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Arteric President and Co-Founder Hans Kaspersetz to Judge 2017 MM&M


Veteran Digital Strategist and SEO Authority Will Serve as In-person Juror

Summit, NJ, May 31, 2017 --( Arteric (, a digital healthcare marketing
agency that fuses exceptional software development skill with healthcare marketing expertise to help
brands connect patients, caregivers, and healthcare professionals with the health information and tools
that patients need to live longer, healthier lives announced today that Arteric Co-founder and President
Hans Kaspersetz will serve as a live juror to help select recipients of 2017 Medical Marketing and Media
(MM&M) Awards.

The MM&M awards are among the most respected in the healthcare marketing industry. Agencies from
around the world compete in nearly three-dozen categories to determine best-in-class media and brand
programs, outstanding visual and strategic creativity, and exceptional performance within agency teams.

Lauren Hawker, one of the competition's organizers, describes the jurors. "Each year, the MM&M
Awards celebrate the outstanding creativity and effectiveness in healthcare marketing and
communications and convene an elite roster of industry leaders and luminaries — and our
esteemed jury is perhaps among the most noteworthy of all participants. Serving as a juror offers an
unprecedented opportunity to review some of the best work and recognize some of the brightest
individuals in the healthcare marketing community today.

An accomplished speaker on Web development and search engine optimization in healthcare marketing,
Mr. Kaspersetz served as an online MM&M juror in 2014, 2015, and 2016. As Mr. Kaspersetz describes,
Serving as an online juror was exceptionally rewarding. Discussing and debating the approaches behind
the next generation of best practices in person with the industry's creative and strategic elite is undeniably
icing on the cake.

As a juror, Mr. Kaspersetz's combines SEO and Web-development thought leadership with two decades
of digital-strategy experience building and launching healthcare brands to evaluate campaigns from the
viewpoints of audiences, search engines, and the creative and technology teams that bring campaigns to

Mr. Kaspersetz continues. There's tremendous value in gathering with talented peers to analyze the
industry's latest thinking and gauge where it's heading. Selecting the best work and celebrating at an event
puts everyone on notice to the new standards. The clich is that a rising tide floats all boats. As we
become better, more-efficient, and more-creative communicators, we ultimately enhance the entire
industry's ability to connect with patients and healthcare providers. As jurors, we establish new baselines
and drive innovation and creativity industry wide.

The awards ceremony takes place in Manhattan on October 19, 2017. Learn more at

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About Arteric
Arteric is a digital marketing agency built on a foundation of technology expertise — digital
strategy, software engineering, search engine optimization, and search engine marketing. Arteric develops
the strategy and the software — Web sites, mobile apps, and Web applications — that drive
pharmaceutical and biotechnology digital marketing campaigns and connect the public and healthcare
professionals with information about life-changing therapies, technologies, and devices.

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Contact Information:
Ross O'Shea
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