IC

AT
Institute for Creativity, Arts, and Technology

group tres
 Few and repeat SEAD
The Problem grant applicants
Research
Methodology Personal Interviews
Target audience:

Faculty members
from departments
Search Engine Optimization
with low
involvement in ICAT
Former SEAD grant
applicants
Social Media Presence
 1. How can we create/bring
more awareness to ICATs

Research SEAD grant program?

Questions 2. How can we double the

amount of applicants each
month?
 1. Have you ever heard of ICAT?
2. Would you have interest in a SEAD grant?
3. Do you or others in the department have
Personal the ability to participate in

Interview 4.
multidisciplinary research?
How does your department best

Questions communicate internally?

5. Would you be interested in an ICAT info
session or Playdate?
Interview Results
Interview Results Cont.
Interview Results Cont.
 ICAT
ICAT Facebook
ICAT Playdates
ICAT Twitter

SEO Keywords

Interdisciplinary
Multidisciplinary
Transdisciplinary grant
Virginia Tech grants
Virginia Tech research funding
SEO Results
ICAT only showed up on a search engine when including Virginia Tech

Virginia Tech transdisciplinary grant produced the best results when searching for ICAT

Searching ICAT Playdate lead to ICAT webpages, Facebook events, and other websites that
have worked with ICAT

These keywords should be used in promotional material to enhance ICATs presence on

search engines

Facebook is ICATs strongest social media platform

 Analyse the receptiveness and

SMP engagement of content posted on ICATs

various social media channels, including:

Methodology

Facebook
Twitter
SMP Results
Campaign Plan
 To create an ICAT SEAD
grant program that
Goal serves the needs of
Virginia Tech faculty
 Double the number of
ICAT SEAD grant
Objective 1 applicants per month by
August 1, 2018
 Enhance ICATs presence
on social media by
increasing followers by
Objective 2 40% on both Twitter and
Facebook by March 1,
2018
 Increase faculty
attendance at ICAT Play
Objective 3 Dates by 30% by
August 1, 2018
The ICAT SEAD Social
Wednesday nights from 7 to 8 p.m.
Questions?
Thank You!