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Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
A Life Transforming
Experience That Gives You
the Keys to Unlock Your
Full Potential for Wealth,
Happiness and Success
BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

TABLE OF CONTENTS

1 The Psychology of Achievement.......................................................... 1

2 Seven Mental Laws............................................................................... 9

3 Unlocking Your Potential.................................................................... 17

4 Your Subconscious Powerhouse......................................................... 23

5 Taking Charge of Your Life................................................................ 27

6 Eliminating Negative Emotions.......................................................... 31

7 Releasing Your Brakes........................................................................ 37

8 The Worry Buster................................................................................ 43

9 Programming Your Mind for Success................................................. 49

10 Changing Your Self-Concept.............................................................. 57

11 The New Mental Diet.......................................................................... 63

12 Software for the Brain......................................................................... 71

13 Rapid Learning Techniques................................................................ 77

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

TABLE OF CONTENTS (CONT.)

14 Five Keys to Goal Setting................................................................... 83

15 The Seven Step Goal Setting Process................................................. 89

16 Your Personal Mission........................................................................ 97

17 Your Superconscious Mind............................................................... 103

18 Time Management Strategies............................................................ 113

19 Understanding the Mind-Body Relationship.................................... 119

20 Eliminating Stress and Tension......................................................... 125

21 Developing a Healthy Personality.................................................... 137

22 Building Superior Relationships....................................................... 145

23 How to Raise Superkids.................................................................... 153

24 Finding True Purpose in Life............................................................ 159

Appendix.................................................................................................... 165

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 1

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 1
THE PSYCHOLOGY
OF ACHIEVEMENT

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2 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 1

THE PSYCHOLOGY OF ACHIEVEMENT

Overview

Success today is as predictable as the sun rising in the east and setting in the
west. You can be more successful than you ever dreamed possible if you do
two things:

1. Make a decision now to be more successful and more effective in every


area of your life;

2. Learn from the experts; learn how to achieve the success you desire.

Key Points

1. Each person has a SUCCESS INSTINCT .

2. There are seven ingredients of success:

1) PEACE OF MIND .

Peace of mind occurs naturally in the absence of FEAR

and NEGATIVE emotions.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 3

2) HEALTH and ENERGY .

3) LOVING RELATIONSHIPS .

85% of the success you enjoy in life will be


determined by how well you get along with other people.

You measure a loving relationship by how much you


LAUGH with the other person.

4) FINANCIAL FREEDOM .

Financial freedom means that you DONT WORRY

about money.

5) WORTHY GOALS AND IDEALS .

Worthy goals and ideals give us a sense of MEANING

and PURPOSE .

6) SELF-KNOWLEDGE , SELF-UNDERSTANDING .

7) PERSONAL FULFILLMENT ,
SELF-ACTUALIZATION .

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3. The key to success is:

U X E = RESULTS .

U is UNDERSTANDING .

E is EFFORT .

Whatever the mind of man can conceive and


believe, the mind of man can achieve.

NAPOLEON HILL

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 5

THE PSYCHOLOGY OF ACHIEVEMENT


EXERCISES

Seven Ingredients of Success

When you have only 30 seconds to answer a question, your answers will be as
accurate as if you had 30 minutes.

1. I am completely free from fear, stress, anxiety, want, and other negative
emotions.

1 2 3 4 5 6 7 8 9 10
TOTALLY COMPLETELY
NEGATIVE POSITIVE

2. I am able to enter into and fully enjoy complete fulfillment in my


relationships.

1 2 3 4 5 6 7 8 9 10
TOTALLY COMPLETELY
LONELY FULFILLED

3. I enjoy vibrant health and endless energy.

1 2 3 4 5 6 7 8 9 10
ALWAYS SICK AND VIBRANTLY HEALTHY
OVERLY FATIGUED AND ENERGETIC

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6 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

4. I am completely free of money worries.

1 2 3 4 5 6 7 8 9 10
CONSUMED COMPLETELY
WITH WORRY FREE

5. I have clear goals and ideals that give purpose to my life.

1 2 3 4 5 6 7 8 9 10
TOTALLY CLEAR
UNDIRECTED PURPOSE

6. I completely understand myself and why I do the things I do.

1 2 3 4 5 6 7 8 9 10
NO FULL
UNDERSTANDING UNDERSTANDING

7. I sincerely believe that I am becoming everything that I am capable of


becoming.

1 2 3 4 5 6 7 8 9 10
TOTALLY COMPLETELY
UNFULFILLED FULFILLED

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 7

What one action are you going to take immediately as the result of what
you have learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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8 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 9

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 2
SEVEN
MENTAL LAWS

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10 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 2

SEVEN MENTAL LAWS

Overview

This program is founded on the premise that you are a mental creature. Your
mind makes you truly unique from all other creatures and there are certain
mental laws that determine everything that happens to you. These laws work
100% of the time.

Every single success in your life comes from living your life in harmony with
these basic mental laws. Every problem and difficulty in your life comes from
living your life out of harmony with these mental laws.

Key Points

1. The Law of CONTROL .

a) You feel POSITIVE about yourself to the degree to


which you feel you are in control of your own life.

b) You feel NEGATIVE about yourself to the degree to


which you feel you are not in control of your own life.

c) Internal vs. External (Locus of Control)

I E
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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 11

d) Control begins with your THOUGHTS .

Your thoughts determine your FEELINGS .

Your feelings then determine your ACTIONS .

2. The Law of ACCIDENT .

a) The Law of Accident is what approximately 80%

of the population lives by.

b) Failing to plan is PLANNING to fail.

3. The Law of CAUSE AND EFFECT .

a) The Law of Cause and Effect states that for every effect in your life
there is a specific cause.

b) It is the IRON LAW of the universe.

c) The most important application of this law is this:


THOUGHTS are causes and CONDITIONS

are effects.

4. The Law of BELIEF .

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12 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

a) Whatever you believe with FEELING becomes your


REALITY .

b) We develop SCOTOMAS BLIND SPOTS .

Your biggest obstacle is usually SELF-LIMITING beliefs.

5. The Law of EXPECTATIONS .

a) Your expectations, especially about your OUTCOMES ,


become your own self-fulfilling prophecies.

b) Whatever you expect with CONFIDENCE becomes


your own self-fulfilling prophecy.

c) Expectations play a critical role in your life:

1. The expectations of your PARENTS ;

2. The expectations of your BOSS ;

3. The expectations you have of OTHERS ;

4. The expectations you have of YOURSELF .

Always expect the BEST .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 13

EXERCISE: Repeat throughout the day:

I believe that something wonderful is going to happen to me today.

6. The Law of ATTRACTION .

a) You are a living MAGNET , and you attract


into your life the people and the circumstances that are in
HARMONY with your dominant thoughts.

b) In the universe, all energy is in a state of VIBRATION .

This explains the Law of:

1.
Vibration

2.
Radiation

3.
Sympathetic resonance

7. The Law of CORRESPONDENCE .

a) As within, so WITHOUT .

b) Your outer world is a MIRROR .


It reflects what is going on in your inner world.

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14 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

c) You become what you THINK about.

d) All causation is MENTAL .

e) Change your THINKING and you change your


LIFE .

You attract not what you want, but what you are.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 15

SEVEN MENTAL LAWS


EXERCISES

1. In what areas of your life do you feel most in control?


1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

2. In what areas of your life are you failing to plan for the success
you deserve?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

3. What are the main causes of the main effects in your life?
1) Career, Money, Success?__________________________________
2) Family and Relationships?_________________________________
3) Health and fitness?_______________________________________

4. What self-limiting beliefs could be holding you back?


1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________
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16 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

5. What are your expectations for yourself in?


1) Your Career?___________________________________________
2) Your financial situation?__________________________________
3) Your level of success?____________________________________

6. What are the parts of your life that you have attracted to yourself
because of the person you are?
1) People, Family?_________________________________________
2) Money, Success?________________________________________
3) Health and fitness?_______________________________________

7. What is it in you that is creating the world around you?


1) Your relationships?_______________________________________
2) Your financial situation?__________________________________
3) Your level of success?____________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 17

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 3
UNLOCKING YOUR
POTENTIAL

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18 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 3

UNLOCKING YOUR POTENTIAL

Overview

Everything that you do in life is 85% attitudinal 85% of your success is de-
termined by your attitude. Your attitude is the outward expression of what is
going on internally. If your attitude is positive, then your approach to life, your
work, your relationships, and your problems will be positive. Thus, your at-
titude has a powerful positive influence on your potential. When you improve
your attitude, you automatically increase your capabilities.

Key Points

1. The formula for human potential is:

IA + AA x A = Individual Human Potential

2. ATTITUDE has been called the most important word in


the human language.

3. Eighty-five percent (85%) of your success will be determined by how


much of a PMA (Positive Mental Attitude) you have.

4. Attitudes come from EXPECTATIONS .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 19

Our expectations about our OUTCOMES

create our attitudes.

5. Our expectations come from our BELIEFS and


our VALUES .

6. Each of us has a bundle of beliefs which psychologists call the


SELF-CONCEPT .

The self-concept is the COMMAND center of your life.

7. The upper and lower limits of your self-concept form your


comfort zone.

Our overall self-concept is an average of all of our individual


self-concepts.

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20 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

8. The self-concept is made of three critical parts:

1) The self- IDEAL . It is your idea of what constitutes


a WINNER .

2) Your self- IMAGE . It is the way you see


yourself and the way you THINK about yourself.

3) Your self- ESTEEM .


It is how you FEEL about yourself.

The best definition of self-esteem is how much you


LIKE yourself.

Your self-esteem can be built up by repeating over and over:

I LIKE MYSELF !

9. You are born as pure POTENTIAL .

Every child comes into the world with a high need for LOVE

and TOUCHING .

Children are born with two attributes:

1) They are FEARLESS , and that is expressed with


the attitude, I CAN !
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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 21

2) They are completely SPONTANEOUS ; This is


expressed in the attitude, I DONT HAVE TO !

Our natural birthright is to be UNAFRAID

and UNINHIBITED .

10. Children learn in two ways:

1) They learn by IMITATION ,


especially of PARENTS .

2) They learn by moving from DISCOMFORT

toward COMFORT .

Very early in life, children begin to develop negative habit patterns,


which have their roots in DESTRUCTIVE criticism.

Destructive criticism is used by parents to DIRECT

and CONTROL their children.

11. Early in life, children develop two major types of negative habit patterns:

1) INHIBITIVE Negative Habit Pattern. This pattern


triggers the response of, I CANT which creates
the fear of FAILURE .

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22 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

2) COMPULSIVE Negative Habit Pattern.

This pattern develops when children receive CONDITIONAL

love.

Children respond with I HAVE TO please other


people.

This compulsive negative habit pattern creates the fear of


REJECTION .

This fear of rejection is experienced by adults as TYPE A

behavior.

12. If you repeat over and over, I LIKE MYSELF ,


your self-esteem increases and your fears will diminish.

EXERCISE: What one action are you going to take immediately as a result
of what you have learned in this lesson?

____________________________________________________________

____________________________________________________________

____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 23

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 4
YOUR
SUBCONSCIOUS
POWERHOUSE

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24 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 4

YOUR SUBCONSCIOUS POWERHOUSE

Overview

Your subconscious mind is the powerhouse of your being, and the source of
your ability to greatly exceed your previous levels of accomplishment. To tap
into this powerhouse you must understand the function of the conscious and
subconscious and how they interact.

Key Points

1. The conscious mind has specific features:

1) It is OBJECTIVE .

2) It is RATIONAL .

3) It is DISCRIMINATING .

The subconscious mind has four functions:

1) It IDENTIFIES incoming data.

2) It COMPARES it with previous experience.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 25

3) It ANALYZES the current situation.

4) It DECIDES what action to take.

2. The subconscious mind is like a massive DATA bank.

One of the roles of the subconscious mind is to STORE

and RETRIEVE data.

The conscious mind COMMANDS .

The SUBCONSCIOUS mind merely obeys.

The conscious mind is the GARDENER ;


the subconscious mind is the GARDEN .

Either FLOWERS or WEEDS

will grow.

3. A key role of the subconscious mind is to keep your behavior


CONSISTENT with your previous behaviors.

4. The Law of SUBCONSCIOUS ACTIVITY .

This law makes all of your words and actions fit a pattern consistent
with your SELF-CONCEPT .

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26 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

5. The Law of CONCENTRATION .

Whatever you DWELL upon, grows.

6. The Law of SUBSTITUTION .

You can REPLACE one thought with another.

vs.
FEAR DESIRE .
As you dwell on your desires, your fears diminish.

7. What is the key to unlocking your mental powers?

Begin by taking PURPOSEFUL , SYSTEMATIC

control over the content of your conscious mind.

Think and talk about only the things you WANT .

Repeat over and over to yourself; I LIKE myself!

EXERCISE: What one action are you going to take immediately as a result
of what you have learned in this lesson?

____________________________________________________________

____________________________________________________________

____________________________________________________________
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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 27

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 5
TAKING CHARGE
OF YOUR LIFE

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28 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 5

TAKING CHARGE OF YOUR LIFE

Overview

Self-responsibility means accepting the fact that you are the architect of your
destiny. Everything you are and ever will be is up to you and you alone. If
you wish to achieve your full potential as a human being, it is imperative that
you accept complete responsibility for your life.

Key Points

1. One of the most important decisions you ever make is to move from
CHILD TO ADULT .

2. The slogan of the totally responsible person is:


If its to be, its up to ME !

3. Henry Ford said: Never complain, never EXPLAIN .

4. There is a deep valley between maturity and immaturity called the


VALLEY OF EXCUSES .

5. The disease, EXCUSITIS , is fatal to success.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 29

6. Acceptance of responsibility is not OPTIONAL ;


it is MANDATORY .

7. The word responsibility can be broken down into two words:


RESPONSE ABILITY .

8. The CHALLENGE RESPONSE Theory of History:

Civilizations grow and decline to the degree to which they meet


challenges and respond EFFECTIVELY .

9. Three areas of life where responsibility is essential:

1) The POLITICAL Area. The more you vote for


politicians to do things for you, the more you give politicians
CONTROL .

2) The ECONOMIC World. (Child or Adult?)

3) HEALTH AND WELLNESS : we expect the


DOCTOR to be responsible.

10. The important key is this:

You are always free to CHOOSE the quality of


your emotional life, your physical life, and your financial life.

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30 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

TAKING CHARGE OF YOUR LIFE


EXERCISES

1. In what three areas could the tendency to make excuses be holding


you back?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

What one thing are you going to do differently as a result of this lesson?

____________________________________________________________
____________________________________________________________
____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 31

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 6
ELIMINATING
NEGATIVE
EMOTIONS

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32 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 6

ELIMINATING NEGATIVE EMOTIONS

Overview

The great aim in life is to be happy, however you define happiness. The major
obstacles to your happiness are negative emotions. There is a one-to-one re-
lationship between your acceptance of personal responsibility for everything
that happens to you and the elimination of negative emotions.

Key Points

1.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 33

2. The Negative Emotion Tree

3. There are two essential factors that create negative emotions and keep
them alive:

1) JUSTIFICATION the belief that you are entitled


to your negative emotions.

2) IDENTIFICATION taking things personally.

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34 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

4. How do we starve the roots of the Negative Emotion Tree?

1) We become NON-JUDGEMENTAL .
Judge not that ye be not judged.

2) We dis- IDENTIFY . Practice detachment.

5. The key to ridding yourself of negative emotions is to cut down


the trunk of the tree by eliminating BLAME ,
which lies at the root of 99% of negative emotions.

6. Nothing and no one MAKES YOU ANGRY ;


this is a decision you make.

7. Eliminate blame and negative emotions by using the Law of


SUBSTITUTION .

Replace the blame thought with this affirmation


I AM RESPONSIBLE !

8. Responsibility vs. Blame.

Blame always looks BACKWARDS TOWARD THE PAST

at what cannot be changed.

Responsibility always looks to the FUTURE .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 35

The question of the responsible person is:


WHAT CAN WE DO FROM HERE ?

9. People love their SUFFERING .

If someone pours out his or her problems to you, listen and then respond
with the following:

You are RESPONSIBLE for your own life.


What are you going to do about it?

10. The existence of one NEGATIVE emotion that you


will not let go of will cause you to stay in the same place, spin your
wheels, and go in circles for the rest of your life.

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36 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

ELIMINATING NEGATIVE EMOTIONS


EXERCISES

1. What are the three areas in your life today where you experience the
most negative emotions?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

2. For your answers above, give one reason why and how you are at least
partially responsible for the solution?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

What one action are you going to take immediately as the result of what
you have learned in this lesson?

____________________________________________________________
____________________________________________________________
____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 37

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 7
RELEASING YOUR
BRAKES

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38 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 7

RELEASING YOUR BREAKS

Overview

Negative emotions are not permanent and can be eliminated. Understanding


how they were created in the first place is an important starting point in ef-
fectively eliminating them.

Key Points

1. The starting points of the development of negative habit patterns are:

1) DESTRUCTIVE CRITICISM .

Anything said by a PP PRESTIGIOUS PERSON

(parent, sibling, older relative) is taken to be a true representation of


reality by the child.

2) LACK OF LOVE .

There is a ONE to ONE relationship


between the amount of love a child receives (quantity and quality)
and a HEALTHY personality.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 39

For children to feel FULLY LOVED , three conditions


must exist:

1. Parents must love THEMSELVES .

2. Parents must love EACH OTHER .

3. Parents must love THE CHILD .

The only way you can really love a child is by spending a high
QUANTITY of time with the child.

2. If one of the three above conditions existed in combination with


destructive criticism, you will have grown up with GUILT

(the feeling of not being worth very much).

When we dont feel that we are worth very much, we feel


WORTHLESS .

A feeling of guilt leads to a feeling of WORTHLESSNESS .

The feelings of guilt/worthlessness are expressed in the thought/attitude


of, IM NOT GOOD ENOUGH .

Those who have been raised with destructive criticism and lack of love
experience SELF-HATRED / SELF-DOUBT .

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40 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

3. Guilt is used for two reasons:

1) PUNISHMENT .

2) CONTROL .

4. The adult manifestations of guilt:

1) Feelings of INFERIORITY , INADEQUACY ,


and UNDESERVINGNESS .

2) Destructive self- CRITICISM .

3) Easily manipulated by GUILT .

4) Use GUILT AND BLAME .

5) VICTIM LANGUAGE .

5. To rid yourself of guilt:

1) Eliminate DESTRUCTIVE self-criticism.

2) Refuse to be MANIPULATED by guilt.

3) Refuse to use GUILT and blame.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 41

4) Use the Law of FORGIVENESS .

You are mentally HEALTHY to the degree to which


you can forgive and forget the grievances against you.

6. The people whom you must forgive are:

1) YOUR PARENTS .

2) EVERYONE ELSE .

Forgiveness is perfectly SELFISH .

3) YOURSELF for everything.

4) If you have done something to hurt someone,


APOLOGIZE .

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42 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

RELEASING YOUR BRAKES


EXERCISES

1. List three people you are still angry with who you are now going to
forgive completely:
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

What one action are you going to take immediately as a result of what you
have learned in this lesson?

____________________________________________________________

____________________________________________________________

____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 43

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 8
THE WORRY
BUSTER

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44 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 8

THE WORRY BUSTER

Overview

Worry something we all experience from time to time is negative imagi-


nation. It is what you create in yourself that causes you stress and anxiety. It
creates fear or fantasized experiences that appear real. Fortunately, worry
is a conditioned response you have learned to worry, and you therefore can
eliminate the behavior.

Key Points

1. Negative IMAGINATION is thinking about things we


dont want to happen that cause enormous amounts of stress and distress.

Worry creates FEAR , which can be defined as


Fantasized Experiences Appearing Real.

2. WORRY is a sustained form of fear caused by


INDECISION .

3. A study was done on the things people worry about:

40 % of the worries people had never happened.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 45

30 % of the things were in the past for which nothing


could be done.

12 % were worries about health that were needless.

10 % were petty worries.

8 % of the worries were about anything substantial.

Of that 8%, half or 4 % of all worries, were out of their


control.

Therefore, research shows that 96 % of what we worry


about is a waste of emotion.

4. To eliminate worry:

1) Live ONE DAY at a time.

2) Get the FACTS .

3) Use the Worry Buster Technique.

How to deal with worry:

1. DEFINE the worry situation clearly, in writing.

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46 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

2. Determine the worst possible OUTCOME of the


situation.

3.
Resolve to ACCEPT the worst, should it occur.

4. Begin immediately to IMPROVE upon the worst.

5. Worry is a form of negative GOAL SETTING .

6. Worry is a sustained form of fear caused by INDECISION .

7. The only real antidote to worry is purposeful ACTION .

Use the Law of SUBSTITUTION : Get so busy working on


your goals that you dont have time to worry.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 47

THE WORRY BUSTER


EXERCISES

1. List everything you are currently worried about and the worst possible
outcome for each:

WORRY SITUATION WORST POSSIBLE OUTCOME

1)
________________________ 1)___________________________

2)
________________________ 2)___________________________

3)
________________________ 3)___________________________

4)
________________________ 4)___________________________

5)
________________________ 5)___________________________

2. What specific steps will you take to begin immediately to improve upon
the worst possible outcome?
1) ______________________________________________________
______________________________________________________
2) ______________________________________________________
______________________________________________________
3) ______________________________________________________
______________________________________________________

Remember: The antidote to worry is purposeful action.


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48 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

What one action are you going to take immediately to stop worrying and
start living?

____________________________________________________________
____________________________________________________________
____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 49

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 9
PROGRAMMING
YOUR MIND FOR
SUCCESS

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50 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 9

PROGRAMMING YOUR MIND FOR SUCCESS

Overview

You are what you think everything you are and will be is a result of what is
in your mind. If you are to make a change in what you are, the change must
begin with your self-concept that bundle of beliefs in your mind that deter-
mines what happens to you.

Key Points

1. Your self-concept is your BUNDLE OF BELIEFS inside


that determines everything that happens to you.

2. All change begins by you taking in new information that changes your
SELF-CONCEPT .

3. The Psychology of BECOMING .

Each one of us is in a continuous state of GROWTH

AND CHANGE .

If you want to evolve and grow more rapidly, you must make your goals
CLEAR and describe them INTENSELY .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 51

You must DWELL on them most of the time.

4. There are two obstacles to becoming EVERYTHING

you are capable of becoming.

1) HOMEOSTASIS .
We like to maintain the STATUS QUO .

2) PSYCHOSCLEROSIS .
Psychosclerosis is a hardening of the ATTITUDES .

Both of these lead to getting stuck in the


COMFORT ZONE .

You must set big EXCITING GOALS to get out of


your comfort zone.

5. There are two great powers that control everything that happens to you:

1) The Power of LOVE .

EVERYTHING we do is either to get love or


compensate for the lack of it.

2) The Power of SUGGESTION .

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52 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Everything COUNTS .

6. The Law of HABIT .( INERTIA ).


Comfort Zone.

In the absence of a specific decision on your part to change some


aspect of your life, the natural tendency will be to go on the same way
INDEFINITELY .

95% of everything we do is by habit.

95% of your SUCCESS or FAILURE

will be determined by your habits, good or bad.

7. The Law of EMOTIONS .

Every DECISION that you make is based on emotion.

The stronger emotion WILL DOMINATE

a weaker emotion and will determine what you do.

The two major emotions that constantly wrestle within us are:

FEAR vs. DESIRE .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 53

8. The Law of EXPRESSION .

Whatever is IMPRESSED , is EXPRESSED .

9. The Law of REVERSIBILITY .

If you achieve a certain level of success, good health, or happy


relationships, then that accomplishment will create a
SUBJECTIVE state (a feeling or emotional state),
that goes with it.

The OBJECTIVE reality (the fact) creates the


SUBJECTIVE state (the emotion).

OBJECTIVE SUBJECTIVE

To apply the Law of Reversibility in your life:

1) IMAGINE that you have your goal already.

2) Get the FEELING as though you were already


a big success.

3) REPLAY and RECREATE the feeling


over and over again.

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54 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

10. The Law of PRACTICE .

Whatever you do over and over again often enough becomes a new
HABIT .

A new habit takes about 21 days to develop.

Follow a 21-Day PMA Diet.

Your goal is to become a purely POSITIVE Person (PPP).

11. You need four qualities to make great changes in your personality
and character:

1) DESIRE : An important question is


How badly do you want it?

2) DECISION : You must be WILLING

to do whatever is necessary to achieve your goal.

3) DETERMINATION : Back your plan with


IRON willpower.

4) DISCIPLINE : Is the master KEY

to riches.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 55

PROGRAMMING YOUR MIND FOR SUCCESS


EXERCISE

What one action are you going to take immediately as a result of what you
have learned in this lesson?

____________________________________________________________

____________________________________________________________

____________________________________________________________

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56 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 57

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 10
CHANGING YOUR
SELF-CONCEPT

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58 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 10

CHANGING YOUR SELF-CONCEPT

Overview

To change your self-concept, you must first clearly define what you really want
to be. But, once you have accomplished that major step, how do you begin to
make that important change?

Key Points

1. The SELF-IDEAL is a combination of all the qualities of


all of the men and women you have admired throughout your life.

This is your internal ROLE MODEL .

When you ADMIRE these people, you have an


unconscious tendency to be more like them.

2. There is a difference between your SELF-IMAGE

(the way you see yourself now) and your SELF-ESTEEM

(how much you like yourself).

3. The stages of changing your self-concept are:

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 59

1) The change must be perceived by you as being both


DESIRABLE and NECESSARY .

2) Begin THINKING about yourself as you would


like to be.

3) Begin to VISUALIZE , to create clear mental pictures.

Practice your visualization over and over again.

Your image must be CLEAR , vivid and exciting.

4) AFFIRMATIONS are strong, positive statements


that you say to yourself, and believe.

These are based on the three Ps:

1. PERSONAL :

I LIKE myself!

2. POSITIVE :

I AM responsible.

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60 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

3. PRESENT TENSE :

I EARN

5) VERBALIZATION :
Speaking your affirmation aloud.

You increase the impact of your affirmation by 80%

by saying out loud.

6) ASSUME the role! Act as if you were already the


person you wish to be.

F A

You can act your way into FEELING .

PRETEND that you have the quality already.

Fake it until you MAKE it.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 61

4. The four keys to rapid personality change The VAVA Formula:

V VISUALIZATION .

A AFFIRM .

V VERBALIZE .

A ASSUME the role.

You will become as small


as your controlling desire;
as great as your dominant aspiration.

JAMES ALLEN

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62 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

CHANGING YOUR SELF-CONCEPT


EXERCISES

1. If Hollywood were to make a movie of your life to date, what title would
you choose?
Title:_____________________________________________________

2. If Hollywood were to make a move about your life after you die, what
would you want it to be titled?
Title:_____________________________________________________

3. What two qualities would you want engraved on your tombstone?


Here lies ; he/she was
and .

What action are you going to take immediately?

____________________________________________________________
____________________________________________________________
____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 63

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 11
THE NEW
MENTAL DIET

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64 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 11

THE NEW MENTAL DIET

Overview

Everything that you allow to influence your thinking affects your subconscious
mind. Thus, whatever you allow into your mind affects your values, your
expectations, your attitudes, your beliefs, and ultimately, your potential as a
human being. The great difference between human beings is what they feed
into their minds on a regular basis.

Key Points

1. The Power of SUGGESTION : works on you continually.

Everything you allow to influence your thinking affects your


subconscious mind.

Everything COUNTS ! Every input you allow helps or hurts.

2. The steps for reprogramming your mind:

FEED your mind healthy mental food.

The Law of ACCUMULATION .

Everything you do, positive or negative, ACCUMULATES .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 65

3. READ one hour per day.

One hour per day of reading for 23 years will make you
an authority on your subject.

35 years will make you an expert.

57 years will make you an international authority.

You can join the top 1 % in the nation simply by reading one
educational book per month, in your field.

4. LISTEN to audio programs in your car.

The average person who drives, spends an average of 500

to 1000 hours per year in his or her car.

Five hundred to 1,000 hours is equivalent to 12

to 25 40-hour weeks.

Twenty-five 40-hour weeks is equivalent to 12

university semesters.

5. Take additional COURSES and seminars.

Take a minimum of 4 seminars each year.

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66 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Practical KNOWLEDGE is power.

Learn from EXPERTS in your field.



6. Get around the right PEOPLE .

Your choice of a REFERENCE Group determines


95% of your success or failure in life.

Your Reference Group are the people you consider yourself to be


SIMILAR to.

These are people you IDENTIFY with.

Fly with EAGLES .

Form Master Mind ALLIANCES . Pick positive people


you admire, and get together with them once a week to share ideas.

7. There are TWO TIMES during the day when your


subconscious is most open to new information.

1) NIGHTTIME just before you fall asleep.

2) MORNING the first hour after you get up.

a) Get up and repeat several times, I feel TERRIFIC !

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 67

b) READ for 30 to 60 minutes (The Golden Hour).

c) Review your GOALS every morning.

8. An important part of mental programming is to DISCARD

past labels.

When people tag you with a label from the past, respond with:
In the past, I WAS , but now I am

If you make a mistake, respond with: Next time, ILL

9. You can accelerate your new programming when you TEACH

what you know to others who are interested.

You BECOME what you teach.

10. A proven way to speed up your mental programming is to express


an attitude of confident EXPECTATIONS .

Become an INVERSE PARANOID .

Become convinced that the world is conspiring to make you


SUCCESSFUL .

Look for the GOOD in everything that happens.

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68 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

11. : If you repeat


THE BIG LIE THEORY

any statement over and over again and often enough, even the most
intelligent person will come to believe it.

12. The Big TRUTH Theory is the opposite:

You can be, have, and do ANYTHING YOU WANT

if you want it badly enough and are willing to make the effort.

Anything you can HOLD IN YOUR MIND

on a continuing basis you can be, have, or do.

You will BECOME what you think about.

I do not think there is any other quality


so essential to success of any kind as the quality of perseverance.
It overcomes almost everything, even nature.

JOHN. D. ROCKEFELLER
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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 69

THE NEW MENTAL DIET


EXERCISE

What three actions are you going to take immediately to program your mind
for success?

1) __________________________________________________________

2) __________________________________________________________

3) __________________________________________________________

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70 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 71

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 12
SOFTWARE
FOR THE BRAIN

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72 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 12

SOFTWARE FOR THE BRAIN

Overview

Your most precious resource is time. Now that you are becoming aware of the
need to change your thoughts in order to change your outward circumstances
or conditions, you may be anxious to make the changes quickly.

Key Points

There are four Advanced Programming Techniques you can use for rapid
behavioral and attitudinal change:

1. The WRITTEN Programming Technique is based on


the fact that we take in information in three ways:

1) AUDITORY (HEAR) .

2) VISUAL (SEE) .

3) KINESTHETICALLY (FEEL) .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 73

Practice this technique each morning:

1.
Rewrite your MAJOR GOALS as positive,
present tense, personal affirmations.

2. Close your eyes and VISUALIZE your major


goal or goals of the day as if they were accomplished.

3.
Imagine the FEELING of pleasure you would
have if it were already a reality.

The Law of Relaxation: In all mental working,


EFFORT defeats itself.

2. The QUICK PROGRAMMING Technique.

This technique is used immediately before any significant event


of importance.

There are three steps:

1) Visualize the perfect OUTCOME .

2) AFFIRM the visualization.

3) Emotionalize and RELEASE .

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74 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

3. The Mental REHEARSAL Technique.

The process of LIVING THE EXPERIENCE on the inside


before having it on the outside.

Before any important event, top performers recall and relive


EXCELLENCE .

The major difference between WINNERS and


LOSERS is that prior to every upcoming event:

Losers think of past FAILURES .

Winners insist on reliving and RECALLING


PAST SUCCESSES .

Think about what you DESIRE and not what you


FEAR .

Whenever your mind begins to drift to thoughts that you dont want,
say very loudly the word, STOP !

Immediately shift your thinking to your desired


OUTCOME .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 75

4. The Standard AFFIRMATION Technique Seven


Steps.

1) You can set 10 to 15 goals.

2) Do the exercise two times daily, MORNING and


EVENING .

3) Arrange for INTERRUPTIONS .

4) Write GOALS as positive, present tense, personal


affirmations on index cards.

5) Read, REPEAT , and close your eyes.

6) Visualize the OUTCOME .

7) Imagine the FEELING .

In order to succeed we must first


believe that we can.

MICHAEL KORDA

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76 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

SOFTWARE FOR THE BRAIN


EXERCISE

What one action are you going to take immediately as a result of what you
have learned in this lesson?

____________________________________________________________

____________________________________________________________

____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 77

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 13
RAPID LEARNING
TECHNIQUES

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78 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 13

RAPID LEARNING TECHNIQUES

Overview

Your intelligence is not a matter of IQ but a matter of the way you think and
act. Therefore, when you consider that the average person uses less than 10%
of his or her thinking capacity, you realize that your potential is absolutely
limitless!

Key Points

1. What we know about the brain:

1) Intelligence is DEVELOPED through effort,


like physical muscles.

IQ is MALLEABLE over 25 points.

IQ is affected by your SELF-CONCEPT .

2) Learning ability can be increased.

You can learn to LEARN faster and easier.

If you want to EARN more, you must


LEARN more.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 79

3) There is a direct relationship between LEARNING

and LONGEVITY .

The longer you continue to learn and the more active you
are MENTALLY , the longer you live and the
HEALTHIER you are.

The left and right hemispheres of the brain are responsible for very
different ways of thinking:

LEFT HEMISPHERE RIGHT HEMISPHERE

LOGICAL VISUAL

RATIONAL HOLISTIC

ANALYTICAL INTUITIVE

PRAGMATIC ABSTRACT

CONCRETE MUSICAL

LINEAR ARTISTIC

SEQUENTIAL SPONTANEOUS

LANGUAGE DANCE

MATH POETRY

WORDS LANGUAGE

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80 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

2. The brain functions at four different levels:

1) BETA Level: 14 wps

2) ALPHA Level: 8 13 wps

3) THETA Level: 57 wps

4) DELTA Level: -4 wps

3. The best method to get people into the Alpha -Theta level and
combine both hemispheres is to use MUSIC and
RELAXATION .

When you close your eyes, relax and listen to positive messages,
they BYPASS your conscious mind.

The new words or messages go straight into your


SUBCONSCIOUS .

4. You can learn rapidly if you do the following things:

1) DEFINE your purpose.

2) Have an intense DESIRE to learn.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 81

3) Always study with classical MUSIC .

4) Use spaced REPETITION .

5) PRACTICE what you are learning.

6) Use a VARIETY of stimulation.

7) Take regular breaks.

The strongest single factor in prosperity consciousness


self-esteem: believing you can do it, believing you deserve it,
believing you will get it.

JERRY GILLIES

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82 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

RAPID LEARNING TECHNIQUES


EXERCISES

Method of Deep Relaxation with Music:

1. Sit erect or lie down comfortable.

2. Sitting, place your hands on your lap.

3. Close your eyes and get comfortable.

4. Relax deeply; concentrate on your breathing.

5. Listen to the words; do as they say.

6. Repeat the first affirmation in each set.

7. Enjoy the experience.

What one action are you going to take immediately as a result of what you
have learned in this lesson?

____________________________________________________________

____________________________________________________________

____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 83

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 14
FIVE KEYS TO
GOAL SETTING

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84 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 14

FIVE KEYS TO GOAL SETTING

Overview

What is success? Success is goals! All successful men and women have dis-
covered that secret and have developed an intense goal orientation. Yet more
than 95% of the populations fails to set any goals at all. The Master Skill of
Success is the ability to set goals and to create action plans for the accomplish-
ment of those goals.

Key Points

1. In 1953, at Yale University, they found that only 3%

had written goals.

2. In 1973, they found that the 3% who had goals were worth more than
the other 97% put together.

3. The ability to set goals and the ability to make action plans for their
accomplishment is the MASTER SKILL of Success.

4. Once you set your goals, your CYBERNETIC

mechanism, the goal-seeking part of your brain, is triggered.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 85

5. Each of us has both a FAILURE MECHANISM

and a success mechanism.

This failure mechanism is activated by three factors:

1) The COMFORT Zone.

2) Learned HELPLESSNESS .

3) Path of least RESISTANCE .

6. The only way to override the failure mechanism is to activate the


SUCCESS mechanism.

The success mechanism is triggered by a GOAL .

7. The four major reasons why people dont set goals:

1) They dont realize the IMPORTANCE of goals.

2) They dont KNOW HOW .

3) Fear of REJECTION .

Keep your goals CONFIDENTIAL .

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86 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

4) Fear of FAILURE .

It is the fear that I CANT .

8. The Five Keys for Goal Setting:

1) Fear of CHANGE is a major source of fear and


stress.

Goals allow you to control the DIRECTION of


change.

2) The AREA of excellence.

Each person has the ability to be EXCELLENT in


one or more areas.

There are three keys to finding your Area of Excellence:

1. ATTENTION .

2. INTEREST .

3. ABSORPTION .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 87

3) ACRES OF DIAMONDS Theory.


Your greatest opportunities might lie under your own FEET .

Your business? Knowledge? TALENTS ?


Experiences? Company? Friends?

Like diamonds, opportunities come disguised as


HARD work.

4) Your goals must be in BALANCE with each other


and your needs:

1.
Personal and FAMILY Goals (3 - 5).

These are the reasons WHY goals.

2.
Business and CAREER Goals (3 - 5).

These are the WHAT goals.

3.
Self- IMPROVEMENT Goals (3 - 5).

These are the HOW goals.

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88 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

5) You need a Major Definite Purpose.

Your major definite purpose is the one goal which, if you achieved
it, would have the greatest positive IMPACT on
your life.

It must be a SMART goal.

Specific
1.

Measurable
2.

Achievable
3.

Realistic
4.

Time Bounded
5.

_________________________________________________________

_________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 89

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 15
THE SEVEN STEP
GOAL SETTING
PROCESS

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90 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 15

THE SEVEN STEP GOAL SETTING PROCESS

Overview

Your ability to set and achieve goals will help you achieve greater success and
happiness more than any other skill you can learn.

Seven Steps to Goal Setting:

1. Decide exactly what you WANT . Be specific.

2. WRITE IT DOWN : make it measurable.

3. Set a DEADLINE : set sub-deadlines if necessary.

4. Determine the OBSTACLES you will have to overcome.

5. Determine the additional KNOWLEDGE AND SKILLS

you will require.

6. Determine the PEOPLE whose help and cooperation


you will require.

7. Assemble all these details into a PLAN , organize the


plan and get started.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 91

SEVEN STEP GOAL SETTING PROCESS


EXERCISES

1. What are your three most important goals in life right now?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

2. What five things do you value most in life?


1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________
4) ______________________________________________________
5) ______________________________________________________

3. What would you do, how would you spend your time, if you learned
today that you only had six months to live?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

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92 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

4. Imagine you won $20,000,000 tax free but at the same time, you only
had 10 years to live. What would you change or do differently?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

5. What have you always wanted to do but been afraid to attempt?


1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

6. What sort of activities or experiences in life give you the greatest joy
and feeling of importance?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

7. What one great thing would you dare to dream if you knew you could
not fail?

_________________________________________________________

_________________________________________________________

_________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 93

Make a list of 10 goals you would like to achieve in the next year or so.

Write them as affirmations, in the Present tense, Positive, Personal case.

1) __________________________________________________________

2) __________________________________________________________

3) __________________________________________________________

4) __________________________________________________________

5) __________________________________________________________

6) __________________________________________________________

7) __________________________________________________________

8) __________________________________________________________

9) __________________________________________________________

10) __________________________________________________________

Review your list of 10 goals.

What one goal, if you could achieve it within 24 hours, would have the
greatest positive impact on your life?

Write it down: _

____________________________________________________________

____________________________________________________________

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94 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Set a deadline: ________________________________________________

Make it measurable: ____________________________________________

List the three biggest obstacles that are holding you back from achieving this
goal (in you?):

1) __________________________________________________________

2) __________________________________________________________

3) __________________________________________________________

What additional knowledge and skill will you need to achieve this goal?

1) __________________________________________________________

2) __________________________________________________________

3) __________________________________________________________

Whose help, cooperation and assistance will you require to achieve


this goal?

1) __________________________________________________________

2) __________________________________________________________

3) __________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 95

Make a list of seven steps you can take immediately to achieve your Major
Definite Purpose:

1) __________________________________________________________

2) __________________________________________________________

3) __________________________________________________________

4) __________________________________________________________

5) __________________________________________________________

6) __________________________________________________________

7) __________________________________________________________

Set priorities What is the number one, most important action you can take
immediately to achieve your most important goal?

1) __________________________________________________________

2) Second action?______________________________________________

3) Third action?_______________________________________________

What one action are you going to take immediately to launch yourself to-
ward greater success?

____________________________________________________________

____________________________________________________________

____________________________________________________________

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96 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 97

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 16
YOUR PERSONAL
MISSION

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98 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 16

YOUR PERSONAL MISSION

Overview

You need a personal mission to serve as the key organizing principle of your
life. A personal mission is something big and exciting, that gives higher mean-
ing and purpose to your life. What is it, what could it be for you?

Key Points

1. You are here to do something WONDERFUL


WITH YOUR LIFE :

Something that makes a DIFFERENCE in the life or


lives of others.

Albert Schweitzer: To treat THE SICK , in Central


Africa.

Mother Teresa: To comfort the dying.

2. Your mission gives you greater MEANING AND PURPOSE

in life.

Something that motivates, INSPIRES you.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 99

Something you would LOVE TO DO every day.

Something that you really BELIEVE IN .

3. Your mission often EMERGES from within yourself.

What do I REALLY want to do with my life?

What moves you EMOTIONALLY ?

What do you feel PASSIONATE about?

4. Look into your PAST to discover you future.

What sort of activities make you the HAPPIEST ?

What do you like to LEARN about?

What subjects attract and hold your ATTENTION ?

5. Look at yourself TODAY to find your mission:

What are you VERY GOOD at doing?

What is your personal area of EXCELLENCE ?

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100 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

What has been most responsible for your SUCCESSES

in life so far?

6. Imagine no LIMITATIONS when you define


your mission:

Imagine you have all the MONEY you need.

Imagine you have all the talents and SKILLS .

Imagine you have all the people and CONTACTS .

7. If you only had a short time to live and you could bring about any
change in the world, what would it be?

Exactly which PEOPLE would you help?

Exactly HOW would you help them?

Exactly how would you MEASURE success?

8. Designing your Personal Mission Statement:

Your mission is to make a DIFFERENCE .

Your mission must contain a METHOD .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 101

Your mission must contain a MEASURE .

9. Sample Mission Statement:

My mission is to (what you intend to do and for whom you intend to


do it) which I achieve by (the activities you will engage in) and I will
measure success (the measures you will use to determine if you have
achieved your mission)

10. Sample Mission Statement (Brian Tracy):

My mission is to help people achieve their goals faster than they would
in the absence of my help.

Method: I achieve this goal by teaching essential skills that enable


individuals to vastly exceed their previous levels of accomplishment.

Measure: I will know that I am successful when 1,000,000 people


become millionaires and attribute their success to me.

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102 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

YOUR PERSONAL MISSION


EXERCISE

Write your own Mission Statement fill in the blanks:

My mission is to:_

____________________________________________________________

____________________________________________________________

I achieve my mission by:_

____________________________________________________________

____________________________________________________________

I will know that I have achieved my mission when:_

____________________________________________________________

____________________________________________________________

The first step I will take to achieve my mission is:_

____________________________________________________________

____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 103

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 17
YOUR
SUPERCONSCIOUS
MIND

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104 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 17

YOUR SUPERCONSCIOUS MIND

Overview

From ancient times, there has been talk of the human mind being part of a
greater mind, i.e., the Universal Subconscious Mind, the Collective Uncon-
scious, the Superconscious, the Infinite Intelligence, etc. In this program we
refer to it as the Superconscious Mind. We all have a Superconscious Mind
that we constantly use, often in a haphazard way. Its the source of such things
as inspiration, motivation, enthusiasm, excitement, insights, intuition, creativity,
and the brand new ideas that come into the world.

Key Points

1. The following are the characteristics of the Superconscious Mind:

1) It has access to ALL DATA stored in your


subconscious mind.

It can discriminate between VALID and


invalid data.

2) It has access to data outside your EXPERIENCE .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 105

Everyone has at least FOUR IDEAS per year,


any one of which could make him or her a millionaire.

3) It functions TWENTY-FOUR hours a day.

4) It automatically and continuously SOLVES

every problem on the way to achieving your goal.

5) It is capable of GOAL-ORIENTED motivation.

It releases IDEAS AND ENERGY

for goal attainment.

You must have clear specific GOALS .

6) It responds to clear, authoritative COMMANDS ,


positive affirmations.

They must be EMOTIONALIZED .

It also responds to DECISIVENESS .

Make a DECISION !

Nothing great in life happens without COMMITMENT .

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106 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

7) It grows in capability as it is used and BELIEVED IN .

8) It operates best with an attitude of CONFIDENT

expectancy.

9) It operates best under TWO conditions:

1. When you are concentrating 100% on the problem.

2. When you are concentrating 0% when your mind is busy


ELSEWHERE .

10) It brings exactly the SOLUTION you require at


exactly the right time.

You must act IMMEDIATELY .

11) It will bring you the experiences you need to be


SUCCESSFUL .

A good technique to use is the END OF THE MOVIE


technique.

12) It makes all your words and your actions and THEIR
EFFECTS fit a pattern consistent with your
self-concept and dominant goals.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 107

The superconscious explains remarkable events:

Serendipity The process of making


1. HAPPY

discoveries.

Synchronicity The process or


2. COINCIDENCE

of events in which two or three things that are totally unrelated


and happen simultaneously, conspire together to help achieve
your goal.

Events are organized on the basis of MEANING ,


and the significance that they have are defined by you and the
goals that you have.

13) It contains all MONITOR circuits for


preprogramming.

There are TWO WAYS in which people program


their minds all of the time:

1. PARKING spaces.

2.
Waking up WITHOUT an alarm clock.

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108 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

2. Activating the Superconscious Mind :

a) The master method of activation of the Superconscious Mind is


SOLITUDE .

1. Go into the SILENCE for 30 - 60 minutes.

2. Listen to the still, SMALL VOICE within.

b) DEFINE the problem or goal clearly.

c) Gather INFORMATION , talk to other people.

d) CONCENTRATE single mindedly on the problem.

e) RELEASE it and get your mind busy elsewhere.

3. There are three sources of a superconscious solution:

1) INTUITION from within.

2) Chance ENCOUNTERS with information,


strangers.

3) Unexpected EVENTS successes and failures.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 109

4. How can you tell a superconscious solution?

1) When the answer comes it will be 100% COMPLETE and


it will be simple.

2) It will be a blinding flash of the OBVIOUS .

3) It will be accompanied by a burst of ENERGY AND JOY .

You will have a feeling of happiness and well-being.

The Law of Superconscious Activity:

Any thought, plan, goal or idea held CONTINUOUSLY in the


conscious must be brought into reality by the superconscious mind.

The source and center of all mans creative power


is his power of making images, or the power of imagination.

ROBERT COLLIER

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110 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

YOUR SUPERCONSCIOUS MIND


EXERCISES

Your Superconscious Mind grows in ability as it is used and believed in. In


this exercise you are encouraged to think back and recall occasions when your
Superconscious worked for you.

1. Synchronicity Recall at least two occasions where happy


coincidences occurred to bring you something you desired:
1) ______________________________________________________
______________________________________________________
2) ______________________________________________________
______________________________________________________

2. Serendipity Recall two discoveries or occasions when you found


something you needed or wanted unexpectedly:
1) ______________________________________________________
2) ______________________________________________________

3. Ideas Have you ever had an idea for something outside of your area of
knowledge a product or service perhaps?
1) ______________________________________________________
2) ______________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 111

4. Timing Recall at least two occasions when exactly the answer you
needed popped into your mind exactly when you needed it:
1) ______________________________________________________
2) ______________________________________________________

Define your problem or goal as a question and then write 20 answers to the
question:

Question:_

____________________________________________________________

____________________________________________________________

Answers:

1) __________________________________________________________

2) __________________________________________________________

3) __________________________________________________________

4) __________________________________________________________

5) __________________________________________________________

6) __________________________________________________________

7) __________________________________________________________

8) __________________________________________________________

9) __________________________________________________________

10) __________________________________________________________
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112 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

11) __________________________________________________________

12)___________________________________________________________

13) __________________________________________________________

14) __________________________________________________________

15)__________________________________________________________

16)__________________________________________________________

17)__________________________________________________________

18) __________________________________________________________

19) __________________________________________________________

20)__________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 113

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 18
TIME MANAGEMENT
STRATEGIES

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114 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 18

TIME MANAGEMENT STRATEGIES

Overview

Most of the stress that you experience in your life comes from feeling that you
are not in control of the sequence of events in your life. All successful people
have managed to assert control by practicing good time management skills.
They achieve more than the average individual simply because they use their
time for effectively.

Key Points

1. Clarity: set clear specific GOALS .

a) What are you TRYING to do?

b) How are you TRYING to do it?

c) Could there be a BETTER way?

d) Define your goals in terms of OUTPUTS , results

2. Allocate your tasks based on your HOURLY RATE .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 115

a) How much do you earn PER HOUR ?

Divide annual income by 2,000 = _______________ .

b) How much do you WANT to earn? ___________

c) Refuse to do ANYTHING that doesnt pay you


your desired hourly rate.

d) The best Time Management Strategy is the word NO .

3. The Law of THREE accounts for 90% of your value.

a) If you could only do ONE THING all day long?


__________________________________________________

b) If you could only do TWO THINGS all day long?


__________________________________________________
__________________________________________________

c) If you could only do THREE THINGS all day long?


__________________________________________________
__________________________________________________
__________________________________________________

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116 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

4. Make a list before you begin, preferably the night before.


(Make a NOT-TO-DO list as well.)

The next important determinant of value is CONSEQUENCES .

Use the ABCDE Method:

A = MUST DO serious consequences.

B = SHOULD DO mild consequences.

C = NICE TO DO no consequences.

D = DELEGATE everything possible.

E = ELIMINATE all non-essential uses of time.

5. Set PRIORITIES continually on your tasks.

a) 80/20 RULE 20% of activities account for 80%


of the value.

b) Why are you on the PAYROLL ?

c) Why can you, and ONLY YOU do which,


if done well, will make a real difference?

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 117

d) What is the most VALUABLE use of your time


right now?

6. SINGLE-HANDLING once you begin on your most


important task, work on it until it is 100% complete.

7. Work all the time you WORK !

a) Practice the 40 + FORMULA for success.

b) Start EARLIER , work harder, stay later.

c) Develop a SENSE OF URGENCY , a bias for action.

d) Keep saying, BACK TO WORK ! Back to work!

EXERCISE: What one thing are you going to do differently as a result of


what youve learned in this lesson?

____________________________________________________________

____________________________________________________________

____________________________________________________________

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118 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 119

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 19
UNDERSTANDING
THE MIND-BODY
RELATIONSHIP

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120 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 19

UNDERSTANDING THE
MIND-BODY RELATIONSHIP

Overview

Today, at least 80% of all the ailments we suffer are psychologically caused.
Stress and tension are the culprits and are the outward manifestations of our
unhappiness with some aspect of our lives. What is often not understood is
that stress and tension come from within us, not from without. A stressful
situation does not exist there are only stressful reactions to a situation, which
are expressed with negative emotions. To achieve higher levels of energy and
happiness, inner peace, loving relationships, and longevity, we must eliminate
the expression of negative emotions.

Key Points

1. We know that STRESS and TENSION are


manifestations of something being wrong with our VIEWS

of the world.

The key point about stress and tension is that they come from
WITHIN , not from WITHOUT .

There is no such thing as a stressful SITUATION ,


there is only a stressful REACTION .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 121

2. There are THREE major sources of stress:

1) What MIGHT HAVE BEEN (Past).

2) What we SHOULD DO (Present).

3) What MIGHT HAPPEN (Future).

3. There are three major sources of energy:

1) FOOD AND WATER .

2) AIR .

3) IMPRESSIONS .

4. The Forms of Energy:

1 Psychic

10 Mental Energy

100 Emotional

1000 Physical

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122 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

The expression of emotions NEGATIVE


BURNS UP YOUR ENERGY at
LOWER LEVELS so that we do not have energy at
higher levels with which to FULFILL OUR POTENTIAL .

The solution to achieving higher levels of energy, happiness and inner


peace it to ELIMINATE the expression of negative
emotions.

5. To eliminate negative emotions, use the Law of SUBSTITUTION .

Find reasons not to EXPRESS negative emotions.

One of the simplest of all is, I AM RESPONSIBLE .

6. Remember the Law of HABIT .

In the absence of some external influence, we will go on acting the


same way indefinitely.

7. Remember the Law of EXPRESSION .

Whatever is impressed is EXPRESSED .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 123

UNDERSTANDING THE
MIND-BODY RELATIONSHIP
EXERCISES

1. List three people, situations or past experiences in your life that trigger
negative emotions when you think of them:
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

Disconnect the negative emotion by accepting responsibility, forgiving


and letting go.

2. Complete the following as a contract with yourself:

Date: ___________________________

I, __________________________________, hereby accept that


I am the sole source and cause of the negative emotions in my life be-
cause I have full and complete control of my thoughts, and nothing can
affect my thoughts except with my permission.

I hereby resolve to accept 100% responsibility for the quality of my


thinking, and I refuse to entertain or dwell upon any thoughts that do
not enhance and enrich my life.

Signed: ___________________________
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124 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 125

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 20
ELIMINATING
STRESS AND
TENSION

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126 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 20

ELIMINATING STRESS AND TENSION

Overview

We know that stress, tension, and negative emotions are subject to cause and
effect that there are conditions that predispose us to being negative. If you
can identify those conditions, you are much more able to eliminate them and
thus maintain a high quality of inner peace in your life.

Key Points

1. There are six primary conditions that cause us to feel stress and tension.

1) A lack of MEANING and PURPOSE

in life.

Human beings need to feel that their lives have


SIGNIFICANCE .

A lack of meaning and purpose in life leads to a lack of


DIRECTION .

A lack of meaning and purpose means a lack of


GOALS .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 127

2) The Incomplete ACTION .

In the human psyche, there is an urge to COMPLETION .

PROCRASTINATION is not only the thief of time and


life, but it is a major source of stress.

Whenever we complete an action, our self-esteem goes up and we


feel like a WINNER .

A special case of the unfinished action is


UNFINISHED business.

To deal with unfinished relationships, write The Letter.

1. I accept 100% responsibility for the relationship and


everything that happened in it.

2. FORGIVE the other person 100% for everything


he or she did to hurt you.

3. Wish him or her WELL .

Then, MAIL the letter.

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128 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

3) The Fear of FAILURE .

The fear of failure can be dealt with in two ways:

1. Do the thing you fear and the DEATH of fear


is certain. (Mark Twain)

2. SIMPLE AFFIRMATION .

I CAN DO IT !

4) The Fear of REJECTION .

Parents use CONDITIONAL love to get children to do


what they want them to do.

CONDITIONALlove leads to the fear of rejection,


which leads to Type A behavior.

The characteristics of Type A behavior:

1.
The HURRY Sickness.

2.
Insecurity of STATUS .

3. Feeling a need to perform to some UNDETERMINED

high standard.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 129

4. COMPETITIVENESS , which is generalized


toward almost everybody.

5.
Aggression, HOSTILITY .

6. THING -oriented vs. people-oriented, especially


in terms of numbers.

7. Takes NO TIME off.

Type B focuses on PERFORMANCE / RESULTS


the key to success in business.

Type A focuses on POLITICS / MANIPULATION .

To move from Type A to Type B behavior:

1. Admit that you are a Type A.

2. DECIDE to change.

3.
Meditate and RELAX COMPLETELY

twice daily.

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130 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

The differences between Workaholic and a Type A are:

WORKAHOLIC TYPE A

INNER DIRECTED EXTERNALLY DRIVEN

TAKES TIME OFF CANNOT TAKE TIME OFF

5) DENIAL of reality.

The refusal to face unpleasant TRUTHS .

We engage in denial because were afraid of


EMBARRASSMENT .

The three keys to eliminating denial are:

1. REALITY IS !

2. There is always a PRICE you can pay.

3. RESOLVE to pay the price sooner rather


than later.

There are two types of personalities:

1.
The EVADER .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 131

2.
The CONFRONTER .

The most important rule you can learn in life is:

Set PEACE OF MIND as your highest goal.

6) ANGER the worst negative emotion!

Anger depends upon BLAMING for its existence.

We become angry when we feel we are being


AGGRESSED upon.

When we are attacked we feel like a VICTIM .

When we feel like a victim, we want to


COUNTERATTACK .

We can use GPIA:


( GROSS PHYSICAL IMPACT ACTIVITY )

HIT, KICK, SCREAM OR BITE .

2. The key to neutralizing stress is the COGNITIVE


CONTROL Method.

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132 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Cognitive Control requires that you say


I AM RESPONSIBLE .

The Law of SUBSTITUTION states that you cannot think


and feel stressed if you keep your mind on something positive.

Key: Think about your GOALS all of the time.

Obstacles are those frightful things you see


when you take your eyes off your goals.

UNKNOWN

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 133

ELIMINATING STRESS AND TENSION


EXERCISES

1. Lack of meaning and purpose?

What are the three factors in life that give you the greatest feeling
of success and happiness?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

2. Incomplete Action/Unfinished Business:

What are the three relationships, projects or past failures that you had
to finish, to put behind you?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

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134 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

3. Fear of Failure:

What are the three biggest goals you have in life where the fear of
failure could be holding you back?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

4. Fear of Rejection:

What are the three areas do you strive to earn the approval, or avoid the
disapproval of others?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

5. Denial:

What is it in your life that you are not facing?


1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 135

6. Anger:

What are the three areas in your life where you are still angry and
where you need to let go?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

What one action are you going to take immediately as a result of what you
have learned in this lesson?

____________________________________________________________

____________________________________________________________

____________________________________________________________

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136 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 137

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 21
DEVELOPING
A HEALTHY
PERSONALITY

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138 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 21

DEVELOPING A HEALTHY PERSONALITY

Overview

Your social intelligence your ability to get along with others is the single
most valuable asset you have. Eighty-five percent of what you accomplish in
life will be a direct result of how well you get along with others. If your ability
to get along with others is so important, how can you make improvements?

The purpose of this module is to help you develop a success-oriented personal-


ity a positive personality that has as its basis a positive mental attitude. The
measures of a healthy personality will be reviewed and the key to successful
human relationships will be explained.

Key Points

1. 85 % of our happiness in life comes from happy relationships


with other PEOPLE .

The other 15 % comes from ACHIEVEMENT .

2. The measures of a healthy personality are:

1) How much you LIKE yourself.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 139

2) How much RESPONSIBILITY you accept.

3) How easily you FORGIVE .

4) Positive EXPECTATIONS .

5) How well you GET ALONG with others.

3. The Law of Indirect EFFORT .

In our relationships with other people, we seem to get what we want


faster, more INDIRECTLY than directly.

To IMPRESS others, be impressed by them.

To be INTERESTING to others, be interested


in them.

To have a FRIEND , just be a friend.

4. The Law of Sowing and REAPING .

The quality of your relationships at any given moment is a result of


what you have SOWN in those relationships.

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140 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

5. Graph of Human Personality:

HIGH SELF-ESTEEM
I E


LOW SELF-ESTEEM

6. If you want to develop a truly healthy personality, use the Law of


REVERSIBILITY .

ACT AS IF you were already a positive


friendly person.

7. The key to raising the self-esteem of others is to make others feel


IMPORTANT .

8. To make others feel important:

1) Eliminate DESTRUCTIVE criticism.

2) Be AGREEABLE . (Dont argue)

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 141

Try first to UNDERSTAND the other persons


point of view.

One of the most important principles in the


development of the human personality is the
Principle of NON-RESISTANCE .

3) ACCEPTANCE .

The best way to convey acceptance is to SMILE .

4) APPRECIATION .

The best way to convey appreciation is to say THANK YOU

on a regular basis when you feel it.

The most powerful, successful men and women tend to be


GRACIOUS and COURTEOUS .

5) ADMIRATION .

Admiration means admiring the TRAITS

of another person, or admiring the POSSESSIONS

of another person.

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142 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Everybody likes a COMPLIMENT .


(Abraham Lincoln)

6) PRAISE AND APPROVAL .

One of the definitions of self-esteem is the degree to which


individuals consider themselves to be PRAISEWORTHY .

The keys to giving praise are:

1.
Be IMMEDIATE .

2.
Be SPECIFIC .

3.
Be PUBLIC with your praise.

7) ATTENTION .

Attention means LISTENING .

If you want to tell a person that you VALUE them,


pay CLOSE ATTENTION to them.

1.
Listen ATTENTIVELY .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 143

2. PAUSE before replying.

3. QUESTION for clarification.

The best of all questions is: HOW DO YOU MEAN ?

9. Remember the BOOMERANG .

Any genuine emotion expressed by you toward any other person is


going to boomerang back.

GENUINE EMOTION
YOU OTHER

The boomerang also relates to the Laws of Sowing and Reaping,


Cause and Effect, Attraction and Correspondence.

Therefore, when you think of other people, send out


POSITIVE thoughts.

The GOLDEN Rule says to


Love your neighbor as YOURSELF .
.

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144 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

DEVELOPING A HEALTHY PERSONALITY


EXERCISE

What one thing are you going to do differently as a result of what you have
learned in this lesson?

____________________________________________________________

____________________________________________________________

____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 145

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 22
BUILDING
SUPERIOR
RELATIONSHIPS

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146 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 22

BUILDING SUPERIOR RELATIONSHIPS

Overview

The power of love is enormous. Absolutely everything we so in life is to get


love or to compensate for the lack of love. Abraham Maslow has said that the
measure of mental health is a persons ability to enter into long-term, intimate,
loving relationships with others. But what exactly makes a successful relation-
ship? If our relationships arent successful, how can we guide them so that
they become the crown jewel of our emotional life?

Key Points

1. There are six keys to a successful, happy relationship:

1) SIMILARITIES attract.

Similarities attract in almost all areas, but especially in the areas


of VALUES , CHILDREN , money,
SEX , and leisure time.

When you meet the person who is right for you, there is a
CHEMISTRY .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 147

It feels right because you will be in AGREEMENT

on almost all the critical areas of life.

2) OPPOSITES attract. But, opposites attract only


in one area: TEMPERAMENT .

3) COMMITMENT (100%).

4) Similar SELF-CONCEPTS attract.

The HAPPINESS scale: How happy are you on a


scale of 1 to 10?

5) LIKING RESPECT .
These two feelings are more important than being
IN LOVE .

The BEST FRIEND Test: If you are ideally suited to


your mate, your mate will be your best friend.

6) COMMUNICATIONS .

Good communications require time

A high QUALITY and quantity of time.

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148 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

A CAR TRIP is an opportunity for uninterrupted


conversation with your spouse over an extended period of time.

1. Men are DIRECT ;

Women are INDIRECT .

2. Men are not MIND READERS .

2. The most common problems in relationships are:

1) Lack of COMMITMENT .

A lack of commitment is often expressed in a TRADING

relationship.

The key to resolving this is for each person to make a 100 %


commitment to the relationship.

2) Trying to CHANGE the other. What you see is


what you GETS . (Flip Wilson)

3) JEALOUSY .

It comes from this feeling of low self-esteem: Im not good


ENOUGH .

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 149

The natural human condition is that of feeling


INFERIOR .

To resolve this, work on your own self-concept by saying,


" I LIKE MYSELF " or " I LOVE MYSELF ."

4) SELF-PITY .

Self-pity is rooted in low self- ESTEEM .

The solution for self-pity is to GET BUSY .

Those who have a worthwhile PURPOSE in life do not experience


self-pity.

Set clear, specific GOALS for yourself.

5) INCOMPATIBILITY .

Incompatibility has entered the relationship when:

1. LAUGHTER stops.

2. CONVERSATION stops.

3. FRIENDSHIP stops.

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150 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

If incompatibility has happened, ACCEPT

it as a reality.

If incompatibility has happened, no one is GUILTY .

You will find as you look back upon your life


that the moments when you have really lived,
are the moments when you have done things in a spirit of love.

HENRY DRUMMOND

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 151

BUILDING SUPERIOR RELATIONSHIPS


EXERCISES

1. What three steps are you going to take to improve your relationship as a
result of what you have learned in this lesson?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

What one action are you going to take immediately?

____________________________________________________________

____________________________________________________________

____________________________________________________________

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152 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 153

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 23
HOW TO RAISE
SUPERKIDS

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154 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 23

HOW TO RAISE SUPERKIDS

Overview

Parenting in todays world can be a real challenge. It is critical that we raise


our children to be self-reliant, self-responsible, and capable of making their own
decisions, as well as to love and respect themselves as valuable, worthwhile,
important young people. Thats a tall order!.

Key Points

1. The key roles of parenting are to:

1) NURTURE your children.

2) Build high SELF-ESTEEM in them.

2. The organizing principle of parenting requires that you continually ask,


Does this build SELF-ESTEEM in my child?

3. Some thoughts to remember in building a childs self-esteem:

1) Never use DESTRUCTIVE criticism on


your children.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 155

2) Lack of LOVE is the major reason for


psychological, physical, and emotional problems in life.

3) Children need a continuous flow of LOVE

and APPROVAL from their parents.

4) Children need PRAISE , encouragement,


reinforcement, PATIENCE , loving, kindness, and
CARING .

5) Tell them you love them EVERY day. There are


five behaviors to use to tell children you love them:

1.
Give them UNCONDITIONAL love.

2.
Make eye CONTACT .

3. Give lots of PHYSICAL contact.

4.
Give them FOCUSED attention.

5. Give them continuous PRAISE and approval.

6) Have positive EXPECTATIONS of your children.

The best determinants of peak performance are:

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156 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

A DEMOCRATIC household in which the child is


expected to contribute opinions at an early age.

Parents frequently say, I BELIEVE in you.

7) Early on, teach children to say, I LIKE MYSELF .

4. What can you do if you have made MISTAKES

in raising your children?

1) Gather your children.



2) APOLOGIZE for the past destructive criticism.

3) PROMISE never to do it again.

4) Give them permission to REMIND you when


you forget.

Make it a game to ABOLISH destructive criticism


from your family life.

5. It takes COURAGE and CHARACTER

to apologize.

When you lead by EXAMPLE , you build courage and


character in your children.
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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 157

HOW TO RAISE SUPERKIDS


EXERCISES

1. What three things are you going to do differently with your children?
1) ______________________________________________________
2) ______________________________________________________
3) ______________________________________________________

What one action are you going to take immediately?

____________________________________________________________

____________________________________________________________

____________________________________________________________

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158 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 159

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

LESSON 24
FINDING TRUE
PURPOSE IN LIFE

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160 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 24

FINDING TRUE PURPOSE IN LIFE

Overview

Everyone wonders about the purpose of life and why we are here. The true
purpose of life is to find a mission and to fulfill our mission. In order to de-
termine just what our mission is, we must become truly loving people. By
practicing the principles that lead us to becoming loving individuals, we will
be drawn toward our mission and our area of service.

Key Points

1. We are put on this earth to find our true mission in life our
HEARTS DESIRE .

2. Every single person has the ability to establish for themselves their own
personal REASON FOR LIVING .

3. The most influential person in our culture was JESUS .

There were also BUDDHA and


MOHAMMED .

Others were St. Francis of Assisi, Mother Theresa, and


ALBERT SCHWEITZER .
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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 161

4. You only become great to the degree to which you can believe in
something BIGGER than yourself.

5. The purpose in life is to develop and become a totally


LOVING PERSON to give your life in service
to others.

6. A simple measure of your being a totally loving person is your ability to


develop LOVING RELATIONSHIPS .

7. To become a totally loving person:

1) Accept YOURSELF 100% - unconditionally.

2) Accept 100% RESPONSIBILITY for everything


that you are and everything that you become.

3) Learn to FORGIVE everyone in your life,


plus yourself.

4) Feed you mind with LOVING , positive thoughts.

5) Set noble GOALS AND IDEALS and work


toward them.

6) Take good care of your PHYSICAL HEALTH .

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162 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

7) Practice the GOLDEN RULE in everything


you do.

Practice kindness, patience, tolerance of the diversity and difference


of other people, love, understanding and compassion.

8. The measure of how well you are doing as a human being is this:

You only have love to the degree to which you EXPRESS


LOVE to others.

Practice giving your love AWAY .

Love only grows by SHARING .

The more you give, the more you HAVE TO GIVE .

Only one life that soon is past.


Only whats done with love will last.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 163

FINDING TRUE PURPOSE IN LIFE


EXERCISE

What one action are you going to take immediately as a result of what you
have learned in this lesson?

____________________________________________________________

____________________________________________________________

____________________________________________________________

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164 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 165

Brian Tracys
THE POWER
OF PERSONAL
ACHIEVEMENT

APPENDIX

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166 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

APPENDIX

SCRIPT FOR INDUCTION OF RELAXATION


WITH SAMPLES OF AFFIRMATIONS

(The diagonal slashes indicate natural pauses.)

"You are now preparing for Taped Affirmation./ You are seated in a comfort-
able chair./ Your feet are flat on the floor/ or out in front of you resting easily./

Your hands are on your lap but not touching each other/ just resting comfort-
ably across your legs./ Now/ close your eyes./

Taped affirmation is a process of progressive relaxation./ You simply let


yourself relax/ as I talk to your subconscious mind./ Do not consciously try
to relax/ just let it happen easily./ You will find that as I count slowly from
one to twenty/ your subconscious mind will gradually relax your muscles./

You will feel a wonderful sense of peace and tranquility./ Do not be concerned
about what depth you are reaching./ Instead of testing to see what depth you
have reached/ let your mind dwell on the peaceful feeling of relaxation you
are experiencing/ let yourself go./ With each count/ the relaxed feeling will
deepen/ until at the count of twenty you will be in a deep state of relaxation/
and ready for affirmations./

Now/ take a deep breath/ hold it/ and as you hold it you will notice the ten-
sions in your body./ Now/ exhale/ and as you do/ the tensions seem to drain
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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 167

from you/ and you feel relaxed./ All the tensions are draining out/ just as the
tightness goes out of a balloon/ when the air goes out./ Now/ let your breath-
ing be relaxed./

One:/ the feeling of relaxation is spreading through your whole body.../ a


wonderful feeling of relaxation spreading throughout your body./

Two:/ your legs and arms feel very relaxed and good/ and a pleasurable feel-
ing of relaxation spreads up through your legs/ and up through your arms/
and into your body./

Three:/ your face is relaxing more and more now./ All tension is draining
from you./ The relaxed feeling is spreading/ spreading through your body./
All the tensions are draining out./

Four:/ you are letting yourself relax all over/ just letting yourself go/ easily/
slowly/ relaxed and light./

Five:/ a wonderful feeling of peace and quiet is slowly coming over you/ a
wonderful peaceful feeling./

Six:/ your entire body now feels very deeply relaxed./ The soft/ relaxed feel-
ing is deepening with every word that I speak./ Very relaxed./

Seven:/ you can feel yourself becoming more and more relaxed./ You are
letting yourself relax more deeply./

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168 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Eight:/ this is a very enjoyable feeling/ relaxing deeper and deeper/ and as I
count further the relaxed feeling spreads more and more./

Nine:/ now/ as I continue to count toward twenty/ you will become more and
more relaxed with each word I speak/ with each breath you take/ you will
become more and more deeply relaxed./

Ten:/ very relaxed/ feeling very good./

Eleven:/ more and more/ and more relaxed./

Twelve:/ deeper and deeper./

Thirteen:/ peacefully/ softly/ relaxed./

Fourteen:/ relaxed and light./

Fifteen:/ very/ very/ light./

Sixteen:/ more and more deeply relaxed./ Very peaceful./

Seventeen:/ wonderfully relaxed./

Eighteen:/ completely limp and relaxed./

Nineteen:/ very deeply relaxed./

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 169

Twenty:/ you are now in a state of deep relaxation./ Very/ very relaxed./
Each time that you use this tape/ it becomes easier for you to relax./ The
affirmations have a stronger/ and stronger effect upon you./ Now/ listen to
your affirmations."

(Each affirmation should be repeated for 30 seconds. It is helpful to say, "I


agree," or "that's true," silently after the first of each of the affirmations. Re-
member, do not visualize, repeat the words to yourself, or consciously focus
on the words as they are played. Just let your attention wander as you relax
and allow the affirmations to go through to your subconscious mind.)

5X 1. YOU LIKE YOURSELF UNCONDITIONALLY: YOU REALLY


LIKE YOURSELF.

5X 2. YOU ALWAYS SPEAK IN POSITIVE TERMS ABOUT


YOURSELF AND OTHERS.

5X 3. YOU ENJOY AND APPRECIATE EVERYONE YOU MEET;


YOU LIKE THEM AND THEY LIKE YOU.

5X 4. YOU ALWAYS DECIDE FOR YOURSELF WHAT IS BEST FOR


YOU, AND YOU ALLOW OTHERS THE SAME RIGHT.

5X 5. YOU ACCEPT COMPLETE RESPONSIBILITY FOR YOUR


LIFE AND FOR ALL OF YOUR REACTIONS TO ALL
SITUATIONS.

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170 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

5X 6. YOU ENJOY EXCELLENT HEALTH AND YOU ARE EASILY


ABLE TO RELAX AT ANY TIME.

5X 7. YOU ARE ALWAYS CALM, CONFIDENT AND SELF-


ASSURED IN YOUR INTERACTIONS WITH OTHERS, WITH
GROUPS AS WELL AS WITH INDIVIDUALS.

5X 8. YOU ARE VERY CREATIVE IN ALL AREAS OF YOUR LIFE,


ALWAYS TAPPING MORE AND MORE INTO YOUR
SUPERCONSCIOUS MIND.

5X 9. YOU HAVE AN EXCELLENT MEMORY AND YOU EASILY


RECALL NAMES, NUMBERS, FACTS, AND INFORMATION.

5X 10. YOU ARE A TOTAL WINNER AND ARE COMPLETELY


SUCCESSFUL AT EVERYTHING YOU UNDERTAKE TO DO.

Coming back to Alertness:

"Now/ as I count back toward zero/ you will slowly return to full alertness./
Let the tensions of the day leave./ You do not need them and when I reach
the count of zero/ you will be alert/ fully rested/ and you will feel wonderful/
both physically/ and mentally./

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 171

Nineteen/ eighteen/ seventeen/ sixteen/ fifteen./ You will let your tensions
flow away/ as you return to full alertness you maintain a very relaxed attitude
without tension./

Fourteen/ thirteen/ twelve/ eleven/ ten./ You are slowly returning to full alert-
ness./

Nine/ eight/ seven/ six./ Now as I count from five to zero/ you will have a
wonderful feeling of well being./

You will feel energy flowing through and through you./ When I reach zero,
your eyes will open/ you will be smiling and happy./ You will feel wonder-
ful./ All of your tensions/ all of the pressures of the day have gone./ You will
feel wonderfully energetic/ and ready to meet any challenge./

five/ four/ three/ two/ one/ zero./

Very alert!/ and feeling WONDERFUL!/ Stand up/ and stretch/ or move
around."

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172 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

APPENDIX

SUGGESTED MUSIC FOR RECORDED AFFIRMATIONS

Title Artist Recording Company


Environmental Series Discs #2 and #8 Atlantic Records - Syntonic
Research Series

Tide Antonio Carlos Jobim A&M

Stone Flute Herbie Mann Embryo

Fly with the Wind McCoy Tyner Milestone

Holst: The Planets Leopold Stokowski Seraphim


conducting LA
Philharmonic Orchestra

The Essential Mahler London Philharmonic Sin Qua Non


(4 record set)

Baroque Flute Concert* Jean Pierre Rampal Sin Qua Non


(3 record set)

The Classical Guitar Segovia & other artists Sin Qua Non
(5 record set)

Handel Water Music Chicago Chamber Vox


Orchestra
Dieter Kober, Conductor

Music of the Incas Capitol International Series

Fiestas of Peru David Lewiston Explorer Series


(Music of High Andes)

Mexico David Lewiston Explorer Series


(Fiesta of Chiapas & Oaxaca)

BachThe Goldberg Variations Martin Galling, Monaural TV 4015


Harpsichord

TchaikovskyThe Fairy's Kiss Columbia

StravinskiThe Rites of Spring Hubert Lows CTI Records CTI 6012

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 173

Title Artist Recording Company


Clair de Lune Debussy

Concerto No. 23 in A Major Mozart

Daphnis et Chloe, Suite No. 2 Ravel

Quartet in D Haydn

Jesu, Joy of Man's Desiring Bach

L'Arlesienne Suites Bizet

La Valse Ravel

Le Bourgeois Gentilhomme Strauss

Lute Suite in E Bach

Metamorphosen Strauss

Oboe Concerto Haydn

Pavan for a Dead Princess Ravel

Prelude and Allegro in E Flat Bach

Seranade in D Minor, OP. 44 Dvorak

Sleepers Awake Bach

Afternoon of a Fawn Debussy, Philadelphia Symphony

A Bach Recital Andres Segovia

The Sounds of India Performed by Ravi Columbia CL 2496


Shankar

TelemannFantasias Dover Publications HCR 5236


for Harpsichord
(No. 5, 13 to 24)

TelemannFantasias Dover Publications HCR 5237


for Harpsichord
(No. 25 to 36)

*For up beat following meditation

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174 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

APPENDIX

OVERVIEW OF MENTAL LAWS

Law of Accident By failing to plan, you plan to fail.

Law of Accumulation Every single thing you do, positive or negative,


accumulates. Everything counts.

Law of Attraction You will always attract, positive or negative, people


and circumstances that are in harmony with your
dominant thoughts. Whatever you think about, you
attract into your life.

Law of Belief Whatever you believe with feeling becomes your


reality; you always act in a manner consistent with
your beliefs.

Law of Cause and Effect For every effect in your life there is a specific cause.
Everything that happens has a cause. Failure doesn't
happen by accident; success doesn't happen by
accident.

Law of Compensation You are always compensated in more than equal


measure for what you do. The more you give, the
more you have to give. As long as you are doing good
things for other people, other people will do good
things for you.

Law of Concentration Whatever you dwell upon grows. Whatever you think
about over and over grows into your reality.

Law of Control You feel good/positive about yourself to the degree to


which you are in control of your own life. You feel
negative about yourself to the degree to which you
feel you are not in control of your own life.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 175

Law of Correspondence As within, so without. Your outer world is a mirror


and reflects what is going on in your inner world.

Law of Creativity All positive change and progress in your life


begins with new ideas. Since the supply of ideas
is unlimited, your potential is also unlimited. Your
happiness, future, success, and longevity depend
largely on the quality and quantity of the ideas that
you produce.

Law of Emotion Every decision you make is based on emotion.


A stronger emotion will dominate a weaker emotion
and will determine your decisions and actions.

Law of Expectations What you expect is what you get. You do not get
what you want but what you expect.

Law of Expression Whatever is impressed is expressed. Whatever is


impressed into your subconscious for whatever reason
and from whatever source, whatever is mixed with
emotion and dropped into your subconscious, will
eventually be expressed as part of your personality
a part of your reality.

Law of Forgiveness You are mentally healthy to the degree to which you
can forgive and forget grievances against you. Your
willingness to forgive others and to let go of past
grievances is the single most important determinant
of whether or not you are a fully integrated, fully
functioning human being.

Law of Habit In the absence of a specific decision on your part to


change some aspect of your life, the natural tendency
will be to go on the same way indefinitely. Ninety-
five percent of what we do is habit.

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176 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Law of Indirect Effort In our relationships with other people, we have a


tendency to get what we want faster indirectly than
directly.

Law of Overcompensation Always do more than you are paid forgo the extra
mile.

Law of Practice Whatever you do over and over again often


enough becomes a new habit. A new habit takes
approximately 21 to develop.

Law of Relaxation In all mental working, effort defeats itself. The harder
you don't try, the better it works.

Law of Return Whatever you contribute in terms of service you will


get back in terms of rewards, tangible and intangible.

Law of Reversibility The objective reality creates the subjective


(emotional) state. If you can create artificially the
subjective state (the feeling), the feeling will trigger
the Laws of Attraction and Correspondence and will
draw into your life the people, circumstances, and
opportunities necessary to create the objective that is
consistent with the subjective. Whatever you do to
raise the self-esteem of someone else, simultaneously
boosts your own.

Law of Service You will always be rewarded in life in exact


proportion to the value of your service to other
peopleto your customers. Your return will always
equal your service.

Law of Sowing and Reaping You always reap exactly what you sow, in life,
business, and relationships. The quality of your
relationships at any given moment is a result of what
you have sown in those relationships.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 177

Law of Subconscious Activity The Subconscious Mind goes to work immediately


on whatever you plant in your mind to bring it into
reality. The Subconscious Mind makes all words and
action fit a pattern consistent with your self-concept
and your dominant goals.

Law of Superconscious Any thought, plan, goal, or idea that you can hold
Activity in your conscious mind on a continuous basis and that
you intensely desire or intensely fear, must be brought
into your reality by your Superconscious Mind.
Whether positive or negative, good or bad, if you hold
it continuously, emotionalize it, and visualize it in
your conscious mind, the Super-conscious Mind will
begin to organize the entire universe of experience
around you to draw into your life the people and
circumstances necessary to make that idea come true.

Law of Substitution The conscious mind can hold only one thought
a time, positive or negative. You can replace a
negative thought with a positive thoughtyou can
replace a thought of what you don't want with a
thought of what you do want.

Law of Use Whatever talent, ability, or gift you possess becomes


stronger and better with exercise. If you don't use it,
you lose it.

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178 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY 179

NOTES

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180 BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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