, distribution, or
costs. The goal is not to understand investment business, for example technology investment decisions and
the outcome, but how projects are processing equity transactions rather other historical factors may well
being performed and how specific than being a general study focusing on explain most of the output differences
tools fared in a real-world situation. generalised transaction processing found.
strategies;
STRENGTHS AND firms can better understand or forecast BENCHMARKING: A PROPOSAL
WEAKNESSES the consequences of major choices, FOR IMPROVEMENT
Benchmarking/best practices studies can such as re-engineering strategies or Is there a way to both get the benefits of
be hugely valuable and provide significant technology implementation strategies; external peer measurements while also
insight to investment managers. Their and, perhaps most importantly, allows linking them to business objectives?
value comes from the ability to understand firms to look beyond their Perhaps by combining the benefits of
multiple operating models, including organisations and assess where they external information with ongoing
models for change, and provide insight on stand in terms of key management business planning.
firm choices with respect to operating processes, capabilities and metrics.
Benchmarking/best practice studies

In investment firms, an However satisfying studies of this type


are, there are weaknesses. In particular, we
effectively treat the business being
measured as a black box. The output is a

operational benchmark might


have seen many instances where studies series of measures: it uses process x. It
are disconnected from next steps. We costs y per billion of currency under
might call this the now what? problem. management. It has a success rate of z%.

include cost per dollar of For example: we learn that a successful


competitor has a widely different organ- However, few of these benchmark

managed assets measured in


isational structure now what? Or, we measures tie the visible service levels to
learn that another firm has a different internal and external constituencies. We
processing strategy, preferring to insource propose to focus less on internal processes

basis points, or the percent of operations and technology now what?


The issues of translating study into action
and more on the relevant service level
metrics. If we find operational per-

trades handled on a straight-


generally include the following: formance is far away from these metrics,
we can immediately identify strategies for
A n excess of data but a lack of insight. change.

through-processing (STP) This is probably the single largest


issue. That is to say, weve learned a We propose to align the external

basis through the back office.


great deal, but the study itself does not benchmarking and annual planning
translate into strategies and specific processes by using visible service level
action steps. measures to drive internal plans for
The risk of noise overwhelming the improvement. In essence, we would use
answer. Cost structure comparisons, benchmarking techniques to compare
strategy, cost structure, systems imple- in particular, have challenging both other investment management firms
mentation decisions and human resources accuracy requirements, and one and output metrics important to internal/
decisions. Some of the key benefits common issue is the difference in cost external clients.
include: allocation methods. During one study,
a firm proudly announced they were a Such a programme would have significant
low cost provider, a position they advantages as it would be focused.
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 5

Figure 1 shows an example of a Internal and Internal and external clients Custodians that service and Investment consultants with
external client that offer varying interact with many relationships and experience
programme successfully used in invest-
surveys perspectives investment firms
ment management firms. It would work
as follows:

U nderstand the service level Externally Reporting Trade processing Reference data
Survey of
expectations of relevant parties such requirements
visible Performance measurement Cash management Assets under management
functions Client service including Trade settlement Client administration
as clients, custodians and other key
inquiries and escalation Reconciliation Performance measurement
internal clients. Fee accounting/billing Reference data
Determine whether or not peer firms Contributions/withdrawal Corporate actions
are meeting this level of service. Note Investment accounting Investment accounting
Accuracy
service level may include a wide range Corporate actions
of subjects such as specific timings,
accuracy levels, internal cost or level of
technology enablement. The goal is to Analysis and Study
identify specific expectations that are comparison analysis Firm Services Current
or are not being met. profile* and quality delivery
Focus on service level metrics visible measures effectiveness
to external parties, as opposed to those
that are used to manage internal * including general statistics and operating ratios
processes.

Benchmarking of this type would work


through a waterfall process that starts by
Interviewee Potential participants Sample questions asked
understanding the needs of external
parties, then working towards peer firms Client Investment manager to establish meeting What are the service and support dimensions that are most important to you?
and then measuring the internal opera- Senior management for perspective and tone How does the investment manager satisfy your needs relative to these dimensions?
Line functions interfacing with investment What is your desired end state relative to the key dimensions?
tion. The goal is to assemble as many managers
outside-in measures of operational
effectiveness as practically possible. A Custodian Advisor services unit What are optimal trade communication procedures?
Senior management for perspective and tone What defines client expectation relative to investment manager to custodian
sample process chart, including communication? What incentives should be built into the process?
participants and types of questions asked, Any report card/MIS reporting
is included in Figure 2.
Investment Client service partner How is your organisation aligned to meet internal and external needs?
consultants Investment advisors What defines client expectation relative to consultant communication?
and other firms Performance analyst What are the gaps in servicing the key identified dimensions?
LINKING TO IMPROVEMENT Internal cost metrics as per cost benchmarking studies

PROGRAMMES Investment Operations manager What are the most important service dimensions to your clients?
Tying information from the outside-in management Middle/back office managers How are your products and services aligned with their expectations?
benchmarking process described above to firm itself IT representative What is your desired end state relative to the key dimensions?
CFO, COO as appropriate Internal cost metrics as per cost benchmarking studies
business improvement programmes is
relatively straightforward. Our proposal is
to directly link the results of the
benchmarking to potential change and
re-engineering projects.

For example, the business function of consultants view their success. At the
performance measurement is essential to same time, the specifics of executing
investment firms. The calculations are performance measurement are highly
precise, compared to external parties, and internal and rarely visible.
directly determine how firms, clients and
6 December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# Taking operational bench-


marking to the next level:
thoughts for investment
management firms

In our outside-in approach, firms would In the performance measurement case, one The benefits of linking external measures
start with the goals of the performance might learn that clients expect to have daily to firm improvement projects are
management function and use these goals performance available, with month-end significant and ongoing. We believe this
as benchmark questions for external audited performance ready three days after structure for benchmarking will provide
parties, for competitors and finally for the month end, and that other firms are meeting significant benefits over traditional
performance operation itself. When done, this goal. Meanwhile, the internal survey approaches.
the study should be able to reach a indicates that our firms operation is
achieving only ten-day-after-month-end

Benchmarking/best practices
readiness. An illustrative example of
operational functions benchmarked on an
outside-in approach is indicated in Figure 3.

studies can be hugely valuable There are significant benefits to this

and provide significant insight


approach. Firms would formally
understand the service levels they must
provide for key constituencies. They would

to investment managers. understand how they and their


competitors are meeting those service
levels and whether there is a gap. They can
then assess whether the gap in capability
conclusion about the areas relative is significant enough to require im-
operational position. That assessment can provements to be made. In fact, the
be used as the basis for deciding how to competitor benchmarking would be likely
move that function from its current level to indicate whether the required
of capability to what is required. improvements are cost-related, process-
related, or technology-related.
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 7

# MEAG risk management


culture par excellence
MEAG, winner of the SimCorp StrategyLab Risk Management Excellence
Award, is a risk management firm both by design and by culture. We spoke to
Dr. Peter Schenk, MEAGs Head of Investment Controlling, to learn about its
approach to risk. by Richard Willsher

Dr. Peter Schenk, Head of Investment Controlling, MEAG

A
mong asset managers, companies have to behave differently assets have to be structured completely
MEAG may well be the than assets belonging to other types of differently than those of a composite
envy of its peers. It manages investors. The assets must back the insurer or firms that reinsure storm risks.
more than 180 billion of liabilities of the insurance company. The risk content and asset behaviour
assets, yet suffered no direct damage in What is more, life insurance company mean that they have to match, or
the financial crisis. This is almost certainly
due to the risk management culture at the
firm and its heritage as part of Munich
Re.
Munich Res mission statement is
All but 8 billion of the assets under its
We turn risk into value. So thats
management are from Munich Re
companies and, as Dr. Peter Schenk
where we start from. We have
explains, insurance companies do things
differently. The assets of insurance
to understand the investors risk
concept. Dr. Peter Schenk
8 December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# MEAG risk management


culture par excellence

approximately match, this liability management function at MEAG, Dr. together and talk about them. We regard
structure. Any deviation has to be de- Schenk also plays a role in the integrated our role explicitly as business enablers. We
liberate. This means that when you risk management function of Munich Re supply the front office with tools that they
manage assets for insurance companies, as a whole, where he reports directly to its can use for their allocation and try to assist
you have to talk about risk. The liabilities chief risk officer. As an indication of the in finding solutions when dealing with
are risks. Insurance companies deal with scale of the Group-wide risk management narrow risk limits and other restrictions. It
risk. Munich Res mission statement is task, it is worth noting that in the half year helps if they see that we really do not want
We turn risk into value. So thats where to 30 June 2009, Munich Re generated to hinder them and that we are not always
we start from. We have to understand the gross premium income of 20.7 billion. risk averse, but that we also try to find
investors risk concept. Any new investment decision that is taken ways for them to take on risk.
involves the full participation of the risk

We regard our role explicitly management function; it has to pass the


risk management test.
Dr. Schenk sets out the first principles of
MEAGs risk management operation. The

as business enablers.
internal data has to be up to date and
It is very important to remember that complete. It has to be stored correctly and
there always are two perspectives in our securely so that all holdings are known at
Dr. Peter Schenk decision processes: the front office per- any time. The details of holdings must be
spective and the risk perspective, which transparent. The methods and processes
are taken equally into account, explains for handling the data have to be able to
PRIMARY FOCUS ON RISK Dr. Schenk. In order to come to a well- transform it into information that is useful
While many other fund managers may be balanced decision, the people with an and can flow into the decision-making
under greater pressure to focus on return, allocation idea must know that they will process. To achieve these things MEAG
MEAGs primary focus is on risk. More be confronted with risk perspectives. An uses a centralised data backbone that
particularly, it has to understand very example where we see this working in includes SimCorp Dimension. These
clearly the riskless position of the investor. practice is our New Product Process. features are the basic building blocks, but
But what is risklessness? For a private When an attractive new investment idea it is dealing with the unusual situations
individual it may mean cash in a drawer to comes out in the market, the front office that defines the risk culture at MEAG
pay for tomorrows pizza, says Dr. Schenk. may be thrilled with it. The investor may and tests how effective it is. As Dr. Schenk
For an insurance company that knows, or be thrilled as well, because it may be a elaborates, When special situations
expects from its models, that it will have to good instrument to reflect its liability emerge, when there is a crisis or new
be able to pay certain claims in a years profile. But we will only take up on it if we business opportunities something un-
time, or, in life insurance, in 10 or 15 years on the risk management side agree. We usual, you have to have all this data, and
time, your riskless position will not be have to be able to understand the product. the processes and governance rules must
cash, because relative to the liabilities, the We have to be able to adequately model it be set up perfectly. And you need a risk
return is quite different. To arrive at this in our systems. We have be able to access culture that is able to change to another
riskless position you have to do certain the data we need to feed our models, so gear; to move into crisis mode, if you like.
calculations; you need to look at the asset that the output they give us is in the form Then, when you do, the culture of the firm
and liability values at risk. You need of useful information. ensures that everybody really likes to work
processes that will meet the liability with each other. Everybody keeps a close
structure when it changes. Insured events BUSINESS ENABLERS eye on the risk system, but the gap
may or may not occur. Claims may emerge However, it would be a mistake to paint between it and the special situation can
or not emerge. Modelling but also the risk management function only as an only be bridged with communication and
preparedness for the unexpected are key obstacle to doing business. The risk action, with everybody really doing not
ingredients of the process. As Dr. Schenk management culture has evolved much only what is in their job description, but
adds without any hint of complacency, A further than that and according to Dr. whatever is necessary at that moment. As
financial crisis is just another event that Schenk, There are conflicts, but we have Dr. Schenk adds, This is a top-down
makes you think about your risk profile. found ways to deal with them as a routine. issue because everyone appreciates that
What is necessary is intense com- understanding, managing and controlling
It follows, then, that understanding and munication and mutual respect. We work risk is vital to our business and our
calculating risk at MEAG starts at the top together in one building. We meet at decision-making process.
of the firm. As well as heading the risk lunch. Whenever issues arise, we sit down
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 9

A strong process was already in place before the financial


crisis, and the institution performed well during the crisis.
[MEAG] has a strong emphasis on the risk culture
MULTI-DISCIPLINARY TEAM
It is also key to the process that the risk
throughout the company group, where the risk management
management function is staffed in a way
that matches the demands of the business
units are structurally separated from the front office.
in all its complexity. For example, Dr. The risk policy is not only comprehensive and detailed; it
also demonstrates that risk policy can be an active tool to
Schenk himself has a background in
mathematics and computer science and
holds a doctorate in economics. He notes
that his colleagues in the Risk create added value for the institutions stakeholders.
Management department are an Award speech by Professor Ingo Walter at the SimCorp StrategyLab Risk Management Excellence Award 2009 announcement
interdisciplinary team. There are econo-
mists, people with technical computer
science backgrounds, but also physicists.
In addition, the company sponsors them
to gain Professional Risk Managers Today, for example, risk modelling, stress interesting constructions that somehow
International Association (PRMIA) testing and reviewing and revisiting the manage to comply with existing
qualifications. Intellectual rigour and stress tests and models on a regular basis regulation. So it will always be the task of
professional competence are essential are vital processes. And transparency is the individual companies risk management to
prerequisites. sine qua non. It is one of the chief reasons make a judgement about the degree of
that MEAG avoided the worst of the transparency, he says. The other thing is
However, part of MEAGs success in the crisis, as Dr. Schenk points out: If you systemic risk. To prevent this we would
current financial crisis is owed to the have transparency, you can quickly manage need a global risk management system. A
2000-2003 equity bubble, which sharp- an assets risk. You can sell it or hedge it global risk management system means
ened the firms resolve to enhance its risk faster than your competitors perhaps. global data pools, a global early warning
culture. As Dr. Schenk explains, We Nobody could ever understand what a concept and global risk management
looked at everything: at what worked and CDO of CDOs was, because you couldnt processes linked to these warnings. This is
what didnt work so well. The problem is drill into the data that really exposed the now being thought about and discussed in
always interfaces between different risk. If we were to buy these products and all kinds of forums, but the challenges are
departments; between the asset manager somebody asked us, What is your
and the investor. And there we learned exposure to US real estate, or to British
some lessons. One was that we really
intensified communication. We intro-
credit cards?, we couldnt see the answer.
We wouldnt have the data. So we either
Our processes now encourage
duced a mandate management concept
which ensures that the tactical asset
wouldnt permit such instruments at all, or
would at least classify them as non-
people to make decisions.
allocation not only fits MEAGs view of standard, which leads to strict limitation Dr. Peter Schenk
the market, but also the investors overall in volumes and special pricing and
situation. One example of what this reporting rules.
concept entails are the regular asset/ huge. I think the desire is there, as well as
liability management meetings now held GLOBAL PROSPECTS the basic willingness to collaborate, but it
between investors and MEAG. Another So in the bigger picture, considering the will be cumbersome to arrive at concrete
is the elaborate risk management process raft of new controls and measures decisions and to accept jointly shouldering
with well-documented tasks and areas of currently under discussion, and in light of the pains risk management brings with it.
responsibility. Every objective that an MEAGs experience, is Dr. Schenk I think the train is moving in the right
investor has is quantified and cor- optimistic that products that are not direction, but if it is to reach its destination,
responding risk triggers are defined. sufficiently transparent will be banned or many components have to interlock, and
When a risk trigger is activated, a sufficiently de-risked in the future, so as to many parties who have not worked
predetermined process starts. This process not pose a threat? together so far will have to do so in the
always has to do with distributing and future. It is complicated, global, and there
exchanging information, meeting together It is not black and white, but altogether are lessons to be learned along the way. It
and deciding. Our processes now Im not optimistic. Buy-side needs and might take a long time.
encourage people to make decisions. sell-side creativity will always lead to
10
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# MEAG risk management


culture par excellence

MEAG (Munich ERGO Asset


Management GmbH) is part of
Munich Re. It provides advice on
strategic asset allocation, risk
management and asset-liability
management, combined with
professional investment manage-
ment. It manages approximately
186 billion worth of assets on
behalf of Munich Re and for third The SimCorp StrategyLab Risk
parties, including other institutions Management Excellence Award
and public funds. has been established by SimCorp
Munich Re is the worlds largest StrategyLab for the purpose of
reinsurance group. It conducts rewarding and promoting best prac-
both insurance and reinsurance tise within risk management in the
business in an integrated model, global investment management in-
with premium income of 38 dustry.
billion, net profit of 1.5 billion
and 44,000 employees around the MEAG was named the 2009
world. ERGO, the groups primary winner by an international jury
insurance group, has 40 million including Professor Caspar Rose
clients in more than 30 countries of Copenhagen Business School,
and earned premium income of Professor Rene Adams of Uni-
17.7 billion in 2008. ERGO versity of Queensland, Professor
offers a range of insurance products and Director of SimCorp Stra-
and is Europes leading health and tegyLab Ingo Walter of Stern
legal expenses insurer. School of Business (NYU), and
SimCorps CEO, Peter L. Ravn.
The assessment was based on
MEAGs achievements and devel-
Dr. Schenk concludes by saying that while management capability that Dr. Schenk opments in the field of risk
the world has probably learned how to describes, there is plenty of cause for management in the period from
avoid another sub-prime crisis, it is the optimism. 1 August 2008 to 31 July 2009.
unexpected we have to prepare for. To
deal with the unexpected you need global Richard Willsher is a London-based finan-
risk management systems, a global risk cial journalist and former investment SimCorp StrategyLab is the
culture and global risk governance, so that banker. independent research arm of
the relevant key persons will sit down SimCorp. Read more about
together and make decisions, fast. This, SimCorp StrategyLab and its Risk
he says, will be very difficult to achieve on Management Excellence Award at
a global scale, but for MEAGs own simcorpstrategylab.com/riskaward
business, with the highly evolved risk
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 11

# New SimCorp StrategyLab volume


on cost management and
operational control:
an introduction
A new SimCorp StrategyLab volume discusses new ideas on key strategic asset
management industry issues concerning processes, costs, productivity and opera-
tional risk, with a particular focus on their interrelationships and the trade-offs
between them. by Professor Michael Pinedo and Editorial Assistant Mette Trier
1

T
he global asset management Madoff case, one of the largest operational with regard to their costs, productivity
industry can be divided into risk events in history. and risk management. These factors have
two broad categories: only recently begun to gain recognition as
institutional asset manage- Currently, the asset management industry playing an important role in asset
ment and retail asset management. finds itself in a new phase of major management, and their interdependencies
Through a number of phases, the asset change. Since the credit crisis, the sector and trade-offs have not yet been
management industry as a whole has has suffered from plunging global thoroughly analysed. For example, a
undergone some major changes over the financial markets and from liquidity reduction in costs, implemented without
last two decades. becoming either highly restricted or non- proper planning, may substantially
existent. Even with a market recovery, increase exposure to operational risk.
Firstly, from the early 1990s until about

The new reality has forced


2008, the world witnessed how the value
of assets under management (AUM) sky-
rocketed due to the high liquidity in the
global financial markets. This in turn was
caused by abundant credit and ever- asset managers to develop a
much stricter discipline in
increasing asset valuations, among which
the most widely known are real estate
prices. This first phase also fostered the
creation of hedge funds that continue to
play a major role in the financial markets. their operational processes, in
Before the crisis, most asset managers
were not too worried about operating
particular with regard to their
costs or operational risks, as ever-
increasing prosperity made the value of costs, productivity and risk
management.
their AUM grow steadily. Excessive costs
and disproportionate numbers of errors
were buried under the constantly rising
revenues from a growing asset base and
under the solid profits generated by high
returns. The winds have changed, former levels of liquidity and wealth Processes, operational controls, costs,
however, and today, the industry is cannot be expected to become the norm productivity and quality control have
working under quite different conditions. again. been studied extensively in other
Many of the largest asset managers have industries, in particular the manufacturing
suffered a drop in the value of AUM by SETTING A NEW AGENDA: sector. It seems that the financial industry
1 The editor, Michael Pinedo of the Stern School of Business,
30-40%, not only due to a decline in asset PROCESSES, COSTS AND RISKS can learn a great deal from these studies.
NYU, focuses in his current research on the modelling and prices, but also from clients withdrawing The new reality has forced asset managers For example, the procedures used for
analysis of service systems, with an emphasis on Total Quality
Management (TQM) and operational risk. He has written, or their money. The crisis also brought to develop a much stricter discipline in Total Quality Management (TQM) in
jointly written, numerous technical papers on these topics and
is the author of several books. regulatory failures to light, such as the their operational processes, in particular manufacturing and services turn out to be
12
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# New SimCorp StrategyLab volume


on cost management and
operational control:
an introduction
very similar to procedures that can be technological and cost models that are allows firms to compare their cost
used in the management of operational pertinent to the challenges faced by performance with others in an effective
risk in financial services. todays global asset management firms. manner. It is based on the results of a wide
Four chapters by more academically variety of cost control projects conducted
In financial institutions as a whole, it has orientated authors are based on their over the past 20 years throughout the
become clear that even institutional asset collected data, which lead us to valid new investment management industry and
managers with large trading operations conclusions and recommendations. covering a large number of firms.
have to keep their costs under control.
The most important cost and operational A best practices framework for Lean Six Sigma in asset management
risk factors in asset management can be operational infrastructure and controls Focusing on the concept of Lean Six
summarised as, firstly, the costs and risks Providing the first set of industry Sigma in asset management, Klaus Arfelt
with regard to human resources; secondly, perspectives, mit Alptuna, Manos from SimCorp outlines what is needed to
costs with regard to client contact centres Hatzakis and Reha Tutuncu from maintain high productivity in conjunction
and distribution channels; and thirdly, Goldman Sachs present an operational with high quality control. Initially, his
costs with regard to systems development and control policy framework that reason for looking deeper into the Lean
and transaction processing. incorporates industry-wide best practices Six Sigma idea was motivated by the
and reflects current thinking as shaped by highly impressive results that have been
In this new volume, the contributors the 2007-2009 financial crisis. Especially achieved in the manufacturing world. To
consider all the cost and risk factors in the rapidly expanding area of alternative illustrate this, the author looks at the
mentioned above for retail as well as investments, they emphasise the im- automobile industry, where the concept
institutional asset managers. It is evident portance of strong governance in effecting was introduced and where the most
that the first factor is important for both these best practices and discuss opera- revolutionary consequences of process
categories of asset management firms. The tional elements such as robust optimisation have been observed. Finally,
second factor is clearly more important infrastructure and controls, reliable the advantages and positive side effects of
for a retail firm than for an institutional valuation, and a holistic approach to risk Lean Six Sigma implementation are
firm. The third factor is equally important management. Finally, the authors discussed. The chapter demonstrates how
for both categories of firms. examine under which conditions the a lean organisation has obvious com-
cost-effective strategy of outsourcing petitive advantages when it comes to
From various perspectives, the authors operational asset management functions employee competencies, operational
illustrate how the operational per- can be successful for both managers and transparency and a mentality of contin-
formance measures of interest in global clients. uous improvement.
asset management are mainly concerned,
on the one hand, with costs and Managing costs at investment Management of risk, technology and
productivity and, on the other hand, with management firms costs in a multi-line asset management
quality management and operational risk. Another significant industry angle is business
Moreover, they discuss issues related to provided by Adam Schneider1 of Deloitte In his chapter on the multi-line asset
the obvious trade-offs between costs and Consulting, who focuses on the operations management business, John H. Biggs,
productivity, and quality control and and costs in an investment management retired chairman of TIAA-CREF,
operational risk. firm from a value chain perspective. The discusses responsibilities at the different
investment management industry is now levels of the corporate structure as far as
TWO PERSPECTIVES challenged by volatile markets, changing risk management and technology
REPRESENTED: INDUSTRY revenue models and substantial issues of management are concerned, along with
AND ACADEMIA client faith and trust. Many investment the effects on total costs. In order for an
The main body of the volume has been management firms are facing revenue asset management firm to function well,
divided into two parts representing declines, product performance and the he concludes that risk management and
industry and academic perspectives need to adjust strategies to these changing technology management functions
respectively. Six chapters have been conditions. For the first time in many should not be kept at corporate level, but
written by authors closely connected to years, cost control is important to rather delegated down to the line
1 See pages 36 of this issue of Journal of Applied IT and
Investment Management for Adam Schneiders article
the asset management industry who give investment managers. Mr. Schneider managers.
Taking operational benchmarking to the next level. their views on general managerial, provides a framework for an analysis that
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 13

Manos Hatzakis, co-author of the chapter A Adam Schneider, author of the chapter on Yakov Amihud of New York University, co- Haim Mendelson of Stanford University,
best practices framework for operational Managing costs at investment management author of the chapter Transaction costs and co-author of the chapter Transaction costs
infrastructure and controls, is a vice firms, is a principal at Deloitte Consulting asset management. and asset management.
president at Goldman Sachs Asset Manage- LLP, primarily serving clients in banking,
ment and COO of Goldman Sachs Invest- investment management, wealth manage-
ment Partners. ment and capital markets.

Strategic and tactical cost management industry. The significant conclusions of Transaction costs and asset
in asset management the impact report analysed are based management
Zeroing in on both strategic and tactical upon a recent survey of 100 interviews Yakov Amihud of New York University
cost management, management consult- conducted among leading asset managers and Haim Mendelson of Stanford
ant and adjunct professor at New York around the world. University go on to analyse transaction
University Marcelo Cruz studies the costs, the variable costs of trading securities,
types of cost reduction efforts that have Cost structure patterns in the asset in the asset management industry. They
been tried over the past few of years in the management industry demonstrate how trans-action costs affect
industry. In his corresponding analysis of The first of the second parts academically the values of assets. For any given level of
strategic cost management, Cruz analyses orientated chapters is written by risk, securities with higher transaction
the trade-offs between levels of corporate Professors Dennis Campbell and Frances costs tend to have lower prices. The authors
expense with levels of operational risk Frei of Harvard University, who focus on study the effects of transaction costs on
exposure. the relationship between annual revenues asset management and introduce the
and annual selling, general and different types of transaction costs, study
Cost effectiveness in the asset administrative (SG&A) expenses in the their structure and show how they affect
management industry: an IT 2001-2008 period. The authors find that asset prices. Finally, they examine the
operations perspective indirect costs related to SG&A appear to implications of these relationships for asset
Concluding the part on industry be increasing when revenues climb, often managers, showing how transaction costs
perspectives, Kjell Johan Nordgard from rising at a faster rate than revenues. On affect portfolio construction, fund design,
SimCorp and Lars Falkenberg of the other hand, these indirect costs trade implementation, cash and liquidity
SimCorp StrategyLab discuss the effect remain relatively fixed when revenues management, client acquisition, devel-
of information technology on cost decline. opment strategies and trading frequen-
effectiveness in the asset management cies.
14
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# New SimCorp StrategyLab volume


on cost management and
operational control:
an introduction
Does strategic outsourcing create A stitch in time
financial value? Finalising the section on perspectives
Posing this question, Anitesh Barua and from academia, adjunct professor at
Andrew Whinston of the University of Columbia University Kosrow Dehnad,
Texas at Austin and Deepa Mani of the who works for the Samba Financial
Indian School of Business in Hyderabad Group, compares the trading processes in
study the value of strategic outsourcing. financial services with the production
The authors describe the risks and processes in manufacturing. He contends
managerial challenges in strategic that procedures similar to those used in
outsourcing. They have analysed the 100 TQM in manufacturing can improve risk
largest outsourcing initiatives imple- management processes in financial
mented between 1996 and 2005 and services considerably. He provides four
determined the number and value of the examples of error detection procedures
sample contracts over time as well as based on TQM thinking and discusses
reasons behind outsourcing failures. the importance of automation and IT
investments in the implementation of
such procedures.

This book was written with


management of the global asset
management industry in mind.
The contents of the volume will also
be highly relevant for anyone else
with an interest in this industry, be it
researchers or students.

Title
Operational control in asset
management:
processes and costs

Editor
Professor Michael Pinedo
Stern School of Business, NYU

No of pages
220

Publisher
SimCorp StrategyLab

Publication date
7 December 2009

Price
45

Available from amazon.co.uk


SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 15

# Global asset managers


after the financial crisis
The institutional asset management industry after the
financial crisis of 2007-2009 is likely to return to the
role of one of the largest and most dynamic parts of the
global financial services sector in the years ahead. But
what shape it may take is a matter of considerable un-
certainty. by Professor Ingo Walter, Director of SimCorp StrategyLab

T
he estimated extent of the well as crisis-related bond defaults, have before the crisis, requiring much more
damage from the crisis borne eroded equity and fixed-income values. focused attention on these two dimen-
by various financial sectors is Compounding investor returns were the sions of asset management.
shown in Figure 1. Losses indirect effects on yields attributable to a
outside the banks have affected insurance flood of liquidity by central banks trying Nevertheless, savings have to go
companies and hedge funds, but indirect to contain the crisis. Taken together, this somewhere, and the asset management
losses, as a result of massive price declines means that asset management clients are industry will, as before, capture its share
in financial and non-financial shares as far more sensitive to risk and cost than of these flows. This is based on a number
of long-term drivers.

LONG-TERM DRIVERS
On the pension side, long-term drivers
include the continued recognition that
most government-sponsored pension
systems, many of which were created
wholly or partially on a pay-as-you-go
(PAYG) basis, have become funda-
mentally untenable under demographic
projections that appear virtually certain to
materialise. They will need to be
progressively replaced by asset pools that
will throw off the kinds of returns
necessary to meet the needs of growing
numbers of longer-living retirees. Further
changes have grown out of the partial
displacement of traditional public- and
private-sector defined benefit pro-
grammes. These, backed by assets
contributed by employers and working
individuals, have come under the pressure
of the evolving demographics, rising
administrative costs, and shifts in risk
allocation by a variety of defined con-
tribution schemes. Despite the impact of
16
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# Global asset managers


after the financial crisis

Nevertheless, savings have to


the crisis, which has led some to believe
that a return to defined benefit pro-

go somewhere, and the asset


grammes will develop, it seems likely that
the pre-crisis trends will resume once
stability returns to financial markets.

Even with the crisis-related losses in asset


management industry will, as
values, the substantial increases in
individual and institutional wealth in a
before, capture its share of these
number of developed countries and a
range of developing countries, especially flows. This is based on a number
in Asia, will probably resume (see Figure
2). This is likely to run alongside realloca- of long-term drivers.
related in terms of total investment
returns.

The growth implied by the first of these


factors, combined with the asset-
allocation shifts implied by the last, will
tend to drive the dynamics and the
competitive structure of the global
institutional asset management industry
in the years ahead.

HIGHLY COMPETITIVE ASSET


MANAGEMENT INDUSTRY
Asset management will continue to
attract competitors from an extraordinarily
tion of portfolios that have, for regulatory, which may again promise higher returns broad range of strategic groups. Com-
tax or institutional reasons, been but may also reduce the beneficiaries mercial and universal banks, investment
overweight domestic financial instru- exposure to risk, due to portfolio banks, trust companies, insurance
ments, notably fixed-income securities. diversification across both asset classes companies, private banks, captive and
There will possibly be a greater role for and economic and financial environ- independent pension fund managers,
equities and non-domestic asset classes, ments that are less than perfectly cor- mutual fund companies, financial
conglomerates and various types of

Asset management will continue


specialist firms are all active in investment
management. This rich array of con-
tenders, coming at the market from very

to attract competitors from an


different starting points, competitive
resources and strategic objectives, is likely
to render the market for institutional

extraordinarily broad range of


asset management highly competitive
even under conditions of large size and
rapid growth. Securities firms, such as
broker-dealers, have also penetrated the

strategic groups. asset management market, and so have


insurance companies reacting to stiffer
competition for their traditional annuities
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 17

$ trillion
70
Japan

North America 60

Europe
Other 50

40

30

20

10

0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

business. Commercial banks, watching

The basic drivers are intact and will


some of their deposit clients drift off into
mutual funds, have responded by
launching mutual fund families of their
own, or marketing those of other fund
managers. Firms in each category have resume much of their pre-crisis course,
also launched in-house hedge funds or
funds of funds. Such cross-penetration but the contours of the [global asset
management] industry itself and the
among strategic groups of financial
intermediaries, each approaching the
business from a different direction, makes
global asset management markets one of
the most competitive in all of finance. impact on the various players that
Nevertheless, this cohort is likely to
change after the crisis. Independent
comprise it remain highly uncertain.
broker-dealers have at least temporarily
disappeared as the big players either, like
Lehman Brothers, failed, were absorbed, their market share. How this pans out will
such as Merrill Lynch or Bear Stearns, or be materially affected by the regulators as Ingo Walter, Ph.D., is director of SimCorp
converted to financial holding companies, they begin to price systemic risk or force StrategyLab and Seymour Milstein Pro-
in the case of Goldman Sachs and Morgan the separation of businesses whose fessor of Finance, Corporate Governance
Stanley. Universal banks in Europe and cohabitation could impose unacceptable and Ethics. He also serves as the Vice Dean
elsewhere are rethinking their business costs on the system. of Faculty at the Stern School of Business,
models based on what has happened. For New York University.
example, the future role of financial POST-CRISIS OUTLOOK
conglomerates active on both the sell-side So the global asset management industry
and the buy-side of the market may well is destined to live though some interesting
advance, despite the conflicts of interest times. The basic drivers are intact and will
built into the model. On the other hand, resume much of their pre-crisis course,
pure buy-side firms such as insurers and but the contours of the industry itself and
independent fund management com- the impact on the various players that
panies and those affiliated with comprise it remain highly uncertain.
commercial banks will be handed strong
marketing arguments that could bolster
18
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# Externalise: using specialists to


reduce operational risk
and cost of operations
Triggered by the current market environment, asset managers are beginning
to focus greater attention on their IT infrastructures in their constant under-
taking to mitigate operational risk, find long-term cost savings and position
themselves for sustainable future growth. Looking for solutions, there might be
reasons to look beyond the organisation. by Karl Dait, Reporter

S
imCorps research among OPERATING MODEL AND shoring them, in order to gain best value
major asset management firms UPGRADES from internal staff and systems by
has identified a number of Best practice suggests that periodic allowing them to concentrate on the core
common and unavoidable reviews of the overall IT operating model competencies of the organisation. Hope-
challenges due to the waves of change are both necessary and worthwhile. fully, this will produce a robust, scalable
that continuously break over the global Deriving directly from the needs of the IT operating environment capable of
asset management industry. Yet, if business, the key question is: Is our IT expanding and running a more focused
professionally handled, there is scope to model fit for purpose? which leads to business.
reduce risk and save cost in dealing with further questions such as, Will it be
them. adequate to meet our needs in the short, Addressing the risk and total cost of
medium and long terms? Asset managers operations inevitably requires examination
uniformly state that they continually aim of the upgrade process. Most IT platforms

The solutions ... typically to reduce operational risk and fixed costs,
flatten the cost curve over the life of the
need periodic upgrades and, in many
cases, annual upgrades. Whether clients

include outsourcing of particular operating model and weatherproof the


organisations IT capability in light of
carry out such upgrades themselves or
involve partners, there will always be

functions ... to concentrate on


new requirements from the marketplace, significant risk and cost. It can, however,
and at the same time support future be difficult, if not impossible, to identify

the core competencies of the


growth opportunities. These include, and monitor these factors.
among other things, new regulations,
reporting requirements or the ever- For example, during an upgrade proce-
organisation. growing list of new client demands. The
solutions to these questions typically
dure, internal or external IT staff are
likely to be deployed for some time, and
include outsourcing of particular this cost can easily be calculated. However,
functions, whether near-shoring or off- calculating the cost when others in the
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 19

non-operational parts of the organisation specialised and expensive in-house


are involved on an informal but time- resources in case a random, unlikely event SimCorp Transition and Operational Services fall into three categories
consuming basis can be a less straight- should occur.
forward task. At the same time, faulty or
incomplete upgrades put the daily IN-HOUSE STAFF OFTEN 1. Validation and testing SimCorp provides certified
business at risk and can entail additional UNLIKELY TO GAIN INCIDENT These services enable clients to call consultants in particular events,
costs if a system or capability is inoperative, MANAGEMENT EXPERIENCE on SimCorps highly qualified for example, to substitute an
even for a short period. Another result of incidents and problems consultants to assist in planning and absent critical member of
taking place comparatively rarely is that executing the testing and validation in-house staff.
Asset managers say that where upgrades in-house staff do not gain adequate of a SimCorp Dimension installation
fail, it is largely due to faulty planning and incident management experience from following an upgrade, patch or SimCorp provides consultants to
testing or because automated upgrade operating their systems on a regular basis. re-configuration. In essence, they add staff, train and implement the
procedures are not in place. Moreover, Consequently, maintaining skills at a their expertise, as well as a range of asset managers own support desk
because upgrades are relatively few and far suitable level to be able to respond quickly automated processes, to in-house in the immediate post-upgrade
between as compared with routine daily, and efficiently can be difficult. Again, this staff, ensuring that processes are phase when most concerns arise,
weekly or monthly periodic IT functions, requires experimentation and a relearning highly optimised. The right test for example from other members
staff involved may lack the recent process, even for well-qualified staff, methods are used, the procedures are of staff unfamiliar with the
experience, which means that extra time is which can be long, frustrating and right the first time and less time is upgraded system.
required to relearn the procedures, and this ultimately costly. wasted, consequently saving resources
often represents a significant hidden cost. and reducing the risk of outages due SimCorp offers the second
The challenge that asset managers are to system failures. alternative but on a permanent
INCIDENT AND PROBLEM facing is to define how to maintain a high basis. A SimCorp consultant joins
MANAGEMENT degree of stability and continuity on their 2. Release and deployment the asset managers support team.
Also, in the context of limiting operational system platforms, which is critical to the In this case, SimCorp Dimension
risk and total system cost, enterprise overall running of the enterprise. At the consultants take over the entire The financial institution has the
system users say that encountering same time, the expense of retaining in- upgrade process, including planning, opportunity to outsource its
particular problems or out-of-the- house resources is not necessarily the most project management, preparation, first-level support entirely to
ordinary incidents is a concern to them. cost-effective means of addressing these technical upgrade and testing within SimCorp. The cost savings here in
Again, the overarching issue is the needs. The result is that the lifecycle cost a strictly controlled budget. terms of in-house overhead are
availability of suitably experienced staff, of running the platform is difficult to evident, while even greater
whether in-house or at the outsourcing reduce, given the fixed costs of hardware The result is that the upgrading is benefits derive from the wealth of
partner, to fix the problem. The time taken and in-house personnel. carried out more efficiently and knowledge and experience that
to sort problems out using available help within previously agreed cost SimCorps consultants accrue
desk resources can be costly in terms of SIMCORP SERVICES parameters. This reduces the call on from constantly working in the
downtime or when particular aspects of In light of the challenges facing asset internal resources and upgrade- field of problem-solving in
system capabilities are inoperative. management firms, SimCorp has related risk and saves time. SimCorp Dimension matters.
Initially, the threat derives from not launched a series of new service offerings
knowing when the problem will be solved under the name of Transitional and 3. Incident and problem
and when the system will be up and Operational Services to supplement its These services address the SimCorp
running again, and this impacts efficiency, traditional implementation and educa- Dimension clients challenge of how
entails costs, and causes stress for all tional services with the aim of harnessing to deal with one-off events efficiently
parties involved. The mission-critical SimCorps very own and broad experience and can operate in four different
importance of an asset managers central in maintaining and operating its product, ways:
data repository means that it is vital to SimCorp Dimension. To address asset
have able technicians on site who can managers concerns, the new services will
quick-fix one-off incidents. Practically, allow asset managers to take advantage of
however, an asset management business literally 100s of years of collective
does not necessarily need to retain experience in maintaining and operating
20
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# Externalise: using specialists to


reduce operational risk
and cost of operations

SimCorp Dimension and will help asset


managers mitigate risk, manage costs and asset managers will have the
opportunity to redeploy key staff to
provide a solid platform for future growth.

The new services offer asset managers


experienced systems professionals from
SimCorp to help address the less frequent more mission-critical business areas
or to reassign costs from being fixed
and more complex tasks involved in
maintaining and operating their SimCorp
Dimension installation. SimCorp offers
well-trained staff who provide high-
quality and targeted assistance in a range to variable in nature, which has an
immediate impact on the bottom line.
of disciplines that will ensure improved
system quality, greater availability and
more efficient problem resolution, all
contributing to lowering operational risk
and allowing asset managers to focus on
the day-to-day business.

REDUCE RISK AND COST OF


MAINTENANCE
The new services also give asset managers to reassign costs from being fixed to The mitigation of operational risk and
the opportunity to significantly reduce variable in nature, which has an immediate overall cost management of maintenance,
and manage costs in relation to impact on the bottom line. operation and ongoing care of the
maintaining and operating their SimCorp SimCorp Dimension platform remains
Dimension installation. SimCorps con- Finally, with all the efficiencies gained the priority of SimCorp Services. The
sultants only work with SimCorp from a more stable and reliable systems services have been developed on the basis
Dimension and are able to use their pro- maintenance and operations environment, of input from a number of major financial
prietary knowledge gained from years of asset managers can assign their resources institutions and are designed to help
SimCorp Dimension development expe- to and direct their focus on areas that will SimCorp Dimension clients position for
rience or the intimate knowledge of many help support and position the business for future growth. In this context, the broad
of SimCorps other clients in order to plan future growth such as acquiring new experience that SimCorp can bring to
and deploy high-quality system upgrades clients, supporting new product lines or these tasks plays a critical role.
or to quickly assess, analyse and resolve expanding into new geographies. (For
issues. Additionally, asset managers will more information on SimCorp Transition
have the opportunity to redeploy key staff and Operational Services, see Figure 2.)
to more mission-critical business areas or
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 21

# 41% of the investment


management industry
in the red: structured cost management
approach separates winners from losers

The investment management industry has been through some of the toughest
times in its modern history. As a result, recent research indicates that 41% of
the entire industry is operating with cost rates at or above 99%, which basically
means that they are currently not profitable. Only 19% of companies surveyed
operate with cost rates of less than 85%. Financial top performers in the indus-
try tend to pursue structured cost reduction methodologies such as Business Pro-
cess Improvement (BPI) or Lean Six Sigma. by Lars Falkenberg, SimCorp StrategyLab and
Professor Michael Pinedo, Stern School of Business, NYU

T
he Global Investment
Management Cost Survey
2009, carried out by
SimCorp StrategyLab, re-
veals that as a direct reflection of the
pressure on profit in the industry 72% of
the companies surveyed claim that cost
management has gained increased
strategic importance. Only 20% of those
surveyed state that cost managements
strategic importance is the same as always.

Further, 43% of all investment firms


surveyed have been through cost-cutting
projects over the last two years. Of those
having undergone cost-cutting projects,
55% have been targeting cost of labour
and 32% have been looking to reduce
transaction life cycle cost. The level of
reduction sought varies significantly
when adjusting for investment man-
agement firm type. Topping cost-cutting
ambitions, companies working in fund
distribution have been looking to cut up
to 15% of their costs across the board,
including labour and other operational
costs.

Of all companies surveyed, only 41% on


average have been able to sustain the
achieved cost reductions for more than a
12 month period.
22
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# 41% of the investment


management industry
in the red: structured cost management
approach separates winners from losers

A general perception across the industry According to the results of the survey, top
About the Global Invest-
seems to be that automation of processes performers in terms of ability to generate
is the most important cost-cutting profit (i.e. those with cost rates below ment Management Cost
strategy over the coming three years 85%) seem to review their cost structure Survey 2009
Read more about SimCorp StrategyLab at: period (41%). This is supported by an every six months, and they use BPI or The survey is based on 100
www.simcorpstrategylab.com average of 46% who think that increased Lean Six Sigma as cost reduction
CATI interviews with respon-
cost efficiency, greater process efficiency methodologies. Further, they pursue an
dents from around the world.
and greater operational efficiency through active equity or multi-boutique invest-
automation will be important aspects of ment strategy as well as make use of Not all respondents answered all
cost management in the future. external consultants in their cost questions.
reduction projects. Also, the typical The specific interview distribu-
71% of those surveyed think that duration of cost reduction projects seems tion is 50 from Europe, 25 from
increased competition will increase to be 712 months in these firms.
the United States and 25 from
pressure to rethink cost structures in their
the Asia-Pacific region.
organisations as well as regulatory
changes (66%) and pressure from Respondents were randomly
shareholders and investors (61%). selected from industry databases,
and interviews were completed
after confirmation of meeting
screening criteria.
Only one contact person per
company was interviewed.
The questionnaire was created
by SimCorp StrategyLab and
was examined by The Nielsen
Company prior to fieldwork.
The SimCorp StrategyLab was
not revealed as the client behind
the study unless prompted by
the respondent.
All respondent answers are
anonymous unless they spe-
cifically agreed to have their
answers reviewed.
50% of the respondents use di-
rect distribution channels, while
27% use indirect distribution
channels and 23% work with
another type of distribution
channel.
Most (36%) of companies
interviewed have operations in
1 location, 22% in 23 locations,
Short-term tactical versus long-term strategic cost management: watch the webcast with Professor Michael Pinedo, 14% in 46 locations and 28%
Stern School of Business, New York University, at www.simcorp.com/reducecost in 7 or more locations.
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 23

# Prepare for growth:


summit conference in the global
financial industry
More than 200 delegates from the global financial industry came together for
one of this years most significant industry events; the 12th SimCorp Dimension
International User Community Meeting (IUCM). In Luxembourg, the second
largest investment fund centre in the world, representatives of the worlds lead-
ing financial institutions, SimCorp professionals and industry experts discussed
the prospects of growth from a strategic as well as an IT perspective.
by Rikke Baden, Reporter

T
he debate over long-term risk, reduce cost and enable growth. In first part of the programme was dedicated
market prospects continues addition, participants had the opportunity to SimCorps top management outlining
to rage, and though it is to gain early insight into SimCorp the financial situation of the company, the
difficult to gauge both the Dimension development strategies and strategic foundation and introducing new
length and severity of the downturn, discuss development plans with SimCorp services.
organisations should start aligning their management. Finally, an extensive
business towards growth. For this reason, programme of SimCorp Dimension SimCorps CEO Peter L. Ravn welcomed
the headline for this years International domain break-out streams allowed the audience and went over the figures
SimCorp Dimension User Community participants to focus on specific parts of and the market situation as seen from a
Meeting was Prepare for growth. the SimCorp Dimension solution with SimCorp perspective. SimCorp is by no
domain experts of 12 different domains. means immune to the market environ-
Delegates from the global financial ment, and Peter L. Ravn explain-ed that
industry participating in the two-day COURAGE TO INVEST IN THE SimCorp had experienced hesitancy in
event were introduced to an impressive FUTURE the market resulting in some potentially
programme, combining industry experts For SimCorp clients it is paramount to new clients postponing or calling off
macro views of current challenges and know that the company, whose product planned investments in SimCorp
how to exploit post-crisis opportunities they have trusted to build their business Dimension. On the other hand, he added
with hands-on advice on how to mitigate upon, is both solid and innovative. The that a large number of clients have
24
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# Prepare for growth:


summit conference in the global
financial industry

assigned high priority to investing in in operations. In a direct response to these PERENNIAL GUARANTEE
improved system platforms.Consequently, challenges, SimCorp has established the Following Peter L. Ravn on stage were
overall, SimCorp is able to demonstrate independent research institution respectively Chief Operating Officer
sustained and robust growth in a very SimCorp StrategyLab, which aims to Torben Munch and the latest member of
unstable market. SimCorp continues to build a bridge between research and SimCorps executive management board,
maintain focus on executing its long-term practice. It is the ambition of SimCorp Chief Technology Officer Georg Hetrodt.
strategy and continuously invests in StrategyLab to show industry responsi-
product innovation, including employee bility and commitment by building Georg Hetrodt demonstrated in his
training and development, and R&D, and thought leadership and provide product presentation how SimCorp continues to
clients and investors can feel certain of development input. Specifically, the work invest in R&D, aiming to improve quality
the robustness of the SimCorp business. aims to suggest ways to mitigate risk, and reduce time to market. The overall
SimCorps CEO also took the time to reduce cost and enable growth. And aim is to reach best-of-class status with
emphasise the ongoing and extending though SimCorp StrategyLab conducts SimCorp Dimension. Product develop-
business with existing clients as a its own research, quite a significant part of ment, although market- and client-
contributor to the continued success of the research is done in close partnerships driven, is also pursued strategically, and
the company. with respected academic institutions, Hetrodt went over some of the
functionality in SimCorp Dimension

As keynote speaker at the event, Ingo Walters that may facilitate users to mitigate risk
and enable growth, while Torben Munch
discussed the issue of cost management

extensive experience allowed him to capture and in particular the differing focus
between short-term and long-term cost

the audiences attention with an impressive reduction. Though sustainable cost


reduction across the enterprise is the goal,
depending on corporate objectives, a

presentation that included hard facts, anecdotes, combination of short and long-term cost
management projects may be appropriate,

academic research and valuable insight into the he said.

In a direct response to asset managers

long-term solutions to the current search for improved cost management,


Torben Munch discussed the need for

financial situation. periodically reviewing ones business


operating model. Organisations will
concentrate on their core business, and as
a result firms may outsource or off shore/
near shore certain functions. Some of
Following the presentation of the individual academic researchers and other these may be services that can be supplied
financial figures, Peter L. Ravn went back expert partners. by SimCorp. As a reaction to the market
to discussing the current market situation, SimCorp offers a number of
environment. There was no doubt that the In conclusion, Peter L. Ravn pointed out professional services related to im-
financial turmoil means new challenges, that crises produce opportunities, and plementation, system upgrade and testing,
also for SimCorp. The market faces more although SimCorps market is affected by tasks that are not usually within the core
rigid requirements from regulators and the financial crisis and its business has not scope of the asset managers business, and
there is increased focus on operations come through unscathed, it deals with the consequently can be outsourced. On
from top management. This will no doubt challenges and executes its business grounds of experience, best practice
change the agenda in the investment model consistently. SimCorps commit- know-how as well as proven and trusted
management industry and increase focus ment to the industry is unwavering, Peter standards, SimCorp can provide these
on risk mitigation, operational efficiency, L. Ravn concluded. services and consequently free asset
strategic cost management and scalability managers internal resources.
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 25

Further to these services, SimCorp has


also implemented the so-called IST
project an international specialist team.
Torben Munch described how the IST
service brings technical and business
competences together and helps to
increase the quality of service requests.
More importantly, it ensures a much
faster time cycle for solutions to any
SimCorp Dimension system issues.
Experience shows that by combining
knowledge from our market units and our
system development department,
Keynote speaker Professor Ingo Walter, Director of SimCorp StrategyLab
SimCorp can provide the best possible
service to its clients including shorter
response time, higher quality and lean
processes, he explained. better. Though organisations can gain The jury included Professor Caspar Rose
scale economies and operating efficiency of Copenhagen Business School,
Munch concluded the presentation by through technology, the flipside may be Professor Rene Adams of University of
saying that partnering with SimCorp complexity and bureaucracy. Looking to Queensland, Professor and Director of
provides the client with a perennial the future, Professor Walter said that SimCorp StrategyLab Ingo Walter of
guarantee of continued investment in winners and losers in the global asset Stern School of Business (NYU) and
R&D, lasting client involvement, strong management industry will be separated SimCorps CEO, Peter L. Ravn.
software and professional services, reliable by capital strength, a strong global brand,
support in all client time zones and structured risk management, and, not The SimCorp StrategyLab Risk Mana-
dedicated commitment to the asset least, qualified and motivated staff. gement Excellence Award has been
management industry. established for the purpose of rewarding
AWARDING RISK and promoting best practise within risk
AFTER THE CRISIS MANAGEMENT EXCELLENCE management in the global investment
In order to understand the financial crisis, While preparing for the future, the management industry.
and more importantly, how to move industry is realising the need for a stricter
beyond the crisis, director of SimCorp discipline around risk management. In Luxembourg, MEAG (Munich
StrategyLab, Professor Ingo Walter of Earlier this year SimCorp StrategyLab ERGO Asset Management GmbH)
Stern School of Business in New York, invited investment management received the award for their thoroughly
presented a macro view of the global asset institutions to participate in an assessment thought-through and implemented risk
management industry, including an of their ability to mitigate market risk, policy.1 MEAG is part of Munich Re and
outline of the industrys development operational risk and governance risk. The provides advice on strategic asset
over the past 50 years in US and Europe. assessment was based on the institutions allocation, risk management and asset-
As keynote speaker at the event, Ingo achievements and developments liability management, combined with
Walters extensive experience allowed accomplished in the period from 1 professional investment management.
him to capture the audiences attention August 2008 to 31 July 2009 and the MEAG manages approximately 186
with an impressive presentation that winner would receive the Risk billion worth of assets on behalf of
included hard facts, anecdotes, academic Management Excellence Award 2009. Munich Re, the worlds largest reinsur-
research and valuable insight into the An international jury consisting of ance group.
long-term solutions to the current distinguished specialists and academics
financial situation. Among other things, within finance, governance and risk LIVE WORKSHOPS WITH
Professor Walter discussed aspects of management evaluated the incoming FOCUS ON RISK, COST AND
scale and scope in the asset management suggestions and named MEAG the GROWTH 1 Read more about MEAGs risk approach in the article
industry and argued that there is no winner of the SimCorp StrategyLab Risk The business challenges within the areas MEAG risk management culture par excellence on pages
710 in this issue of Journal of Applied IT and Investment
credible evidence that bigger is in fact Management Excellence Award 2009. of risk, cost and growth were individually Management .
26
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# Prepare for growth:


summit conference in the global
financial industry

moved down the reporting line. At the cutting such as reducing headcount to cut
same time, the role and responsibility of the cost of labour and closing down
the risk function has been extended. business lines. These are traditionally
Casper Rose demonstrated how current short-term and very tactical solutions, but
risk management models have turned out looking ahead, professional investment
to be insufficient, how government and managers will need to consider more
board supervision have failed, and how strategic answers as other challenges face
increasingly complex financially struc- their business environment including
tured products have further impaired the increased competition, tighter regulatory
situation. During a situation of financial requirements, and increasing demands
crisis and instability, it becomes easier to from clients. Adam Schneider argued in
spot operational risk with focus primarily his presentation that it is not necessarily
on fraud, wrongful advice, and IT the strongest of species that survives in
breakdown. It becomes increasingly this environment. More importantly, it is
crucial to identify the key risk indicators, the one most adaptable to change.
and proper IT solutions play an important According to Mr Schneider there are four
role in the resolution process. key challenges an investment manage-
ment firm must adapt to in order to
Having discussed the predominant survive: regulatory change, relationship
analysed and further debated in three live strategic challenges investment managers repair, product failures and financial
workshops presented by experts within are facing from a risk perspective, experts repair. Adam Schneiders formula for cost
these fields. To combine academia with in the workshop demonstrated how reduction is a three-step-model: define
practise, SimCorp Dimension specialists SimCorp Dimension may directly or the goal, define functions and benchmark,
offered their know-how and explained indirectly provide the solution to the and finally, adapt the business model for
how the flexibility of SimCorp above challenges. the future.
Dimension can meet the challenges the
industry is facing within the areas of risk, SURVIVAL OF THE FITTEST While it may sound simple, Adam
cost and growth. ADAPTING TO SURVIVE Schneider concludes that no one has
Reducing cost was the theme of another really come up with an easy-to-execute
INCREASED FOCUS ON RISK workshop hosted by principal at Deloitte plan, but advises financial firms to aim for
MANAGEMENT Consulting in New York, Adam improvement it will never be perfect in
Caspar Rose, professor at the Copenhagen Schneider. While the recessionary climate any case.
Business School and editor of the book has shifted IT from being strictly a
Understanding the financial crisis: support function to playing a critical, BACK TO NORMAL?
investment, risk and governance, strategic cost management role, organi- THIS IS THE NEW NORMAL
discussed the various aspects of risk in the sations depend more on IT than ever In the last live workshop, professor Paul
workshop Mitigating risk, including before. Asset managers increasingly see Verdin debated the strategic challenges of
governance, compliance, systemic, market, technology as core to their cost structure, how to ensure profitable growth in the
credit, liquidity, reputational and operations and service strategy and thus aftermath of the crisis. Under the headline
operational risk. In particular the areas of central to differentiation and competitive Enabling growth, professor Verdin offered
credit risk and operational risk were advantage. insights into growth in the investment
analysed. While depicting the current management industry and SimCorp
market situation based on recent research, The credit crunch crisis and the effect it Dimension experts suggested efficient
Caspar Rose, challenged the audience to has had on investment management firms solutions to meet the challenges as seen
evaluate their own risk exposure. has, among other things, forced financial from an IT architectural perspective.
institutions to look more closely at their
A survey conducted and published by cost structures. Assets under management Paul Verdin, who, among other positions,
SimCorp StrategyLab in April 2009 have declined significantly and margins holds the Chair of Strategy and Orga-
revealed that despite the current situation have been cut. Consequently, investment nisation at Solvay Business School in
in the financial markets, the risk function management firms have looked to the Brussels, began his presentation by
has lost status in organisations and has nearest and most basic tools for cost drawing a picture of the scene today.
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 27

While it may sound simple, Adam Schneider


concludes that no one has really come up with
an easy-to-execute plan, but advises financial
firms to aim for improvement it will never
be perfect in any case.
Though we are moving beyond the worst challenges in the industry. Having the improvements within front-to-back office,
of the crisis, there are still a number of right IT platform is paramount, and financial instruments and system IUCM 2009 at a glance
governance, leadership and management delegates in the IUCM meeting were environment, all centred around the 200 participants
issues in the financial industry that thus anxious to learn more about the new perpetual themes of risk, cost and growth. 14 countries
remain unsolved. A consequence of the and future developments within SimCorp 70+ SimCorp Dimension
credit squeeze is the limited pass-through Dimension. DOMAIN BREAKOUT STREAMS clients
of liquidity in the economy and there is While the event in Luxembourg had a
still enormous potential for policy errors. While SimCorp Dimension is an strategic focus, participants who came for Keynote speaker
Those who wait for a return to normal enterprise solution that provides com- more practical, hands-on advice did not Professor Ingo Walter,
will wait in vain. This is the new normal, prehensive support across the entire leave empty-handed. In an impressive Director of SimCorp StrategyLab
Professor Verdin said. More importantly, investment management process, the selection of 12 different breakout streams,
those who blame the economy or the solution is also completely modular. participants were able to select Guest speakers
industry for the circumstances have Investment management businesses are presentations on specific SimCorp Professor Caspar Rose,
misunderstood the situation. A companys different in size, focus, and operating Dimension functionality that targets Copenhagen Business School
success is entirely dependent on what the model and SimCorp Dimension can be issues facing professional investment Professor Paul Verdin,
company does, or does not do. A company configured precisely to an organisations managers. The sessions provided KU Leuven, Belgium
does not fail because of what the world needs, now and in the future. To provide participants with insight into new and INSEAD, France
does to it, but because of what it does to an overview, vice president of product functionality and development plans for Adam Schneider'
itself. In other words, the most important management at SimCorp, Leen Kuijken, forthcoming SimCorp Dimension principal at Deloitte,
thing a company can do is to know and presented the road map for future releases. Practical examples served to Consulting LLP
understand its clients, the market and its developments within SimCorp Dimen- illustrate a selection of main features and
own strengths and adapt accordingly. sion. SimCorp spends more than 25% of benefits. Winner of the 2009 SimCorp
its revenue on R&D, and approximately StrategyLab Risk Management
A first step forward is establishing a solid 120,000 man-hours on each biannually A SUCCESSFUL AND Excellence Award
strategy that addresses at least three basic updated version of the product and SIGNIFICANT EVENT TO BE MEAG
questions: Do you understand the Kuijkens presentation gave a valuable CONTINUED
competitive dynamics in your industry? insight into how these resources are The International SimCorp Dimension Location
Are you clear about your competitive allocated and what the investment User Community Meeting in Luxem- Abbeye de Neumnster,
advantage? And do you know your core managers using SimCorp Dimension can bourg was the 12th annual meeting, Luxembourg
competences, your unique strategic assets expect from their IT platform. gathering SimCorp Dimension users
and treasure and nurture them? Paul from all over the world in what has turned Dates
Verdin points out, however, that growth is Product development in SimCorp is out to be one of this years most significant 17-18 September 2009
not a strategy in itself. Growth is the market-driven and based on systematic events of its kind in the asset management
result of a good strategy, and a good collection and prioritisation of client and industry. According to SimCorp sources,
strategy is one that makes money in a market research, requirements and the planning of next years event has
sustainable, durable way. Professor Verdin demands. The past years have more than already started.
emphasises that a good strategy includes ever before been characterised by a
continued investment in the future. It is changing market environment, intro-
focused on continuous value creation for ducing new challenges, including more
clients and this obviously requires that rigid requirements from regulators and
businesses know and understand what authorities and also a stronger focus on
signifies value to its clients and how to operations from top management. The
deliver it better than anyone else. Old- changing agenda in the investment
fashioned client-orientation is paramount. management industry introduces demands
on risk mitigation, operational efficiency
SIMCORP DIMENSION and strategic cost management and
ROAD MAP scalability in operations. Leen Kuijken
As the situation in the global financial demonstrated how SimCorp Dimension
markets has intensified, professional can meet these challenges in terms of
investment managers look for solutions to product functionality. She introduced a
help them meet and overcome the number of new and forthcoming
28
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# The role of the asset management


industry in the funding of
the post-crisis financial system:
some considerations
The asset management industry is a central component of the greater European
economy. Over the course of this year, we have seen a gradual return to health,
as illustrated in recent industry data.1 In Europe, there are promising signs
of a recovery in investor confidence, with net inflows into UCITS funds, for
example, increasing to 38 billion in July, in line with a trend of total assets
in UCITS rising by 5.4 percent, or 246 billion, since the end of 2008. Net
inflows have now been positive for three quarters in a row, following eighteen
months of net withdrawals. by Peter De Proft, Director General of the European Fund and Asset
Management Association (EFAMA)

H
owever, it is not the time called back to basics, which will have far- reaching challenges for the asset
to become complacent. reaching implications for the worldwide management industry that will ultimately
Despite the positive signs financial system. This boring model will reshape it. There are four particularly
of growth, we are faced lead to: strong trends developing at this point.
with a much-changed financial landscape
and one that is still in a state of flux. It is a recapitalisation of toxic losses and Conflicting pressure on products
important that we properly identify how increase in capital due to higher T1 and sales
to steer a safe course through this new requirements; In the past, conflicts of interest regularly
financial system and take advantage of a permanent shortage of classic credit created tension between asset managers
availability because of a dramatic belonging to a larger financial con-

The reshuffling of the banking reduction in leverage;


more sophisticated collateral require-
glomerate and their parent group. These
imposed ambitious sales figures, resulting

business model unquestionably ments for assets;


development of more off-balance-
in the development of creative products
that were more of interest to the profit

implies far-reaching challenges for sheet products on both the asset and
liability side;
and loss account of the group than to the
clients.

the asset management industry. an increased liquidity level for assets
and liabilities on the balance sheet For each investment manager, there is
resulting in a pressing need for clearly now a need to rebuild customer
transferable products, clear valuation trust and to review the distribution model
the opportunities it presents. In the rules and central counterparty clearing and the sales policy. Trust will be regained
following, I would like to outline some of mechanisms; by crystal clear application of transparency
the considerations we must bear in mind the development of transparent, trust- in pricing, by avoiding conflicts of interest
as we look to negotiate this landscape. ed products on the liability side to between sales policy and the customers
reconnect with their retail clients. needs, by providing appropriate advice
BANKS ARE FORCED TO adapted to the clients profile, and by
ADOPT A BORING BUSINESS KEY TRENDS AND constantly proving the added value of
MODEL CHALLENGES IN ASSET active management. Products with
As a result of the financial crisis of the MANAGEMENT unsustainable promises will have to be
past two years, banks have been forced to The reshuffling of the banking business taken off the shelf and cannot be
1 Research and input for this article by courtesy of Edwin Van
der Ouderaa, Partner, Accenture. move to a different business model, often model unquestionably implies far- promoted any longer.
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 29

Peter De Proft, Director General of the


European Fund and Asset Management
Association (EFAMA)

From a marketing point of view, the key Asset managers need to reposition Asset managers need to transform
question about branding that has to be services and relations internal processes in order to remain
resolved is the credibility or trust of The decreases in revenues (14%) and relevant in terms of cost and risk
distribution through the parents brand margins (40%) experienced by asset management
versus the asset managers reputation and managers in 20082 are the result of a Innovation has always been driven by the
reliability. number of converging factors. These sell-side companies. Today, asset
factors include the decline of assets under managers will need to develop products
Over the past eighteen months, we have management (AUM) at the same time as and processes based on their own
already noticed a strong tendency towards increased focus on higher revenue constraints and goals, and based on their
consolidation amongst asset managers, products, with products becoming more insight into the needs of the client. Sales
combined with a trend for more expensive, for instance repos, bonds, and teams and product development will have
independence from parents, be they collateral; the decreasing revenues of the to work in a more closely coordinated
banks, insurers or other financial decline in securities lending due, for fashion in order to increase efficiency.
conglomerates. These phenomena have example to a short-selling ban; and the
originated in and been strongly influenced decline in performance and management Automation of workflow and the
by: fees. rationalising of systems will increase the
volumes treated and reduce the use of
a n ongoing trend towards open As part of the cost reduction exercise, the manual operations and time of execution.
architecture and guided architecture established sales channels and distribution
distribution, i.e. distribution by selling models are under re-examination, leading In a mid-year status report on the
products via third-party channels to the downsizing of sales offices and evolution of fund processing stan-
outside of group structures; investing in associations with new sales dardisation published by EFAMA in
raising cash for impaired banks by channels. cooperation with SWIFT during the first
selling off their asset managers or six months of 2009, the automation rate
parts of the business, sometimes also Trading relations with counterparties are of cross-border fund orders was shown to
by MBOs or IPOs; coming under scrutiny, with counterparty have reached 69%. Although the total
pressure on margins pushing towards creditworthiness and business rationale automation rate in the Asia-Pacific region
scale-based mergers or, on the being re-evaluated, as well as with lagged this somewhat, there was definite
contrary, towards the creation of concentration and sovereign risks being progress as it reached 45% in the first half
2 Source:
specialised boutiques. reconsidered. of 2009, compared to 36% in Q4 of 2008. Accenture.
30
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

# The role of the asset management


industry in the funding of
the post-crisis financial system:
some considerations

The constant and increasing


pace of change in the regulatory
environment will have some
serious consequences for the
organisation of daily business.
In spite of the progress made so far, T
 he increased need for more a sset managers package the shares, or open architectures and hub and spoke
straight-through-processing (STP) still transparency in alternative investing semi-shares, and sell them; models, versus integrated distribution and
has some way to go. will lead to strict risk management private equity analyses the investment production ones. The need for liquidity
capabilities. opportunities, providing due diligence under stress will, in turn, lead to product
There is a surge of back office outsourcing and manages the operational aspects innovation. All of these developments
models at a much lower cost and a CONVERGENCE OF CAPITAL of these investment opportunities. point to the asset management industry
questioning of what constitutes core MARKET PLAYERS AROUND having an unprecedented window of
activities and what does not. ASSET MANAGERS TO FILL CONCLUSION: ASSET opportunity for fundamental innovation.
THE CREDIT GAP MANAGERS HAVE AN
Clearly, the trend is an increased focus on Once market confidence is restored, IMPORTANT ROLE TO PLAY AS
cost reductions: mezzanine and other tranche financing POSSIBLE TRANSFORMERS OF
EFAMA is the representative
will return. However, given stronger THE NEW FINANCING WORLD
T he unpredictability of many events demand for high-quality collateral and Along with the strategic goals of our association for the European
has forced asset managers to invent cash flows and larger haircuts by the industry of strengthening the relationship investment management
further in terms of risk management banks, credit is likely to be restricted for between investors and asset managers by industry. It represents through
and operational infrastructure (non- years to come. Therefore, in order to fill increasing product transparency for its 26 member associations
staff costs have increased by 9% in the gap, banks and asset managers can investors, improving corporate govern- and 44 corporate members
2008),3 at the same time, asset facilitate the intervention of off-balance ance in the industry and promoting the
sheet funding with semi-equity
approximately 11 trillion
managers were able to reduce staff by need for long-term savings, asset
9% in 2008.3 instruments such as subordinate loans, managers have the opportunity to become in AUM, of which 6.4
All asset managers are seeking high-yield convertible bonds with important transformers of the new trillion was managed by
redistribution of margin in the value preferred dividend or guaranteed fees or financial architecture, filling the gap of approximately 53,000 funds
chain between distribution, transfer preferred equity, incorporated into legal deleveraging by traditional banks as at the end of June 2009. Just
agents, financial advisors, asset entities called Quasi-Equity Vehicles described above.
over 37,000 of these funds
management, etc. (QEVs). This would allow for a matching
of demand and supply in cash with the The areas where we can most immediately
were UCITS (Undertakings
The constant and increasing pace of right risk profile. deliver this transformation as a cohesive for Collective Investments
change in the regulatory environmentwill group are in mobilising and governing the in Transferable Securities)
have some serious consequences for the These vehicles would offer new recapitalisation of the banking system funds.
organisation of daily business: investment opportunities and sources of and transforming money-market and
return for their investors. They would longer-term funds into quasi-equity.
B
 ased on the global credit crisis, the create synergies of competency, where:
amount of regulation covering The downsizing of the back-to-basics
advisory business will rise significantly, i nvestment bankers structure and banks will lead to more independent asset
driving the need for more centralised, locate funding for deals, for example managers. There will be more tension
3 Source:
auditable advice. through IPOs; between independent asset management/ Accenture.
Imagine we could start again

Many decisions in life, once taken, are unfortunately irreversible. In the aftermath of the crisis, many investment
management firms agree that were it not for past operational decisions, more firms could be better strategically
positioned for whatever the future may hold.

However, evident to most, adapting to the near future requires a significantly improved ability to mitigate risk,
reduce cost and capture a profitable part of future growth. Some decisions can actually be corrected. In many
cases they ought to be. Think strategically when investing in software.

SimCorp Dimension is a scalable and modular STP front-to-back enterprise system for the investment management industry that enables
institutions to mitigate risk and reduce costs while enabling growth.

www.simcorp.com
MITIgaTe rISk reDuCe CoST enable growTH
32
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

BOOK REVIEW:

# Risk and Financial Catastrophe


Erik Banks, Palgrave Macmillan, 2009

R
isk and Financial Catas- natural and man-made events in relation by analysing a series of past disasters
trophe presents an in-depth to frequency, severity and financial impact, including the emerging debt crisis of the
discussion of the nature and as well as the specific nature and formation 1980s, the October 1987 crash, the
consequences of financial of financial disasters and how individual Japanese banking crisis of the 1990s, the
disasters and the pragmatic solutions that institutions, and the financial system at Southeast Asian crisis of 1997, the
must be considered in order to cope with large, respond to such crises. Russia/LTCM dislocation of 1998 and


such crises in the future. This highly the credit crisis that began in 2007. It
topical book tackles technical issues in a Part II, The Risk Framework, presents the considers lessons learned, and then
readable, non-mathematical way and processes commonly used in the corporate proposes a series of prescriptive measures
presents the subject in a practical light world to deal with risks, noting how such to cope with future disasters.
with the use of eight case studies of processes may be suitable for non-
market-wide, international catastrophes. catastrophic events, but not for extreme ERIK BANKS is responsible for group
events. This section also considers a series market risk and investment banking credit
The book is divided into three parts: of techniques, tools and models that are risk at the European universal bank Uni-
available to help quantify catastrophic Credit. Over the past 23 years, he has held
Part I, The Nature of Catastrophe, sets the risk, illustrating their use in a practical senior risk positions at Citibank and Merrill
stage by presenting a taxonomy of risk and sense while also analysing their Lynch and in the hedge fund sector in New
placing non-catastrophic and catastrophic limitations. York, Tokyo, Hong Kong, London and
exposures into an overall framework. This Munich. He is the author of more than 20
section also considers the unique Part III, Practical Management, moves books on risk, derivatives, emerging markets
properties of catastrophe, exploring both into the practical dimension of the topic and governance.

BOOK REVIEW:

# Strategy, Value and Risk:


The Real Options Approach, Second Edition
Jamie Rogers, Palgrave Macmillan, 2009

T
he surge of innovation in an organisations capabilities to respond dynamic environment. This book, for
information technology at and adapt, how to manage the effect of practitioners and academics alike,
the end of the twentieth competition on industry structures and illustrates the issues with detailed case
century reduced the cost of how to foster and manage innovation. studies.
communications, which facilitated the In response to these issues, the concept of
globalisation of production and capital real options is having an impact and JAMIE ROGERS is an executive director at
markets. Globalisation has in turn spurred influence on organisations. Real options The Weston Group, a merchant bank based in
competition and consequently innovation. is a form of advanced financial analysis New York. He has extensive experience in a
Sustainable competitive advantage is an that applies financial options theory to range of areas that include valuation and risk
increasingly difficult proposition in this real assets. The concept offers a framework management in the financial, energy and
environment, a fact which raises a number that can link value to risk and uncertainty, commodity markets, corporate finance and
of issues for organisations such as how to and the ability to manage the strategic derivatives.
create and manage value, how to improve opportunities that lie in an increasingly

SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 33

Regulatory update
This quarterly regulatory update covers major new regulatory requirements
and substantial developments that affect the investment management industry.

CONSULTATION ON GREATER

REGULATION FOR UCITS DEPOSITARIES


The Directorate General Internal Market and Services (DGIMS) issued a
consultation paper on extending to private investors, existing proposed regulation of
professional investor depositaries.

In April 2009, the European Commission proposed a Directive on Alternative


Investment Funds Managers (AIFM), which was aimed at organising a regulatory
regime for investment products that are mainly aimed at professional investors. Part
of these proposals was that an alternative fund should appoint a depositary to safe-
keep its assets. In light of the Lehman collapse and the Madoff fraud, the DGIMS
has issued a consultation questionnaire with a view to stipulating similar depositary
protections to investors in UCITS compliant investment products.

Although the consultation period closed on 15 September those wishing to learn


more about the proposals can find details at: http://ec.europa.eu/internal_market/
consultations/2009/ucits_depositary_function_en.htm

KEY DECISIONS ON GIPS


On 19 October, the executive committee (EC) that governs the Global
Investment Performance Standards (GIPS) released a list of its key decisions.

Although the final version of the revised standards is not due to be published
until the end of the year, the EC expects that they are unlikely to be changed.
They cover areas such as fair value, risk, standard deviation, non-fee-paying
portfolios, proprietary assets, error correction, taxation issues, compliance
statements and verification status. Readers may learn more about the ECs
decisions at: www.gipsstandards.org/news/releases/2009/singapore_summary.
html

SOLVENCY II IMPLEMENTATION
MEASURES
CEIOPS the Committee of European Insurance and Occupational Pensions
Supervisors has reported that it received over 20,000 comments from 105
stakeholders in the context of Solvency II consultations. It is currently examining
these submissions and will put forward a third set of draft advice to its members by
the end of October. Consultation on this advice will then remain open until 11
December 2009. See: www.ceiops.eu//content/blogsection/9/1/5/5/

BASEL II ENHANCEMENTS TO
FRAMEWORK
The Basel Committee on Banking Supervision announced in July that it had
finalised its proposals for enhancing the Basel II framework. It is strengthening the
Pillar 1 minimum capital requirements for certain securitisations. It has addressed
some weaknesses in the Pillar II supervisory review process that came to light in
the course of the financial turmoil since 2007. Pillar 3 market discipline
requirements have been strengthened in certain areas. The Committee expected
banks and their supervisors to begin implementing the Pillar 2 guidance immediately
and that in respect of Pillars 1 and 3 no later than 31 December 2010. For details
of these proposals see: www.bis.org/publ/bcbs157.htm
34
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp

Recent research
and white papers
# RECOVERING FROM THE STORM: THE NEW
ECONOMIC REALITY FOR U.S. ASSET MANAGERS
# UCITS IV WHICH BUSINESS MODEL FOR
TOMORROW?
After a quarter century of largely uninterrupted growth and profitability, the recent Markets are now set to embrace the latest phase of UCITS development with the
economic and financial crisis has challenged asset managers in ways not seen in implementation of UCITS IV in July 2011. While this process is still at an early
generations. While markets recovered to year-end 2008 levels during the summer stage, preparations for its introduction have created a raft of detailed new
of 2009, it is worth recalling that in 2008 the S&P 500 experienced the second- regulations and involved considerable industry consultation and participation. This
largest contraction in its history, rivalling the catastrophic losses of the Great report is based on a major RBC Dexia Investor Services/KPMG study assessing
Depression. The market downturn caused net flows to long-term mutual funds to the likely impact of UCITS IV on the asset management industry. The purpose of
turn negative for the first time since the 1970s, raising questions about the lasting the study was to gather opinions from a broad range of asset managers six months
impact on the US investing culture. after the final text of the new UCITS IV Directive was approved by the European
Parliament.
Recovering From The Storm, McKinsey Financial Services Practice
www.mckinsey.com/clientservice/Financial_Services/~/media/Reports/Financial_Services/ UCITS IV: Which business model for tomorrow?
Recovering_From_the_StormFINAL.ashx www.kpmg.lu/Download/Surveys/2009/FINAL%20REPORT%20-%20UCITS%20IV%20-%20
McKinsey & Company, 30 pages, 2009 which%20business%20model%20for%20tomorrow.pdf
KPMG & RBC Dexia Investor Services, 39 pages, 2009

# MCKINSEY & COMPANY 2009 ASSET MANAGE-


MENT SURVEY: WILL THE GOOSE KEEP LAYING # FINANCIAL CRISIS MANUAL: A GUIDE TO THE
GOLDEN EGGS? LAWS, REGULATIONS AND CONTRACTS OF THE
Asset managers are focusing on rebuilding profitability after a turbulent 2008 and FINANCIAL CRISIS
a tough 2009. Amid tightening regulations, the new normal raises the bar in The Davis Polk Financial Crisis Manual has been written for anyone who wants
distribution, and asset managers must adapt to a more challenging environment. to understand the flurry of new legislation, old law used in new ways, contracts
with Treasury, press releases, frequently asked questions, guidelines and other
For further information, please contact: rulemaking that has occurred at a dizzying speed over the last year and a half as a
John Cheetham, McKinsey & Company, London result of the financial crisis. This Manual attempts to describe these US financial
john_cheetham@mckinsey.com, Tel: + 44 207 961 5294
crisis laws as they relate to financial institutions and is also meant to be, through
the hyperlinks in each chapter, a reference work gathering in one place the scattered

#
primary sources of financial crisis laws.
LESSONS FROM CHANGE: RESTORING TRUST IN
Financial Crisis Manual: A Guide to the Laws, Regulations and Contracts of the Financial Crisis
THE ASSET MANAGEMENT INDUSTRY www.davispolk.com/Davis-Polk-Publishes-Comprehensive-Financial-Crisis-Manual-09-24-2009/
A year after the collapse of Lehman Brothers, the asset management industry Davis Polk, 279 pages, 2009
struggles to adapt to a changed world. The global credit crunch had catastrophic

#
effects on every segment of the asset management industry. Most businesses had to
cope with only a few quarters of declining sales, whereas asset management saw MANAGING RISK IN PERILOUS TIMES:
40% of its entire value plunge. Client portfolios were decimated and revenue
streams savaged in just a few horrendous months. Now, the survivors have begun PRACTICAL STEPS TO ACCELERATE RECOVERY
the hard work of rebuilding their business in a changed world. Managing risk in perilous times: Practical steps to accelerate recovery is a
briefing paper written by the Economist Intelligence Unit and sponsored by ACE,
Lessons from change: Restoring trust in the asset management industry KPMG, SAP and Towers Perrin. The findings are based on two main strands of
www.ey.com/Publication/vwLUAssets/LFC-asset_management/$FILE/LFC_Asset_management.pdf research:
Ernst & Young, 32 pages, 2009
A programme of desk research, conducted by the Economist Intelligence Unit,
which examined current academic and industry thinking around risk

#
management, with a particular focus on financial institutions.
THE 2009 ERNST & YOUNG BUSINESS RISK A series of interviews in which senior risk professionals, financial services
participants and academics were invited to give their views. In some cases,
REPORT ASSET MANAGEMENT
interviewees have chosen to remain anonymous.
The crisis experienced in the financial market during 2008 has had a dramatic
impact on asset management. Understanding and mitigating market risks is
Managing risk in perilous times
placing great pressure on managers as they seek to deliver value for investors. The www.kpmg.com.vn/.../Managing%20Risk%20in%20Perilous%20Times%20-%20Practical%20Steps.pdf
financial crisis will force asset management to address the challenges in this report The Economist Intelligence Unit Limited 2009, 22 pages, 2009
head-on and at an early stage in order to manage the challenges effectively and
transform them from risks into opportunities.

The 2009 Ernst & Young business risk report Asset Management
www.ey.com/Publication/vwLUAssets/The_2009_Ernst_Young_business_risk_report-_Asset_
management/$FILE/11618_SBR2_Asset_Mgmt_2009_sec.pdf
Ernst & Young in association with Oxford Analytica, 24 pages, 2009
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 35

# CONQUERING THE CRISIS: GLOBAL ASSET


MANAGEMENT 2009
AR COST MANAGEMENT IN A DOWNTURN:
SHORT- AND LONG-TERM STRATEGIES FOR
by Kai Kramer, Brent Beardsley, Monish Kumar, Andy Maguire, Philippe Morel, Tjun Tang DEALING WITH BUDGET PRESSURES
and Hlne Donnadieu by Merv Adrian
Boston Consulting Group has released this publication with the following The executive summary for this document says: Top analyst relations (AR)
introduction: The asset management industry has been at the core of the global professionals are in control of their budget, manage that spending to achieve
financial crisis. Declining financial markets and a lack of transparency regarding committed objectives, and are prepared to defend and document costs accordingly.
the risks of certain products have prompted some investors to question the In a period of economic uncertainty, such preparation is essential to preserving AR
judgment of the people who manage their money. This July 2009 report provides a services when executive management demands across-the-board cost cuts. Even
detailed analysis of the dilemmas that asset managers currently face, and offers AR teams that have yet to master their budget planning and defence can cut costs
concrete solutions to help them weather the crisis and emerge well-positioned for wisely by combining short-term, straightforward efficiencies with longer-term,
the future. more strategic adjustments including reassigning certain expenses to the budgets
of other stakeholders in marketing, sales, and events.
Conquering the Crisis: Global Asset Management 2009, BCG publications
www.bcg.com/expertise_impact/publications/PublicationDetails.aspx?id=tcm:12-26920 AR cost management in a downturn, Forrester Research Decision Tools
The Boston Consulting Group, 32 pages, July 2009 www.forrester.com/Research/Document/0,7211,44975,00.html
Forrester Research, 10 pages, 2009

# WINDS OF CHANGE: FIRST-HALF 2009 M&A


ACTIVITY IN THE GLOBAL ASSET # A GLIMMER OF HOPE: GROWTH PROSPECTS IN
MANAGEMENT, BROKER/DEALER, AND THE GLOBAL INSURANCE INDUSTRY AND THE
FINANCIAL TECHNOLOGY INDUSTRIES ESCALATION OF RISK AND CAPITAL
In this August 2009 report, New York investment banking group Jefferies Putnam
MANAGEMENT
Lovell describe the trends they expect to see in financial services mergers and This June 2009, joint publication from KPMG and the Economist Intelligence
acquisitions over the next twelve months. With the capital markets recovering Unit is the first of a two-part investigation of the prospects for growth in the
and investor fears receding, M&A activity will be fuelled more by buyers seeking insurance industry. Based on research among over three hundred insurance
to grow than by sellers anxious to survive, it predicts. The report outlines a number company executives the surveys conclusions are generally optimistic. The second
of other likely trends driven by the growing confidence that the worst of the half of the report, to be released later this year, will track respondents attitudes to
economic crisis has passed. risk and capital management.

Winds of change, Jefferies Putnam Lovell Strategic Insight reports A glimmer of hope, KPMG & Economist Intelligence Unit
www.jefferies.com/cositemgr.pl/html/Industries/FinancialBusinessServices/StrategicInsight/index.shtml www.kpmg.com/Global/IssuesAndInsights/ArticlesAndPublications/Pages/A-glimmer-of-hope.aspx
Jefferies Putnam Lovell, 2009 KPMG International, 2009

# RAPID AND SUSTAINED COST MANAGEMENT


In this publication, Accenture consultants question how successful companies
# THE DAY AFTER TOMORROW FOR ASSET
MANAGEMENT
achieve high performance during times of economic turmoil. It lists the challenges In this report, PricewaterhouseCoopers discusses some of the key issues facing the
that companies face as: relentless competition, increased earnings expectations, asset management industry. Among these, it lists:
complex global operations, regulatory compliance, efficiency imperatives, Business models under stress.
proliferating risks and the sheer speed of change. The web link below leads to a How will investors react in the post-crisis environment?
series of downloadable documents and podcasts on the theme of cost control and Will fiscal pressures change the shape of the industry?
management. G8, G20: A new spirit of co-operation. What will be the consequences for asset
managers?
Rapid and Sustained Cost Management
How will the regulation impact asset managers?
www.accenture.com/Global/Consulting/CostManagement.htm
Accenture Consulting, 2009
These and a number of other big industry challenges are reviewed and discussed in
the report.

# STRATEGIC COST MANAGEMENT: PROTECTING


PROFITS AND ENHANCING BUSINESS
The day after tomorrow for asset management, PwC Global Day after tomorrow perspective series
www.pwc.com/gx/en/asset-management/day-after-tomorrow/index.jhtml
PricewaterhouseCoopers, 34 pages, 2009
PERFORMANCE IN A TURBULENT ECONOMIC
ENVIRONMENT. WHY COST CUTTING GOES
WRONG
Along similar lines to the Accenture document, KPMG says, Even in the good
times, many organisations make a poor fist of managing their costs. They are
unlikely to get better at it just because business conditions have become a lot
tougher. This KPMG study entitled Rethinking Cost Structures undertaken
with the Economist Intelligence Unit, found that nine out of ten of the companies
examined were, by their own admission, failing to optimise their cost reduction
efforts.

Rethinking cost structures, KPMG & Economist Intelligence Unit


www.kpmg.com.au/Default.aspx?TabID=189...3476
KPMG Australia, 2009 New reports published and information which could be relevant for listing can be submitted
for review to: Editorial Assistant Mette Trier, mette.trier@simcorp.com
MITIGATE RISK REDUCE COST ENABLE GROWTH
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in 1971, with approximately 1,000 employees, SimCorp is listed on the NASDAQ OMX Copenhagen A/S. The SimCorp
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