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Stop

bloody moaning and Start


Working
10 steps to start booming in business again

Den$stry Educa$on Management


Tears?

28/06/2012 Den$stry Educa$on Management www.bkh.co.uk


Or Cheers!

28/06/2012 Den$stry Educa$on Management www.bkh.co.uk


Step 1 Establishing your core values
Business Plan
Quan$ta$ve
(high on numbers and dates)

Low
standards of Mission Statement
behaviour Qualita$ve
(high standards of
behaviour)

Low on numbers and dates

28/06/2012 Den$stry Educa$on Management www.bkh.co.uk


Step 1 Establishing your core values

Life
Vision

10 years
3 years
1 year
90 days
Goals
1 month
1 week
1 day

28/06/2012 Den$stry Educa$on Management www.bkh.co.uk


Step 2 Be Bold, Outrageous, Provoca$ve!

28/06/2012 Den$stry Educa$on Management www.bkh.co.uk


Step 2 Be Bold, Outrageous, Provoca$ve!

28/06/2012 Den$stry Educa$on Management www.bkh.co.uk


Step 2 Be Bold, Outrageous, Provoca$ve!

adver$sing Marke$ng

Telephony

accounts

Coaching

Head oce

Sales
person
Technical
Internal training support

External Sales
training management

28/06/2012 Den$stry Educa$on Management www.bkh.co.uk


Step 3 Embrace Social Media

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Step 3 Embrace Social Media

Marke$ng

Home page

Data capture

KEDO

Video
Call for
ac$on

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Step 4 Say something worth saying

28/06/2012 Den$stry Educa$on Management www.bkh.co.uk


Step 5 Tribalism in marke$ng

Dan Sullivan The Strategic Coach

all the money that you need for the rest of your career is in the pockets of the
people that you know and the people that they can introduce you to.

Den$stry Educa$on Management


Step 5 Tribalism in marke$ng

28/06/2012 Den$stry Educa$on Management www.bkh.co.uk


Step 6 - Invest in human capital

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Step 7 - Tear up the rule book

Den$stry Educa$on Management


Step 8 Prepare to compete

Doing business Doing business


with others with me

Added Value

Product
Product

Price
Price

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Step 9 Innovate!

Den$stry Educa$on Management


Step 10 Re$re today

The master in the art of living makes li3le


dis5nc5on between his work and his play, his
labor and his leisure, his mind and his body,
his informa5on and his recrea5on, his love
and his religion. He hardly knows which is
which. He simply pursues his vision of
excellence at whatever he does, leaving
others to decide whether he is working or
playing. To him he's always doing both.

James A. Michener quotes (U.S. novelist and
short-story writer, 1907?-1997)

Den$stry Educa$on Management


1. Establish your core values: who you are, who you want to employ, who you want to
serve and how.
2. BOP be bold, outrageous and provoca$ve otherwise you are invisible.
3. Embrace social media accept that there has been a fundamental change in the
way that we communicate.
4. Say something worth saying marke$ng is ex$nct the future is a conversa$on.
5. Understand the importance of tribalism in branding and create a community, not a
pa$ent database.
6. Invest in human capital: cheap wages and simple people will no longer feed you.
7. Re-write the rule book: provide products and services in ways that would have been
unimaginable even ve years ago.
8. Prepare to compete how are you going to be dierent?
9. Innovate in everything never do the same as others always stay ahead of the
curve.
10. Re$re NOW get out of the rate race and run your prac$ce as the best paid hobby
in the world.

Den$stry Educa$on Management


Den$stry Educa$on Management
Thanks for listening
www.bkh.co.uk

Den$stry Educa$on Management