Media Kit

Forsythe Media Group,LLC
76 N. Broadway, # 2004
Hicksville, NY 11801
516.390.7847
www.TheSouthAsianTimes.info
Advertise@TheSouthAsianTimes.info
About Us...
The South Asian Times is the leading and trend Print & Digital Editions
setting publication for South Asian communities in The newspaper’s readership is strengthened by an
New York and East Coast, USA- which is home to the online edition, which provides a valuable platform
largest number of Indian, Pakistani, Bangladeshi, Sri for interaction between our readers and advertisers.
Lankan and Nepali communities in the United States. A replica of the print edition is e-mailed direct to
database of over 60,000 active readers from all over
The South Asian Times is the voice of South Asians, the nation.
linking the aspirations of the South Asian community
to the stories that affect it locally and globally. The Objective Journalism
South Asian Times reaches 120,000 print and online We strive to obtain excellence in journalism and take
readers each week. We proudly offer family-oriented, pride in our commitment to maintain the highest
value-based content about local and global issues standards.
that are of particular interest to the South Asian
diaspora in North America The South Asian Times Marketing Services
has immaculate reputation as family oriented, coffee The South Asian Times provides customized
table weekly newspaper of educated and successful advertising solutions, in print and online, enabling
households. you to efficiently and effectively target the affluent
South Asian community. Our team of designers and
Distribution content experts will design advertisements and write
advertorials to effectively market your product or
• Print & Online Subscribers
services.
• Direct Vendors
• Over 200 Public Libraries
Award Winning Publication
• Prominent Indian Hubs
“Excellence in Print Media”
• National and Local Events
National Federation of Indian Association, NFIA

ROI for Advertisers “Excellence in South Asian Community Journalism”
Advertisers enjoy a good return on their investment Nassau County Citation

in the print and digital editions of The South Asian Honored for empowering South Asian-American
Times. Our readers are educated consumers who Community
respond to advertising in a publication they know
American Community Empowerment (ACE)
and trust.
The South Asian Times • 76 North Broadway, Suite 2004, Hicksville, NY 11801 • 516-390-78477847 • advertise@thesouthasiantimes.info • www.thesouthasiantimes.info
Why Advertise?

Our readership comprises the affluent and highly NASSAU
educated US based South Asian community, Top 10
including small business owners. The audience we Communities
deliver is essential for advertisers aiming to expand
their brand awareness into this community.

Some facts about the South Asian demographic in
the New York and US:

• Indians constitute the second largest Asian
American group in the US after Chinese.

• 71% have a Bachelor’s degree or higher,
boasting the highest educational attainment
QUEENS
of all ethnic groups in the US – professionally
Top 10
employed in medicine, law, finance, education,
Communities
engineering and technology.

• 56 % of Indians, 55% of Pakistanis, 61% of Sri
Lankans and 44% of Bangladeshi Americans are
homeowners. 90% own one or more cars.

• Median Ages: Indians: 32, Pakistanis: 29,
Sri Lankans: 36, Bangladeshis: 31

The South Asian Times • 76 North Broadway, Suite 2004, Hicksville, NY 11801 • 516-390-78477847 • advertise@thesouthasiantimes.info • www.thesouthasiantimes.info
Cultural Profile

• The South Asian community consists of Indians, Population Growth 2000-2010
Pakistanis, Bangladeshis and Sri Lankans.

• The South Asian Population, in comparison to
other ethnic groups in the United States,
has a higher prevalence of graduate degrees
and achieved more success financially,
making it the target audience for advertisers.

• South Asian American population contributes
towards the fastest growing groups among all
other Asian Americans.

• Consumer choices include frequent trips
overseas (54%), dining out (54%), and purchase
Median HH Income
of high-price electronics (92%).

• One in every nine Indians in the US is a
millionaire­—comprising 10% of US millionaires.

• Estimated annual buying power of $20 Billion.

The South Asian Times • 76 North Broadway, Suite 2004, Hicksville, NY 11801 • 516-390-78477847 • advertise@thesouthasiantimes.info • www.thesouthasiantimes.info
Rate Card

PRINT - Display Ads PRINT - Classified Ads
Full Page Color, Back Cover............................................$2,750 Legal....................................................................................................$60
Full Page Color, Inside Cover ........................................$2,400 Maximum 25 words...................................................................$45
Full Page Color.......................................................................$2,000 Boxed Ad...........................................................................................$90
Full Page B & W ......................................................................$1,400
We also offer category specific pages to give
Half Page Color......................................................................$1,100
your ad greater impact:
Half Page B & W.........................................................................$800 Supplements, Wrap Arounds, Page 1: Horizontal
Quarter Page B & W ................................................................$400 Banner & Box Ad, Page 2: Full Page Color Display and
One-Eighth Page B & W .......................................................$200 Back Cover Full Page Color Display
Business Box B & W ....................................................................$90
Please contact us for customized display and
Wrap Around (4 Full Color Pages) ......................................... $10,000
sponsorship rates. Frequency discounts
Wrap Around (2 Full Color Pages) .......................................... $7,000 available on all advertisements.
Center Spread (2 Full Color Pages) ..........................................$6,000
Front Page Horizontal Banner (Color)...............................$400
Horizontal Banner, Inside (Color) ........................................$300
Horizontal Banner, Inside (B & W) .......................................$250
Sticker (Per 1000) .............................................................................$200
Flyer Insertion (Per 1000) ............................................................$300
Advertorials

_______________________________
Rates are subject to change.

The South Asian Times • 76 North Broadway, Suite 2004, Hicksville, NY 11801 • 516-390-78477847 • advertise@thesouthasiantimes.info • www.thesouthasiantimes.info
Special Sections

Special Supplements • Pravasi Bharatiya Divas
The South Asian Times is a trend-setter in special
• Republic Day of India
supplements and is reputed for its comprehensive
and exclusive coverage. Over the years, we • India Conference at Harvard Business School
partnered with many prestigious organizations • India Business Conference/Columbia Business School
and produced several special supplements.
• Holi, Festivals of Colors
• AAPI, Amer. Association of Physicians of Indian Origin
• FeTNA, Federation of Tamil Sanghams of North
America
• RANA, Rajasthan Association of North America
• FIA NY-NJ-CT, Federation of Indian Associations
• India Day, Independence Day of India
• NFIA, National Federation of Indian Association
• IALI, Indian Association of Long Island
• AIA, NY, Association of Indians in America
• Deepawali, Festivals of Light
• Sikh Heritage & Film Festivals

The South Asian Times • 76 North Broadway, Suite 2004, Hicksville, NY 11801 • 516-390-78477847 • advertise@thesouthasiantimes.info • www.thesouthasiantimes.info
Online Rates

Our popular website as well as social media
platforms offer you an even greater reach and
impression into the South Asian community.

Web Inventory
Online placement is available on out Homepage,
Category Homepage, Category Stories and e-Paper

234 x 60 px............ Half Banner.................. $200 per month
160 x 600 px......... Skyscraper.................... $600 per month
300 x 250 px......... Square Box................... $650 per month
728 x 90 px............ Leader Board............... $700 per month
300 x 600 px......... Half Page....................... $800 per month

Submission Guidelines
All web advertisement files must be in either
GIF, JPEG, JPG, PNG or FLASH (.swf ) format

_______________________________
Rates are subject to change.

The South Asian Times • 76 North Broadway, Suite 2004, Hicksville, NY 11801 • 516-390-78477847 • advertise@thesouthasiantimes.info • www.thesouthasiantimes.info
Specifications

Mechanical Specifications Billing
All sizes without bleed, sizes in inches. Advertisers will be billed for space reserved.
For extra designing services, additional charges may
Full Page ........................................................................10 W x 14 L apply.
Half Page .......................................................................... 10 W x 7 L
Quarter Page .................................................................... 7 W x 5 L Artwork Design
Horizontal Banner....................................................... 10 W x 2 L Design services are available. For further
One-Eighth Page...................................................... 5 W x 3.5 L information please contact us at
Business Box ..............................................................3 W x 3.25 L advertise@TheSouthAsianTimes.info
Center Spread............................................................21 W x 14 L

Creative Delivery We reserve the rights to the display of content and advertisement
If under 5 MB, files should be sent as 300 dpi, in our print and online publications. Although we are not
print-ready PDF format via email to advertise@ responsible for products & services advertised, we do reserve
TheSouthAsianTimes.info. the right to refuse the display of materials found against the
basic norms of our Advertisement Display Policy. The South
Asian Times does not solicit, promote, or display: Nudity, Porn,
If over 5 MB, please contact us for our FTP Tobacco, Liquor, Gambling, Night Clubs, Psychic Readers, Illegal
instructions. services and many other products & services not consistent with
our policy.

All ads must meet industry standards (fonts We are committed to maintaining Excellence in Journalism
embedded, color ads should be in CMYK, B&W in and value based content, display & advertising. In our efforts
to provide maximum exposure, shelf life, reach & return on
gray-scale, etc.). investment to our advertisers, our aim is to sustain a
value-based and high quality weekly newspaper targeting
Deadlines South Asian households and communities.
Space reservation must be received by Wednesday
The South Asian Times maintains its position as a leading
for the following week’s insertion. Artwork and newspaper by only printing a maximum of 35% advertisements
payment must be received by 5PM (EST) Tuesday per issue in a clean and easy-to-read layout.

The South Asian Times • 76 North Broadway, Suite 2004, Hicksville, NY 11801 • 516-390-78477847 • advertise@thesouthasiantimes.info • www.thesouthasiantimes.info
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We are a one-stop solution for your marketing and IANS International in partnership with Indo
advertising needs. At Indo US media, we understand your Asian News Service (IANS), which is India’s
product and create customized digital marketing solutions largest independent newswire, creates and
to help you connect with the South Asian population in distributes content in the Americas and
the US. We understand the subtle cultural differences, Europe. Through this mechanism, we publish
which require changing your marketing efforts to be exclusive stories and press releases on IANS’s
accepted by this target market. We also provide platform, which are picked up by leading
multilingual marketing support for more marketing publications around the world. With our
effectiveness. Pioneering digital and mobile marketing, we assistance your local news product and
provide innovative marketing tools to bring greater services can be spread out to the Indian
success to our advertisers. We have partnered with leading dispora all over the globe.
media outlets and portals in all important markets all over www.iansinternational.com
the world. We also provide editorial, publishing, website
creation and hosting. www.indousmedia.com

To name just a few of our advertisers:

The South Asian Times • 76 North Broadway, Suite 2004, Hicksville, NY 11801 • 516-390-78477847 • advertise@thesouthasiantimes.info • www.thesouthasiantimes.info
Presenting AKSHARAM. lers. NEWS AKSHARAM currently has circulation of approxi-
In a domain till now dominated by a clutch of magazines that mately 25, 000 copies and makes an ideal vehicle for reaching
follow the beaten path, AKSHARAM is a breath of fresh air. out to its affluent consumer base. It lets you connect with Re-
Deviating boldly from the much-trodden trail, the magazine is. ceptive audience through a medium that has earned its respect.
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ers true value. For the first time, it offers in a magazine for the Content outline
Malayaleescomprehensive coverage that touches upon every A first-of-its-kind magazine, AKSHARAM, a bilingual maga-
aspect of today’s world. For the large number of Malayalees zine printed in Malayalam and English boasts extensive cover-
who have been sorely missing a quality magazine that spoke to age, encompassing news and views from around the world and
them on their own terms, of things that mattered to them, NEWS from India and Kerala. Alongside this panoramic worldview
AKSHARAM delivers an irresistible read. will be articles and commentaries and success stories related
A magazine designed to touch a chord with to the empowered Malayalee community Most importantly,
the global Malayalee. unlike most regional language magazines, AKSHARAM will
AKSHARAM, from concept to content to presentation, is de- carry first-hand accounts, stories told from where they origi-
signed to find resonance with the Malayalee Diaspora, to turn nate, by profes-sional writers who are directly involved. The
it into a monthly ritual of sorts. Combining modern, global as- empha-sis is on authentic, original, relevant content that’s pre-
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sive outlook of all that’s relevant and of import to the Malayalee, Content will include:
it has what it takes to make it a must-read. It is clearly targeted •Articles on recent events and current affairs in Kerala and from
at the high profile Global Malay alee. With its uncompromis- around the world •Insightful coverage of social, political and
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well educated, intellectual and incisive Malayalee mind. About the Target Audience
AKSHARAM. A powerful, new global media The Global Malayalee who forms NEWS AKSHARAM’s au-
strategy. dience is a traditional, culturally rooted, dynamic Diaspora
spread across the US, European and Middle East region.
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untapped niche. AKSHARAM targets this Well-educated, well- affluent and aspirational, •A highly literate community that’s
informed, welltraveled and well-to-do target audience with ambitious and success oriented •Sophisticated and cosmopoli-
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