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15 BRYN MAWR RD | WELLESLEY, MA | 02482 MZKAGAN99@GMAIL.COM 617 771 8362 CAREER SUMMARY.  Strategic, versatile marketing executive with 10+ years experience using digital, mobile, and social technology to build brands and drive customer acquisition, loyalty, and revenue, for both early-stage startups and global consumer brands. Popular speaker, blogger, and thought-leader responsible for the What the F**k is Social Media? series, which have collectively been viewed over 1,000,000 times and translated into seven languages. Leadership experience both agency-side and client-side, with expertise in strategic account planning, social media, viral marketing, branded content, promotions, mobile marketing, brand strategy, and public relations.

EXPERIENCE. MANAGING DIRECTOR, CLIENT SERVICE | ESPRESSO | BOSTON, MA | 3/2009 – 1/2011 Espresso is an independently owned, full-service integrated marketing agency headquartered in Toronto and specializing in the art of Brand Infiltration™.          Responsible for introducing the Espresso brand to the US marketplace, actively seeking out new business opportunities, leading all new business pitches, and overseeing management of all USbased accounts. Developed and executed a business development strategy that resulted in acquisition of clients such as eBay, Pearson, Jive Software, and Universal Motown Records. Worked collaboratively with Creative, Digital, and Production teams to evaluate, recommend and deliver creative/media/digital assets for Espresso’s US clients. Led the annual planning process for the US office, including identification of vertical and brand targets, overall strategic approach, as well as specific tactics, budgets, and timelines. Accountable for job P&L, COGS, and overall P&L for US business. Produced monthly financial performance updates and revenue forecasts. Directed research initiatives both on clients’ behalf and on behalf of the agency. Led the creation of agency thought-leadership, including white papers, blog posts, videos, and webinars. Spoke on behalf of the agency at industry events such as FutureM, the Ad Club’s CMO Breakfast Series, and the New England Xpo for Business. Drove improvements to new business pitching and client presentation materials, agency-wide; contributed to improvements in agency workflow and communication processes.

VICE PRESIDENT, MARKETING | VIXIMO | CAMBRIDGE, MA | 9/2008 – 2/2009 Viximo is the VC-funded startup behind the largest platform connecting social app/game developers and premium social networks.    Developed and led execution of Viximo’s marketing and communications strategy across multiple channels (online, social media, events, PR) and multiple audiences (consumers, media companies, consumer brands, web publishers, investors, and press). Drove marketing and PR activities for three high-profile consumer product launches in less than six months. Supervised junior staff as well as multiple agency partners, contractors, and interns.

15 BRYN MAWR RD | WELLESLEY, MA | 02482 MZKAGAN99@GMAIL.COM 617 771 8362 DIRECTOR OF MARKETING | GOOD2GETHER | CAMBRIDGE, MA | 11/2007 – 8/2008     Responsible for all aspects of good2gether’s branding, marketing, and communications, including planning and execution of integrated marketing campaigns. Led creation of all corporate marketing collateral, including the website, digital and printed sales collateral, social media content and profiles, event signage, and press materials. Achieved 385% user growth in less than nine months. Supervised multiple agencies and contractors; led a team of three full-time staffers.

MARKETING MANAGER | BLUE EGG | CAMBRIDGE, MA | 6/2006 – 11/2007    Responsible for overall marketing strategy and execution of digital, experiential, and traditional marketing programs including email marketing, tradeshows and events, promotions, direct mail, online advertising, SEO/SEM, branded content, and social media marketing. Achieved 100% month-over-month increase in web traffic and exceptionally high click-through and conversion rates across two web properties (one B2B and one B2C). Developed strategic alliances with nonprofit organizations, corporate sponsors, and NGOs.

PRESIDENT & CEO | LIFELINE COACHING, INC. | NEW YORK & BOSTON| 12/2002 – 06/2006 Worked with new entrepreneurs on building their brands and using the Web to improve their marketing ROI. E-BUSINESS CONSULTANT | THE MONY GROUP (ACQUIRED BY AXA FINANCIAL) | NEW YORK, NY | 3/2002 – 12/2002 Partnered with senior business leaders to define strategies for increasing revenue and improving efficiency through business process reengineering and application of new and emerging technologies. PROJECT MANAGER | RAZORFISH | BOSTON AND NEW YORK | 2/2000 – 3/2002 Responsible for the definition, development and delivery of strategic online solutions for Fortune 500 clients in financial services and retail/consumer goods. Key clients included Fidelity Investments, Estee Lauder, and Cumulus Media. MARKETING SPECIALIST | STANDARD & POOR’S DRI | LEXINGTON, MA | 7/1999 – 2/2000 Responsible for defining, delivering and measuring the effectiveness of strategic online marketing initiatives for a premier economic forecasting and consulting company. EDUCATION. M.S., Physical Therapy | Boston University | Boston, MA | Class of ‘99 B.A., Russian & Eastern European Studies | University of Michigan | Ann Arbor, MI | Class of ‘94

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15 BRYN MAWR RD | WELLESLEY, MA | 02482 MZKAGAN99@GMAIL.COM 617 771 8362

THOUGHT-LEADERSHIP. • Sports 2.0: How Digital & Social Technology are Reshaping the Sports Industry | Oct 2010 | • What the F**k is Social Media NOW? | Jul 2010 | “Top 5 Presentation of the Year” | • Drink 2.0: A critical look at the challenges & opportunities facing alcohol brands in the US | May 2010 | • The Ugly Truth About Viral Marketing | Apr 2010 | • Connect or Die: How to Survive in a Music 2.0 World | Mar 2010 | • What the F**k is Social Media (One Year Later) | Jul 2009 | “A social media hit for its wit and its very convincing case for the raw power of social media” – Mashable | 4th most favorited presentation “of all time” | • What the F**k is Social Media? | Jul 2008 | PUBLIC SPEAKING. • Your Life Will Be a Transmedia Experience | FutureM, Oct 2010 | • Brand New World: How Social Technology is Changing Marketing, Media… & Virtually Everything Else | Suffolk University, Oct 2010 | • Out of the Fishbowl | Boston University, Jun 2010 | • Marketing, Advertising & PR on a Tight Budget | New England Xpo for Business, May 2010 | • 3 Social Media Strategies | The AdClub, Dec 2009 | • Espresso's Marta Kagan Talks with Compete Digital 180 about Social Media | Oct 2009 | • Sharing the Love on Slideshare | HubSpotTV, Jul 2009 | • Social Media Overload—Making Sense of it All | Social Media Club, Jun 2009 | • Smart Marketing in a Dumb Economy | WOMMA, May 2009 | • Virtual Goods as a Marketing Strategy | Engage! Expo, Jan 2009 • Branded iPhone Apps: The Next Generation of Immersive Mobile Branding | WOMMA, Nov 2008 • What the F**k is Social Media—and Why Should My Agency Care? | AAAA Platinum Forum, Sep 2008 • What the F**k is Social Media | Podcamp 3, Aug 2008 SOCIAL PROFILES. Current Blog | Archived Blog | Twitter | LinkedIn | Facebook | YouTube | Flickr | FourSquare |

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