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DIFFERENCES BETWEEN REPORTING AND ANALYTICS

SUMMARY
Purpose Tasks Outputs Delivery Value
Reporti  Monitor  Build  Canned reports  Accessed via tool  Refines data into information for
ng  Alert  Configure  Dashboards  Scheduled for further analysis
 Consolidate  Alerts delivery  Provides alerts to exceptions in
 Organize the data
 Format
 Summarize
Analyti  Interpret  Question  Ad hoc responses  Prepared and  Provides deeper insights into
cs and  Examine  Analysis presented by business
recommend  Interpret presentations analyst  Offers recommendations to
actions  Compare (findings and drive action
 Confirm recommendations)

Path to Business Value: DATA  REPORTING  ANALYSIS  DECISION  ACTION  BUSINESS VALUE
 Starts with having the right data that is complete and accurate

DETAILS
REPORTING ANALYTICS
The process of organizing data into informational The process of exploring data and reports in order to
summaries in order to monitor how different areas of a extract meaningful insights, to be used to better understand
business are performing and improve business performance
Translates raw data into information Transforms data and information into insights
Good reporting should raise questions about the The goal of analysis is to answer questions by interpreting
business from its end users the data at a deeper level and providing actionable
recommendations
Will help you answer the following questions: Will help you answer the following questions:
 What happened?  Why is it happening? What opportunities am I missing?
 When did it happen?  What if these trends continue? How much is needed and when?
 How many? How often?  What will happen next? How will it affect my business?
 Where exactly is the problem?  How do we do things better?
Reporting activities consists of building, configuring, Analysis focuses on different tasks such as questioning,

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Canned reports: out-of-the-box and custom reports data. and examining. and confirming summarizing Reporting follows a push approach. where particular data is pushed to users who are then expected to extract pulled by an analyst in order to answer specific business meaningful insights and take appropriate actions for questions. informal analysis can occur whenever themselves (i. which may  Fairly static with fixed metrics and be spurred by questions raised by the reporting. self-serve). deep-dive analysis. provide a comprehensive. high-level view of 2. dimensions These urgent requests are time sensitive and  Some more valuable than others. Once people are notified of  The key findings section highlights the most what happened. incorporate model or metrics into a rules engine to provide next best offer (NBO) to a customer at a store. interpreting. In the case of analysis with actual deliverables.g. recommendations. There are three main types of someone simply performs some kind of mental assessment of reporting: a report and makes a decision to act or not act based on the 1. Dashboards: custom-made dashboards that and concise report. Analysis presentations: Some business questions are business performance for specific audiences. there are that can be accessed within an analytics tool or two main types: which can also be delivered on a recurring basis to 1. Alerts: conditional reports are triggered when data which includes two key sections: key findings and falls outside of expected ranges or some other pre. organizing. more complex in nature and require more time to  Fairly static perform a comprehensive. These  May include data from various data sources analysis projects result in a more formal deliverable.  E. they can take appropriate action as meaningful and actionable insights gleaned necessary from the analyses performed.. A basic. formatting. Ad hoc responses: Analysts receive requests to a group of end users. which may or may not include combine different KPIs and reports/visualizations to any specific recommendations. answer a variety of business questions. defined criteria is met. where reports are Analysis follows a pull approach. DIFFERENCES BETWEEN REPORTING AND ANALYTICS REPORTING ANALYTICS consolidating. kiosk or online Page 2 of 3 .. and the deliverable is a short 2.  The recommendations section provides guidance on what actions to take based on the analysis findings. 3. comparing. depends on demand a quick turnaround so the analyses cannot how relevant it is to an individual’s role go as deep or wide.e.

DIFFERENCES BETWEEN REPORTING AND ANALYTICS To help clarify these differences.  Example 2 o Reporting can reveal how much of a product has been sold. Page 3 of 3 . to calculate the likelihood a particular volume will be sold within a particular period. a couple of practical examples:  Example 1 o Reporting can give you information on what the stock level of a particular item in the warehouse is currently or was at some time. and relevant others. o Analytics can offer you advice on what the optimum stock level should be based on historical sales trends and forecasting. o Analytics can combine historical information for that product line.