Professional Documents
Culture Documents
3 December 2009
PRINCIPAL
ADAM SCHNEIDER
DELOITTE CONSULTING
TAKING OPERATIONAL
BENCHMARKING TO
THE NEXT LEVEL
GLOBAL ASSET
MANAGERS AFTER THE
FINANCIAL CRISIS
DIRECTOR GENERAL
PETER DE PROFT
EFAMA
careful management
# MEAG RISK MANAGEMENT CULTURE
PAR EXCELLENCE 7
B
enchmarking is a standard measured by the STP benchmark
practice used across industries indicated above.
to define firm business
performance and compare TYPES OF STUDY
across firms. It is defined as follows: To Generalising, there are three different
measure [a rivals product] according to types of benchmarking/best practices
specified standards in order to compare it study that are often conducted between
with and improve ones own product.2 firms:
The definition tends to be about
specifications and quantification, for Compare facts: Studies that compare
example the cost of a unit produced. In specific facts across firms. These
investment firms, an operational studies include comparing organi-
benchmark might include cost per dollar sational structures or comparing
of assets managed measured in basis functional costs. Many benchmarking
points, or the percent of trades handled analyses fall into this category.
on a straight-through-processing (STP) Compare processes in use: Studies that
basis through the back office. compare in detail how firms perform
certain functions, in an attempt to
Separately, the concept of best practices identify best practices or at least
has emerged to define how leading firms practices that are more successful than
perform specific business functions. others. Studies of this nature typically
While best is subjective pretty good involve detailed functional analysis
practices is just not as attractive it can across multiple firms. For an
be a valuable method for understanding investment management firm, this
the specifics of how competitive firms might be a comparison of how firms
accomplish specific operational tasks and reconcile with custodians which shows
therefore be a guide for choices. For an how some firms use automated tools, 1 Adam Schneider is also a contributor to the new volume
by SimCorp StrategyLab: Operational control in asset
investment management firm, an example some offshore work and others management: processes and costs edited by Michael Pinedo
of an operational best practice might be outsource to a third party. (see walkthrough, pages 11-14).
Compare projects others are doing: r esults are normalised across firms, achieved by not including information
These studies compare projects and allowing careful inspection and technology costs in their analysis,
investment programmes across firms, comparison; which were counted by peers.
and share their experiences. For enables an apples-to-apples com- The reality that the cumulative weight
example, firms may compare how they parison to be made of the area or of different business strategies may
use a methodology such as Six Sigma subject being dealt with; explain most results. Choices about
to re-engineer processes or reduce focuses on the specifics of the product offerings, distribution, or
costs. The goal is not to understand investment business, for example technology investment decisions and
the outcome, but how projects are processing equity transactions rather other historical factors may well
being performed and how specific than being a general study focusing on explain most of the output differences
tools fared in a real-world situation. generalised transaction processing found.
strategies;
STRENGTHS AND firms can better understand or forecast BENCHMARKING: A PROPOSAL
WEAKNESSES the consequences of major choices, FOR IMPROVEMENT
Benchmarking/best practices studies can such as re-engineering strategies or Is there a way to both get the benefits of
be hugely valuable and provide significant technology implementation strategies; external peer measurements while also
insight to investment managers. Their and, perhaps most importantly, allows linking them to business objectives?
value comes from the ability to understand firms to look beyond their Perhaps by combining the benefits of
multiple operating models, including organisations and assess where they external information with ongoing
models for change, and provide insight on stand in terms of key management business planning.
firm choices with respect to operating processes, capabilities and metrics.
Benchmarking/best practice studies
Figure 1 shows an example of a Internal and Internal and external clients Custodians that service and Investment consultants with
external client that offer varying interact with many relationships and experience
programme successfully used in invest-
surveys perspectives investment firms
ment management firms. It would work
as follows:
U nderstand the service level Externally Reporting Trade processing Reference data
Survey of
expectations of relevant parties such requirements
visible Performance measurement Cash management Assets under management
functions Client service including Trade settlement Client administration
as clients, custodians and other key
inquiries and escalation Reconciliation Performance measurement
internal clients. Fee accounting/billing Reference data
Determine whether or not peer firms Contributions/withdrawal Corporate actions
are meeting this level of service. Note Investment accounting Investment accounting
Accuracy
service level may include a wide range Corporate actions
of subjects such as specific timings,
accuracy levels, internal cost or level of
technology enablement. The goal is to Analysis and Study
identify specific expectations that are comparison analysis Firm Services Current
or are not being met. profile* and quality delivery
Focus on service level metrics visible measures effectiveness
to external parties, as opposed to those
that are used to manage internal * including general statistics and operating ratios
processes.
PROGRAMMES Investment Operations manager What are the most important service dimensions to your clients?
Tying information from the outside-in management Middle/back office managers How are your products and services aligned with their expectations?
benchmarking process described above to firm itself IT representative What is your desired end state relative to the key dimensions?
CFO, COO as appropriate Internal cost metrics as per cost benchmarking studies
business improvement programmes is
relatively straightforward. Our proposal is
to directly link the results of the
benchmarking to potential change and
re-engineering projects.
For example, the business function of consultants view their success. At the
performance measurement is essential to same time, the specifics of executing
investment firms. The calculations are performance measurement are highly
precise, compared to external parties, and internal and rarely visible.
directly determine how firms, clients and
6 December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp
In our outside-in approach, firms would In the performance measurement case, one The benefits of linking external measures
start with the goals of the performance might learn that clients expect to have daily to firm improvement projects are
management function and use these goals performance available, with month-end significant and ongoing. We believe this
as benchmark questions for external audited performance ready three days after structure for benchmarking will provide
parties, for competitors and finally for the month end, and that other firms are meeting significant benefits over traditional
performance operation itself. When done, this goal. Meanwhile, the internal survey approaches.
the study should be able to reach a indicates that our firms operation is
achieving only ten-day-after-month-end
Benchmarking/best practices
readiness. An illustrative example of
operational functions benchmarked on an
outside-in approach is indicated in Figure 3.
A
mong asset managers, companies have to behave differently assets have to be structured completely
MEAG may well be the than assets belonging to other types of differently than those of a composite
envy of its peers. It manages investors. The assets must back the insurer or firms that reinsure storm risks.
more than 180 billion of liabilities of the insurance company. The risk content and asset behaviour
assets, yet suffered no direct damage in What is more, life insurance company mean that they have to match, or
the financial crisis. This is almost certainly
due to the risk management culture at the
firm and its heritage as part of Munich
Re.
Munich Res mission statement is
All but 8 billion of the assets under its
We turn risk into value. So thats
management are from Munich Re
companies and, as Dr. Peter Schenk
where we start from. We have
explains, insurance companies do things
differently. The assets of insurance
to understand the investors risk
concept. Dr. Peter Schenk
8 December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp
approximately match, this liability management function at MEAG, Dr. together and talk about them. We regard
structure. Any deviation has to be de- Schenk also plays a role in the integrated our role explicitly as business enablers. We
liberate. This means that when you risk management function of Munich Re supply the front office with tools that they
manage assets for insurance companies, as a whole, where he reports directly to its can use for their allocation and try to assist
you have to talk about risk. The liabilities chief risk officer. As an indication of the in finding solutions when dealing with
are risks. Insurance companies deal with scale of the Group-wide risk management narrow risk limits and other restrictions. It
risk. Munich Res mission statement is task, it is worth noting that in the half year helps if they see that we really do not want
We turn risk into value. So thats where to 30 June 2009, Munich Re generated to hinder them and that we are not always
we start from. We have to understand the gross premium income of 20.7 billion. risk averse, but that we also try to find
investors risk concept. Any new investment decision that is taken ways for them to take on risk.
involves the full participation of the risk
as business enablers.
internal data has to be up to date and
It is very important to remember that complete. It has to be stored correctly and
there always are two perspectives in our securely so that all holdings are known at
Dr. Peter Schenk decision processes: the front office per- any time. The details of holdings must be
spective and the risk perspective, which transparent. The methods and processes
are taken equally into account, explains for handling the data have to be able to
PRIMARY FOCUS ON RISK Dr. Schenk. In order to come to a well- transform it into information that is useful
While many other fund managers may be balanced decision, the people with an and can flow into the decision-making
under greater pressure to focus on return, allocation idea must know that they will process. To achieve these things MEAG
MEAGs primary focus is on risk. More be confronted with risk perspectives. An uses a centralised data backbone that
particularly, it has to understand very example where we see this working in includes SimCorp Dimension. These
clearly the riskless position of the investor. practice is our New Product Process. features are the basic building blocks, but
But what is risklessness? For a private When an attractive new investment idea it is dealing with the unusual situations
individual it may mean cash in a drawer to comes out in the market, the front office that defines the risk culture at MEAG
pay for tomorrows pizza, says Dr. Schenk. may be thrilled with it. The investor may and tests how effective it is. As Dr. Schenk
For an insurance company that knows, or be thrilled as well, because it may be a elaborates, When special situations
expects from its models, that it will have to good instrument to reflect its liability emerge, when there is a crisis or new
be able to pay certain claims in a years profile. But we will only take up on it if we business opportunities something un-
time, or, in life insurance, in 10 or 15 years on the risk management side agree. We usual, you have to have all this data, and
time, your riskless position will not be have to be able to understand the product. the processes and governance rules must
cash, because relative to the liabilities, the We have to be able to adequately model it be set up perfectly. And you need a risk
return is quite different. To arrive at this in our systems. We have be able to access culture that is able to change to another
riskless position you have to do certain the data we need to feed our models, so gear; to move into crisis mode, if you like.
calculations; you need to look at the asset that the output they give us is in the form Then, when you do, the culture of the firm
and liability values at risk. You need of useful information. ensures that everybody really likes to work
processes that will meet the liability with each other. Everybody keeps a close
structure when it changes. Insured events BUSINESS ENABLERS eye on the risk system, but the gap
may or may not occur. Claims may emerge However, it would be a mistake to paint between it and the special situation can
or not emerge. Modelling but also the risk management function only as an only be bridged with communication and
preparedness for the unexpected are key obstacle to doing business. The risk action, with everybody really doing not
ingredients of the process. As Dr. Schenk management culture has evolved much only what is in their job description, but
adds without any hint of complacency, A further than that and according to Dr. whatever is necessary at that moment. As
financial crisis is just another event that Schenk, There are conflicts, but we have Dr. Schenk adds, This is a top-down
makes you think about your risk profile. found ways to deal with them as a routine. issue because everyone appreciates that
What is necessary is intense com- understanding, managing and controlling
It follows, then, that understanding and munication and mutual respect. We work risk is vital to our business and our
calculating risk at MEAG starts at the top together in one building. We meet at decision-making process.
of the firm. As well as heading the risk lunch. Whenever issues arise, we sit down
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 9
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he global asset management Madoff case, one of the largest operational with regard to their costs, productivity
industry can be divided into risk events in history. and risk management. These factors have
two broad categories: only recently begun to gain recognition as
institutional asset manage- Currently, the asset management industry playing an important role in asset
ment and retail asset management. finds itself in a new phase of major management, and their interdependencies
Through a number of phases, the asset change. Since the credit crisis, the sector and trade-offs have not yet been
management industry as a whole has has suffered from plunging global thoroughly analysed. For example, a
undergone some major changes over the financial markets and from liquidity reduction in costs, implemented without
last two decades. becoming either highly restricted or non- proper planning, may substantially
existent. Even with a market recovery, increase exposure to operational risk.
Firstly, from the early 1990s until about
Manos Hatzakis, co-author of the chapter A Adam Schneider, author of the chapter on Yakov Amihud of New York University, co- Haim Mendelson of Stanford University,
best practices framework for operational Managing costs at investment management author of the chapter Transaction costs and co-author of the chapter Transaction costs
infrastructure and controls, is a vice firms, is a principal at Deloitte Consulting asset management. and asset management.
president at Goldman Sachs Asset Manage- LLP, primarily serving clients in banking,
ment and COO of Goldman Sachs Invest- investment management, wealth manage-
ment Partners. ment and capital markets.
Strategic and tactical cost management industry. The significant conclusions of Transaction costs and asset
in asset management the impact report analysed are based management
Zeroing in on both strategic and tactical upon a recent survey of 100 interviews Yakov Amihud of New York University
cost management, management consult- conducted among leading asset managers and Haim Mendelson of Stanford
ant and adjunct professor at New York around the world. University go on to analyse transaction
University Marcelo Cruz studies the costs, the variable costs of trading securities,
types of cost reduction efforts that have Cost structure patterns in the asset in the asset management industry. They
been tried over the past few of years in the management industry demonstrate how trans-action costs affect
industry. In his corresponding analysis of The first of the second parts academically the values of assets. For any given level of
strategic cost management, Cruz analyses orientated chapters is written by risk, securities with higher transaction
the trade-offs between levels of corporate Professors Dennis Campbell and Frances costs tend to have lower prices. The authors
expense with levels of operational risk Frei of Harvard University, who focus on study the effects of transaction costs on
exposure. the relationship between annual revenues asset management and introduce the
and annual selling, general and different types of transaction costs, study
Cost effectiveness in the asset administrative (SG&A) expenses in the their structure and show how they affect
management industry: an IT 2001-2008 period. The authors find that asset prices. Finally, they examine the
operations perspective indirect costs related to SG&A appear to implications of these relationships for asset
Concluding the part on industry be increasing when revenues climb, often managers, showing how transaction costs
perspectives, Kjell Johan Nordgard from rising at a faster rate than revenues. On affect portfolio construction, fund design,
SimCorp and Lars Falkenberg of the other hand, these indirect costs trade implementation, cash and liquidity
SimCorp StrategyLab discuss the effect remain relatively fixed when revenues management, client acquisition, devel-
of information technology on cost decline. opment strategies and trading frequen-
effectiveness in the asset management cies.
14
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp
Title
Operational control in asset
management:
processes and costs
Editor
Professor Michael Pinedo
Stern School of Business, NYU
No of pages
220
Publisher
SimCorp StrategyLab
Publication date
7 December 2009
Price
45
T
he estimated extent of the well as crisis-related bond defaults, have before the crisis, requiring much more
damage from the crisis borne eroded equity and fixed-income values. focused attention on these two dimen-
by various financial sectors is Compounding investor returns were the sions of asset management.
shown in Figure 1. Losses indirect effects on yields attributable to a
outside the banks have affected insurance flood of liquidity by central banks trying Nevertheless, savings have to go
companies and hedge funds, but indirect to contain the crisis. Taken together, this somewhere, and the asset management
losses, as a result of massive price declines means that asset management clients are industry will, as before, capture its share
in financial and non-financial shares as far more sensitive to risk and cost than of these flows. This is based on a number
of long-term drivers.
LONG-TERM DRIVERS
On the pension side, long-term drivers
include the continued recognition that
most government-sponsored pension
systems, many of which were created
wholly or partially on a pay-as-you-go
(PAYG) basis, have become funda-
mentally untenable under demographic
projections that appear virtually certain to
materialise. They will need to be
progressively replaced by asset pools that
will throw off the kinds of returns
necessary to meet the needs of growing
numbers of longer-living retirees. Further
changes have grown out of the partial
displacement of traditional public- and
private-sector defined benefit pro-
grammes. These, backed by assets
contributed by employers and working
individuals, have come under the pressure
of the evolving demographics, rising
administrative costs, and shifts in risk
allocation by a variety of defined con-
tribution schemes. Despite the impact of
16
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp
$ trillion
70
Japan
North America 60
Europe
Other 50
40
30
20
10
0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
S
imCorps research among OPERATING MODEL AND shoring them, in order to gain best value
major asset management firms UPGRADES from internal staff and systems by
has identified a number of Best practice suggests that periodic allowing them to concentrate on the core
common and unavoidable reviews of the overall IT operating model competencies of the organisation. Hope-
challenges due to the waves of change are both necessary and worthwhile. fully, this will produce a robust, scalable
that continuously break over the global Deriving directly from the needs of the IT operating environment capable of
asset management industry. Yet, if business, the key question is: Is our IT expanding and running a more focused
professionally handled, there is scope to model fit for purpose? which leads to business.
reduce risk and save cost in dealing with further questions such as, Will it be
them. adequate to meet our needs in the short, Addressing the risk and total cost of
medium and long terms? Asset managers operations inevitably requires examination
uniformly state that they continually aim of the upgrade process. Most IT platforms
The solutions ... typically to reduce operational risk and fixed costs,
flatten the cost curve over the life of the
need periodic upgrades and, in many
cases, annual upgrades. Whether clients
The investment management industry has been through some of the toughest
times in its modern history. As a result, recent research indicates that 41% of
the entire industry is operating with cost rates at or above 99%, which basically
means that they are currently not profitable. Only 19% of companies surveyed
operate with cost rates of less than 85%. Financial top performers in the indus-
try tend to pursue structured cost reduction methodologies such as Business Pro-
cess Improvement (BPI) or Lean Six Sigma. by Lars Falkenberg, SimCorp StrategyLab and
Professor Michael Pinedo, Stern School of Business, NYU
T
he Global Investment
Management Cost Survey
2009, carried out by
SimCorp StrategyLab, re-
veals that as a direct reflection of the
pressure on profit in the industry 72% of
the companies surveyed claim that cost
management has gained increased
strategic importance. Only 20% of those
surveyed state that cost managements
strategic importance is the same as always.
A general perception across the industry According to the results of the survey, top
About the Global Invest-
seems to be that automation of processes performers in terms of ability to generate
is the most important cost-cutting profit (i.e. those with cost rates below ment Management Cost
strategy over the coming three years 85%) seem to review their cost structure Survey 2009
Read more about SimCorp StrategyLab at: period (41%). This is supported by an every six months, and they use BPI or The survey is based on 100
www.simcorpstrategylab.com average of 46% who think that increased Lean Six Sigma as cost reduction
CATI interviews with respon-
cost efficiency, greater process efficiency methodologies. Further, they pursue an
dents from around the world.
and greater operational efficiency through active equity or multi-boutique invest-
automation will be important aspects of ment strategy as well as make use of Not all respondents answered all
cost management in the future. external consultants in their cost questions.
reduction projects. Also, the typical The specific interview distribu-
71% of those surveyed think that duration of cost reduction projects seems tion is 50 from Europe, 25 from
increased competition will increase to be 712 months in these firms.
the United States and 25 from
pressure to rethink cost structures in their
the Asia-Pacific region.
organisations as well as regulatory
changes (66%) and pressure from Respondents were randomly
shareholders and investors (61%). selected from industry databases,
and interviews were completed
after confirmation of meeting
screening criteria.
Only one contact person per
company was interviewed.
The questionnaire was created
by SimCorp StrategyLab and
was examined by The Nielsen
Company prior to fieldwork.
The SimCorp StrategyLab was
not revealed as the client behind
the study unless prompted by
the respondent.
All respondent answers are
anonymous unless they spe-
cifically agreed to have their
answers reviewed.
50% of the respondents use di-
rect distribution channels, while
27% use indirect distribution
channels and 23% work with
another type of distribution
channel.
Most (36%) of companies
interviewed have operations in
1 location, 22% in 23 locations,
Short-term tactical versus long-term strategic cost management: watch the webcast with Professor Michael Pinedo, 14% in 46 locations and 28%
Stern School of Business, New York University, at www.simcorp.com/reducecost in 7 or more locations.
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 23
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he debate over long-term risk, reduce cost and enable growth. In first part of the programme was dedicated
market prospects continues addition, participants had the opportunity to SimCorps top management outlining
to rage, and though it is to gain early insight into SimCorp the financial situation of the company, the
difficult to gauge both the Dimension development strategies and strategic foundation and introducing new
length and severity of the downturn, discuss development plans with SimCorp services.
organisations should start aligning their management. Finally, an extensive
business towards growth. For this reason, programme of SimCorp Dimension SimCorps CEO Peter L. Ravn welcomed
the headline for this years International domain break-out streams allowed the audience and went over the figures
SimCorp Dimension User Community participants to focus on specific parts of and the market situation as seen from a
Meeting was Prepare for growth. the SimCorp Dimension solution with SimCorp perspective. SimCorp is by no
domain experts of 12 different domains. means immune to the market environ-
Delegates from the global financial ment, and Peter L. Ravn explain-ed that
industry participating in the two-day COURAGE TO INVEST IN THE SimCorp had experienced hesitancy in
event were introduced to an impressive FUTURE the market resulting in some potentially
programme, combining industry experts For SimCorp clients it is paramount to new clients postponing or calling off
macro views of current challenges and know that the company, whose product planned investments in SimCorp
how to exploit post-crisis opportunities they have trusted to build their business Dimension. On the other hand, he added
with hands-on advice on how to mitigate upon, is both solid and innovative. The that a large number of clients have
24
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp
assigned high priority to investing in in operations. In a direct response to these PERENNIAL GUARANTEE
improved system platforms.Consequently, challenges, SimCorp has established the Following Peter L. Ravn on stage were
overall, SimCorp is able to demonstrate independent research institution respectively Chief Operating Officer
sustained and robust growth in a very SimCorp StrategyLab, which aims to Torben Munch and the latest member of
unstable market. SimCorp continues to build a bridge between research and SimCorps executive management board,
maintain focus on executing its long-term practice. It is the ambition of SimCorp Chief Technology Officer Georg Hetrodt.
strategy and continuously invests in StrategyLab to show industry responsi-
product innovation, including employee bility and commitment by building Georg Hetrodt demonstrated in his
training and development, and R&D, and thought leadership and provide product presentation how SimCorp continues to
clients and investors can feel certain of development input. Specifically, the work invest in R&D, aiming to improve quality
the robustness of the SimCorp business. aims to suggest ways to mitigate risk, and reduce time to market. The overall
SimCorps CEO also took the time to reduce cost and enable growth. And aim is to reach best-of-class status with
emphasise the ongoing and extending though SimCorp StrategyLab conducts SimCorp Dimension. Product develop-
business with existing clients as a its own research, quite a significant part of ment, although market- and client-
contributor to the continued success of the research is done in close partnerships driven, is also pursued strategically, and
the company. with respected academic institutions, Hetrodt went over some of the
functionality in SimCorp Dimension
As keynote speaker at the event, Ingo Walters that may facilitate users to mitigate risk
and enable growth, while Torben Munch
discussed the issue of cost management
extensive experience allowed him to capture and in particular the differing focus
between short-term and long-term cost
presentation that included hard facts, anecdotes, combination of short and long-term cost
management projects may be appropriate,
moved down the reporting line. At the cutting such as reducing headcount to cut
same time, the role and responsibility of the cost of labour and closing down
the risk function has been extended. business lines. These are traditionally
Casper Rose demonstrated how current short-term and very tactical solutions, but
risk management models have turned out looking ahead, professional investment
to be insufficient, how government and managers will need to consider more
board supervision have failed, and how strategic answers as other challenges face
increasingly complex financially struc- their business environment including
tured products have further impaired the increased competition, tighter regulatory
situation. During a situation of financial requirements, and increasing demands
crisis and instability, it becomes easier to from clients. Adam Schneider argued in
spot operational risk with focus primarily his presentation that it is not necessarily
on fraud, wrongful advice, and IT the strongest of species that survives in
breakdown. It becomes increasingly this environment. More importantly, it is
crucial to identify the key risk indicators, the one most adaptable to change.
and proper IT solutions play an important According to Mr Schneider there are four
role in the resolution process. key challenges an investment manage-
ment firm must adapt to in order to
Having discussed the predominant survive: regulatory change, relationship
analysed and further debated in three live strategic challenges investment managers repair, product failures and financial
workshops presented by experts within are facing from a risk perspective, experts repair. Adam Schneiders formula for cost
these fields. To combine academia with in the workshop demonstrated how reduction is a three-step-model: define
practise, SimCorp Dimension specialists SimCorp Dimension may directly or the goal, define functions and benchmark,
offered their know-how and explained indirectly provide the solution to the and finally, adapt the business model for
how the flexibility of SimCorp above challenges. the future.
Dimension can meet the challenges the
industry is facing within the areas of risk, SURVIVAL OF THE FITTEST While it may sound simple, Adam
cost and growth. ADAPTING TO SURVIVE Schneider concludes that no one has
Reducing cost was the theme of another really come up with an easy-to-execute
INCREASED FOCUS ON RISK workshop hosted by principal at Deloitte plan, but advises financial firms to aim for
MANAGEMENT Consulting in New York, Adam improvement it will never be perfect in
Caspar Rose, professor at the Copenhagen Schneider. While the recessionary climate any case.
Business School and editor of the book has shifted IT from being strictly a
Understanding the financial crisis: support function to playing a critical, BACK TO NORMAL?
investment, risk and governance, strategic cost management role, organi- THIS IS THE NEW NORMAL
discussed the various aspects of risk in the sations depend more on IT than ever In the last live workshop, professor Paul
workshop Mitigating risk, including before. Asset managers increasingly see Verdin debated the strategic challenges of
governance, compliance, systemic, market, technology as core to their cost structure, how to ensure profitable growth in the
credit, liquidity, reputational and operations and service strategy and thus aftermath of the crisis. Under the headline
operational risk. In particular the areas of central to differentiation and competitive Enabling growth, professor Verdin offered
credit risk and operational risk were advantage. insights into growth in the investment
analysed. While depicting the current management industry and SimCorp
market situation based on recent research, The credit crunch crisis and the effect it Dimension experts suggested efficient
Caspar Rose, challenged the audience to has had on investment management firms solutions to meet the challenges as seen
evaluate their own risk exposure. has, among other things, forced financial from an IT architectural perspective.
institutions to look more closely at their
A survey conducted and published by cost structures. Assets under management Paul Verdin, who, among other positions,
SimCorp StrategyLab in April 2009 have declined significantly and margins holds the Chair of Strategy and Orga-
revealed that despite the current situation have been cut. Consequently, investment nisation at Solvay Business School in
in the financial markets, the risk function management firms have looked to the Brussels, began his presentation by
has lost status in organisations and has nearest and most basic tools for cost drawing a picture of the scene today.
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 27
H
owever, it is not the time called back to basics, which will have far- reaching challenges for the asset
to become complacent. reaching implications for the worldwide management industry that will ultimately
Despite the positive signs financial system. This boring model will reshape it. There are four particularly
of growth, we are faced lead to: strong trends developing at this point.
with a much-changed financial landscape
and one that is still in a state of flux. It is a recapitalisation of toxic losses and Conflicting pressure on products
important that we properly identify how increase in capital due to higher T1 and sales
to steer a safe course through this new requirements; In the past, conflicts of interest regularly
financial system and take advantage of a permanent shortage of classic credit created tension between asset managers
availability because of a dramatic belonging to a larger financial con-
implies far-reaching challenges for sheet products on both the asset and
liability side;
and loss account of the group than to the
clients.
the asset management industry. an increased liquidity level for assets
and liabilities on the balance sheet For each investment manager, there is
resulting in a pressing need for clearly now a need to rebuild customer
transferable products, clear valuation trust and to review the distribution model
the opportunities it presents. In the rules and central counterparty clearing and the sales policy. Trust will be regained
following, I would like to outline some of mechanisms; by crystal clear application of transparency
the considerations we must bear in mind the development of transparent, trust- in pricing, by avoiding conflicts of interest
as we look to negotiate this landscape. ed products on the liability side to between sales policy and the customers
reconnect with their retail clients. needs, by providing appropriate advice
BANKS ARE FORCED TO adapted to the clients profile, and by
ADOPT A BORING BUSINESS KEY TRENDS AND constantly proving the added value of
MODEL CHALLENGES IN ASSET active management. Products with
As a result of the financial crisis of the MANAGEMENT unsustainable promises will have to be
past two years, banks have been forced to The reshuffling of the banking business taken off the shelf and cannot be
1 Research and input for this article by courtesy of Edwin Van
der Ouderaa, Partner, Accenture. move to a different business model, often model unquestionably implies far- promoted any longer.
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 29
From a marketing point of view, the key Asset managers need to reposition Asset managers need to transform
question about branding that has to be services and relations internal processes in order to remain
resolved is the credibility or trust of The decreases in revenues (14%) and relevant in terms of cost and risk
distribution through the parents brand margins (40%) experienced by asset management
versus the asset managers reputation and managers in 20082 are the result of a Innovation has always been driven by the
reliability. number of converging factors. These sell-side companies. Today, asset
factors include the decline of assets under managers will need to develop products
Over the past eighteen months, we have management (AUM) at the same time as and processes based on their own
already noticed a strong tendency towards increased focus on higher revenue constraints and goals, and based on their
consolidation amongst asset managers, products, with products becoming more insight into the needs of the client. Sales
combined with a trend for more expensive, for instance repos, bonds, and teams and product development will have
independence from parents, be they collateral; the decreasing revenues of the to work in a more closely coordinated
banks, insurers or other financial decline in securities lending due, for fashion in order to increase efficiency.
conglomerates. These phenomena have example to a short-selling ban; and the
originated in and been strongly influenced decline in performance and management Automation of workflow and the
by: fees. rationalising of systems will increase the
volumes treated and reduce the use of
a n ongoing trend towards open As part of the cost reduction exercise, the manual operations and time of execution.
architecture and guided architecture established sales channels and distribution
distribution, i.e. distribution by selling models are under re-examination, leading In a mid-year status report on the
products via third-party channels to the downsizing of sales offices and evolution of fund processing stan-
outside of group structures; investing in associations with new sales dardisation published by EFAMA in
raising cash for impaired banks by channels. cooperation with SWIFT during the first
selling off their asset managers or six months of 2009, the automation rate
parts of the business, sometimes also Trading relations with counterparties are of cross-border fund orders was shown to
by MBOs or IPOs; coming under scrutiny, with counterparty have reached 69%. Although the total
pressure on margins pushing towards creditworthiness and business rationale automation rate in the Asia-Pacific region
scale-based mergers or, on the being re-evaluated, as well as with lagged this somewhat, there was definite
contrary, towards the creation of concentration and sovereign risks being progress as it reached 45% in the first half
2 Source:
specialised boutiques. reconsidered. of 2009, compared to 36% in Q4 of 2008. Accenture.
30
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp
Many decisions in life, once taken, are unfortunately irreversible. In the aftermath of the crisis, many investment
management firms agree that were it not for past operational decisions, more firms could be better strategically
positioned for whatever the future may hold.
However, evident to most, adapting to the near future requires a significantly improved ability to mitigate risk,
reduce cost and capture a profitable part of future growth. Some decisions can actually be corrected. In many
cases they ought to be. Think strategically when investing in software.
SimCorp Dimension is a scalable and modular STP front-to-back enterprise system for the investment management industry that enables
institutions to mitigate risk and reduce costs while enabling growth.
www.simcorp.com
MITIgaTe rISk reDuCe CoST enable growTH
32
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp
BOOK REVIEW:
R
isk and Financial Catas- natural and man-made events in relation by analysing a series of past disasters
trophe presents an in-depth to frequency, severity and financial impact, including the emerging debt crisis of the
discussion of the nature and as well as the specific nature and formation 1980s, the October 1987 crash, the
consequences of financial of financial disasters and how individual Japanese banking crisis of the 1990s, the
disasters and the pragmatic solutions that institutions, and the financial system at Southeast Asian crisis of 1997, the
must be considered in order to cope with large, respond to such crises. Russia/LTCM dislocation of 1998 and
such crises in the future. This highly the credit crisis that began in 2007. It
topical book tackles technical issues in a Part II, The Risk Framework, presents the considers lessons learned, and then
readable, non-mathematical way and processes commonly used in the corporate proposes a series of prescriptive measures
presents the subject in a practical light world to deal with risks, noting how such to cope with future disasters.
with the use of eight case studies of processes may be suitable for non-
market-wide, international catastrophes. catastrophic events, but not for extreme ERIK BANKS is responsible for group
events. This section also considers a series market risk and investment banking credit
The book is divided into three parts: of techniques, tools and models that are risk at the European universal bank Uni-
available to help quantify catastrophic Credit. Over the past 23 years, he has held
Part I, The Nature of Catastrophe, sets the risk, illustrating their use in a practical senior risk positions at Citibank and Merrill
stage by presenting a taxonomy of risk and sense while also analysing their Lynch and in the hedge fund sector in New
placing non-catastrophic and catastrophic limitations. York, Tokyo, Hong Kong, London and
exposures into an overall framework. This Munich. He is the author of more than 20
section also considers the unique Part III, Practical Management, moves books on risk, derivatives, emerging markets
properties of catastrophe, exploring both into the practical dimension of the topic and governance.
BOOK REVIEW:
T
he surge of innovation in an organisations capabilities to respond dynamic environment. This book, for
information technology at and adapt, how to manage the effect of practitioners and academics alike,
the end of the twentieth competition on industry structures and illustrates the issues with detailed case
century reduced the cost of how to foster and manage innovation. studies.
communications, which facilitated the In response to these issues, the concept of
globalisation of production and capital real options is having an impact and JAMIE ROGERS is an executive director at
markets. Globalisation has in turn spurred influence on organisations. Real options The Weston Group, a merchant bank based in
competition and consequently innovation. is a form of advanced financial analysis New York. He has extensive experience in a
Sustainable competitive advantage is an that applies financial options theory to range of areas that include valuation and risk
increasingly difficult proposition in this real assets. The concept offers a framework management in the financial, energy and
environment, a fact which raises a number that can link value to risk and uncertainty, commodity markets, corporate finance and
of issues for organisations such as how to and the ability to manage the strategic derivatives.
create and manage value, how to improve opportunities that lie in an increasingly
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 33
Regulatory update
This quarterly regulatory update covers major new regulatory requirements
and substantial developments that affect the investment management industry.
CONSULTATION ON GREATER
Although the final version of the revised standards is not due to be published
until the end of the year, the EC expects that they are unlikely to be changed.
They cover areas such as fair value, risk, standard deviation, non-fee-paying
portfolios, proprietary assets, error correction, taxation issues, compliance
statements and verification status. Readers may learn more about the ECs
decisions at: www.gipsstandards.org/news/releases/2009/singapore_summary.
html
SOLVENCY II IMPLEMENTATION
MEASURES
CEIOPS the Committee of European Insurance and Occupational Pensions
Supervisors has reported that it received over 20,000 comments from 105
stakeholders in the context of Solvency II consultations. It is currently examining
these submissions and will put forward a third set of draft advice to its members by
the end of October. Consultation on this advice will then remain open until 11
December 2009. See: www.ceiops.eu//content/blogsection/9/1/5/5/
BASEL II ENHANCEMENTS TO
FRAMEWORK
The Basel Committee on Banking Supervision announced in July that it had
finalised its proposals for enhancing the Basel II framework. It is strengthening the
Pillar 1 minimum capital requirements for certain securitisations. It has addressed
some weaknesses in the Pillar II supervisory review process that came to light in
the course of the financial turmoil since 2007. Pillar 3 market discipline
requirements have been strengthened in certain areas. The Committee expected
banks and their supervisors to begin implementing the Pillar 2 guidance immediately
and that in respect of Pillars 1 and 3 no later than 31 December 2010. For details
of these proposals see: www.bis.org/publ/bcbs157.htm
34
December 2009 JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT SimCorp
Recent research
and white papers
# RECOVERING FROM THE STORM: THE NEW
ECONOMIC REALITY FOR U.S. ASSET MANAGERS
# UCITS IV WHICH BUSINESS MODEL FOR
TOMORROW?
After a quarter century of largely uninterrupted growth and profitability, the recent Markets are now set to embrace the latest phase of UCITS development with the
economic and financial crisis has challenged asset managers in ways not seen in implementation of UCITS IV in July 2011. While this process is still at an early
generations. While markets recovered to year-end 2008 levels during the summer stage, preparations for its introduction have created a raft of detailed new
of 2009, it is worth recalling that in 2008 the S&P 500 experienced the second- regulations and involved considerable industry consultation and participation. This
largest contraction in its history, rivalling the catastrophic losses of the Great report is based on a major RBC Dexia Investor Services/KPMG study assessing
Depression. The market downturn caused net flows to long-term mutual funds to the likely impact of UCITS IV on the asset management industry. The purpose of
turn negative for the first time since the 1970s, raising questions about the lasting the study was to gather opinions from a broad range of asset managers six months
impact on the US investing culture. after the final text of the new UCITS IV Directive was approved by the European
Parliament.
Recovering From The Storm, McKinsey Financial Services Practice
www.mckinsey.com/clientservice/Financial_Services/~/media/Reports/Financial_Services/ UCITS IV: Which business model for tomorrow?
Recovering_From_the_StormFINAL.ashx www.kpmg.lu/Download/Surveys/2009/FINAL%20REPORT%20-%20UCITS%20IV%20-%20
McKinsey & Company, 30 pages, 2009 which%20business%20model%20for%20tomorrow.pdf
KPMG & RBC Dexia Investor Services, 39 pages, 2009
#
primary sources of financial crisis laws.
LESSONS FROM CHANGE: RESTORING TRUST IN
Financial Crisis Manual: A Guide to the Laws, Regulations and Contracts of the Financial Crisis
THE ASSET MANAGEMENT INDUSTRY www.davispolk.com/Davis-Polk-Publishes-Comprehensive-Financial-Crisis-Manual-09-24-2009/
A year after the collapse of Lehman Brothers, the asset management industry Davis Polk, 279 pages, 2009
struggles to adapt to a changed world. The global credit crunch had catastrophic
#
effects on every segment of the asset management industry. Most businesses had to
cope with only a few quarters of declining sales, whereas asset management saw MANAGING RISK IN PERILOUS TIMES:
40% of its entire value plunge. Client portfolios were decimated and revenue
streams savaged in just a few horrendous months. Now, the survivors have begun PRACTICAL STEPS TO ACCELERATE RECOVERY
the hard work of rebuilding their business in a changed world. Managing risk in perilous times: Practical steps to accelerate recovery is a
briefing paper written by the Economist Intelligence Unit and sponsored by ACE,
Lessons from change: Restoring trust in the asset management industry KPMG, SAP and Towers Perrin. The findings are based on two main strands of
www.ey.com/Publication/vwLUAssets/LFC-asset_management/$FILE/LFC_Asset_management.pdf research:
Ernst & Young, 32 pages, 2009
A programme of desk research, conducted by the Economist Intelligence Unit,
which examined current academic and industry thinking around risk
#
management, with a particular focus on financial institutions.
THE 2009 ERNST & YOUNG BUSINESS RISK A series of interviews in which senior risk professionals, financial services
participants and academics were invited to give their views. In some cases,
REPORT ASSET MANAGEMENT
interviewees have chosen to remain anonymous.
The crisis experienced in the financial market during 2008 has had a dramatic
impact on asset management. Understanding and mitigating market risks is
Managing risk in perilous times
placing great pressure on managers as they seek to deliver value for investors. The www.kpmg.com.vn/.../Managing%20Risk%20in%20Perilous%20Times%20-%20Practical%20Steps.pdf
financial crisis will force asset management to address the challenges in this report The Economist Intelligence Unit Limited 2009, 22 pages, 2009
head-on and at an early stage in order to manage the challenges effectively and
transform them from risks into opportunities.
The 2009 Ernst & Young business risk report Asset Management
www.ey.com/Publication/vwLUAssets/The_2009_Ernst_Young_business_risk_report-_Asset_
management/$FILE/11618_SBR2_Asset_Mgmt_2009_sec.pdf
Ernst & Young in association with Oxford Analytica, 24 pages, 2009
SimCorp JOURNAL OF APPLIED IT AND INVESTMENT MANAGEMENT December 2009 35
Winds of change, Jefferies Putnam Lovell Strategic Insight reports A glimmer of hope, KPMG & Economist Intelligence Unit
www.jefferies.com/cositemgr.pl/html/Industries/FinancialBusinessServices/StrategicInsight/index.shtml www.kpmg.com/Global/IssuesAndInsights/ArticlesAndPublications/Pages/A-glimmer-of-hope.aspx
Jefferies Putnam Lovell, 2009 KPMG International, 2009
www.simcorp.com