GMG

georgetown media group

DOWNTOWNER

2010
Number 9 Volume 6,

DOWNTOW
All the News you can use!

THE

NER
july 1 - july 14 2009

Summer Concert
Lineup
pg.3

2009

Eastern Market
Revived

Book Review

Bachelor Party

THE GEORGETOWNER & THE DOWNTOWNER
In today’s fast-paced world, utilizing a reliable community-based publication whose “Influence Far Exceeds Its Size” as an advertising outlet makes very smart business sense. The Georgetowner is a free bi-weekly tabloid-style newspaper, celebrating its 56th anniversary this October. The Georgetowner reaches a very unique market and has become a “must-read” in the DC area. Our publication specializes in the Georgetown lifestyle, focusing on the arts, real estate, education, dining, health, beauty, fashion, society and our popular In Country section featuring Virginia’s horse country. With a circulation of 40,000, The Georgetowner is mailed to all Georgetown residents and businesses. This ensures that your advertisement will directly reach your target audience. The Georgetowner distribution covers all upscale neighborhoods of metropolitan D.C. and includes parts of Maryland and Northern Virginia(see distribution section). However, advertising in our publication not only ensures that your message will reach Georgetown residents; you will also reach the residents of Downtown. Our sister publication, The Downtowner, has a distribution of 10,000 papers and can be found in the Penn Quarter district, right in the heart of downtown DC and Metro stops. Using our publications as a venue for advertising allows you to reach an ideal audience of 50,000 decision makers and leaders. Our readers are smart, affluent and influential consumers who enjoy the luxuries of life. We are looking forward to working with you and helping your company better market itself. Now in its 56th year of publication, The Georgetowner is a bi-weekly tabloid-size newspaper whose “Influence far exceeds its size, since 1954.” Its reach is the affluent community in Georgetown and surrounding areas of metropolitan DC. We’ve watched the transformation and growth of what is being referred to as the “new downtown.” Now in our sixth year, The Downtowner fills a critical need in this thriving and distinct area of the city. Continuing in the strong tradition of The Georgetowner but with its own urban feel, The Downtowner serves the rapidly growing downtown residential community, as well as the neighborhood’s booming retail, event and restaurant industry. Both publications combine a rich sense of history with “news you can use,” making them an important voice in the nation’s capital.

THE

About Us

www.georgetowner.com

1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833 Fax (202)338-4834

www.downtowner.org

GMG
georgetown media group

DOWNTOWNER

Our readers have expendable income that allows them to enjoy the modern luxuries of life in style. They spend it on dining out, travel, new fashions for their homes and wardrobes, attending the performing/visual arts and donating to charitable events on a consistent basis. They are educated, affluent and opinionated leaders of their community who exert a powerful influence on Washington D.C. and the greater metropolitan area. We welcome you to use our publications as a tool to reach your ideal target market.

Persons
Male FeMale 43% 57%

Age
18-25 26-35 36-45 46-55 56+ 15.5% 19.5% 23% 20% 22%

MAritAl stAtus
Married Single 68% 32%

HouseHolds
With Children 50% inCoMe 50+K 100+K 250+K 17% 35% 45%

educAtion
ProFeSSional 92.7% StudentS 7.3%

THE

Demographics

The Georgetowner now distributes 40,000 copies, with 7,000 copies mailed directly to the residents and businesses of Georgetown. In addition, we are printing 10,000 copies of The Downtowner. In 2005 alone, 45 new condo and apartment buildings were added to The Downtowner’s distribution list. Together the papers are distributed to over 600 locations in Washington, Maryland and Virginia . What Types of Places Carry the Papers? Upscale neighborhoods and stores such as Whole Foods, Balducci’s, Barnes & Noble, Starbucks, Olsson’s and Border’s Books carry our publications. We have racks in many restaurants, coffe shops, delis, residential apartment/condo buildings and hotels. There are also street boxes near Metro stations.

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www.georgetowner.com

1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833 Fax (202)338-4834

www.downtowner.org

GMG
georgetown media group

DOWNTOWNER

We are Proud to PreSent a FeW oF our ClientS:
WaShingto n Fine ProPertieS SuPerior hoMe ServiCeS, inC begg long & FoSter ttr Sotheby’S international realty CorCoran College oF art & deSign the national PhilharMoniC Cultural touriSM dC eMbaSSy oF the CzeCh rePubliC FirSt SavingS Mortgage PeaCoCK reStaurant CaFé Milano WaShington PerForMing artS SoCiety national CaPital banK hSbC banK oFFiCe oF tax and revenue gallery anatolian arena Stage hyde eleMentary SChool toWn hall tony and JoeS doWn dog yoga georgetoWn CuPCaKeS gloW tanning Salon aMtraK ChroMe PhotograPhy SoMaFit griFFin MarKet Four SeaSonS hotel ritz Carlton arena Stage long and FoSter the reSidenCeS at thoMaS CirCle georgetoWn derMatology
Volume 6,

THE

Clients
DOW
Number 20

THE

NTOW
All the News you can use!

NER
decemb er 2 - dec ember 8 2009

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Neighb

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Remem
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“WOW!! What a handsome photo of you on the cover of the January 25th edition of the Georgetowner. I was especially delighted to read your twopage interview. As usual, you are eloquant, knowledgeable, and forthright. Unfortunately, I don’t get to France much these days, but please let Eunice and me know where you will be living. Eunice joins me in spending you our warmest regards and our best wishes for happiness and success in all you do. “ - Sargent Shriver

“Thank you! You are such a delightful person. I was on my way into town this morning and I dropped by the gas station in the Plains. There was “The Georgetowner” and I took 3 copies. Beautifully done. Wow!! Does not get better then that! You placed [my ad] in the most perfect spot and I am now challenged and encouraged to do my best and live up to my reputation. “ - Viccor Jewelry Owner

“I met a woman at an event who said “I read your publication this past week on the John Lennon art exhibit and attended the show” (The Georgetowner’s May 6, 2009 edition had an ad for the event and an interview with YOKO ONO). She than went on to tell me that she was going back to buy a piece from the gallery the next day!” - Tamara Smith
All th ws yo e Ne u ca n us e!
dece mbe

Testimonials

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www.georgetowner.com

1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833 Fax (202)338-4834

www.downtowner.org

GMG
georgetown media group

DOWNTOWNER

1. January 8 2. January 22 3. February 5 4. February 19 5. March 5 6. March 19 7. April 2 8. April 16 9. April 30 10. May 14 11. May 28 12. June 11 13. June 25 14. July 9 15. July 23 16. August 6 17. August 20 18. September 3 19. September 17 20. October 1 21. October 15 22. October 29 23. November 12 24. November 26 25. December 3 26. December 10 * s ubject to c HAnge
le ducAtion 02.24.10 04.21.10 06.16.10 08.25.10 10.20.10 12.08.10 lFAsHion /b eAuty 01.13.10 02.24.10 03.24.10 04.21.10 04.21.10 06.30.10 07.28.10 08.25.10 09.22.10 10.20.10 11.17.10

d eAdline d Ate

i ssue d Ate

January 13 January 27 February 10 February 24 March 10 March 24 April 7 April 21 May 5 May 19 June 2 June 16 June 30 July 14 July 28 August 11 August 25 September 8 September 22 October 6 October 20 November 3 November 17 December1 December 8 December 15

*c oVer /s PeciAl FeAture /H olidAys

Contest Winner/ Beauty All Things Media/ Real Estate Travel/Food & Wine/Valentine’s Day Fashion/ Education Food & Wine/ Real Estate/St. Patrick’s Day Fashion, Performing Arts/Easter Real Estate, Visual Art Fashion, Food & Wine Real Estate, Antiquing/Mother’s Day Fashion, Food & Wine/Memorial Day Real Estate Food & Wine/Father’s Day Fashion/ Independence Day Real Estate Fashion Real Estate Fashion, Performance Arts/ Labor Day Real Estate, Visual Performance TBD Anniversary, Real Estate Fashion Real Estate, Thanksgiving Fashion, Performance Arts/Thanksgiving Day Real Estate Window Competition Real Estate, New Years

THE

Schedule

ltrAVel 02.10.10 05.19.10

lA r ts 03.24.10 04.07.10 08.28.10 09.08.10 11.17.10

lF ood 02.10.10 03.10.10 04.21.10

& Wine

lr eAl 01.27.10 03.10.10 04.07.10 05.05.10 06.02.10 07.14.10 08.11.10 09.08.10 10.06.10 11.03.10 12.01.10 12.15.10

e stAte

lA ll

t Hings M ediA

Volume 6, Number 16

All the News you can use!

october 7 - october 20 2009

Features

01.13.10 01.27.10 04.21.10 05.05.10 06.02.10 07.14.10 08.11.10 09.08.10 10.06.10 11.03.10 12.01.10 12.15.10

Make Way
Neighborhood

Adour at St. Regis
Dining

for Safeway

to the ball
2009

Galas

Going

www.georgetowner.com

1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833 Fax (202)338-4834

www.downtowner.org

GMG
georgetown media group

DOWNTOWNER

in country scHedule s PeciAl FeAtures i ssue d Ate
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. January 13 January 27 February 10 February 24 March 10 March 24 April 7 April 21 May 5 May 19 June 2 June 16 June 30 July 14 July 28 August 11 August 25 September 8 September 22 October 6 October 20 November 3 November 17 December1 December 8 December 15 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.

Asheville, NC Fredericksburg, VA Annapolis Charlottesville Whitestone WFF Luxury Log Cabin Historic Garden Week in VA Bird Watching Wine Tour Beaches - St. Michaels Beaches - Rehobeth Beaches - Irvington Beaches Beaches Beaches Beaches Wine Festival Frederick, Maryland Harvesting Wine Annapolis Boat Show Easton Maryland WFF Fall Wining Country Thanksgiving Middleburg Christmas Country Christmas Skiing

c ountys

Eastern Shore Easton Water Fowl Festival St. Michaels Annapolis Northern Neck Urbanna Kilmarnick Irvington Whitestone Fredricksburg Hunt Country The Plains Upperville Middleburg Fanquier Charlottesville Wintergreen Montechello James Madison Waynsboro Fredrick

THE

Features

editorialS & oPinionS Comments from our editorial board as well as guest columnists from the most powerful sectors of the nations capital. obServer Who is doing what in our neighborhoods. Look for the Community Calendar. toWn toPiCS Highlighting local issues. Also look for DC Diary, a political notebook written by Councilmember Jack Evans. real eState News and features on new and historic properties for sale. A special real estate section printed eight times annually includes DC Metro residential sales figures for sold properties. buSineSS Business news and special columns focusing on commercial properties and business comings and goings. CalendarS Events around town including: Galas and Social Happenings, Business, Dining, Community, Family and Education. Food & Wine We cover everything from local epi-

curean events to making five-star meals in your own home. Also includes a wine column, interviews with top chefs in Main Ingrediant and dining reviews. We also feature, “Cocktail of the Week” in this section. in Country/travel Need a break from the city? This popular section highlights quick getaways off the beaten path and long distance travel, polo wineries, and equestrian life. viSual artS Reviews and commentary on major gallery shows all over town in Art Wrap and Museum reviews. Look for listings of private shows and public exhibits. PerForManCe artS Listings and reviews of current theatre, opera, dance and music performances. Style Two great sections! “Haute and Cool” covers fashion and retail for every style while “Le Décor” looks at interior design trends and tips for your home and garden. Tired of the same old shopping? These sections offer a fresh look at unique shops around the DC Metro area- and much more.

SoCial A pictorial look at Washington’s society, charitable and gala events. eduCation Our “Inside Education” section will profile Washington schools of all varieties. Parents can read about the best schools available, published work from their students, and all the essential information needed to make the right educational choices for their children. body and Soul Information on health, sports, fitness, beauty, nutrition, Spas, and MediSpas complete with a Spa and Fitness Guide to let readers know how and where to stay healthy and happy. all thingS Media A multi-media profile of DC’s movers and shakers in print and on the air as well as new innovations in the world of media. FaShion

Sections

www.georgetowner.com

1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833 Fax (202)338-4834

www.downtowner.org

GMG
georgetown media group

DOWNTOWNER

tHe georgetoWner
size

tHe doWntoWner
26x $ 1,160 870 580 340 195 100 26x $ 1,750 1310 870 515 295 145 1x $ 1,015 765 515 300 170 90 1x $ 1,525 1445 765 450 255 125
Price Per issue

blAck & WHite

Full Page 3/4 1/2 1/4 1/8 1/16 Full Page 3/4 1/2 1/4 1/8 1/16

1x $ 1,450 1090 730 425 245 125 1x $ 2,180 1635 1090 640 365 180

Price Per issue

6x $ 1,375 1035 695 400 230 120 6x $ 2,070 1555 1035 605 345 170

13x $ 1,305 980 655 380 220 110 13x $ 1,960 1470 980 545 330 155

6x $ 965 725 490 280 160 85

13x $ 913 690 460 265 155 75

THE

26x $ 815 609 400 240 135 70 26x $ 1,225 920 610 360 205 100

Print Ads

6x $ 1,450 1090 725 425 240 120

13x $ 1,370 1030 685 380 230 110

color

c lAssiFieds

The cost is $35 for 25 words or less; $2 additional for each boldfaced word; $0.50 per additional word past count of 25. Classifieds must be paid in advance.

s erVice d irectory / d isPlAy A ds d ining g uides i nser ts

Display ads sold for $100 per issue (3.5”x 2”, black & white). $25 more for color. $45 per extra inch. $85 per issue (2”x4.5” in) - 6 Time Minimum. Every issue contains a special page listing restaurants. Fliers inserted into the paper cost $200 + $99 per 1000 - Call for custom quote volume discounts apply.

A r ticle s PonsorsHiP

Starting at $250.00 — Depending on size and positioning.

Top Leaderboard
Medium Rectangle

Ad
toP l eaderboard W ide S KySCraPer S KySCraPer l arge r eCtangle M ediuM r eCtangle Square SMall Square

size 728px-90px 160px-600px 120px-600px 336x250px 300px-250px 250px-250px 200px-200px

1x $ 600 475 400 475 400 275 200

6x 13x $ 570 $ 510 455 415 380 340 455 415 380 340 265 245 190 170

26x $ 480 395 320 395 320 235 160

Web Ads
SkyWide craper Skyscraper

Large Rectangle

Square

Small Square

www.georgetowner.com

1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833 Fax (202)338-4834

www.downtowner.org

GMG
georgetown media group

DOWNTOWNER

MediA sPeciFicAtions For iMAge-reAdy Ads ProVided by clients:
l l l l l

Ads may be received in PDF, JPEG, or hard copy (scannable) formats, all at no less than 300 dpi (Dots Per Inch). All color must be in composite color CMYK format (no RGB). Minimum resolution for graphics and photos is 300 dpi. Black type should be black ink only, not four color registration. Small sans-serif type 9 points and higher, serif type 12 points and higher and fine serif type (eg., Bodoni) 14 points and higher should be one-color only. Logo (if company has one) At least one photo at no less than 300 dpi. Any text and company information Space reservations must be made by 12 pm on the Friday before publication. All ad materials must be received by 12 pm on the Friday before publication. Send to the GMG Inc. Graphic Designer alyssa@georgetowner.com

THE

MediA sPeciFicAtions For grAPHic designs, ProVided by client:
l l l

Media Specs

deAdlines:
l l l

stAndArd Ad sizes:
Full PAge
10.25 x 12.5’’

3/4

7.5 x 10.5”

1/2

10.25

x

6.125’’

1/2

4.875

x

12.5’’

horizontal

ver tiCal

12.5''

12.5'' 10.25'' 7.5''

10.5'' 10.25''

6.125'' 4.875''

Ad Sizes

1/4

4.875

x

6.125’’

1/8

4.875

x

3’’

1/8

2.375

x

6.125’’

1/16
2.375
x

3’’

horizontal

ver tiCal

6.125''

6.125’’ 4.875'' 4.875'' www.georgetowner.com

1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833 Fax (202)338-4834

3''

2.375''

2.375''

3'' www.downtowner.org

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