Professional Documents
Culture Documents
Fernando Marquez
Prof. Fitzgerald
English One
2 June 2017
Advertising is tool that companies utilize in order to make their products known to
society and also aims to increase the sale of a product. No doubt, the publicity is a great tool and
it benefits companies to become a powerful industry. Logically, the publicity is not a free a
service and it sometimes could be costly for companies. In fact, exists information that
arguments that companies invest thousands and millions of dollars to project their products to
society. Hence, the advertising uses the media as the main tool, because these are so diverse and
have so much expansion and impact on the public. On the other hand, advertising has been
evolving at the same time as technology. This breakthrough has benefited companies that use
advertising, because today exist more tools to project their advertising as internet, mobile
applications, social networks, television and obviously the radio. As a result, today we can see
advertising everywhere in our community. This sometimes can be harassing to us but it is part of
the economic system of our country. Definitely, people should learn to live with advertising
because it influences negatively our society. Advertising is a monster that tries to convince us to
buy their products regardless of the effort we make to acquire their products. Also, their
messages deceive us and create another perspective of real life. It is very clear that industries
want our money. For these reasons, the population must know how advertising affect us
First, the people must know that economic problems are one consequences of publicity's
impact in our society. This is a clear example that many companies have been reaching their
target, because we as society consume their products. As a result, these industries have been
increasing their capital while society has been suffered severe financial troubles. These financial
problems are result of the advertising's strategies. The most common of economic problem is the
power that advertising has in order to convince the people to spend their money in expensive
unnecessary items. This action occurs, because the advertising transmits messages with order to
project that public need this item in order to be happy or feel comfortable. According with
"Advertising Management Concept and Cases" written by Manedra Mohan. The author explains
us that people who buy unnecessary products were convinced by the advertising that they need
the article. Even, the public can spend large amounts of money on an item that they do not need.
For instance, nowadays, people spent a lot of money in smart phones, and this is a consequence
of advertises, because the people always want to buy phones of known brands or popular brands.
The cell phones are so expensive that people do not care to waste their money instead of buying
benefit items. Another way how publicity affects our economy is that the advertising raises the
price of products and services. This action occurs because the publicity foments sales of the
products. So, if the article is being sold very well, the companies opt to increase the product's
price in order to benefit by themselves. In the article "Advertising Increases Product Prices, But
May Save You Money" which appears in "Orlando Sentinel" written by John Koenig. The author
comments us that the prices of a product increased due to the demand of the product. Moreover,
the author explains us that the price of the product increase because the company invest their
money in the publicity. In addition, some competing companies may even carry out joint
advertising to increase the demand for the products of the industry. These strategies of the
Marquez 3
companies deteriorate the economy of the community, and it convert us in victims of its
commercials.
Next, advertising affects our society emotionally because of their commercial videos.
This situation occurs, because advertising aims to provoke emotional reactions in the consumer
during the advertising video or after the purchase. Also, these videos almost always create
aesthetic stimuli of advertising in order to attract the attention of customers or buyers, its goal is
to create an interest to customers for the products and thus provoke fidelity and increase sales.
Therefore, exist many emotions that people have when seeing, or buying a product. The first
emotional damage provoke for advertising is that people are disappointed by the purchase they
made, because they had another perspective of the product. Normally, they believe that the
product is one hundred percent the same as the commercial one, but this is really a lie. According
to the article "11 Ways Advertisers Make Food Look Delicious" which appears in web site
"Dental Floss" written by Colin Patrick. The author tells us that it is a strategy of the companies
to make the products looks awesome in order to attract the attention of the public. Therefore, the
products which appears in commercial videos have been creating by professional people as
stylist food and professional photographers. A clear example is the Carls Jr commercial videos.
In these videos we can see a delicious burger with great proportions and an exquisite meat, but
when you attend the restaurant the burger is not resemble at the commercial video. This way the
advertising affects many people emotionally, because they feel disappointed and cheated
In other hand, the publicity has been evolving and it more common to see it on the internet.
Hence, everybody knows Internet advertising is not controlled and it is more probably affects
emotionally to the people when they are watching it. In this situation, the people could be
affected emotionally, because they do not want to watch advertising in online, because this
Marquez 4
publicity is annoying. So, many people even us sometimes feel frustrated when we want to do
an activity on the internet, and advertising begins to appear. According to the article "Online
Advertising a Frustration for Consumers" which appears in McKinley Marketing Partners written
by Susie Aubuchon. The author mentioned us that internet extended the opportunity to broadcast
advertising videos, but these videos are very annoying to consumers. Definitely, the
uncontrollable advertising that appears on the web pages irritates people. Another action that
affect emotionally people is the content of advertising, because it can bother society. This kind of
publicity is more usual in alcohol, tobacco and condoms products, because those products are
aimed at adults. For this reason, is common see sexual or violent material in these publicity.
Although, these publicities are aimed at adults, these publicities sometimes are transmitted in
family hours. According to article "Persist on Tobacco" written by The Christian Science
Publishing Society. The authors mentioned that those videos of tobacco must be restricted,
because the videos have material that encourage to young people to buy the product. In effect,
the companies use this kind of videos in order to satisfy the people, and increase their sales. For
this reason, this video should be restricted, since it sometimes is offensive for many people.
Clearly, another problem that publicity cause in our society is that it affects our health.
Although, people do not believe it, this is a one of the reason how publicity affects us. The
because we start to be victims of advertising. In other words, people are more interest to buy
articles and they do not care if they are victims of publicity. As everybody knows to buy items
implies economic expenses, and this is how it affects our health. Because our debts make us
slaves of work. Many people have to work more days and more hours without rest in order to
buy expensive articles or pay their debt. Hence, after working with much effort our body
Marquez 5
deteriorates, and we begin to have health problems. According with the article "How Does
Advertising Influence People? " which appears in the web site Chron written by George Boykin.
The author mentioned us that nowadays the most common problem in our society is the stress.
The stress affects our health, and it is consequence for work more time in order to pay our
expensive products or our debts. An obvious example is the young people in this century. They
usually buy very expensive or luxury cars, because they were convinced by commercial videos.
Then, as they have a debt with their car, they have to work many days and that creates stress in
them. The other way how publicity affects our health is because the publicity promotes the
consumption of products noxious to health. This an instance of how companies are not interested
to people, because they are only interested in our money. There are a variety of products that
affect our health, but just to mention one would be the energizing drinks. It is a fact and almost
everyone knows that these drinks are harmful to health as they include harmful substances. Even
so, there are many people who consume this product as these companies create awesome and
even perfect commercials to convince the public that if they buy the product, they are going to to
be active all day. According with the article "The impact of food advertising on childhood
obesity" written by American Psychological Association. The author comments us that sixty
percent of the foods that are advertised are specifically harmful to the human body, and should
be consumed only in very small portions. It is very clear that people should be more careful in
Finally, advertising has a great influence on society's behavior and people must know it.
This happens because the advertising is very well done and has changed the mentality. Plus, This
only does not affect adolescents, but also all people who do not have a definite attitude toward
advertising. It is the messages that have commercials that make people have other behaviors, and
Marquez 6
criteria. The first influence of commercials is that it makes the most inhuman and selfish people.
This occurs because people only worry about buying products and forgetting about things that
are important as helping others. According to the article "the High Price of Materialism written
by Tim Kasser. The author tells us the publicity turns people into materialistic people, and these
people have other negative interests that in the long run make it a selfish person. Another change
of attitude in people are because they are not sufficiently mature to assimilate between good and
bad actions. A clear example is that children imitate everything they see in the publicity or
movies as they think it is right. According with the article "Health and Media" explains that The
influence of media effects how kids perceive what is and is not acceptable. For instance, smoking
is an example. When celebrities and role models are depicted smoking, it appears to be a normal
and acceptable behavior. So, to with drug use, drinking, cell phone use when driving, physical
violence, and so forth. Finally, the companies create inspiring commercial videos that bring with
them stereotypes, which are the idea or image accepted by most as a pattern or model of qualities
or behavior. Of course, this creates a change of behavior in our society as people judge and
create their own stereotypes. For example, we can see that almost all videos create a stereotype
that women should be extremely thin, imposing standards of beauty totally removed from reality
and as a consequence this affects our society. Of course, women begin to have sometimes
negative changes in their behavior or become depressed people because they want to have the
women's body of advertising. Definitely the advertising has a great influence in our society and
In conclusion, advertising has great power in the consumerism of society. We should not
be influenced by advertising, because it is certainly a big factor in our society. Clearly, society is
part of our system and will never disappear as it contributes economically to our nation. But, I
Marquez 7
think if it should be more controlled since it is a very powerful tool. As a result, the public can
become materialistic people and affect our ideas or health. On the other hand, we must know that
materialism makes us hostile. The only option for advertising not to affect us is that we carry out
activities and have a healthy social life. In addition, we must be informed of the strategies used
by the companies to convince us to buy their products. It is for reasons that we should be more
involved in family activities and enjoy things that are worthwhile as spending time with their
kinds of activities instead of spending more time on the television or internet if we do not want to
be victims of advertising.
Marquez 8
Works Cited
"Advertising Increases Product Prices, But May Save You Money." Tribunedigital-
2017.Bernstein, Marty. "Ads Fumbled on the Goal Line at Super Bowl." Automotive
"Health and the Media." Health and the Media. N.p., n.d. Web. 24 May 2017.
"How Does Advertising Influence People?" Chron.com. N.p., n.d. Web. 24 May 2017.
Mohan, Manedra. Advertising Management Concepts and Cases New Delhi, 198. Print
"Persist on Tobacco." The Christian Science Monitor: 16. Jun 19 1998. ProQuest. Web. 24 May
2017 .
Wolff, Richard. "The High Price of Materialism, by Tim Kasser. Cambridge, Mass.: The MIT
Press, 2002." Rethinking Marxism 16.3 (2004): 339,341,346. ProQuest. Web. 24 May
2017.
"11 Ways Advertisers Make Food Look Delicious." Mental Floss. N.p., 13 Jan. 2016. Web. 24
May 2017.
Marquez 9