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(Jones) SOCIAL

Social responsibility is a CULTURE: THE
managers duty or obligation to MANAGER AS
make decisions that promote the APERSON.
welfare and well being of
stakeholders and society as a

1. It is important that managers

and organizations to try to do
no harm to stakeholders in the
broadest sense.
Johnson & Johnsons Ethical Culture.

2. There are various approaches

to social responsibility.
Managers do not always choose
to be socially responsible and
there are arguments pro and con
for social responsibility
Johnson & Johnsons Ethical
Johnson and Johnson (J&J) is so well
known for its ethical culture that it has
been judged to have the best corporate
reputation for two years in a row based
on a survey of over 26,000 consumers.
It grew from being a family business in
the 1930s to becoming a major maker
of pharmaceutical and medical
products. The role of managers in
creating ethical cultures can be seen at
J&J. The importance of ethics and
social responsibility was emphasized in
the first
J&J credo in 1943. It is a guide to
3. The Obstructionist Approach is employees today and outlines the
when managers choose not to behave in companys commitment to its different
a socially responsible way and instead The Proactive Approach actively stakeholders. The first responsibility is
behave unethically. Defensive embraces the need to behave in socially to doctors, nurses, patients and
Approach indicates at least a responsible ways. Managers go out of consumers. Then come the other
commitment to ethical behavior by their way to learn about the needs of stakeholders with stockholders last.
staying within the law but make no different stakeholders, and are willing to The company will make a decision that
attempt to exercise social responsibility. utilize organizational resources to will lose money, such as abandoning
The Accommodating Approach is an promote the inertest not only of baby oil advertised as a tanning aid
acknowledgement of the need to stockholders but of the other when it was discovered that tanning
support social responsibility and stakeholders. could result in skin problems. The
managers agree that the organizational company lost $5 million as sales
members ought to behave legally and dropped 50%.
ethically and they try to balance the
interest of different shareholders
against one another.